Ascend Sport Technology
Ascend Sport Technology is a Swiss sport tech holding company that builds and operates a portfolio of AI- and data-driven companies — AIM Sport, Abcoya, Adrenaline, and Sporttotal — to drive revenue growth for Professional Sports Rightsholders such as leagues and federations.
- Company typePrivate
- Founded2011
- HeadquartersLucerne, Switzerland
- Headcount101–250
- GTM typeB2B
- OfferingServices
Ascend Sport Technology firmographics
Firmographics- Name
- Ascend Sport Technology
- Legal name
- Ascend Sport Technology
- Website
- https://ascend-sport.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Ascend Sport Technology is a Swiss sport tech holding company that builds and operates a portfolio of AI- and data-driven companies — AIM Sport, Abcoya, Adrenaline, and Sporttotal — to drive revenue growth for Professional Sports Rightsholders such as leagues and federations.
- Ownership category
- akta.pro rank
Ascend Sport Technology industry classification
Industry- Product category
- Sports Technology
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events (7113)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Sponsorship Sales, Valuation & Analytics Services (Rights Sales, Measurement, Consulting) (MPAKALAK)
- akta.pro secondary industries
- Digital, Social & Influencer Sponsorship Activations (Creator/Athlete Content, Social Series) (MPAKALAG), Data Platforms, BI/Reporting & Player Analytics (CDP/Attribution) (MPAEAKAI)
Keywords
Where Ascend Sport Technology is headquartered
LocationHeadquarters
- HQ city
- Lucerne
- HQ country
- Switzerland
- HQ region
- Europe
Markets served
Ascend Sport Technology business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Marketing channels1 record
Ascend Sport Technology product offering
Product offeringCore offering
Ascend Sport Technology builds and operates a portfolio of sport technology companies that deliver AI-driven, big-data-powered, and digitally-targeted advertising solutions to rightsholders in professional sports. Its current portfolio includes AIM Sport, Abcoya, Adrenaline, and Sporttotal, each focused on revenue growth and technology enablement for leagues, federations, and sports organizations.
Differentiator
Problem solved
Functional benefit
Products and services
- AIM Sport A sport technology company within Ascend's portfolio, focused on delivering technology solutions to rightsholders in professional sports.
- Abcoya A sport technology company within Ascend's portfolio, focused on delivering technology solutions to rightsholders in professional sports.
- Adrenaline A sport technology company within Ascend's portfolio, focused on delivering technology solutions to rightsholders in professional sports.
- Sporttotal A sport technology company within Ascend's portfolio, focused on delivering technology solutions to rightsholders in professional sports.
Companies that use Ascend Sport Technology
Customer profileSegments1 record
Ideal customer profiles1 record
Ascend Sport Technology technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Ascend Sport Technology competitors and assessment
Company assessmentDirect peers
- Stats Perform: Provides AI-powered sport data, analytics, and content solutions to sports rightsholders, leagues, and media companies — the closest direct peer to Ascend's data/AI offering to rightsholders.
- Genius Sports: Delivers data, tech, and media services to sports leagues and rightsholders globally, including official data partnerships — a direct competitor for the same rightsholder wallet.
- Sportradar: Sport data and content company serving leagues, media, and betting operators — overlaps with Ascend's digital advertising and data stack for rightsholders.
- WSC Sports: AI-driven sports content automation and distribution platform serving leagues, broadcasters, and rightsholders — directly comparable in the AI/sport-tech niche.
- Second Spectrum: Sport AI and tracking data for leagues, broadcasters, and teams — a direct peer in AI-driven sport analytics for rightsholders.
Broad incumbents
- Catapult Sports: Broader sport-performance technology provider for teams and athletes — adjacent rather than identical but a relevant incumbent in the sports-tech category.
- Hudl: Sport video, data, and analytics platform serving clubs and federations at scale — a broader incumbent in the sports-tech space that overlaps with Ascend's analytics/advertising play.
- Deltatre: Digital, broadcasting, and data services for major sports rightsholders — broad incumbent with overlapping rightsholder-focused offerings.
Emerging players
- Pixellot: AI-automated sports video and broadcasting platform — overlaps with the streaming/broadcast elements of Ascend's portfolio (notably the Sporttotal brand).
- StreamAMG: Streaming and digital media services for sports rightsholders — an emerging peer adjacent to Ascend's digital delivery / streaming capabilities.
Market position
Customer concentration
Ascend Sport Technology social profiles
Digital presenceAscend Sport Technology financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ascend Sport Technology leadership team
Management profileNumber of profiles
Profiles1 record
Ascend Sport Technology funding detail
Funding detailFunding overview
Funding rounds4 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ascend Sport Technology M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ascend Sport Technology
What does Ascend Sport Technology do?
Ascend Sport Technology builds and operates a portfolio of sport technology companies that deliver AI-driven, big-data-powered, and digitally-targeted advertising solutions to rightsholders in professional sports. Its current portfolio includes AIM Sport, Abcoya, Adrenaline, and Sporttotal, each focused on revenue growth and technology enablement for leagues, federations, and sports organizations.
Is Ascend Sport Technology a public or private company?
Ascend Sport Technology is a private company. It is classified as venture growth investor backed and is currently operating.
When was Ascend Sport Technology founded?
Ascend Sport Technology was founded in 2011. It employs 101 to 250 people.
Where is Ascend Sport Technology based?
Ascend Sport Technology is headquartered in Lucerne, Switzerland, in the Europe region.
Who are Ascend Sport Technology's main competitors?
Direct peers on record are Stats Perform, Genius Sports, Sportradar, WSC Sports and Second Spectrum. Broad incumbents are Catapult Sports, Hudl and Deltatre. Emerging players are Pixellot and StreamAMG.
Does Ascend Sport Technology have an API?
No public API is recorded for Ascend Sport Technology.
What industry is Ascend Sport Technology in?
Ascend Sport Technology's product category is Sports Technology. Its primary akta.pro industry code is MPAKALAK, Sponsorship Sales, Valuation & Analytics Services (Rights Sales, Measurement, Consulting), with a secondary code of MPAKALAG, Digital, Social & Influencer Sponsorship Activations (Creator/Athlete Content, Social Series). Its NAICS code is 7113 and its SIC code is 7990.