Semify
Semify is a Rochester, NY-based white-label digital marketing agency serving 400+ marketing agency partners with SEO, PPC, social ads, content, link building, and AI optimization services delivered under partner branding via an API-first platform.
- Company typePrivate
- Founded2008
- HeadquartersRochester, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Semify does
Semify, LLC is a Rochester, NY-based digital marketing agency that operates exclusively as a white-label fulfillment partner for marketing agencies. Founded in 2008 as HubShout and rebranded in 2020, the company delivers SEO, pay-per-click (Google Ads), Facebook/Meta Ads, TikTok Ads, content marketing, link building, and local SEO services under its partner agencies' branding, with end clients generally unaware of Semify's involvement. The company is privately held under private equity owner Broadtree Partners, which closed a $240 million multi-asset continuation fund in March 2026 to support organic growth and further M&A.
The core product portfolio includes a White Label SEO Program, White Label PPC, White Label Facebook Ads, White Label TikTok Ads, White Label Content Marketing, White Label Link Building, and the Map Pack local SEO plan (starting at $300/month). Technology infrastructure centers on an API-first white-label platform (developers.semify.com) that supports programmatic reporting, workflow automation, and direct integration into partner CRMs and dashboards, combined with a white-labeled real-time reporting dashboard. Semify acquired Dragon Metrics in December 2025 to add international SEO and AI reporting capabilities across 50+ countries (including China, Korea, and Japan), and in May 2026 launched an AI Optimization (AIO) service for visibility across ChatGPT, Google AI Overviews, Google AI Mode, and Perplexity.
Semify generates revenue through subscription-based, custom-priced monthly engagements tied to client volume and service scope. Go-to-market is entirely indirect via a channel/reseller model targeting digital marketing agencies, with API integration and OEM-style white-label embedding for enterprise partners managing hundreds or thousands of client accounts. Supporting evidence of scale includes 200+ US-based employees, 400+ agency partners, 10,000+ campaigns managed, a 92% reported SLA delivery rate, and a 5.0 Clutch rating. Certifications include Google Premier Partner, Meta Business Partner, TikTok Marketing Partner, Ahrefs Enterprise Agency Partner, and MOZ partner status, alongside Inc. 5000 recognition.
Semify firmographics
Firmographics- Name
- Semify
- Legal name
- Semify, LLC
- Website
- https://semify.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Semify is a Rochester, NY-based white-label digital marketing agency serving 400+ marketing agency partners with SEO, PPC, social ads, content, link building, and AI optimization services delivered under partner branding via an API-first platform.
- Ownership category
- akta.pro rank
Semify industry classification
Industry- Product category
- White-label digital marketing services
- akta.pro primary industry
- Sales Enablement & Revenue Operations (RevOps) Tools & Services (BPAFAFAJ)
Keywords
Where Semify is headquartered
LocationHeadquarters
- HQ city
- Rochester
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Semify business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- White Label SEO Services: Full-service SEO fulfillment including technical audits, on-page optimization, content strategy, and link building delivered under partner branding. Revenue generated through subscription-based pricing tiers customized by client volume.
- White Label PPC Management: Google Ads management built on campaign data, optimizing for conversions. Includes search campaigns, video campaigns, YouTube Ads, display campaigns, and remarketing with monthly management fees.
- White Label Facebook Ads: Meta Ads (Facebook + Instagram) fulfillment including campaign optimization, audience creation, retargeting, and reporting. Scalable service priced by account volume.
- White Label TikTok Ads: TikTok advertising fulfillment including lead generation, spark ads, lookalike audiences, and conversion ads. Enterprise pricing based on campaign volume.
- Link Building Services: White-hat link building through relationships with high-caliber website owners. High-DR backlinks through guest posts, featured news stories, and off-site articles.
- Content Marketing: SEO-driven content creation including blog posts, landing pages, cornerstone content, and featured news stories. US-based writers delivering content under partner branding.
- Map Pack/Local SEO: Local SEO services including Google Business Profile management, directory listings via Uberall, review management, and geogrid ranking technology. Plans starting at $300/month.
- AI Optimization Service: New service launched May 2026 for visibility optimization across AI-powered search platforms. Includes reporting dashboards, API/MCP connectors, and US-based expert services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Map Pack Plan starting price |
| Subscription | Monthly | Custom enterprise pricing |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Semify product offering
Product offeringCore offering
Semify is a white-label digital marketing fulfillment provider that delivers SEO, PPC, Facebook Ads, TikTok Ads, content marketing, link building, local SEO, and AI search optimization services entirely under partner agencies' branding. All work is performed by a 200+ person US-based team and supported by a proprietary white-label dashboard and Marketing API that scale across thousands of agency client accounts. The platform enables agencies to resell these services without hiring in-house specialists or managing freelancers.
Differentiator
Problem solved
Functional benefit
Products and services
- White Label SEO Program Full-service white-label SEO fulfillment for marketing agencies covering technical audits, on-page optimization, keyword research, content development, link building, and reporting, delivered under the agency's brand with API integration capabilities.
- White Label PPC Google Ads management and pay-per-click advertising services for marketing agency partners including search campaigns, display campaigns, YouTube/video campaigns, retargeting, and conversion tracking, built on thousands of campaigns of data.
- White Label Facebook Ads Meta Ads (Facebook and Instagram) management for marketing agency partners including campaign execution, creative testing, retargeting, audience creation, and optimization delivered at enterprise scale under agency branding.
- White Label TikTok Ads TikTok advertising services for marketing agency partners including lead generation, Spark Ads, Lookalike Audiences, and conversion ads targeting Gen Z and Millennial audiences.
- White Label Link Building White-hat link building services for marketing agency partners leveraging relationships with 100+ publishers to earn high-DR backlinks through guest posts, Featured News stories, and off-site articles.
- White Label Content Marketing SEO-driven content creation for marketing agency partners including blog posts, landing pages, cornerstone content, Featured News stories, and link outreach, delivered by US-based writers with industry expertise.
- Map Pack Plan Local SEO service for marketing agency partners targeting Google Map Pack rankings using Geogrid ranking technology, including Google Business Profile management, Uberall directory listings across 50+ directories, online review management, and social sharing. Plans start at $300/month.
- AI Optimization (AIO) White-label AI optimization service improving client visibility in large language models (LLMs) including ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, and Gemini. Developed through controlled experiments across four major AI platforms with a proprietary research-backed methodology, and integrates reporting dashboards, API/MCP connectors, and US-based expert services.
- White Label Marketing API Enterprise API providing programmatic access to Semify's SEO and digital marketing infrastructure for embedding reporting, automation, and performance insights into agency products, dashboards, and workflows. Documentation available at developers.semify.com.
- Dragon Metrics International SEO, AI, and PPC reporting platform serving multinational companies across 50+ countries including China, Korea, and Japan. Provides non-Google ecosystem reporting capabilities and integrates with Semify's offerings.
Quantifiable outcome
- 92% SLA delivery rate across all campaigns
- +3 more outcomes
Companies that use Semify
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Semify technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
AI capability4 records
Feature7 records
Semify partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Dragon MetricscoreSemify acquired Dragon Metrics, a Hong Kong-based international SEO and AI reporting platform. Dragon Metrics provides non-Google ecosystem reporting capabilities and supports markets including China, Korea, and Japan, serving multinational companies across 50+ countries. Dragon Metrics will maintain its brand while integrating with Semify's platform.
- Publisher Network (100+ websites)coreRelationships with 100+ independent publishers and industry websites for white-hat link building. Publishers provide editorial control in some cases, translating to higher content relevance and engaged audiences. Publisher network evaluated by domain rating, traffic, rankings, and relevance.
Scale indicators8 records
Recent moves7 records
Expansion highlights6 records
Semify competitors and assessment
Company assessmentDirect peers
- Vendasta: Vendasta operates a white-label platform that lets digital agencies and MSPs resell marketing, SEO, and reputation services under their own brand. It is the closest direct peer to Semify's white-label agency-fulfillment model, competing head-to-head for agency partners.
- DashClicks: DashClicks provides a white-label marketing fulfillment platform and dashboards for agencies, covering SEO, PPC, social, and web design. Its model of bundling software plus onshore/offshore fulfillment directly mirrors Semify's agency-partner approach.
Broad incumbents
- WebFX: WebFX is a large, established full-service digital marketing agency offering SEO, PPC, and web design. While it primarily serves end clients directly, it competes with Semify for SEO/PPC talent and occasionally for agency-channel reselling arrangements.
- SmartSites: SmartSites is a large US-based digital marketing agency with Google Premier Partner status delivering SEO, PPC, and web services. It is a broader incumbent in the same SEO/PPC category Semify fulfills, providing competitive context on agency-side pricing and delivery.
- Thrive Agency: Thrive Agency is a full-service digital marketing agency providing SEO, PPC, social media, and web design. It competes with Semify's agency customers for end-client SEO/PPC budgets and represents the kind of end-agency Semify's partners compete against.
- Ignite Visibility: Ignite Visibility is a performance marketing agency specializing in SEO, paid media, and digital PR. It is a recognized industry competitor to Semify's agency partners and provides a benchmark for full-service digital marketing delivery.
- Disruptive Advertising: Disruptive Advertising is a PPC and digital advertising agency known for paid media management. It overlaps with Semify's white-label PPC and Facebook/TikTok Ads service lines and is representative of the agencies Semify partners with or competes for.
- KlientBoost: KlientBoost is a performance marketing agency focused on PPC, paid social, and CRO. It is comparable to Semify on the PPC and conversion-optimization side and represents competition for both agency partners and end clients.
- NP Digital: NP Digital is a large global digital marketing agency founded by Neil Patel offering SEO, content, paid media, and CRO. It competes with Semify's agency partners for end-client SEO budgets and increasingly uses proprietary tooling similar to Semify's API platform.
- HigherVisibility: HigherVisibility is a US-based full-service SEO and digital marketing agency with a strong organic-search focus. It is comparable to Semify's white-label SEO offering from the end-client perspective and represents the type of agency Semify partners with or competes for.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks7 records
Key highlights7 records
Customer concentration
Semify social profiles
Digital presenceSemify financial estimates
Financial estimateRevenue estimate
Valuation estimate
Semify leadership team
Management profileNumber of profiles
Profiles6 records
Semify subsidiaries and ownership
Company hierarchySubsidiaries4 records
Semify funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Semify M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Semify
What does Semify do?
Semify is a white-label digital marketing fulfillment provider that delivers SEO, PPC, Facebook Ads, TikTok Ads, content marketing, link building, local SEO, and AI search optimization services entirely under partner agencies' branding. All work is performed by a 200+ person US-based team and supported by a proprietary white-label dashboard and Marketing API that scale across thousands of agency client accounts. The platform enables agencies to resell these services without hiring in-house specialists or managing freelancers.
Is Semify a public or private company?
Semify is a private company. It is classified as private equity controlled and is currently operating.
When was Semify founded?
Semify was founded in 2008. It employs 11 to 50 people.
Where is Semify based?
Semify is headquartered in Rochester, United States, in the North America region.
How does Semify make money?
Eight revenue lines are on record. White Label SEO Services are the primary driver. The others are white Label PPC Management, white Label Facebook Ads, white Label TikTok Ads, link Building Services, content Marketing, map Pack/Local SEO and AI Optimization Service.
Who are Semify's main competitors?
Direct peers on record are Vendasta and DashClicks. Broad incumbents are WebFX, SmartSites, Thrive Agency, Ignite Visibility, Disruptive Advertising, KlientBoost, NP Digital and HigherVisibility.
Does Semify have an API?
Yes. The Semify API gives enterprise marketing agencies direct, programmatic access to Semify's SEO and digital marketing infrastructure for embedding reporting, automation, and performance insights into their own products, dashboards, and workflows. The API enables leadership teams to unify marketing workflows and data in internal systems, automate high-volume workflows without increasing headcount, standardize delivery across hundreds or thousands of client accounts, and power custom products and integrations. Developer documentation is at developers.semify.com.
What industry is Semify in?
Semify's product category is White-label digital marketing services. Its primary akta.pro industry code is BPAFAFAJ, Sales Enablement & Revenue Operations (RevOps) Tools & Services.