RSW/US

What RSW/US does

RSW/US is a Cincinnati-based, privately held outsourced new business development firm founded in 2005 by Mark Sneider. The company works almost exclusively with U.S. and Canadian ad agencies, marketing services firms, PR firms, and — through its newer RSW/B2B division — engineering, technical services, and other professional services firms. Its core offering is a full-service outsourced program in which tenured U.S.-based New Business Directors (15-20 years of B2B selling experience, with 8-9 year average tenure at the firm) operate as extensions of the client team, running multi-channel outreach (phone, email, LinkedIn, direct mail) preceded by 3-4 weeks of pre-prospecting preparation that includes targeted list building, communications strategy, and positioning work. The company claims 90% of clients close some form of business by month 12 and first qualified meetings typically within the first 30 days of prospecting.

The firm operates five distinct revenue streams: the Full-Service Outsourced BD program, the lower-cost LAUNCH lead generation tier (launched 2024), RSW New Business Consulting for internal team buildout, RSW/Lists (a self-service, unit-priced prospect list platform at rswlists.com), and the AI-Brand Compass Model — a proprietary AI diagnostic that audits agency public-facing content against 10 emerging AI-search visibility standards and delivers a positioning roadmap. RSW/B2B, launched in February 2026, packages the same outsourced BD methodology for professional services firms. Pricing across the service lines is quote-based on multi-year engagements, with no public pricing; RSW/Lists is the only transactional, pay-as-you-go offering.

The business model is professional services with a multi-year contract cadence, a 11-50 employee footprint, no external funding, and a sister company (RSW/AgencySearch, operating since 2010) that provides a recurring inbound funnel of marketers running agency searches. Marketing is primarily content-led: a deep blog, annual survey reports (e.g., a December 2025 survey of 5,000+ senior marketers), YouTube, webinars, and active LinkedIn presence anchored by founder/CEO Mark Sneider and VP of Sales Lee McKnight Jr. Customer outcomes cited in case studies include $75K to $1M+ individual account wins, with enterprise references including PwC, VMware, Clopay, Druva, Resodyn, and Unverferth on the B2B side and several mid-market agency relationships spanning 5-12+ years.

Name

RSW/US

Legal name

RSW/US

Website

https://rswus.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

RSW/US is a Cincinnati-based, privately held firm founded in 2005 that provides outsourced new business development and lead generation exclusively to ad agencies, marketing services, PR firms, and — via its RSW/B2B line — professional services firms, using tenured U.S.-based New Business Directors and multi-channel outreach programs.

Ownership category

akta.pro rank

Product category

Outsourced Business Development Services

NAICS

Advertising, Public Relations, and Related Services (5418)

SIC

Services-Management Consulting Services (8742), Services-Help Supply Services (7363)

akta.pro primary industry

Appointment Setting & Sales Development (SDR/BDR) Services (BPAFAKAD)

akta.pro secondary industry

B2B Appointment Setting & SDR/BDR Outsourcing (BPAAADAA)

Keywords

• Outsourced business development
• Lead generation services
• Agency new business
• Prospect list building
• B2B sales outsourcing

Headquarters

HQ city

Cincinnati

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Full-Service Outsourced Business Development Program: Comprehensive outsourced new business development program combining multi-channel outreach (phone, email, LinkedIn, direct mail), prospect list building, positioning strategy, and New Business Director support. Clients gain a dedicated team without overhead of hiring internally.
2. LAUNCH Lead Generation Program: More cost-effective prospect outreach program built off the full-service program, utilizing lead generation talents, list and content creation expertise, and technology resources. Suitable for agencies doing little-to-nothing to market their brand.
3. RSW New Business Consulting: Consulting engagement to help firms build significantly better internal new business process/team. Supports organizations wanting to develop internal capabilities.
4. RSW/B2B Professional Services Program: Structured, end-to-end growth process for professional services firms including positioning alignment, target market strategy, sales readiness support, and multi-channel outreach led by U.S.-based New Business Directors.
5. RSW/Lists: Self-service list building platform allowing purchase of targeted prospect lists. Two options: self-service selection based on criteria or custom list building.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

RSW/US is an outsourced new business development firm that helps ad agencies, marketing services firms, PR firms, and professional services companies generate qualified leads and set meetings with decision-makers. The firm combines a proprietary AI positioning model, intel platforms, and a team of tenured U.S.-based New Business Directors to deliver multi-channel outreach programs (phone, email, LinkedIn, direct mail) that include 3-4 weeks of pre-prospecting preparation, prospect list building, and ongoing strategic support to move prospects closer to close.

Product overview

RSW/US offers a portfolio of outsourced new business development services for ad agencies, marketing firms, PR firms, and professional services companies. The core offering is the Full Service Outsourced Business Development program, which is supplemented by the more affordable LAUNCH lead generation program and RSW New Business Consulting for internal team building. The company also offers RSW/Lists as a self-service prospect list building tool, and the AI-Brand Compass Model as a proprietary AI positioning analysis product. RSW/B2B is a newer service line specifically targeting professional services firms with a structured, end-to-end growth process.

Differentiator

Problem solved

Functional benefit

Brands

• RSW/B2B: A new service line designed to help professional services firms build predictable business development pipelines through a structured, end-to-end growth process, including positioning alignment, target market strategy, sales readiness support, and multi-channel outreach.
• LAUNCH
• AI-Brand Compass Model
• RSW/Lists

Products and services

• Full Service Outsourced Business Development Outsourced new business development program for ad agencies, marketing services firms, and PR firms that runs multi-channel outreach to find better qualified leads, set meetings with decision-makers, better position the firm in the market, and get closer to close. Each engagement begins with 3-4 weeks of pre-prospecting preparation and is staffed by a tenured U.S.-based New Business Director.
• LAUNCH Lead Generation Program Cost-effective prospect outreach program for marketing agencies, leveraging the same lead generation talents and technology resources as the full-service RSW/US program but at lower cost, designed to build awareness, interest, and a pipeline of qualified leads for agencies that are not yet ready for (or cannot afford) full-service outsourced business development.
• AI-Brand Compass Model Proprietary AI positioning model that analyzes an agency's public-facing content and tells how AI search systems are reading its positioning today, then provides a concrete roadmap in the context of the 10 emerging standards for AI search visibility. Deliverables include Brand Positioning Diagnosis, AI Search Readiness Audit, and Content & Messaging Recommendations.
• RSW/Lists Self-service platform that lets users build customized prospect lists based on industry, geography, revenue, or title; available via self-service site selection or through custom list building purchased from a single contact to thousands.
• RSW New Business Consulting Consulting engagement for firms that want to build a significantly better internal new business process and team rather than rely solely on outsourced execution.
• RSW/B2B Professional Services Program Structured, end-to-end growth program for professional services firms (engineering, technical services, manufacturing services, consulting, software development, sustainability consulting) combining positioning alignment, target market strategy, sales readiness support, and multi-channel outreach led by U.S.-based New Business Directors to deliver qualified meetings and build a predictable business development pipeline.

Quantifiable outcome

• 90% of RSW/US clients close some form of business by month 12
• +3 more outcomes

Named customers15 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature2 records

Partnerships

One partnership is on record.

• RSW/AgencySearchminorGTM or Marketing PartnerSister company operating as agency search consultants for independent marketing firms. RSW/AgencySearch manages agency searches since 2010, typically working with mid-spend marketers and favoring independent agencies over networked firms. When searches arise, RSW/AgencySearch refers firms to consider RSW/US services. Companies can register with RSW/AgencySearch to be considered for future searches.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Heinz Marketing: B2B marketing agency focused on demand generation, sales enablement, and pipeline building for B2B technology and services companies. Highly comparable to RSW/US as an outsourced growth/BD function serving B2B firms with multi-channel programs.
• Winbound: Outsourced new business development firm specifically serving marketing agencies and creative firms. Directly competes with RSW/US in the agency BD outsourcing niche with similar multi-channel prospect outreach programs.
• Flint McGowan: Consulting firm that helps professional services and B2B companies build predictable new business pipelines through outsourced prospect development. Direct competitor in the outsourced BD space for agencies and professional services.
• Square 2 Marketing: B2B marketing agency specializing in sales-and-marketing alignment and lead generation for professional services and technology firms. Comparable to RSW/US in target customer base (professional services) and growth-focused service model.
• Newfangled: B2B marketing agency that helps professional services and technology companies build websites and marketing systems that generate qualified leads. Comparable to RSW/US as a growth services firm targeting B2B professional services buyers.
• Gorilla 76: B2B marketing agency focused on demand generation for industrial, manufacturing, and technology companies. Comparable to RSW/B2B in targeting engineering/industrial buyers with multi-channel outbound and lead generation services.

Emerging players

• Bill Faeth / Pipeline Unicorn: Agency growth consulting firm specifically helping ad agencies and creative firms build new business pipelines. Smaller scale than RSW/US but directly comparable in target market (agency owners) and outsourced BD services.
• Sales Gravy: Sales training and consulting firm led by Jeb Blount that helps B2B organizations build outbound sales capabilities. Partially comparable as a sales development services/training firm, though more focused on training than RSW/US's outsourced execution model.

Broad incumbents

• HubSpot: Major CRM and marketing/sales automation platform whose tools (Sales Hub, Marketing Hub) enable agencies and professional services firms to run their own prospecting and lead generation rather than outsource. Competes indirectly with RSW/US by enabling DIY BD programs.
• ZoomInfo: B2B intelligence and sales engagement platform that provides contact data, intent signals, and outreach automation. Competes with RSW/US at the technology layer by enabling in-house SDR functions, though it does not offer outsourced BD services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/rswus
• YouTubeyoutube.com/channel/UCzTa9N-7lssPIDu-WwYsd-w
• Facebookfacebook.com/rswus
• LinkedInlinkedin.com/companies/371751
• Instagraminstagram.com/rswus

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RSW/US