Vidalytics
Vidalytics is a bootstrapped, remote-first SaaS company that provides a video hosting and conversion analytics platform built for direct-response marketers, VSL creators, course creators, funnel builders, and e-commerce brands.
- Company typePrivate
- Founded2016
- HeadquartersDenver, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Vidalytics does
Vidalytics is a Delaware-incorporated, bootstrapped software company operating as a remote-first organization with approximately 33-34 employees. Founded in 2016 by Patrick Stiles (Founder/CEO), the company provides a video hosting and marketing analytics platform purpose-built for direct-response marketers, video sales letter (VSL) creators, course creators, funnel builders, and e-commerce brands. The platform differentiates from general-purpose video hosts such as YouTube, Vimeo, and Wistia through conversion-focused features including video conversion tracking that pinpoints exact moments driving purchases, engagement heatmaps, Smart Autoplay, Play Gates for lead capture, CRM tagging (down to the second), Exit Features, and A/B split testing. Technical infrastructure is built on HTML5 with 100% true adaptive bitrate streaming, multi-CDN architecture (Google Cloud Platform + Cloudflare), and an AI Analytics Suite (launched 2025) that includes an AI Script Analyzer trained on $5.7B+ in real VSL performance data.
The company monetizes through a freemium-to-paid subscription model, offering a free tier with 3 videos and paid bandwidth-based tiers with usage overages ($0.25/video beyond plan limits), monthly or annual billing, and custom enterprise pricing for customers exceeding 1 TB of bandwidth. Vidalytics employs a hybrid go-to-market combining product-led growth (self-serve signup at apps.vidalytics.com), enterprise sales (newly formalized VP of Sales function), event-driven demand generation, an agency partner/reseller program, and inside sales with HubSpot CRM. Marketing relies heavily on endorsements from elite direct-response marketers (Frank Kern, Jon Benson, Perry Belcher, Todd Brown, Brendon Burchard, Kevin Harrington) and case studies showcasing outcomes such as 30% conversion increases and $700M in customer video-generated revenue. The company has earned consecutive G2 recognitions, including Momentum Leader (Spring 2025), and reports 27,645+ customers across verticals spanning health supplements, fitness, golf training, firearms training, info-products, and e-commerce.
Vidalytics firmographics
Firmographics- Name
- Vidalytics
- Legal name
- Vidalytics, LLC
- Website
- https://vidalytics.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Vidalytics is a bootstrapped, remote-first SaaS company that provides a video hosting and conversion analytics platform built for direct-response marketers, VSL creators, course creators, funnel builders, and e-commerce brands.
- Ownership category
- akta.pro rank
Vidalytics industry classification
Industry- Product category
- Video Hosting & Marketing Analytics
- NAICS
- Software Publishers (513210), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Prepackaged Software (7372), Services-Advertising (7310)
- akta.pro primary industry
- Data Platform & Audience Insights (CDP, Data Warehouse, Attribution) (MPAHAJAN)
Keywords
Where Vidalytics is headquartered
LocationHeadquarters
- HQ city
- Denver
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Vidalytics business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Video Hosting Subscription: Subscription-based video hosting with tiered plans based on bandwidth usage. Paid plans include unlimited video storage (with 25¢ per video over plan limit), bandwidth-based tiers, and volume discounts for high-usage customers (1 TB+). Auto-renewal with monthly or annual billing.
- Usage-Based Video Storage: Additional revenue from storing extra videos beyond plan limits at 25¢ per video. Automatic charging for overages when customers exceed storage limits.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Plan - 3 videos, limited features |
| Subscription | Monthly | Paid Plans - Unlimited videos with bandwidth tiers |
| Subscription | Annual | Annual Plans - Discounted billing |
Go-to-market motion5 records
Distribution channels4 records
Marketing channels11 records
Vidalytics product offering
Product offeringCore offering
Vidalytics is a video hosting and marketing analytics SaaS platform purpose-built for direct response marketers to convert cold traffic into buyers. It combines HTML5 true adaptive bitrate streaming with multi-CDN delivery on Google Cloud Platform and a proprietary analytics layer that pinpoints the exact video moments driving conversions, including heatmaps, per-second CRM tagging, play gates, exit features, and an AI Analytics Suite (Vids AI, AI Script Analyzer, AI captions/translations). The platform is sold on a freemium-to-subscription basis with tiered bandwidth plans and is differentiated from general video hosts (YouTube, Vimeo, Wistia) by its conversion-optimization focus.
Product overview
Vidalytics is a video hosting and marketing platform built for entrepreneurs and marketers who want to convert cold traffic into buyers. The core product is the Vidalytics Platform, a video hosting solution with advanced marketing analytics including video conversion tracking, heatmaps, and engagement metrics. Key modules include the AI Analytics Suite (AI-powered video analysis, script scoring, and captions) and Interactive Smart Vids (interactive video branching). The platform offers conversion-focused features like Smart Autoplay, Play Gates, CRM Tagging, Exit Features, Resume Play, and Countdown Timers. Solutions include Funnels & VSLs, Course Creators, Sales, Agencies, Quiz Funnels, and E-commerce (Shoppable Videos).
Differentiator
Problem solved
Functional benefit
Products and services
- Vidalytics Platform Core video hosting and marketing analytics SaaS platform built for direct response marketers. Provides HTML5 video hosting with true adaptive bitrate streaming across multiple CDNs, video conversion tracking, heatmaps, Smart Autoplay, Play Gates, Exit Features, CRM tagging, Resume Play, Countdown Timers, and integrations with Shopify, HubSpot, Zapier, Facebook, Google Analytics, and others. Sold via freemium (3 free videos) plus tiered bandwidth-based paid subscriptions, monthly or annual, with custom enterprise pricing above 1 TB.
- AI Analytics Suite AI-powered video analytics suite add-on that analyzes viewer engagement and conversion data to recommend fixes, scores Video Sales Letter scripts against a $5.7B+ performance dataset, and generates AI captions and translations for accessibility and retention. Marketed as a standalone suite with its own product page (/ai-suite) and free trial entry point.
- Shoppable Videos Standalone e-commerce solution that lets merchants turn Vidalytics-hosted videos into checkouts by integrating their Shopify store, enabling video views to convert directly into purchases.
- Quiz Funnels Standalone funnel solution that converts any video into a quiz funnel, segmenting viewers based on their responses and routing them to personalized sales follow-up videos.
Quantifiable outcome
- 30% conversion increase
- +4 more outcomes
Companies that use Vidalytics
Customer profileNamed customers19 records
Segments7 records
Ideal customer profiles4 records
Vidalytics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability5 records
Feature16 records
Vidalytics partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core.
- ShopifycoreNative Shopify integration allows e-commerce stores to connect Vidalytics for shoppable videos. Users paste their Shopify store link and enable integration. Enables turn video views into checkouts.
- FacebookcoreFacebook integration allows creating audiences based on video events for retargeting viewers. Supports remarketing pixel, ad conversion tracking, and viewer video event tracking.
- ZapiercoreZapier integration enables automation of video marketing workflows. Sends tag data to email systems or CRMs. Saves users 600,000 hours of busywork daily; 1.8M individuals and businesses use Zapier.
- HubSpotcoreHubSpot CRM integration for marketing, sales, content management, and customer service. Enables viewer tagging and tracking in CRM. Used for customer support activities.
- Google Cloud PlatformcoreCloud hosting provider for Vidalytics production resources. Handles physical and environmental security. Provides compliance assurances including SOC 2 and ISO27001.
- Google Analytics & Google Tag ManagercoreGA and GTM integration for measuring advertising ROI and understanding customers. Tracks viewer video events including via Google Tag Manager.
- OpenAIcoreAI integration for video content analysis. Shares video content, performance data, and metadata for AI-powered analysis. OpenAI prohibited from using data for other purposes.
- StripecorePayment processing for subscription billing. PCI-DSS compliant payment processor for recurring charges and plan upgrades.
- CloudflarecoreDNS, CDN, and security services. Part of multi-CDN architecture for optimal video delivery speed and reliability.
- Maxio (Chargify)coreSubscription management and billing automation for recurring payment processing.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Vidalytics competitors and assessment
Company assessmentBroad incumbents
- Vimeo OTT (now Vimeo Streaming): Vimeo is a publicly-backed broad video hosting and OTT platform with creator, marketing, and enterprise tiers. It serves as both a direct competitor (marketing video hosting) and the broader incumbent referenced in Vidalytics' 595K-session A/B tests.
- Brightcove: Brightcove is an enterprise-grade online video platform with strong OTT and live capabilities. While focused on larger enterprises, it competes for the same video hosting and analytics budgets and is named in Vidalytics' competitive set.
Emerging players
- BombBomb: BombBomb is a video messaging and email-video platform aimed at sales teams and small businesses. It overlaps with Vidalytics' sales-team and CRM-tagging use cases and serves a similar SMB/mid-market direct-response buyer.
- Covideo: Covideo is a video email and sales-video platform focused on CRM integration and viewer engagement tracking. It competes with Vidalytics in the sales-team and CRM-tagging segment with a smaller, niche feature set.
- Loom: Loom is an async video messaging and screen recording tool that has expanded into broader video hosting and engagement analytics. While primarily used for internal/sales comms, its expanded feature set increasingly overlaps Vidalytics' sales enablement use cases.
- Hippo Video: Hippo Video is a video marketing and sales enablement platform offering hosting, personalization, analytics, and CRM integrations. It overlaps with Vidalytics' interactive video, tagging, and conversion-tracking use cases for sales and marketing teams.
Direct peers
- JW Player (JWP): JW Player is a video platform offering hosting, playback, and analytics for publishers and marketers. It is named directly in Vidalytics' comparison copy and competes on streaming infrastructure and engagement analytics.
- Vidyard: Vidyard is a video hosting and analytics platform focused on sales and marketing use cases, including CRM integrations, video personalization, and engagement tracking. It targets a similar buyer persona (B2B sales and marketing teams) with overlapping feature sets.
- Wistia: Wistia is a business video hosting and marketing platform offering heatmaps, engagement analytics, A/B testing, and integrations. It is the most direct horizontal competitor to Vidalytics in the SMB/mid-market video hosting space and the named incumbent in Vidalytics' comparison pages.
- SproutVideo: SproutVideo is an SMB-focused video hosting platform with marketing analytics, CTAs, and lead-capture features. It is a direct functional competitor targeting the same small-business and marketer segment with a comparable feature set.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Vidalytics social profiles
Digital presenceVidalytics compliance and trust
Trust signalCompliance6 records
Vidalytics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vidalytics leadership team
Management profileNumber of profiles
Profiles1 record
Vidalytics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vidalytics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vidalytics
What does Vidalytics do?
Vidalytics is a video hosting and marketing analytics SaaS platform purpose-built for direct response marketers to convert cold traffic into buyers. It combines HTML5 true adaptive bitrate streaming with multi-CDN delivery on Google Cloud Platform and a proprietary analytics layer that pinpoints the exact video moments driving conversions, including heatmaps, per-second CRM tagging, play gates, exit features, and an AI Analytics Suite (Vids AI, AI Script Analyzer, AI captions/translations). The platform is sold on a freemium-to-subscription basis with tiered bandwidth plans and is differentiated from general video hosts (YouTube, Vimeo, Wistia) by its conversion-optimization focus.
Is Vidalytics a public or private company?
Vidalytics is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Vidalytics founded?
Vidalytics was founded in 2016. It employs 11 to 50 people.
Where is Vidalytics based?
Vidalytics is headquartered in Denver, United States, in the North America region.
How does Vidalytics make money?
Two revenue lines are on record. Video Hosting Subscription is the primary driver. The others are usage-Based Video Storage.
Who are Vidalytics's main competitors?
Broad incumbents on record are Vimeo OTT (now Vimeo Streaming) and Brightcove. Emerging players are BombBomb, Covideo, Loom and Hippo Video. Direct peers are JW Player (JWP), Vidyard, Wistia and SproutVideo.
Does Vidalytics have an API?
Yes. Vidalytics offers an API that allows users to customize the viewer's experience. The API enables developers to integrate with and extend Vidalytics functionality.
What industry is Vidalytics in?
Vidalytics's product category is Video Hosting & Marketing Analytics. Its primary akta.pro industry code is MPAHAJAN, Data Platform & Audience Insights (CDP, Data Warehouse, Attribution). Its NAICS code is 513210 and its SIC code is 7372.