Oberlin Marketing
Oberlin Marketing is a Fort Wayne-based insurance brokerage founded in 1987 that supports independent insurance agents nationwide with access to 50+ carriers, integrated quoting platforms, lead programs, and training across Medicare, group, individual, life, LTC, and annuity product lines.
- Company typePrivate
- Founded1987
- HeadquartersFort Wayne, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Oberlin Marketing does
Oberlin Marketing is a privately-held insurance brokerage founded in 1987 and headquartered in Fort Wayne, Indiana, that operates as a nationwide marketing organization supporting independent insurance agents. The company functions as a multi-line distributor, contracting with 50+ insurance carriers to give agents a single destination for Medicare (Advantage, Supplements, Part D), Group Health and Ancillary benefits, Individual Health (Major Medical/ACA, Short-Term Medical, Dental, Hospital Indemnity, Critical Illness, Disability, Travel, Medishare), Life Insurance (Term, Universal, Whole, Final Expense, Survivorship), Long Term Care, and Annuity products. Agents are recruited through NAIFA and NABIP affiliations, carrier partnerships, and industry events such as the Oberlin Agent Summit and Coffee & Convos webinars.
The company has built a proprietary technology layer on top of carrier-provided portals, anchored by MedicareCENTER (an SSO-integrated platform combining Connecture's MedicareAPP, Sunfire MedicareLINK, CSG Quoter, and an internal CRM), the OM Drop Ticket (Applicint) application system, and the T65 Locator App for Medicare prospect identification. Lead generation is supported through Agent Link, Precise Leads, and MS PowerMail direct mail programs, and continuing education is delivered via partnerships with A.D. Banker and WebCE.
Oberlin earns revenue through insurance commissions paid by carriers when contracted agents sell policies, supplemented by value-added services (lead programs, training, E&O access). Agents are independent contractors; the in-house team of approximately 15-20 employees is organized into Senior Health, Group, Individual Health, Life & Annuity, Long Term Care, Marketing, Operations, Direct to Consumer (House Agents), and Administrative Staff departments. The company is led by Executive Director Justin Reinig and is consistent with a founder/family-controlled Midwest insurance brokerage operating model.
Oberlin Marketing firmographics
Firmographics- Name
- Oberlin Marketing
- Legal name
- Oberlin Marketing
- Website
- https://oberlinmarketing.com
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Oberlin Marketing is a Fort Wayne-based insurance brokerage founded in 1987 that supports independent insurance agents nationwide with access to 50+ carriers, integrated quoting platforms, lead programs, and training across Medicare, group, individual, life, LTC, and annuity product lines.
- Ownership category
- akta.pro rank
Oberlin Marketing industry classification
Industry- Product category
- Insurance Brokerage
- NAICS
- Insurance Agencies and Brokerages (52421)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Insurance Program Administration & MGA/MGU Services (FSAEADAK)
- akta.pro secondary industries
- Medicare Plan Distribution & Brokerage (Captive, Independent, FMOs) (FSAIAGAH), Individual Health Insurance Brokerage & Distribution (FSAIAEAL)
Keywords
Where Oberlin Marketing is headquartered
LocationHeadquarters
- HQ city
- Fort Wayne
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Oberlin Marketing business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Insurance Commissions: Oberlin Marketing earns commissions from insurance carriers when agents sell insurance products through the brokerage. The company offers 'top contracts, top commissions, and unbeatable service' to attract and retain insurance agents. Agents are independent contractors who earn commissions on sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Insurance product sales commissions |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Oberlin Marketing product offering
Product offeringCore offering
Oberlin Marketing is an insurance brokerage and marketing organization that contracts independent insurance agents to sell products from 50+ insurance carriers across Medicare, Group Health, Individual Health, Life, Long Term Care, and Annuity lines. Agents access carrier appointments, integrated quoting platforms (MedicareCENTER, CSG Quoter, Connecture, OM Drop Ticket), lead programs (Agent Link, Precise Leads, MS PowerMail), T65 Locator prospect-identification tools, continuing education (A.D. Banker, WebCE), product training, and commission management services.
Product overview
Oberlin Marketing is an insurance brokerage platform supporting insurance agents nationwide with a comprehensive portfolio spanning multiple product categories. The core offering includes Medicare products (Advantage, Supplements, Prescription Drug Plans), Group Health (small and large group, ancillary), Individual Health (Major Medical/ACA, Short-Term, Dental, Hospital Indemnity, Critical Illness, Disability, Travel, Medishare), Life Insurance (Term, Universal, Whole, Final Expense, Survivorship), Long Term Care, and Annuities. The technology platform consists of integrated quoting tools (MedicareCENTER with SSO to Connecture, CSG Quoter, OM Drop Ticket), the T65 Locator App for prospect identification, and comprehensive lead programs. Agents access these through multiple portals including carrier-specific broker sites, with support for Medicare, Individual, Group, Life, LTC, and Annuity sales workflows.
Differentiator
Problem solved
Functional benefit
Products and services
- Medicare Advantage Plans Private Medicare Advantage plans offered through contracted carriers, distributed by independent insurance agents to Medicare-eligible consumers as alternatives to Original Medicare Supplements.
- Medicare Supplement Plans
Companies that use Oberlin Marketing
Customer profileNamed customers2 records
Segments6 records
Ideal customer profiles2 records
Oberlin Marketing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Feature4 records
Oberlin Marketing partnerships and signals
Strategic signalPartnerships
61 partnerships are on record, tiered core.
- Allied NationalcoreGroup health carrier offering fully insured flexible plan designs and self-funded options for small and large groups. Partners with Oberlin for distribution to agents.
- Anthem Blue Cross Blue ShieldcoreMajor health insurance carrier offering group health, dental, and Medicare products through Oberlin's agent network.
- United HealthcarecoreLeading health insurance carrier offering Medicare Advantage, Medicare Supplements, prescription drug plans, and group health products.
- HumanacoreMedicare-focused carrier offering Medicare Advantage and prescription drug plans through Oberlin's agent network.
- AetnacoreHealth insurance carrier offering Medicare Advantage, hospital indemnity, and dental products.
- PrudentialcoreLife insurance carrier offering term, universal, and survivorship life insurance products.
- Lincoln FinancialcoreInsurance and retirement solutions provider offering life insurance, annuities, and long term care products including MoneyGuard.
- Mutual of OmahacoreInsurance carrier offering Medicare Supplements, life insurance, disability, and long term care products.
- TransamericacoreInsurance and investment company offering life insurance, annuities, and long term care products.
- John HancockcoreLife insurance carrier offering term, universal, and survivorship life insurance products.
- NationwidecoreInsurance carrier offering long term care, life insurance, and annuities through Oberlin's agent network.
- One AmericacoreInsurance carrier offering long term care and annuity products withAsset Care solutions.
- Motorists LifecoreInsurance carrier offering fixed annuities and whole life insurance products.
- North American CompanycoreInsurance carrier offering fixed annuities and life insurance products.
- AthenecoreInsurance company offering fixed and indexed annuities.
- A.D. BankercorePremier education provider for insurance professionals. Oberlin partners with A.D. Banker to provide continuing education courses for Life and Health licensed insurance agents.
- WebCEcoreOnline insurance licensing and continuing education provider. Oberlin partners with WebCE to provide CE courses for agents.
- IHC GroupcoreInsurance carrier group offering health insurance products for small groups.
- CaresourcecoreHealth insurance carrier offering marketplace/ACA plans and Medicare products.
- WellCare/CentenecoreMedicare-focused carrier offering Medicare Advantage and prescription drug plans.
- MedicocoreInsurance carrier offering dental and hospital indemnity plans for individuals.
- GTL (American General)coreInsurance carrier offering hospital indemnity and other ancillary products.
- GerbercoreInsurance carrier known for life insurance and Medicare Supplement products.
- CignacoreHealth insurance carrier offering Medicare Advantage, group health, and individual health products.
- AmeritascoreInsurance carrier offering dental, vision, and life insurance products.
- The StandardcoreInsurance carrier offering group life, disability, and retirement products.
- Companion LifecoreInsurance carrier offering group ancillary products including life and disability.
- AssuritycoreInsurance carrier offering life, critical illness, and disability products.
- Kansas City LifecoreInsurance carrier offering life insurance and group products.
- SecuriancoreInsurance carrier offering long term care and life insurance products.
- ForethoughtcoreInsurance carrier offering long term care products.
- Global AtlanticcoreInsurance company offering fixed and indexed annuities.
- Oxford LifecoreInsurance carrier offering life and annuity products.
- American EquitycoreInsurance carrier offering fixed indexed annuities.
- F&GcoreInsurance carrier offering fixed indexed annuities.
- Petersen InternationalcoreInsurance carrier offering international term insurance for travelers abroad.
- Illinois MutualcoreInsurance carrier offering disability income products.
- Liberty Bankers LifecoreInsurance carrier offering Medicare Supplement products.
- Pacific LifecoreInsurance carrier offering life insurance and annuity products.
- Protective LifecoreInsurance carrier offering life insurance products.
- SagicorcoreInsurance carrier offering life insurance products.
- AllianzcoreInsurance company offering fixed annuities.
- American NationalcoreInsurance carrier offering life insurance and annuity products.
- Principal FinancialcoreInsurance carrier offering life, disability, and retirement products.
- ForesterscoreInsurance carrier offering life insurance products.
- SymetracoreInsurance carrier offering life insurance and annuity products.
- SB LIcoreSavings Bank Life Insurance offering life insurance products.
- Legal & GeneralcoreInsurance carrier offering life insurance products.
- Minnesota LifecoreInsurance carrier offering whole life insurance products.
- NCDcoreInsurance carrier offering Medicare Supplement products.
- Manhattan LifecoreInsurance carrier offering life and annuity products.
- Devoted HealthcoreMedicare Advantage carrier offering health plans.
- Molina HealthcarecoreHealth insurance carrier offering Medicare Advantage and marketplace plans.
- Clear Spring HealthcoreMedicare Advantage carrier offering health plans.
- Zing HealthcoreMedicare Advantage carrier offering health plans.
- Florida BluecoreBlue Cross Blue Shield affiliate offering health insurance in Florida.
- Clover HealthcoreMedicare Advantage carrier offering health plans.
- HAPcoreHealth Alliance Plan offering Medicare Advantage in Michigan.
- Priority HealthcoreHealth plan offering Medicare Advantage products.
- IU HealthcoreHealth plan offering Medicare Advantage products.
- Lasso HealthcoreMedicare Advantage carrier offering health plans.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Oberlin Marketing competitors and assessment
Company assessmentDirect peers
- SelectQuote: Public insurance distribution platform focused heavily on Medicare with a network of agents. Comparable in Medicare specialization and commission-based agent distribution, though with a more direct-to-consumer tilt.
- Ritter Insurance Marketing: One of the largest independent Medicare marketing organizations in the US, contracting with agents nationwide and offering multi-carrier Medicare, life, and ancillary products. Closely comparable to Oberlin in model, customer (independent agents), and product mix.
- Brokers International: Insurance marketing organization providing multi-carrier products, agent support, and back-office services. Directly comparable in IMO/MGA business model, agent channel, and multi-line distribution approach.
- HealthMarkets: National health insurance agency distributing individual, family, Medicare, and small-group products through a network of agents. Comparable in agent-led, multi-carrier distribution and target buyer (independent insurance professionals).
- eHealth: Online health insurance marketplace distributing Medicare, individual, and family plans. Comparable in Medicare-centric distribution and carrier relationships, though more digital-direct than Oberlin's traditional agent channel.
- GoHealth: Medicare-focused insurance distribution platform using a network of licensed agents. Comparable in Medicare specialization and commission-based agent model.
Broad incumbents
- Integrity Marketing Group: Largest US distributor of life and health insurance and the dominant consolidator of independent IMOs. Operates as a scaled version of Oberlin's model, making it the principal competitor and likely acquirer.
- AmeriLife: Large national insurance distribution platform serving agents with health, life, annuity, and retirement products. Similar multi-line, agent-channel model at meaningfully larger scale.
Emerging players
- Medicareful: Technology-enabled Medicare lead and CRM platform aimed at insurance agents. Adjacent to Oberlin's MedicareCENTER and T65 Locator tools but focused on SaaS enablement rather than full MGA/IMO administration.
Others
- Quotit: Provider of insurance quoting technology and rating engines used by agents and agencies. Compares to Oberlin's MedicareCENTER quoting stack as an enabling technology vendor rather than a competing IMO.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Oberlin Marketing social profiles
Digital presenceOberlin Marketing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Oberlin Marketing leadership team
Management profileNumber of profiles
Profiles7 records
Oberlin Marketing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Oberlin Marketing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Oberlin Marketing
What does Oberlin Marketing do?
Oberlin Marketing is an insurance brokerage and marketing organization that contracts independent insurance agents to sell products from 50+ insurance carriers across Medicare, Group Health, Individual Health, Life, Long Term Care, and Annuity lines. Agents access carrier appointments, integrated quoting platforms (MedicareCENTER, CSG Quoter, Connecture, OM Drop Ticket), lead programs (Agent Link, Precise Leads, MS PowerMail), T65 Locator prospect-identification tools, continuing education (A.D. Banker, WebCE), product training, and commission management services.
Is Oberlin Marketing a public or private company?
Oberlin Marketing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Oberlin Marketing founded?
Oberlin Marketing was founded in 1987. It employs 11 to 50 people.
Where is Oberlin Marketing based?
Oberlin Marketing is headquartered in Fort Wayne, United States, in the North America region.
How does Oberlin Marketing make money?
One revenue line is on record: insurance Commissions.
Who are Oberlin Marketing's main competitors?
Direct peers on record are SelectQuote, Ritter Insurance Marketing, Brokers International, HealthMarkets, eHealth and GoHealth. Broad incumbents are Integrity Marketing Group and AmeriLife. Medicareful is listed as an emerging player. Quotit is listed as an others.
Does Oberlin Marketing have an API?
No public API is recorded for Oberlin Marketing.
What industry is Oberlin Marketing in?
Oberlin Marketing's product category is Insurance Brokerage. Its primary akta.pro industry code is FSAEADAK, Insurance Program Administration & MGA/MGU Services, with a secondary code of FSAIAGAH, Medicare Plan Distribution & Brokerage (Captive, Independent, FMOs). Its NAICS code is 52421 and its SIC code is 6411.