CannaCraft
CannaCraft is a vertically integrated cannabis manufacturer founded in 2014 in Santa Rosa, California, operating 200+ products across brands like ABX, Care By Design, Hi-Fi Sessions, and Humboldt Terp Council. It distributes wholesale to over 500 California retailers via Kind House Distribution and into Colorado through Keef Brands.
- Company typePrivate
- Founded2014
- HeadquartersSanta Rosa, United States
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What CannaCraft does
CannaCraft is a vertically integrated cannabis manufacturer founded in 2014 in Santa Rosa, California, operating from a 40,000+ sq ft Sonoma County facility. The company produces and distributes a portfolio of 200+ cannabis products across multiple delivery formats (vape cartridges, sublingual drops, soft gels, gummies, chocolates, beverages, topicals, flower, and concentrates) under consumer-facing brands including AbsoluteXtracts (ABX), Care By Design, Farmer and the Felon, Loud+Clear, Hi-Fi Sessions, Humboldt Terp Council, and Gem + Jane. Core technology centers on proprietary non-volatile SuperCritical CO2 extraction methods, dual-processing techniques designed to preserve minor cannabinoids (including CBDA, THCA, and Delta-8 THC) and full-spectrum terpenes, and proprietary emulsion technology for cannabis beverages. The company runs 20+ extractors around the clock processing approximately 150,000 lbs of dry plant material annually.
The business model is B2B wholesale to licensed cannabis dispensaries, with no direct-to-consumer sales channel. Distribution is anchored by Kind House Distribution, a wholly-owned distribution entity delivering weekly to over 500 California retailers, augmented by a Colorado partnership with Keef Brands reaching over 550 dispensary accounts. Kind House also distributes third-party brands under contract, creating a transaction-fee revenue layer on top of branded product manufacturing. Customer segments span experienced cannabis consumers, wellness/medicinal users seeking precise CBD:THC ratios, alcohol-alternative recreational users via beverages, and women-focused consumers via the Gem + Jane line.
The company is led by CEO Jim Hourigan (joined as COO January 2019, CEO November 2019) with co-founders Dennis Hunter and Ned Fussell maintaining active roles. The board includes independent directors with CPG, capital management, and healthcare backgrounds. The company operates with 200+ employees and reports legal entity CRFT Manufacturing, Inc., with California state license numbers CDPH-10002270 and CDPH-10004584. No external institutional funding or revenue figures are publicly disclosed.
CannaCraft firmographics
Firmographics- Name
- CannaCraft
- Legal name
- CRFT Manufacturing, Inc.
- Website
- https://cannacraft.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- CannaCraft is a vertically integrated cannabis manufacturer founded in 2014 in Santa Rosa, California, operating 200+ products across brands like ABX, Care By Design, Hi-Fi Sessions, and Humboldt Terp Council. It distributes wholesale to over 500 California retailers via Kind House Distribution and into Colorado through Keef Brands.
- Ownership category
- akta.pro rank
CannaCraft industry classification
Industry- Product category
- Cannabis Manufacturing
- NAICS
- Medicinal and Botanical Manufacturing (325411)
- SIC
- Medicinal Chemicals & Botanical Products (2833)
- akta.pro primary industry
- Cannabis Accessories & Ancillary Products Wholesale (Vapes, Packaging, Hardware) (CRAOAIAH)
Keywords
Where CannaCraft is headquartered
LocationHeadquarters
- HQ city
- Santa Rosa
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
CannaCraft business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Cannabis Product Manufacturing & Distribution: CannaCraft manufactures and distributes a portfolio of cannabis brands including AbsoluteXtracts, Care By Design, Hi-Fi Sessions, Farmer and the Felon, Loud + Clear, Humboldt Terp Council, and others. Products include vape cartridges, sublingual drops, soft gels, topicals, gel capsules, packaged flower, infused chocolates, gummies, and beverages. Revenue comes from wholesale distribution to licensed dispensaries.
- Distribution Services: Kind House Distribution, a wholly-owned distribution entity, provides weekly deliveries to over 500 licensed retailers throughout California, distributing CannaCraft brands as well as third-party brands under distribution contracts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Gem + Jane beverage - single can |
| Unit Pricing | Pay-as-you-go | Gem + Jane beverage - 4-pack |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
CannaCraft product offering
Product offeringCore offering
CannaCraft manufactures and distributes a vertically integrated portfolio of cannabis products under multiple brands including AbsoluteXtracts (ABX), Care By Design, Hi-Fi Sessions, Farmer and the Felon, Loud + Clear, Humboldt Terp Council, Satori, and Gem + Jane. Products span vape cartridges, sublingual drops, soft gel capsules, topicals, packaged flower, gummies, infused chocolates, and cannabis beverages, produced at its 40,000+ sq ft facility in Santa Rosa, CA and distributed wholesale to over 500 licensed cannabis retailers through its wholly-owned Kind House Distribution entity.
Product overview
CannaCraft is a vertically-integrated cannabis manufacturing company operating since 2014 with over 200 products across multiple delivery formats. The company manages the complete production lifecycle through in-house cultivation, extraction, formulation, manufacturing, and statewide distribution via Kind House Distribution. The brand portfolio includes six consumer-facing sub-brands: AbsoluteXtracts (ABX) for premium vape cartridges and concentrates; Care By Design for CBD-forward wellness products in various CBD:THC ratios; Farmer and the Felon for value-oriented flower and pre-rolls; Loud+Clear for high-potency diamond vape products; Hi-Fi Sessions cannabis beverages in collaboration with Lagunitas; and Humboldt Terp Council for live resin and live rosin concentrates. Products span vape cartridges, sublingual drops, soft gel capsules, gummies, chocolates, beverages, topicals, flower, and concentrates. Distribution reaches over 500 licensed California retailers with select brands available in Colorado through Keef Brands partnership.
Differentiator
Problem solved
Functional benefit
Brands
- AbsoluteXtracts (ABX): A heritage brand leading the way in 100% pure cannabis vaping with proprietary dual processing extraction methods to optimize THC potency and amplify flavor.
- Care By Design
- Farmer and the Felon
- Loud + Clear
- Hi-Fi Sessions
- Humboldt Terp Council
- Gem + Jane
- Satori
Products and services
- AbsoluteXtracts (ABX) Heritage cannabis brand pioneering 100% pure cannabis vaping with proprietary dual processing extraction methods that optimize THC potency and amplify flavor while preserving terpenes, flavonoids, and major and minor cannabinoids.
- Care By Design Pioneer of CBD to THC ratio products delivering therapeutic relief with full-spectrum oil including major/minor cannabinoids, cannabinoid acids (CBDa and THCa), terpenes, and flavonoids. Offers products in Rest, Relief, Relax, and Focus effect-based lines.
- Farmer and the Felon Value-oriented cannabis brand featuring top shelf cannabis flower and pre-rolls at everyday prices with proceeds invested in social justice for non-violent cannabis offenders.
- Loud+Clear High-potency diamond vape brand featuring 100% cannabis oil with liquid diamonds, HTE, and botanical terpenes crafted from fresh frozen cannabis for amplified flavor and potency.
- Hi-Fi Sessions California cannabis beverage line of hoppy sparkling water with no carbs, no calories, and no hangovers. Features onset and offset time similar to alcohol for social cannabis consumption.
- Humboldt Terp Council Award-winning live resin and live rosin cannabis concentrates from the Emerald Triangle. Homegrown, handcrafted concentrates that have won multiple Emerald Cup awards including 1st place in concentrates in 2018 and 2019.
- Gem + Jane Women-focused sparkling botanical beverage infused with microdoses of rare cannabinoids (THCV, Delta-8 THC, CBD). Low calorie (20-25 cal/12oz), sweetened with agave, featuring citrus, berries, herbs and flower flavors.
- Satori Edibles Cannabis-infused chocolate and confectionery products manufactured and distributed by CannaCraft as part of its edible product portfolio.
- Kind House Distribution Wholly-owned distribution entity operating statewide delivery fleet making weekly deliveries to over 500 licensed retailers throughout California. Also distributes third-party brands under distribution contracts.
Quantifiable outcome
- Top 2 selling cannabis brands in California (AbsoluteXtracts and Care by Design)
- +6 more outcomes
Companies that use CannaCraft
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles2 records
CannaCraft technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
CannaCraft partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor and core.
- Sweet FlowerminorLos Angeles area dispensary chain that served as exclusive launch partner for Gem + Jane sparkling botanical beverage through end of June 2021.
- ValidCareminorClinical research partner for landmark CBD safety study. Care By Design participated in IRB-approved study exploring effects of CBD on liver health, observing 839 adults' daily CBD use.
- Humboldt Terp CouncilcoreAward-winning small-batch cannabis manufacturer acquired into CannaCraft family. Based in Arcata, California, continues to manufacture in Humboldt County while integrating distribution with Kind House Distribution. Won Emerald Cup 1st place for concentrates in 2018 and 2019.
- American Red CrossminorCannaCraft donated 12,000 sq ft of office space at their headquarters to serve as American Red Cross Regional Headquarters for Northern California fire relief efforts.
- Kind House DistributioncoreWholly-owned distribution entity of CannaCraft making weekly deliveries to over 500 licensed retailers throughout California. Also distributes third-party brands under distribution contracts.
- Keef BrandscoreColorado-based manufacturing and distribution partner. Keef Brands manufactures and distributes Care By Design and Hi-Fi Hops through their network of over 550 dispensary accounts in Colorado.
- Project CBDminorLeading cannabis research platform that provided guidance for Care By Design's original CBD:THC ratio formulations, leveraging whole plant extract benefits.
- Last Prisoner ProjectminorNon-profit dedicated to restorative justice in cannabis industry. Farmer and the Felon brand donates portion of profits to support the organization working to release non-violent cannabis prisoners.
- The Challenged Athletes FoundationminorNon-profit organization providing support to disabled Americans pursuing active lifestyles. CannaCraft sponsored ultra-endurance athlete André Kaljich's expedition from lowest to highest point in South America.
Scale indicators10 records
Recent moves8 records
Expansion highlights6 records
CannaCraft competitors and assessment
Company assessmentDirect peers
- Kiva Confections: California-based cannabis edible and confection manufacturer with comparable scale and multi-category product portfolio (gummies, chocolates) sold through licensed dispensaries.
- Stiiizy: Leading California cannabis vaporizer brand with proprietary hardware and cartridge technology, directly competing with AbsoluteXtracts and Loud+Clear in the vape category.
- Jetty Extracts: California cannabis extractor and vape cartridge producer using hydrocarbon processes, competing head-to-head in the concentrates and vape category.
- Lowell Farms: California-focused vertically integrated cannabis cultivator and branded product company with comparable flower, vape, and pre-roll portfolio sold through California dispensaries.
- Glass House Brands: Vertically integrated California cannabis operator with cultivation, manufacturing, and retail; comparable scope and California focus to CannaCraft's operations.
- Cookies: Culturally iconic California cannabis brand with multi-category product portfolio (flower, vapes, edibles) and broad dispensary distribution, comparable go-to-market in California.
- Heavy Hitters / King Roll Technology: California vape cartridge manufacturer competing in the same premium concentrate vaporizer segment as ABX and Loud+Clear.
- Sunderstorm: California cannabis manufacturer of edibles and vapes with multi-state distribution, including its own Kanha gummies line, directly comparable in product format mix.
Broad incumbents
- Curaleaf Holdings: Large multi-state cannabis operator with broad cultivation, manufacturing, and retail footprint across multiple U.S. states, representing the broader competitive landscape against which CannaCraft's California-focused strategy must scale.
- Cresco Labs: Multi-state cannabis operator with vertically integrated branded products and wholesale distribution across numerous state markets, illustrating the broader competitive set CannaCraft faces as it expands geographically.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
CannaCraft social profiles
Digital presenceCannaCraft financial estimates
Financial estimateRevenue estimate
Valuation estimate
CannaCraft leadership team
Management profileNumber of profiles
Profiles12 records
CannaCraft subsidiaries and ownership
Company hierarchySubsidiaries1 record
CannaCraft funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CannaCraft M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CannaCraft
What does CannaCraft do?
CannaCraft manufactures and distributes a vertically integrated portfolio of cannabis products under multiple brands including AbsoluteXtracts (ABX), Care By Design, Hi-Fi Sessions, Farmer and the Felon, Loud + Clear, Humboldt Terp Council, Satori, and Gem + Jane. Products span vape cartridges, sublingual drops, soft gel capsules, topicals, packaged flower, gummies, infused chocolates, and cannabis beverages, produced at its 40,000+ sq ft facility in Santa Rosa, CA and distributed wholesale to over 500 licensed cannabis retailers through its wholly-owned Kind House Distribution entity.
Is CannaCraft a public or private company?
CannaCraft is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CannaCraft founded?
CannaCraft was founded in 2014. It employs 101 to 250 people.
Where is CannaCraft based?
CannaCraft is headquartered in Santa Rosa, United States, in the North America region.
How does CannaCraft make money?
Two revenue lines are on record. Cannabis Product Manufacturing & Distribution is the primary driver. The others are distribution Services.
Who are CannaCraft's main competitors?
Direct peers on record are Kiva Confections, Stiiizy, Jetty Extracts, Lowell Farms, Glass House Brands, Cookies, Heavy Hitters / King Roll Technology and Sunderstorm. Broad incumbents are Curaleaf Holdings and Cresco Labs.
Does CannaCraft have an API?
No public API is recorded for CannaCraft.
What industry is CannaCraft in?
CannaCraft's product category is Cannabis Manufacturing. Its primary akta.pro industry code is CRAOAIAH, Cannabis Accessories & Ancillary Products Wholesale (Vapes, Packaging, Hardware). Its NAICS code is 325411 and its SIC code is 2833.