MaPS System
MaPS System is a Luxembourg-based software publisher founded in 2011 that provides a unified MDM, PIM, and DAM platform with AI orchestration for brands, distributors, manufacturers, and retailers managing product and master data across omnichannel distribution.
- Company typePrivate
- Founded2011
- HeadquartersFoetz, Luxembourg
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What MaPS System does
MaPS System is a Luxembourg-based software publisher founded in 2011 that provides a unified Master Data Management (MDM), Product Information Management (PIM), and Digital Asset Management (DAM) platform for brands, distributors, manufacturers, retailers, and service providers across Europe. The company serves over 8,000 active users and a customer base spanning retail (Maisons du Monde, METRO, Ixina, St Maclou), manufacturing and construction (TOUPERT, KNAUF, Acova), travel and luxury (Ponant, Voyage Privé), pharma and healthcare (Therascience, Eres, Hygie31, OxyCare), and smart home/IoT (Delta Dore). Its core technology is a modular best-of-suite platform built on a single unified data model, with REST and GraphQL APIs, pre-built connectors for ERP/CRM/e-commerce/marketplace systems, and support for both cloud and on-premise deployment. The platform is powered by MaPS AI, an orchestration layer introduced in 2025 that coordinates specialized agents across multiple AI providers (OpenAI, Anthropic, Gemini, Mistral, Ollama) for automated data enrichment, content generation, multilingual translation, visual analysis, and intelligent validation workflows.
The company monetizes through fixed, transparent annual SaaS subscriptions on a modular basis (customers pay only for the MDM, PIM, DAM, AI, and add-on modules they need) with no usage-based hidden fees, supplemented by professional services delivered through a certified integration partner network. Distribution combines direct enterprise field sales (personalized demos targeting DSI/CTO/IT leaders, e-commerce managers, and procurement) with partner-led implementation by Gold-certified integrators (Dn'D, Datasolution, Numendo, Contraste Digital) and a strategic partner (Hello Pomelo), plus a GTM partnership with Lengow for marketplace syndication to 400+ advertising channels and 90+ marketplaces. MaPS System holds specialized certifications including FAB-DIS Inside, ETIM, GS1/GDSN, and supports the EU Digital Product Passport standard, positioning compliance as a competitive filter in regulated verticals. The company is privately held as a Société Anonyme under Luxembourg law (RCS B163782) with no external funding beyond a 2014 Newion investment and is led by CEO Romain Le Groumellec with a leadership team including a Chairman (Jean-Pierre Schmit), CTO (Cédric Pons), Deputy CEO (Julie Bonin), and Sales Director (Kévin Corte).
MaPS System firmographics
Firmographics- Name
- MaPS System
- Legal name
- MaPS SA
- Website
- https://maps-system.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MaPS System is a Luxembourg-based software publisher founded in 2011 that provides a unified MDM, PIM, and DAM platform with AI orchestration for brands, distributors, manufacturers, and retailers managing product and master data across omnichannel distribution.
- Ownership category
- akta.pro rank
MaPS System industry classification
Industry- Product category
- Master Data Management / Product Information Management Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Marketing Automation Platforms & Services (BPAFAFAC)
Keywords
Where MaPS System is headquartered
LocationHeadquarters
- HQ city
- Foetz
- HQ country
- Luxembourg
- HQ region
- Europe
Offices1 record
Markets served
MaPS System business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscription: Subscription-based pricing for the unified MDM, PIM, and DAM platform. The company emphasizes fixed and transparent pricing that scales with the customer's growth without surprises. No hidden fees related to usage, number of products, data, or users.
- Professional Services & Implementation: Implementation, integration, and consulting services delivered through a network of certified integration partners (Dn'D, Datasolution, Numendo, Contraste Digital, Hello Pomelo) for deployment and customization.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Modular platform subscription - pay for features as needed |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
MaPS System product offering
Product offeringCore offering
MaPS System sells a modular SaaS platform for centralizing, governing, and syndicating product and master data across sales channels. The platform combines Master Data Management (MaPS CoreData MDM), Product Information Management (MaPS PIM), Digital Asset Management (MaPS DAM / MediaStore), and an AI orchestration layer (MaPS AI) for data quality, enrichment, and PDF extraction. It is sold on a subscription basis to retailers, distributors, and manufacturers operating omnichannel and e-commerce strategies, with implementation delivered directly and through certified integration partners.
Product overview
MaPS System is a unified MDM, PIM, and DAM platform that integrates three core solutions—MaPS CoreData MDM (master data management), MaPS PIM (product information management), and MaPS DAM/MediaStore (digital asset management)—into a single platform. The platform is powered by MaPS AI, an AI orchestration layer that coordinates specialized agents connected to multiple AI providers for automated data enrichment, content generation, and intelligent workflows. Additional modules include Data Import Portal for supplier onboarding, Workflows & Automation for validation processes, Data Syndication for omnichannel distribution, and Analytics & Dashboards for quality measurement. MaPS System Connectors provide pre-built integrations with e-commerce platforms, ERP systems, and marketplaces. The company has operated since 2011 and serves over 8,000 users.
Differentiator
Problem solved
Functional benefit
Products and services
- MaPS CoreData MDM Master Data Management module that centralizes, models, and governs core business master data (such as product, customer, supplier, and reference data) across the enterprise. Designed for retailers, distributors, and manufacturers that need a single, governed source of truth feeding e-commerce, ERP, and analytics systems.
- MaPS PIM Product Information Management module that manages, enriches, and syndicates product data — including descriptions, attributes, classifications, translations, and channel-ready content — for retailers, distributors, and manufacturers operating omnichannel commerce.
- MaPS DAM (MediaStore) Digital Asset Management module (also branded MediaStore) that stores, organizes, and distributes digital media assets such as product images, videos, and marketing creatives for use across e-commerce, marketplaces, and marketing channels.
- MaPS AI AI capability layer of the MaPS platform that uses artificial intelligence for data quality, automated enrichment, and extraction of structured product data from documents such as PDFs. Sold as a standalone-subscribable module to enhance the MDM and PIM products.
- Data Import Portal Self-service data import portal that enables business users to ingest, map, and load large volumes of product and master data into the MaPS platform without custom development. Targeted at retailers, distributors, and manufacturers that need to onboard supplier catalogs or legacy data.
- Workflows & Automation Configurable workflow and automation engine for the MaPS platform, enabling rule-based data validation, approval cycles, enrichment tasks, and process orchestration across MDM, PIM, and DAM operations.
- Data Syndication Data syndication module that publishes governed product data to external channels such as e-commerce sites, marketplaces, distributors, and partners. Designed for organizations running omnichannel strategies that need consistent product information across all downstream channels.
- Analytics & Dashboards Analytics and dashboards module that provides reporting and visualization of data quality, governance, and operational KPIs across the MaPS platform. Targets data stewards, product managers, and e-commerce operations teams.
Quantifiable outcome
- Time-to-market divided by 10, contributing to 2x revenue increase
- +11 more outcomes
Companies that use MaPS System
Customer profileNamed customers19 records
Segments12 records
Ideal customer profiles2 records
MaPS System technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration20 records
AI capability9 records
Feature8 records
MaPS System partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, strategic and minor.
- Dn'D (Designer & Développeur)coreGold-level certified integration partner based in France with offices in Paris, Montpellier, Lille, Nantes, and Lyon. Over 20 years of digital and e-commerce expertise. Specializes in Magento, Adobe Commerce, Shopify, and Oro platforms. Accompanied by MaPS System in PIM/MDM implementations with 30+ PIM projects completed.
- DatasolutioncorePartner since 2022. First independent French digital agency, with 14 agencies in France and internationally. 20+ years of PIM/MDM and e-commerce expertise. Specializes in Intershop, Adobe Commerce, Shopify, Oro, and Contentful. Offers complete PIM/MDM/DAM implementation from modeling to operation with over 60 PIM projects completed.
- NumendocorePartnership since 2022. Digital agency specializing in omnichannel orchestration and PIM/MDM/DAM/PLM solutions. Offices in Paris, Mulhouse, Lyon, and Geneva (Switzerland). 100+ collaborators with 70+ clients. Uses IRO methodology (Imagine, Realize, Optimize) for PIM/MDM projects on Shopify, OroCommerce, and Make platforms.
- Contraste DigitalcoreOver 30 years of digital innovation. Specialized in web and mobile solutions, UX design, and analytics. Offices in Marcq-en-Barœul (France) and Brussels, Namur, and Braine l'Alleud (Belgium). Expertise in PrestaShop, Magento, and Web-to-Print solutions. 120 collaborators serving 45+ clients.
- Hello PomelostrategicStrategic partner for SI Vente (sales IT) ecosystem optimization. 10 years of experience in omnichannel strategy deployment. Specializes in PIM, DAM, MDM integration, B2B e-commerce optimization, and ERP connectivity. 200+ projects completed with 150 collaborators across Paris, Marseille, Barcelona, Bordeaux, Nantes, Lyon, and Toulouse.
- LengowcoreGTM partnership for e-commerce automation and marketplace syndication. Lengow connects MaPS System's product data repository to 400+ advertising channels and 90+ global marketplaces (Amazon, Cdiscount, Zalando, etc.). Enables customers to automate catalog distribution, pricing, stock, and order synchronization. Lengow serves 3,600 clients since 2009.
- GS1coreGS1 partnership for unique product identification and global traceability. Integration supports GDSN (Global Data Synchronization Network) for automated product data synchronization with retail trading partners. Ensures GTIN/EAN barcode compliance and standardized product identification.
- FAB-DIS InsidecoreFAB-DIS is the standard of the building industry. MaPS System is FAB-DIS Inside certified, enabling seamless import/export of building product data in the FAB-DIS format for efficient B2B data exchange with distributors, DIY stores, and specifiers.
- ETIM (International Technical Data Exchange Model)coreETIM is an international standard for technical product classification. MaPS System supports ETIM classification for technical/B2B products, enabling standardized product categorization and attribute mapping for manufacturers and distributors in the building, industrial, and technical products sectors.
- OVHminorOVH is the hosting provider for the MaPS System website. OVHcloud is a French cloud computing company providing web hosting infrastructure services.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
MaPS System competitors and assessment
Company assessmentDirect peers
- Contentserv: European PIM and product experience management vendor serving brands and retailers with similar mid-market and enterprise profiles. Directly competes in product information management and omnichannel syndication.
- Akeneo: France-headquartered PIM specialist with a multi-module product (PIM, MDM, DAM, Product Cloud) serving similar retailers, manufacturers, and brands. Akeneo is the most directly comparable peer given overlapping geography, customer base, and product architecture.
- Pimcore: Open-source unified PIM/MDM/DAM platform with strong European presence serving mid-market and enterprise customers in similar verticals (manufacturing, retail, e-commerce). Directly competes on the same best-of-suite value proposition.
- Salsify: US-based PIM platform purpose-built for brand manufacturers and retailers managing product content across e-commerce and marketplace channels. Targets the same PIM-for-omnichannel use cases MaPS addresses, with greater scale and venture backing.
- Bynder: DAM platform focused on marketing and brand asset management for mid-market and enterprise organizations. Directly overlaps with MaPS DAM (MediaStore) on use cases for marketing teams managing digital assets across channels.
- inRiver: PIM specialist focused on product information management for brands and manufacturers with strong omnichannel syndication capabilities. Comparable in vertical coverage (manufacturing, retail) and customer size (mid-market to enterprise).
- Wedia: France-based DAM and product content management vendor serving similar mid-market and enterprise marketing/brand customers. Comparable on the DAM module of MaPS's platform with overlapping European customer base.
Broad incumbents
- Informatica: Large enterprise data management vendor offering comprehensive MDM and data governance solutions. Comparable on the MDM module of MaPS's platform but operates as a much broader data infrastructure suite at enterprise scale.
- Stibo Systems: Enterprise-grade PIM/MDM vendor serving global Fortune 500 manufacturers and retailers. Overlaps with MaPS in master data and product information management but operates at significantly larger scale and longer enterprise sales cycles.
- Riversand: Enterprise MDM and PIM platform serving global brands and manufacturers with master data and product information management capabilities. Comparable on MDM/PIM but skews to larger enterprise customers than MaPS's mid-market core.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks2 records
Key highlights6 records
Customer concentration
MaPS System social profiles
Digital presenceMaPS System financial estimates
Financial estimateRevenue estimate
Valuation estimate
MaPS System leadership team
Management profileNumber of profiles
Profiles5 records
MaPS System funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MaPS System M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MaPS System
What does MaPS System do?
MaPS System sells a modular SaaS platform for centralizing, governing, and syndicating product and master data across sales channels. The platform combines Master Data Management (MaPS CoreData MDM), Product Information Management (MaPS PIM), Digital Asset Management (MaPS DAM / MediaStore), and an AI orchestration layer (MaPS AI) for data quality, enrichment, and PDF extraction. It is sold on a subscription basis to retailers, distributors, and manufacturers operating omnichannel and e-commerce strategies, with implementation delivered directly and through certified integration partners.
Is MaPS System a public or private company?
MaPS System is a private company. It is classified as venture growth investor backed and is currently operating.
When was MaPS System founded?
MaPS System was founded in 2011. It employs 11 to 50 people.
Where is MaPS System based?
MaPS System is headquartered in Foetz, Luxembourg, in the Europe region.
How does MaPS System make money?
Two revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are professional Services & Implementation.
Who are MaPS System's main competitors?
Direct peers on record are Contentserv, Akeneo, Pimcore, Salsify, Bynder, inRiver and Wedia. Broad incumbents are Informatica, Stibo Systems and Riversand.
Does MaPS System have an API?
Yes. MaPS System provides API connectivity for data synchronization and integration. The API supports REST and GraphQL protocols, enabling connection and synchronization of data without friction. It allows users to connect and synchronize data with ERP, CRM, CMS, e-commerce platforms, marketplaces, and social networks. No technical expertise is required to use the interface; simple instructions suffice to guide AI interactions. Developer documentation is at www.maps-system.com/interoperabilite/api-rest-graphql-integration.
What industry is MaPS System in?
MaPS System's product category is Master Data Management / Product Information Management Software. Its primary akta.pro industry code is BPAFAFAC, Marketing Automation Platforms & Services. Its NAICS code is 513210 and its SIC code is 7372.