Centiment
Centiment is a Denver-based SaaS market research platform offering survey creation software, a global Audience Panel reaching respondents in 100+ countries, a customer experience feedback module, and professional research services for enterprise and academic customers.
- Company typePrivate
- Founded2014
- HeadquartersDenver, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Centiment does
Centiment is a Denver-based SaaS market research platform founded in 2014, providing an integrated suite of survey creation, audience sourcing, customer experience feedback, and professional research services. Its core products include the Survey Platform (a creation and hosting tool with AI-assisted question drafting, advanced logic, real-time analytics, and multi-language support), the Audience Panel (access to consumer and B2B respondents across 100+ countries with 150+ demographic/firmographic targeting markers), the Customer Experience (CX) module (native integrations with Salesforce, HubSpot, Slack, Marketo, Zendesk, and Zapier), and Research Services (human research support staffed by professionals from top academic and consulting institutions). The platform holds SOC 2 Type II, HIPAA, GDPR, and CCPA certifications, with AES-256 encryption and US-based data centers.
Centiment generates revenue through three streams: a monthly subscription for the Survey Platform (Professional tier at $400/month for 4,000 interactions and 10 seats), usage-based per-response pricing for Audience Panel respondents (minimum 50, maximum 10,000 per project, with targeting and survey length as price drivers), and professional services fees for Research Services. Go-to-market is hybrid: a self-serve PLG motion (free sign-up, in-product upgrade) targets SMBs and individuals, while a dedicated enterprise sales motion with custom pricing, SAML/SSO, BAA support, and SLA guarantees serves larger customers. The company counts marquee enterprise and academic logos including Lyft, Capital One, Walmart, McKinsey, BMW, Harvard, MIT, Stanford, Smithsonian, and SoFi, and is rated 4.9/5 on G2 Crowd.
Centiment is structured as Centiment LLC, a Colorado-domiciled privately-held entity. Only one funding event is disclosed (a $0 round from VentureOut in 2016), indicating a bootstrapped operating model. Recent strategic activity has emphasized co-branded research partnerships (notably multiple 2025-2026 surveys with Zapier, plus Cloudian and Docebo) and ecosystem integrations linking competing survey tools (Qualtrics, SurveyMonkey, Alchemer, Typeform) to its Audience Panel, positioning panel-as-a-service as a cross-platform distribution lever.
Centiment firmographics
Firmographics- Name
- Centiment
- Legal name
- Centiment LLC
- Website
- https://centiment.co
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Centiment is a Denver-based SaaS market research platform offering survey creation software, a global Audience Panel reaching respondents in 100+ countries, a customer experience feedback module, and professional research services for enterprise and academic customers.
- Ownership category
- akta.pro rank
Where Centiment is headquartered
LocationHeadquarters
- HQ city
- Denver
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Centiment business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Survey Platform Subscription: Monthly subscription based on monthly interactions (responses collected). Professional tier at $400/month includes 4,000 interactions and 10 seats. Enterprise tier is custom with dedicated support, SAML/SSO, HIPAA compliance, and SLA guarantees. An interaction is defined as a single collected response, whether partial or fully complete.
- Audience Panel: Purchase targeted survey respondents on a per-response basis. Pricing calculated based on targeting specificity, survey length, and number of questions. Buying targeted responses does not consume plan's monthly interactions. Minimum 50 responses, maximum 10,000 per project.
- Research Services: Full-service research support from survey drafting to data analysis. Professional researchers from top academic and consulting institutions assist with questionnaire development, survey programming, data collection, and data analysis/interpretation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Professional - $400/month for 4,000 interactions and 10 seats |
| Subscription | Multi-year contract | Enterprise - Custom pricing with security, control, and dedicated support |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Centiment product offering
Product offeringCore offering
Centiment sells an all-in-one market research platform combining a Survey Platform for creating and hosting surveys, an Audience Panel for purchasing targeted consumer and B2B respondents in 100+ countries, and Research Services providing end-to-end professional support from questionnaire drafting to data analysis. Customers can use the panel with Centiment's own survey tool or link third-party survey tools (SurveyMonkey, Qualtrics, Alchemer, Typeform) for respondent sourcing.
Product overview
Centiment is a market research platform offering a unified portfolio of survey and audience research products. The core offering consists of the Audience Panel (for purchasing targeted respondents in 100+ countries) and the Survey Platform (for creating and hosting surveys). The CX (Customer Experience) module extends the Survey Platform with integrations to enterprise tools like Salesforce, HubSpot, Slack, Marketo, Zendesk, and Zapier. Research Services provides professional support for the full survey lifecycle. The platform is rated 4.9 on G2 Crowd and serves enterprises and academic institutions.
Differentiator
Problem solved
Functional benefit
Brands
- Audience Panel: Service to find respondents to answer surveys, reaching consumer and B2B survey respondents
- Survey Platform
- Customer Experience (CX)
- Research Services
Products and services
- Audience Panel A respondent panel service that lets researchers purchase targeted consumer and B2B survey respondents in 100+ countries using 150+ demographic and firmographic targeting markers. Responses can be collected via Centiment's Survey Platform or linked third-party survey tools (SurveyMonkey, Qualtrics, Alchemer, Typeform).
- Survey Platform A cloud-based survey creation and hosting tool featuring an AI Builder Assistant, advanced survey logic (conditional, skip, piping, quotas), real-time analytics with filtering and cross-tabulation, multi-language support, and native integrations. Available via Professional ($400/month for 4,000 interactions and 10 seats) and Enterprise (custom) subscription tiers.
- Research Services Professional services covering the full survey lifecycle, including questionnaire design, survey programming, data collection oversight, and data analysis/interpretation, delivered by research professionals from top academic and consulting institutions.
- Customer Experience (CX) A customer experience module that creates feedback loops across the entire customer journey by integrating surveys with Salesforce, HubSpot, Slack, Marketo, Zendesk, and Zapier to push customer experience data into existing enterprise workflows.
- Margin of Error Calculator A free online calculator that helps researchers determine the sample size and margin of error required for statistically significant survey results across different audience sizes.
Quantifiable outcome
- Target respondents in 100+ countries
- +1 more outcomes
Companies that use Centiment
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles4 records
Centiment technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability2 records
Feature6 records
Centiment partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core.
- SalesforcecoreNative integration with Salesforce CRM, allowing survey data to flow into Salesforce for customer experience and sales workflow management
- HubspotcoreNative integration with Hubspot marketing and sales platform for survey data sync and workflow automation
- SlackcoreNative integration with Slack for team communication and survey notification delivery
- Zapier/MakecoreIntegration with Zapier and Make platforms enabling connection to thousands of apps for automation workflows
- StripecoreThird-party payment processing platform for credit card transactions. Stripe processes payment information; Centiment does not store credit card data.
- PlaidcoreThird-party payment processing for ACH/bank transfer payments. Plaid handles bank account verification and processing.
- MarketocoreNative integration with Marketo marketing automation platform for survey data sync and campaign trigger workflows
- ZendeskcoreNative integration with Zendesk customer service platform for customer feedback collection and support workflow integration
- SurveyMonkeycoreAbility to link SurveyMonkey surveys to Centiment's Audience Panel for respondent sourcing
- QualtricscoreAbility to link Qualtrics surveys to Centiment's Audience Panel for respondent sourcing
- AlchemercoreAbility to link Alchemer surveys to Centiment's Audience Panel for respondent sourcing
- Google SheetscoreReal-time survey data streaming to Google Sheets spreadsheets for live data monitoring and analysis
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Centiment competitors and assessment
Company assessmentBroad incumbents
- Dynata: Broad incumbent and one of the largest first-party market research data providers with global panel access and research services. Comparable on audience panel and research services but operates at much larger scale.
- UserTesting: Broad incumbent in human insights platform combining survey, video, and usability testing. Overlaps with Centiment's CX and qualitative research use cases for enterprise product teams.
Emerging players
- Prolific: Emerging player focused on verified respondent pools for academic and professional research. Comparable audience-panel business model with stronger academic-research positioning than Centiment.
- Toloka: Emerging player in crowdsourced data collection and annotation with survey-style tasks across a global contributor base. Partial overlap with Centiment's Audience Panel use cases, especially for AI training data.
- Attest: Emerging consumer research platform combining self-serve survey builder with managed respondent access for brands. Closely comparable self-serve + panel bundle aimed at growth marketers and SMBs.
Direct peers
- Typeform: Direct competitor in conversational survey and form building with a growing respondent panel. Comparable SMB and mid-market buyer and similar product-led growth motion.
- SurveyMonkey: Direct competitor offering a leading online survey platform with its own large respondent panel and enterprise tiers. Highly comparable product surface, pricing model, and target buyer (marketing, product, HR).
- Pollfish: Direct competitor in pay-per-response survey-based audience panel and consumer insights marketplace. Closely comparable to Centiment's Audience Panel with global reach.
- Alchemer: Direct competitor in flexible online survey platform with customer feedback and panel integration capabilities. Comparable enterprise research buyer and overlapping feature set (advanced logic, integrations).
- Qualtrics: Direct competitor in enterprise-grade survey and experience management (XM) with research services. Comparable buyer (enterprise research, CX) and overlapping product suite, but operates at much larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Centiment social profiles
Digital presenceCentiment compliance and trust
Trust signalCompliance4 records
Centiment financial estimates
Financial estimateRevenue estimate
Valuation estimate
Centiment leadership team
Management profileNumber of profiles
Profiles1 record
Centiment funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Centiment M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Centiment
What does Centiment do?
Centiment sells an all-in-one market research platform combining a Survey Platform for creating and hosting surveys, an Audience Panel for purchasing targeted consumer and B2B respondents in 100+ countries, and Research Services providing end-to-end professional support from questionnaire drafting to data analysis. Customers can use the panel with Centiment's own survey tool or link third-party survey tools (SurveyMonkey, Qualtrics, Alchemer, Typeform) for respondent sourcing.
Is Centiment a public or private company?
Centiment is a private company. It is classified as unknown and is currently operating.
When was Centiment founded?
Centiment was founded in 2014. It employs 11 to 50 people.
Where is Centiment based?
Centiment is headquartered in Denver, United States, in the North America region.
How does Centiment make money?
Three revenue lines are on record. Survey Platform Subscription is the primary driver. The others are audience Panel and research Services.
Who are Centiment's main competitors?
Broad incumbents on record are Dynata and UserTesting. Emerging players are Prolific, Toloka and Attest. Direct peers are Typeform, SurveyMonkey, Pollfish, Alchemer and Qualtrics.
Does Centiment have an API?
No public API is recorded for Centiment.