Thirdi
Thirdi is a Singapore-based AI marketing analytics SaaS that unifies paid, organic, analytics, CRM, and commerce data into a single workspace, offering a conversational AI analyst (CoDI) and specialized agents for in-house brand teams and agencies managing multi-channel campaigns.
- Company typePrivate
- Founded2024
- HeadquartersSingapore, Singapore
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Thirdi does
Thirdi (legal entity Thirdi Pte. Ltd.) is a Singapore-incorporated SaaS company that operates an AI-powered marketing analytics platform for in-house brand teams and digital marketing agencies. The platform unifies advertising, organic social, analytics, CRM, and commerce data from 15+ connectors (Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, Reddit Ads, Amazon Ads, Google Analytics, Google Search Console, Instagram Organic, TikTok Organic, Shopify, HubSpot, Salesforce, Zoho CRM, and Pipedrive) into a single workspace where users can run cross-channel diagnostics through CoDI, a natural-language conversational analyst, or via specialized agents (Keyword Analyzer, Creative Analyzer, Reporting Agent, Competitor Research). Underlying the product is a proprietary four-level orchestration architecture with progressive disclosure context engineering on top of a CubeJS semantic layer of 80+ views and a columnar JSON data format that the company claims reduces per-query token consumption by roughly 60% while achieving ~90% query accuracy.
The company monetizes through a credit-based monthly subscription ($49 Brand Pack S, $99 Brand Pack M, $199 Brand Pack L) with a Free Starter tier (60 credits, 7-day access) and custom enterprise plans for accounts with $50k+ ad spend or agencies managing 10+ accounts. Distribution is hybrid: product-led growth via self-serve signup and a freemium trial, combined with direct enterprise sales for custom onboarding. Thirdi is backed by the Stanford Startup Incubator, Google Startup Program, and NVIDIA Inception Program, runs on AWS infrastructure, and reports no disclosed funding rounds or revenue. Founded in 2024 with 1–10 employees, the company is positioned as an early-stage AI co-pilot for performance marketing.
Thirdi firmographics
Firmographics- Name
- Thirdi
- Legal name
- Thirdi Pte. Ltd.
- Website
- https://thirdi.ai
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Thirdi is a Singapore-based AI marketing analytics SaaS that unifies paid, organic, analytics, CRM, and commerce data into a single workspace, offering a conversational AI analyst (CoDI) and specialized agents for in-house brand teams and agencies managing multi-channel campaigns.
- Ownership category
- akta.pro rank
Thirdi industry classification
Industry- Product category
- AI Marketing Analytics Software
- NAICS
- Marketing Research and Public Opinion Polling (541910), Advertising Agencies (541810)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Performance Marketing Automation & Bid Management Services (MPAAACAM)
- akta.pro secondary industry
- Enterprise Foundation Model Integration & APIs (Connectors, Governance, Deployment) (HDAAACAO)
Keywords
Where Thirdi is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
Thirdi business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales
Revenue model
- Subscription - Credit-Based SaaS: Monthly credit-based subscription model where users receive a fresh batch of credits each month to generate fresh analysis and report results. Credits only kick in when generating fresh results (20 credits per action). Once generated, results can be explored freely without additional credit consumption. Plans range from Free Starter (60 credits) to Brand Pack L (1,400 credits), with custom plans available for enterprise.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Starter - Try third i on real data before paying |
| Subscription | Monthly | Brand Pack S - For brands starting with flexible analysis and reporting |
| Subscription | Monthly | Brand Pack M - For brands checking performance regularly |
| Subscription | Monthly | Brand Pack L - For teams running frequent analysis and reporting |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Thirdi product offering
Product offeringCore offering
Thirdi operates an AI-powered marketing analytics SaaS platform that consolidates advertising campaign data from Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, Reddit Ads, Amazon Ads, Google Analytics, Shopify, HubSpot, Salesforce, Zoho and Pipedrive into a unified workspace. It uses a conversational AI analyst (CoDI), specialized AI agents (Keyword Analyzer, Creative Analyzer, Reporting Agent), and a CubeJS semantic layer to surface cross-channel insights, flag wasted ad spend, and recommend or automate optimization actions for in-house brand teams and agencies.
Product overview
Thirdi is an AI Marketing Co-Pilot SaaS platform designed for in-house brand teams and agencies to analyze, optimize, and manage digital advertising campaigns across multiple channels. The core product is the AI Marketing Co-Pilot Platform, which centers on CoDI (Conversational AI Analyst) - a natural language chatbot interface - alongside specialized AI agents (Keyword Analyzer, Creative Analyzer, and Reporting Agent) that scan ad accounts and recommend optimization actions. The platform integrates with major ad platforms (Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, Reddit Ads, Amazon Ads), analytics tools (Google Analytics, Google Search Console), organic social (Instagram, TikTok), and CRM/commerce systems (HubSpot, Salesforce, Zoho, Pipedrive, Shopify). An add-on module, Competitor Research (early access), tracks competitor ads and organic content decoded by AI. A planned Creative Studio workflow will expand from competitor research to creative collaboration and publishing. Pricing uses a monthly credit-based model where fresh analysis results consume credits, while dashboards and existing results remain free.
Differentiator
Problem solved
Functional benefit
Brands
- CoDI: Conversational AI analyst inside Third i that handles marketing analytics queries across Google Ads, Meta Ads, TikTok Ads, Instagram, and GA4.
Products and services
- AI Marketing Co-Pilot Platform A SaaS platform that consolidates advertising campaign data from multiple channels (Google, Meta, TikTok, LinkedIn, Reddit, Amazon) plus analytics, CRM, and commerce data into a unified workspace, providing cross-channel analytics, AI-driven insights, and budget optimization recommendations for in-house brand teams and digital marketing agencies.
- CoDI (Conversational AI Analyst) A conversational AI chatbot interface embedded in the Platform that enables users to query and interact with aggregated advertising data using natural language, from simple lookups to multi-platform diagnostics across Google Ads, Meta Ads, TikTok Ads, Instagram, and Google Analytics. Built on a 4-level progressive disclosure architecture using a CubeJS semantic layer with ~90% query accuracy.
- Competitor Research Add-on module in early access that tracks competitors' Meta ads and Instagram organic content in one searchable feed refreshed every fortnight. AI classifies every creative by tone, funnel stage, CTA, format, and landing page type, then generates strategist-grade reports on competitor playbook and gaps.
Quantifiable outcome
- Reduce wasted budget by 20%
- +6 more outcomes
Companies that use Thirdi
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles2 records
Thirdi technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
AI capability12 records
Feature8 records
Thirdi partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core.
- Stanford Startup ProgramcoreThirdi is Stanford Startup Incubated, indicating participation in Stanford's startup incubation program. Stanford provides resources, mentorship, and credibility signaling for early-stage companies. Backed by Stanford branding on homepage.
- Google Startup ProgramcoreThirdi is part of the Google Startup Program, providing access to Google Cloud resources, credits, and technology partnerships for eligible startups.
- NVIDIA Inception ProgramcoreThirdi is part of NVIDIA Inception Program, the go-to-market program for cutting-edge tech startups. NVIDIA recognition on homepage and integration pages. Provides access to NVIDIA's AI/ML technology ecosystem.
- AWS (Amazon Web Services)coreThirdi is 'powered by AWS' according to homepage and integration pages. AWS provides cloud infrastructure hosting for the platform's operations.
- Google AdscoreCore ad platform integration via OAuth. Third i connects to Google Ads to bring campaign, keyword, and performance data into the platform for unified cross-channel analysis and AI-powered recommendations.
- Meta Ads (Facebook and Instagram)coreCore ad platform integration. Third i analyzes Meta account performance alongside the rest of the paid media stack, supporting Facebook and Instagram advertising data.
- TikTok AdscoreCore ad platform integration. Combines TikTok campaign data with the rest of paid media reporting and recommendations in unified workspace.
- LinkedIn AdscoreCore B2B integration for pulling campaign performance into same optimization layer as other media. Supports B2B paid social performance analysis.
- Google AnalyticscoreAnalytics integration via Google Analytics 4 (GA4). Layers site and conversion analytics on top of campaign performance, providing downstream view of user behavior and conversion outcomes.
- Instagram OrganiccoreSocial organic integration for tracking organic Instagram performance next to paid media. Helps identify high-performing content themes worth amplifying across campaigns.
- TikTok OrganiccoreSocial organic integration for bringing organic TikTok performance into same workspace as paid and analytics signals. Tracks breakout engagement from organic posts.
- ShopifycoreCRM & commerce connector for tying campaign performance to storefront and product outcomes. Enables e-commerce brands to connect advertising spend to revenue.
- HubSpot CRMcoreCRM connectivity for connecting leads and downstream revenue context to campaign decisions. Supported connector with access via request.
- Salesforce CRMcoreSalesforce connectivity for tying campaign performance to downstream pipeline signals. Supported connector with access via request.
- Zoho CRMcoreSupported CRM connector for bringing lead and pipeline context into marketing analysis.
- PipedrivecoreSupported CRM connector for bringing deal flow and pipeline context into channel analysis.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
Thirdi competitors and assessment
Company assessmentBroad incumbents
- Adverity: Enterprise marketing data integration platform with AI-powered analytics, serving large global brands. Comparable on cross-channel marketing data aggregation; broader enterprise focus and larger scale than Thirdi.
- Marin Software: Established paid media management and optimization platform for cross-channel ad campaigns. Comparable on cross-channel ad optimization at enterprise scale; legacy incumbent with broader feature set but less AI-native conversational layer than Thirdi.
Direct peers
- Funnel.io: Marketing data hub that collects, organizes, and exports data from 500+ marketing sources. Closest direct peer on data integration breadth; differs from Thirdi by focusing on data export to warehouses rather than in-app AI analysis and recommendations.
- Triple Whale: AI-powered e-commerce marketing analytics platform for D2C brands with ad spend optimization recommendations. Comparable on AI-driven performance marketing for Shopify-heavy brands; narrower focus on D2C vs Thirdi's broader agency + brand positioning.
- Supermetrics: Marketing data pipeline that pulls ads, analytics, and CRM data into warehouses and BI tools. Directly comparable as a cross-channel marketing data aggregation platform targeting agencies and in-house teams, though it lacks Thirdi's conversational AI and agent layer.
- Northbeam: Multi-touch attribution and marketing analytics platform for DTC and ecommerce brands. Comparable on cross-channel ad performance analysis with AI/ML attribution; focused more on attribution science than Thirdi's conversational CoDI interface.
- Improvado: Marketing data integration and analytics platform aggregating data from 200+ ad and marketing platforms. Comparable in cross-channel aggregation and agency/in-house target market; Improvado leans into data warehousing while Thirdi focuses on AI-native insights.
Emerging players
- Databox: Marketing and business performance dashboard platform pulling data from 100+ integrations. Comparable on consolidated cross-channel marketing dashboards for SMBs; less AI-native than Thirdi and more focused on visualization than automated optimization.
- HockeyStack: AI-native marketing analytics and attribution platform with conversational analytics interface. Comparable on AI-driven B2B marketing analytics with conversational layer; smaller scale and narrower ICP focus than Thirdi.
- Whatagraph: Marketing reporting and analytics platform for agencies and in-house teams. Comparable on cross-channel campaign reporting and agency focus; lighter on AI optimization and more focused on visual client reporting.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Thirdi social profiles
Digital presenceThirdi compliance and trust
Trust signalCompliance4 records
Thirdi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Thirdi leadership team
Management profileNumber of profiles
Thirdi funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Thirdi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Thirdi
What does Thirdi do?
Thirdi operates an AI-powered marketing analytics SaaS platform that consolidates advertising campaign data from Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, Reddit Ads, Amazon Ads, Google Analytics, Shopify, HubSpot, Salesforce, Zoho and Pipedrive into a unified workspace. It uses a conversational AI analyst (CoDI), specialized AI agents (Keyword Analyzer, Creative Analyzer, Reporting Agent), and a CubeJS semantic layer to surface cross-channel insights, flag wasted ad spend, and recommend or automate optimization actions for in-house brand teams and agencies.
Is Thirdi a public or private company?
Thirdi is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Thirdi founded?
Thirdi was founded in 2024. It employs 1 to 10 people.
Where is Thirdi based?
Thirdi is headquartered in Singapore, Singapore, in the Asia region.
How does Thirdi make money?
One revenue line is on record: subscription - Credit-Based SaaS.
Who are Thirdi's main competitors?
Broad incumbents on record are Adverity and Marin Software. Direct peers are Funnel.io, Triple Whale, Supermetrics, Northbeam and Improvado. Emerging players are Databox, HockeyStack and Whatagraph.
Does Thirdi have an API?
Yes. Thirdi integrates with third-party advertising platforms (Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, Reddit Ads, Amazon Ads) through a secure three-way API handshake mechanism that enables automated extraction of campaign data. Users authorize the Services to access their advertising account data on each Advertising Platform through OAuth or similar secure authentication mechanisms. The Terms document defines 'API' as the technical protocols, tools, and specifications that enable the Services to integrate with and extract data from Advertising Platforms. No public developer portal or API documentation URL was identified in the source material.
What industry is Thirdi in?
Thirdi's product category is AI Marketing Analytics Software. Its primary akta.pro industry code is MPAAACAM, Performance Marketing Automation & Bid Management Services, with a secondary code of HDAAACAO, Enterprise Foundation Model Integration & APIs (Connectors, Governance, Deployment). Its NAICS code is 541910 and its SIC code is 7370.