Presence Agency

What Presence Agency does

Presence Agency, operating under the brand Week of the Website (WOTW), is a Chicago-based boutique web design agency founded in 2014 that delivers custom Squarespace websites through a fixed 1-4 week sprint process. The company's core product, the WOTW sprint, follows a six-phase methodology — Discover, Guide, Design, Build, Edit, Launch — refined over 1,000+ launches since founding. Co-founders Kelsey Gilbert-Kreiling and Mallory Ulaszek lead a 1-10 person operation targeting SMBs, professional services firms, restaurants and hospitality groups, nonprofits, e-commerce brands, and select enterprise clients (e.g., Jones Lang LaSalle, The Kennedy Center, YWCA).

The firm's technology stack is anchored to the Squarespace platform, where WOTW holds Preferred Professional Services Partner status on Squarespace Enterprise. The core methodology is described as 'AI-supported' combined with human-centered collaborative design review calls, though AI-specific capabilities are not detailed. Service modules span the core sprint offering plus Commerce Services, Enterprise Services, WOTW Hosting ($50/month), Concierge Support ($175/month), As-Needed Support ($185/hour), and a Complimentary Site Review funnel entry point.

Revenue mechanics blend one-time project fees, recurring monthly hosting and concierge subscriptions, and pay-as-you-go hourly professional services. Customer acquisition runs through a sales-led motion anchored on the company website with 'Book A Call' and 'Choose Your Week' CTAs, supplemented by portfolio/case study content, email newsletter, and referral/word-of-mouth channels. WOTW holds Inc. 5000 Female Founders 500 recognition (2025), Squarespace Enterprise Preferred Partner status, and WBENC certification. The firm operates nationwide in the United States, is privately held, and has been bootstrapped since founding with no disclosed outside investment.

Name

Presence Agency

Legal name

Week of the Website

Website

https://presenceagency.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Presence Agency (Week of the Website) is a Chicago-based, female-founded Squarespace Enterprise web design agency that delivers custom websites in 1-4 week sprints for SMBs, restaurants, nonprofits, e-commerce brands, and select enterprise clients across the United States.

Ownership category

akta.pro rank

Product category

Web Design Services

NAICS

Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Indoor and Outdoor Display Advertising (541850)

SIC

Services-Management Consulting Services (8742), Services-Computer Programming Services (7371), Services-Advertising Agencies (7311)

akta.pro industry

PRIMARYHSACAIAI

Home Services Coordination & Vendor Management

Home & Personal Services/Event & Personal Concierge Services/Personal Concierge & Errand Services

SECONDARYHSAFAKAL

Virtual/Remote Organizing Services

Home & Personal Services/Home Organization & Decluttering/Professional Organizing Services

SECONDARYHSACAIAA

General Personal Concierge Services

Home & Personal Services/Event & Personal Concierge Services/Personal Concierge & Errand Services

Keywords

• Web design services
• Squarespace development
• E-commerce website design
• Managed web hosting
• Digital agency sprints

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Web Design Services: One-time project-based web design and Squarespace development services delivered through fixed-timeline sprints (1-4 weeks)
2. Recurring Hosting & Support: Monthly subscription services including WOTW Hosting ($50/month) and Concierge Support ($175/month) providing ongoing managed hosting and technical support
3. Professional Services: As-needed hourly design, training, and technical support at $185/hour with 1-week turnaround for existing clients

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Presence Agency (Week of the Website / WOTW) designs and launches custom Squarespace websites for businesses in 1-4 week sprints through an AI-supported, collaborative six-phase process. Beyond the core sprint service, the agency sells recurring managed hosting ($50/month), monthly concierge support ($175/month), on-demand hourly support ($185/hour), and specialized e-commerce and Enterprise-level Squarespace engagements.

Product overview

Presence Agency operates as a custom web design agency specializing in Squarespace-based website development. The company offers a unified WOTW sprint service as its core product, delivering custom websites in 1-4 weeks through an AI-supported collaborative process. The offering spans from core Web Design Sprints to specialized Commerce and Enterprise services for complex projects. Ongoing value is delivered through tiered support products: WOTW Hosting ($50/month) for enterprise-grade Squarespace hosting, Concierge Support ($175/month) for monthly assistance, and As-Needed Support ($185/hour) for ad-hoc technical help. The company also provides a free Complimentary Site Review for prospective clients. All services are built exclusively on the Squarespace platform, with the company holding Preferred Professional Services partner status.

Differentiator

Problem solved

Functional benefit

Products and services

• Week of the Website (WOTW) Web Design Sprints Fixed-timeline custom Squarespace web design engagement for businesses across industries, delivered through a six-phase AI-supported sprint process with daily client collaboration and collaborative design review calls. Client owns and can edit the finished website.
• Commerce Services E-commerce focused Squarespace web design service for brands launching online stores, including product showcases and sales-focused design.
• Enterprise Services Squarespace Enterprise-level web design engagement for complex projects requiring advanced platform features, delivered under the agency's Preferred Professional Services partner relationship with Squarespace Enterprise.
• WOTW Hosting Recurring managed Squarespace Enterprise hosting subscription at $50/month, providing best-in-class hosting administered by the WOTW team plus a 10% discount on hourly support.
• Concierge Support Recurring monthly support subscription at $175/month that bundles enterprise hosting with one hour of design, training, or technical support and priority access for existing clients.
• As-Needed Support On-demand professional services for existing WOTW clients at $185/hour, covering design, training, and technical support with a 1-week turnaround.

Quantifiable outcome

• 1,000+ website launches completed since 2014
• +1 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Squarespace EnterprisecoreTechnology or IntegrationWOTW is Squarespace Enterprise's Preferred Professional Services partner with deep partnership for complex projects and advanced features. They offer best-in-class Squarespace Enterprise hosting for clients partnered with concierge support. They hold a Squarespace Designer Profile and Enterprise Partner badge.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• WebFX: WebFX is a large, full-service digital agency offering web design, SEO, and digital marketing across many platforms; it competes for the same custom-website and ongoing-marketing budget as WOTW but at a much larger scale and broader scope.
• Huge: Huge is a large global digital agency delivering custom website design, branding, and digital products for enterprise clients — competing for the same enterprise web-build budgets (e.g., JLL) that WOTW serves, but at a much larger scale and across multiple platforms.
• SmartSites: SmartSites is an established web design and digital marketing agency serving SMB and mid-market clients with custom websites and ongoing services — a broader, multi-platform competitor to WOTW's project-plus-managed-services offering.
• OuterBox: OuterBox is a digital agency focused on web design, e-commerce, and SEO — overlapping with WOTW's e-commerce design and ongoing service work, but operating across multiple platforms (e.g., Shopify, Magento) at a larger scale.
• Salted Stone: Salted Stone is a digital agency offering web design, development, and inbound marketing across multiple platforms (including HubSpot), competing with WOTW for the same SMB and mid-market project spend but with a broader technology footprint.
• LYFE Marketing: LYFE Marketing is a digital marketing and web design agency serving SMBs with website builds and ongoing social/SEO services — comparable in target customer and project-plus-retainer model to WOTW, but with a much broader service mix.

Direct peers

• Field & Co. Field & Co. is a Brooklyn-based Squarespace design agency that builds custom websites and brand systems on the Squarespace platform, with a similar sprint-style, high-touch delivery model and a focus on SMB and nonprofit clients.
• Station Four: Station Four is a Squarespace-specialist design agency offering custom website design, branding, and Squarespace development — a near-direct competitor to WOTW with a comparable single-platform, design-led service model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInsquarespace.com/designer/profile/1900023
• Xx.com/presenceagency

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Presence Agency