ThinkReservations

What ThinkReservations does

ThinkReservations is a Seattle-based, privately held (DeepThink LLC) cloud-based hospitality property management software company founded in 2012 by Richard Aday (CEO) and Alfred Aday (CTO). The platform serves independent hotels, boutique hotels, bed and breakfasts, inns, vacation rentals, and multi-property portfolios — a segment underserved by enterprise hotel technology stacks — and is used by thousands of properties globally, primarily in North America.

The platform is an all-in-one integrated suite connecting a core PMS with channel manager (synchronizing rates and availability across Airbnb, Vrbo, Booking.com, Expedia, TripAdvisor, Google Hotel Ads, and Hotel Tonight), a website-as-booking-engine product (ThinkWeb), guest communications (ThinkMessenger — text messaging with 98% open rates), ThinkMarketing services, PCI-compliant payment processing, double-entry accounting with automated night audit, dynamic pricing, upsell portal, and door lock integration. AI capabilities are sourced through partner integrations with TakeUp (revenue management) and PriceLabs (dynamic pricing), and the platform supports QuickBooks accounting sync. The company launched ThinkAccounting in 2026 (a hospitality-specific accounting service in partnership with Specialized Accounting) and hosts the annual ThinkGrowth virtual conference as a flagship community and thought leadership event.

The business operates on a quote-based subscription SaaS model supplemented by transaction-based payment processing revenue and recurring professional services revenue (ThinkMarketing retainers, website design, data migration, and onboarding training). The go-to-market combines direct sales with "Request a Demo" CTAs, inside sales, dedicated account managers for configuration and training, and a self-service onboarding path through the ThinkAcademy. The company is bootstrapped with no institutional funding rounds disclosed, founder-led, and employs approximately 50 people across product, engineering, sales, customer success, support, website services, marketing services, and content.

Name

ThinkReservations

Legal name

DeepThink LLC

Website

https://thinkreservations.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

ThinkReservations is a Seattle-based cloud hospitality property management platform serving independent hotels, B&Bs, inns, vacation rentals, and small hotel groups with an integrated PMS, channel manager, booking engine, guest communications, and accounting suite.

Ownership category

akta.pro rank

Product category

Hospitality Property Management Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Sales & Catering / Group & Event Management (THALACAM)

akta.pro secondary industries

Direct Booking Platforms & Booking Engines for Hosts/Managers (THAMALAE), Owner Services, Reporting & Portfolio Administration (THAMAKAI)

Keywords

• Hotel property management software
• Hospitality booking engine
• Channel manager software
• Guest communication platform
• Vacation rental software

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Platform/SaaS Subscription: ThinkReservations operates as a cloud-based SaaS property management platform. Properties pay for access to the full suite of tools including PMS, channel manager, booking engine, website, marketing, guest communications, and accounting. Pricing is quote-based, with an account manager configuring the account and training staff for onboarding.
2. Payment Processing: The platform includes integrated payment processing for secure, PCI-compliant transactions within the booking and reservation workflow, generating transaction-based revenue.
3. Professional Services (Setup, Training, Website Design, Marketing): Onboarding services include data migration, account configuration, personalized training, professional website design (ThinkWeb), and digital marketing services (ThinkMarketing), generating one-time and recurring professional services revenue.
4. Marketing Services (ThinkMarketing): Monthly retainer for expert account management, email campaign creation, SEO content, and social media management for hospitality properties.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels10 records

Core offering

ThinkReservations provides a cloud-based, all-in-one hospitality property management platform that combines a Property Management System (PMS), Channel Manager, Booking Engine, Websites, Guest Communications (ThinkMessenger), Marketing, integrated Payment Processing, and double-entry Accounting in a single integrated suite. It is sold to independent hotels, bed & breakfasts, inns, vacation rentals, and multi-property lodging portfolios on a quote-based subscription with professional onboarding and add-on professional services.

Product overview

ThinkReservations is a comprehensive all-in-one hospitality management platform designed for independent hotels, bed & breakfasts, inns, and vacation rentals. The core Property Management System (PMS) serves as the central hub, integrating seamlessly with a suite of interconnected modules: the Booking Engine and Websites (ThinkWeb) for direct booking and online presence; Channel Manager for OTA distribution; Marketing (ThinkMarketing) for guest acquisition and retention; Guest Communications (ThinkMessenger) for automated messaging; Payment Processing and Accounting for financial operations; plus specialized features like Dynamic Pricing, Upsell Portal, Door Lock Integration, and Marketplace for extended functionality. ThinkAccounting, built in partnership with Specialized Accounting, adds hospitality-specific financial reporting. The platform also integrates with revenue management partners PriceLabs and TakeUp. ThinkReservations serves diverse segments including hotels and boutique hotels, bed & breakfasts and inns, hotel groups, and vacation rentals, offering centralized operations management across single or multiple properties.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Management System (PMS) Central platform for managing reservations, guest data, inventory, and day-to-day operations. It serves as the foundational layer connecting all ThinkReservations modules including the Booking Engine, Channel Manager, Guest Communications, and Accounting, and is targeted at independent hotels, B&Bs, inns, and vacation rentals.
• Channel Manager Centralizes and automates reservations across all OTAs (Airbnb, Vrbo, Booking.com, Expedia, TripAdvisor, Google Hotel Ads, Hotel Tonight) by synchronizing rates and availability in real time to eliminate double bookings. It is offered to independent hospitality properties managing distribution across multiple channels.
• Booking Engine Integrated booking engine embedded within ThinkReservations websites that enables guests to book directly, upsell add-ons and packages, and complete reservations through a conversion-optimized experience. Sold to independent properties seeking to grow direct bookings.
• Websites (ThinkWeb) Professionally designed, hospitality-focused websites where the website IS the booking engine, creating seamless guest navigation and boosting direct booking conversion. Sold to independent hotels, B&Bs, inns, and vacation rental properties that want a unified web and booking experience without a separate redirect.
• Marketing (ThinkMarketing) Digital marketing services including strategy development, email campaigns, SEO content, social media management, and performance analytics to drive bookings and guest retention. Sold to independent properties seeking expert-led, recurring marketing support on a monthly retainer.
• Guest Communications (ThinkMessenger) Text messaging platform for real-time and automated guest communication including pre-arrival messages, check-in instructions, and review requests. Marketed with a 98% open rate and 90-second average response time and sold to independent lodging properties seeking to increase engagement, satisfaction, and upsell revenue.
• Payment Processing PCI-compliant payment solutions integrated directly with the PMS, providing secure transaction handling for bookings and reservations. Sold as a component of the ThinkReservations platform to independent hospitality properties.
• Accounting Double-entry accounting system with an automated night audit process, financial reporting, and integration with QuickBooks for streamlined bookkeeping. Sold to independent lodging properties that want accurate financial records without manual nightly reconciliation.
• ThinkAccounting Hospitality-specific accounting service launched in partnership with Specialized Accounting, providing a secure client portal, accrual-based books, and hospitality-specific reporting with automated tax bucket allocation. Built specifically for ThinkReservations users and sold to independent hospitality properties needing professional accounting support tied to their PMS data.

Quantifiable outcome

• 29% occupancy increase (Woodland Park Manor)
• +9 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability6 records

Feature10 records

Partnerships

Five partnerships are on record, tiered core and minor.

• PriceLabscoreTechnology or Integration · 17 June 2026Revenue management integration partner providing dynamic pricing for independent properties. ThinkReservations hosts webinars introducing PriceLabs and provides a full product walkthrough of the integration. Properties can automate pricing based on demand and competitor rates without manual monitoring. The partnership is marketed as a key extension of ThinkReservations' native dynamic pricing capabilities.
• TakeUpcoreTechnology or Integration · 19 March 2026AI-powered revenue management partner integrated with ThinkReservations. TakeUp's AI-driven pricing tools give small independent properties 'big brand' pricing power. Devonfield Inn credits TakeUp with enabling AI rate management that helped them achieve their best year ever. Featured in ThinkGrowth conference sessions.
• Cornell University / Global Hospitality Association (GHA)coreStrategic or Co-development PartnerJoint research partnership with Cornell professor Chris Anderson and the Global Hospitality Association. Research focused on how Google Hotel Ads impact demand and direct bookings for independent properties. Results shared at ThinkGrowth conference. Cornell University's academic credibility provides validation for ThinkReservations' direct booking strategy messaging.
• Association of Lodging Professionals (ALP)minorStrategic or Co-development PartnerLodging association featured in ThinkGrowth conference sessions. Association leaders Sarah Gaze (ALP) and Mark Rehl (Select Registry) participate in educational sessions on how independent properties navigate rising costs, shifting traveler behavior, and technology change while staying guest-focused.
• Select RegistryminorStrategic or Co-development PartnerSelect Registry, a collection of distinctive independent inns and B&Bs, featured in ThinkGrowth conference. The association and its members help independent properties navigate industry challenges while staying guest-focused.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Guesty: Property management platform for short-term rental operators and managers. Direct competitor in the vacation rental segment of ThinkReservations' customer base, offering multi-channel sync and operations automation.
• Cloudbeds: All-in-one cloud hospitality management platform (PMS + channel manager + booking engine) for independent hotels, hostels, and B&Bs. Closest direct competitor in the same SMB independent-lodging segment with similar product breadth and global go-to-market.
• Mews: Cloud-based PMS and hospitality ecosystem for hotels, hostels, and alternative accommodations. Competes head-on with ThinkReservations on integrated PMS + payments + booking engine, with growing SMB and chain presence.
• Little Hotelier: PMS, booking engine, and channel manager purpose-built for small independent hotels, B&Bs, and guesthouses. Direct SMB niche competitor with very similar target customer profile and all-in-one positioning.
• SiteMinder: Hotel commerce platform combining channel manager, booking engine, PMS, and guest experience tools. Public company and broader incumbent that overlaps with ThinkReservations across channel management and direct booking for independents.
• Hotelogix: Cloud-based PMS for hotels, B&Bs, and hostels with channel manager and booking engine. Direct competitor in the small-to-mid independent property segment, comparable in feature breadth and price point.
• Hostaway: Vacation rental property management software with channel manager, booking engine, and owner reporting. Overlaps with ThinkReservations' vacation rental segment, particularly for professionally managed short-term rentals.
• eZee Absolute: Cloud-based hotel PMS with channel manager, booking engine, and restaurant POS for independent hotels and small chains. Direct feature-parity competitor in the SMB hospitality software space.
• ResNexus: Property management and online booking software targeting B&Bs, inns, hotels, and vacation rentals. Most closely comparable peer given similar SMB focus, similar feature set, and shared customer persona.
• eviivo: SaaS booking and property management platform designed for small independent accommodations (B&Bs, inns, guesthouses, vacation rentals). Direct SMB competitor with comparable all-in-one product positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubevimeo.com/thinkreservations
• Facebookweb.facebook.com/ThinkReservations
• LinkedInlinkedin.com/company/thinkreservations
• Instagraminstagram.com/thinkreservations
• Xx.com/ThinkResHQ

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ThinkReservations