Edge226
Edge226 is an AI-powered cross-channel performance DSP for mobile apps and games, combining in-app, Connected TV, and rewarded advertising into a single outcome-based buying platform serving enterprise and mid-market advertisers globally.
- Company typePrivate
- Founded2006
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Edge226 does
Edge226 is an AI-powered cross-channel performance marketing platform operating as a Demand-Side Platform (DSP) for mobile app and game advertisers. The company integrates in-app, Connected TV (CTV), and rewarded advertising campaigns into a single buy, connecting programmatic inventory to mobile outcomes such as installs, in-app events, subscriptions, and purchases. The platform is operated under Edge Solutions Ltd., an Israel-incorporated entity (Tel Aviv jurisdiction) with a U.S. presence in New York, founded in 2006 and currently employing 51–100 staff.
The platform's underlying technology centers on an AI-driven optimization engine that processes 70+ performance signals across the user journey and reallocates spend toward the best-performing channels, audiences, and placements in real time. Built-in fraud prevention and compliance monitoring, deep integrations with the leading mobile measurement partners (Adjust, Airbridge, AppsFlyer, Singular, Branch, Kochava), and direct inventory access across major CTV platforms (Samsung, LG, Roku, Fubo, Vizio, Pluto, Tubi) form the technical foundation. Edge226 maintains sub-brands including Peak Platform and Peak DSP, and acquired Adscend Media in July 2025 to strengthen its rewarded advertising (offerwall) solution.
Edge226 generates revenue through programmatic ad spend managed on behalf of clients, monetized via performance-based pricing tied to measurable outcomes (CPI, CPA, ROAS) rather than impressions. Distribution combines a self-serve DSP platform for mid-market clients with an enterprise field-sales motion featuring dedicated account management. The customer base spans gaming (Oakever Games, Gamehaus, Supercent, Hungry Studio, Learnings), travel (Omio, Beat), finance/fintech (Fintonic, NordVPN), e-commerce (Boutiqaat), and media/audio (Pocket FM), with active operations across 18+ markets globally spanning North America, Western and Southern Europe, East Asia, Latin America, and Oceania. The company is privately held under Edge Solutions Ltd., with no disclosed institutional investors, and completed an acquisition of Adscend Media in 2025 alongside earlier Webpals Group and Webpals Mobile acquisitions in 2019.
Edge226 firmographics
Firmographics- Name
- Edge226
- Legal name
- Edge Solutions Ltd
- Website
- https://edge226.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Edge226 is an AI-powered cross-channel performance DSP for mobile apps and games, combining in-app, Connected TV, and rewarded advertising into a single outcome-based buying platform serving enterprise and mid-market advertisers globally.
- Ownership category
- akta.pro rank
Edge226 industry classification
Industry- Product category
- Mobile Programmatic Advertising Platform (DSP)
- NAICS
- Media Buying Agencies (54183), Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Demand-Side Platforms (DSP) (BPAMALAB)
- akta.pro secondary industries
- Programmatic Display & Retargeting (DSP) (MPAAACAE), Programmatic Display & Video (DSP/RTB) (BPAFACAC)
Keywords
Where Edge226 is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Edge226 business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- Programmatic Advertising DSP Services: Edge226 operates as a Demand-Side Platform (DSP) enabling mobile marketers to buy advertising inventory programmatically across in-app, CTV, and rewarded channels. Revenue generated through advertising spend managed on behalf of clients, with the company taking a margin or fee based on performance outcomes.
- Outcome-Based Pricing Model: Pay-for-performance model where advertisers pay when users complete post-install, revenue-generating actions. This includes CPI (Cost Per Install), CPA, and ROAS-based arrangements depending on client objectives.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Outcome Based/ Performance | Pay-as-you-go | Outcome-Based Performance Pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Edge226 product offering
Product offeringCore offering
Edge226 operates an AI-powered performance Demand-Side Platform (DSP) that enables mobile app marketers and game developers to buy advertising inventory programmatically across in-app, Connected TV (CTV), and rewarded advertising channels. The platform optimizes campaigns in real time toward measurable business outcomes (installs, in-app events, subscriptions, purchases) using outcome-based pricing tied to performance KPIs.
Product overview
Edge226 is an AI-powered cross-channel performance marketing platform for mobile apps and games. The core Edge226 Platform integrates in-app, CTV, rewarded advertising, Direct supply, Marketplace, and Player modules to deliver outcome-driven campaigns from installs to subscriptions and purchases. The company also recently acquired Adscend Media to strengthen its rewarded advertising (offerwall) solutions, and its platform connects to major mobile measurement partners (Adjust, AppsFlyer, Singular, Branch, Kochava, Airbridge) for attribution and analytics.
Differentiator
Problem solved
Functional benefit
Brands
- Peak Platform: AI-powered demand-side platform (DSP) for mobile app user acquisition and performance marketing, offering programmatic advertising, real-time bidding, and outcome-based pricing.
- Peak DSP
Products and services
- Edge226 Platform AI-powered cross-channel performance marketing platform for mobile apps and games integrating in-app, CTV, and rewarded advertising campaigns to deliver measurable ROI from installs to subscriptions and purchases.
- CTV (Connected TV Advertising) Performance-driven Connected TV advertising platform exclusively built for mobile apps and games, connecting big-screen TV exposure to mobile outcomes including installs, engagement, and revenue through programmatic buying across premium CTV/OTT inventory.
- In-App Advertising In-app user acquisition solution targeting high-value users across premium global mobile app inventory, optimized beyond CPI toward business outcomes such as in-app events, subscriptions, and purchases.
- Rewarded Advertising Reward-based advertising formats including offerwall that engage users through incentivized interactions to drive profitable growth, user acquisition, and retention for mobile apps and games.
- Direct Supply Direct supply solution providing access to premium brand-safe mobile inventory through direct publisher relationships for greater control over ad placements and quality.
- Marketplace Programmatic marketplace connecting advertisers with global mobile supply across 99% of global mobile inventory, enabling access to premium brand-safe ad placements through open and private marketplace trading.
- Player (Video Player) Video player solution enabling delivery of video ad formats across CTV and mobile inventory, supporting in-stream, interactive, and overlay ad experiences.
- Peak DSP Proprietary in-app DSP sub-brand for programmatic user acquisition, integrated with leading SSPs for programmatic buying across in-app inventory.
Quantifiable outcome
- Omio acquired 2,300+ customers in one month across 18 countries with 12% lower blended CAC than target
- +4 more outcomes
Companies that use Edge226
Customer profileNamed customers9 records
Segments6 records
Ideal customer profiles3 records
Edge226 technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability5 records
Feature6 records
Edge226 partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered flagship and core.
- Adscend MediaflagshipAcquisition completed in July 2025 to strengthen Edge226's performance marketing platform. Expands rewarded advertising solutions including offerwall format and enhances cross-channel advertising capabilities across in-app, CTV, and reward-based advertising.
- AdjustcoreMobile measurement partner integrated with Edge226 platform for attribution, fraud detection, and campaign analytics. Part of the core measurement partner ecosystem.
- SingularcoreMobile analytics and attribution platform integrated for cross-channel campaign measurement and optimization.
- BranchcoreCross-platform measurement and deep linking platform integrated for mobile attribution and user engagement tracking.
- KochavacoreMobile attribution and analytics platform providing campaign tracking and fraud prevention capabilities.
- AirbridgecoreMobile measurement partner providing cross-platform attribution and audience insights for CTV and mobile campaigns.
- AppsFlyercoreMobile attribution platform integrated for measuring app install attribution, engagement, and conversion events.
- SamsungcorePremium CTV inventory provider for campaign distribution across Samsung smart TVs.
- LGcorePremium CTV inventory provider for campaign distribution across LG smart TVs.
- RokucoreConnected TV platform providing premium inventory for Edge226 campaigns.
- FubocoreStreaming TV platform providing CTV ad inventory access.
- ViziocoreSmart TV platform providing CTV inventory for Edge226 campaigns.
- PlutocoreFree streaming TV platform providing CTV ad inventory.
- TubicoreFree ad-supported streaming service providing CTV inventory for campaigns.
- Comcast FreeWheelcoreProgrammatic TV and video advertising platform referenced as industry leader addressing CTV fragmentation challenges.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Edge226 competitors and assessment
Company assessmentDirect peers
- AppLovin: AppLovin's AXON and SparkLabs stack is a leading AI-powered mobile UA and monetization platform, directly competing with Edge226 in mobile app performance DSP and rewarded/in-app advertising.
- Liftoff: Liftoff operates a mobile performance DSP and ad monetization platform (including Vungle) that directly competes with Edge226 on in-app user acquisition and rewarded advertising for apps and games.
- Moloco: Moloco runs an AI-driven programmatic DSP focused on mobile app user acquisition and CTV, with similar outcome-based optimization and machine learning capabilities to Edge226.
- ironSource (Unity): ironSource (now part of Unity) provides a mobile app UA and monetization platform with comparable in-app and rewarded advertising offerings, making it a direct competitor to Edge226's rewarded and in-app modules.
- Digital Turbine: Digital Turbine offers mobile app user acquisition and media delivery solutions through its DT Ignite and AdColony platforms, directly competing with Edge226's in-app programmatic user acquisition offering.
- Unity Ads (Unity Technologies): Unity Ads provides mobile game advertising and user acquisition via a programmatic stack, directly competing with Edge226 for mobile game publisher budgets on rewarded, in-app, and CTV inventory.
- InMobi: InMobi operates a global mobile advertising platform including a programmatic DSP for app install and engagement, with similar mobile-first positioning and outcome-based buying options to Edge226.
- Remerge: Remerge is a mobile DSP purpose-built for app retargeting and user acquisition, directly comparable to Edge226's in-app programmatic user acquisition focus and AI-driven optimization.
Broad incumbents
- The Trade Desk: The Trade Desk is a broad omnichannel DSP with growing CTV inventory access and outcome-based buying (Kokai/Solimar), competing for the same CTV-to-mobile outcome-driven budget pool as Edge226.
- Google DV360 (Display & Video 360): Google DV360 is a broad incumbent DSP with direct CTV/OTT inventory access and massive scale, representing the largest platform-level competitor for Edge226's programmatic mobile and CTV buying.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Edge226 social profiles
Digital presenceEdge226 compliance and trust
Trust signalCompliance4 records
Edge226 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Edge226 leadership team
Management profileNumber of profiles
Profiles2 records
Edge226 subsidiaries and ownership
Company hierarchySubsidiaries1 record
Edge226 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Edge226 M&A and investment
M&A and investmentM&A4 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Edge226
What does Edge226 do?
Edge226 operates an AI-powered performance Demand-Side Platform (DSP) that enables mobile app marketers and game developers to buy advertising inventory programmatically across in-app, Connected TV (CTV), and rewarded advertising channels. The platform optimizes campaigns in real time toward measurable business outcomes (installs, in-app events, subscriptions, purchases) using outcome-based pricing tied to performance KPIs.
Is Edge226 a public or private company?
Edge226 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Edge226 founded?
Edge226 was founded in 2006. It employs 51 to 100 people.
Where is Edge226 based?
Edge226 is headquartered in New York, United States, in the North America region.
How does Edge226 make money?
Two revenue lines are on record. Programmatic Advertising DSP Services are the primary driver. The others are outcome-Based Pricing Model.
Who are Edge226's main competitors?
Direct peers on record are AppLovin, Liftoff, Moloco, ironSource (Unity), Digital Turbine, Unity Ads (Unity Technologies), InMobi and Remerge. Broad incumbents are The Trade Desk and Google DV360 (Display & Video 360).
Does Edge226 have an API?
No public API is recorded for Edge226.
What industry is Edge226 in?
Edge226's product category is Mobile Programmatic Advertising Platform (DSP). Its primary akta.pro industry code is BPAMALAB, Demand-Side Platforms (DSP), with a secondary code of MPAAACAE, Programmatic Display & Retargeting (DSP). Its NAICS code is 54183 and its SIC code is 7311.