Olapic
Olapic (operating as Social Native) is an AI-driven creator marketing platform serving 1,500+ enterprise brands globally with UGC sourcing, influencer discovery, automated rights and payments, multi-channel content activation, and conversion analytics.
- Company typePrivate
- Founded2010
- HeadquartersNew York, United States
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What Olapic does
Olapic, now operating under the legal entity Social Native LLC and rebranded to Social Native, is a private AI-driven creator marketing platform founded in 2010 and headquartered in New York. The platform serves more than 1,500 enterprise brands globally by unifying the creator marketing lifecycle across four functional pillars: a Sourcing Engine for AI-powered UGC collection and creator/influencer discovery; Curation and Management for workflow automation covering strategic curation, rights management, onboarding, and automated payments; Content Activation for distributing creator content across ecommerce shoppable galleries, social commerce, paid media, and retail syndication; and Insights and Optimization for real-time conversion-focused analytics. Underlying technology combines machine-learning-based creator matching, computer vision over image and video content, and process automation claimed to eliminate 90% of manual tasks, with API integration available for custom enterprise workflows.
The business operates a hybrid revenue model combining SaaS platform subscriptions for enterprise brands, dedicated Enterprise Managed Services for complex global deployments, and Content Production Services through Pro and Super Creator tiers. Go-to-market is dual-motion: a consultative enterprise field sales motion targeting large global brands via demo-based, quote-based pricing, paired with a product-led growth motion through a self-serve creator signup portal (my.socialnative.com) that supplies the brand-side value proposition. The company holds official partner status with TikTok, Meta, Snapchat, Pinterest, and Twitter, and its customer roster includes Microsoft, Unilever, Sephora, Adidas, IKEA, Sony, Lego, H&M, Tommy Hilfiger, Four Seasons, Dr. Martens, Nespresso, and UNIQLO, spanning retail, fashion, consumer goods, hospitality, technology, and real estate verticals. Operations span six offices across the United States (New York, Los Angeles, Miami, Denver), the United Kingdom (London), and Argentina (Córdoba), with the company currently in active operating status.
Olapic firmographics
Firmographics- Name
- Olapic
- Legal name
- Social Native LLC
- Website
- https://olapic.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Olapic (operating as Social Native) is an AI-driven creator marketing platform serving 1,500+ enterprise brands globally with UGC sourcing, influencer discovery, automated rights and payments, multi-channel content activation, and conversion analytics.
- Ownership category
- akta.pro rank
Olapic industry classification
Industry- Product category
- Creator Marketing Platform
- NAICS
- Software Publishers (5132), Advertising Agencies (541810)
- SIC
- Services-Prepackaged Software (7372), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Social, Community & Creator Platform Feeds (HDAAAGAD)
- akta.pro secondary industry
- AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)
Keywords
Where Olapic is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Olapic business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscription: The platform operates as a SaaS solution with subscription-based pricing for enterprise brands accessing creator marketplace, UGC sourcing, curation, and activation tools
- Enterprise Managed Services: Dedicated customer success and enterprise managed services for complex setups and global brands
- Content Production Services: Professional content creation through Pro Creators and Super Creators for brand marketing initiatives
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Olapic product offering
Product offeringCore offering
Olapic (operating as Social Native) provides an AI-driven creator marketing platform that enables brands to source user-generated content (UGC), discover and recruit influencers, manage content rights and licensing, automate creator payments, and activate content across ecommerce, social, paid media, email, and retail channels. The platform combines a Sourcing Engine, Curation & Management automation, Content Activation modules (shoppable galleries, social commerce, paid media, retailer syndication), and Insights & Optimization analytics into a single enterprise SaaS offering.
Product overview
Olapic operates as an AI-driven creator marketing platform that unifies social content needs through a modular platform architecture. The core offering consists of the Social Native platform (now under the Olapic brand) with four main pillars: Sourcing Engine (for UGC collection and influencer discovery using AI), Curation & Management (workflow automation including Strategic Curation, Rights Management, and Onboarding & Payments), Content Activation (covering Ecommerce Shoppable Galleries, Social Commerce, Paid Media, and Retail Syndication), and Insights & Optimization (analytics and performance tracking). Additional offerings include Pro Creators and Super Creators tiers, plus API Integration for custom experiences. The platform serves over 1,500 brands globally and handles the complete creator marketing lifecycle from content sourcing to rights management to performance measurement.
Differentiator
Problem solved
Functional benefit
Products and services
- Olapic (Social Native) Creator Marketing Platform Enterprise SaaS platform for brands to source UGC from hashtags and @mentions, discover and recruit creators via AI, manage rights and licensing, automate creator payments, and activate shoppable content across ecommerce, social, paid media, and retail channels with real-time analytics.
- Enterprise Managed Services Dedicated customer success and managed services for enterprise brands with complex global creator marketing programs, providing strategic guidance, campaign support, and ongoing optimization.
Quantifiable outcome
- 1.6x conversion rate increase with UGC on ecommerce (Dr. Martens)
- +5 more outcomes
Companies that use Olapic
Customer profileNamed customers20 records
Segments3 records
Ideal customer profiles2 records
Olapic technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability6 records
Feature9 records
Olapic partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- TikTokcoreOfficial TikTok partner with dedicated partner page on the platform. Collaboration includes TikTok Shop Creator Program content and platform-specific creator activation capabilities.
- MetacoreOfficial Meta partner listed in Facebook Business Partner Directory. Enables Instagram and Facebook creator content integration and distribution.
- SnapchatcoreOfficial Snapchat partner with dedicated partner page enabling Snapchat creator content activation and distribution.
- PinterestcoreOfficial Pinterest partner with dedicated partner page. Enables Pinterest-specific paid ad content with Pro Creators, as demonstrated in Nespresso case study.
- TwittercoreOfficial Twitter partner with dedicated partner page for Twitter creator content integration.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
Olapic competitors and assessment
Company assessmentBroad incumbents
- Emplifi: Social media marketing, UGC, and customer experience platform for enterprise brands. Overlaps with Olapic on UGC activation and social commerce, with a broader CX scope.
- Sprinklr: Enterprise social media management and customer experience platform serving large global brands. Comparable on enterprise social/UGC activation but as part of a much broader portfolio beyond creator marketing.
Emerging players
- Klear: Influencer marketing platform with strong creator discovery and analytics capabilities, now part of Meltwater. Comparable on AI-driven creator discovery and enterprise analytics.
Direct peers
- Grin: Influencer marketing platform built for direct-to-consumer and enterprise brands with creator relationship management, content approvals, and ROI tracking. Overlaps Olapic's creator management and UGC workflows.
- Aspire: Influencer and creator marketing platform with end-to-end campaign management, creator marketplace, and UGC tools. Comparable on creator discovery, management, and content activation for mid-market and enterprise brands.
- Traackr: Enterprise influencer marketing platform focused on brand safety, performance measurement, and creator relationship management. Closely comparable in enterprise GTM motion and analytics focus.
- Bazaarvoice: Enterprise UGC and ratings/reviews platform serving large global brands across retail and consumer goods. Directly comparable to Olapic in serving UGC-driven commerce use cases for enterprise customers.
- CreatorIQ: Enterprise-grade creator marketing platform serving global brands with influencer discovery, relationship management, and measurement. Direct competitor in the enterprise creator marketing category.
- Upfluence: All-in-one influencer marketing platform offering creator discovery, outreach, gifting, and analytics. Comparable on creator discovery and end-to-end campaign execution.
- Yotpo: UGC, reviews, and visual marketing platform for ecommerce brands with shoppable gallery capabilities. Closely overlaps Olapic on UGC activation for ecommerce and conversion-driven content.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks4 records
Key highlights7 records
Customer concentration
Olapic social profiles
Digital presenceOlapic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Olapic leadership team
Management profileNumber of profiles
Profiles1 record
Olapic funding detail
Funding detailFunding overview
Funding rounds4 records
Investors13 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Olapic M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Olapic
What does Olapic do?
Olapic (operating as Social Native) provides an AI-driven creator marketing platform that enables brands to source user-generated content (UGC), discover and recruit influencers, manage content rights and licensing, automate creator payments, and activate content across ecommerce, social, paid media, email, and retail channels. The platform combines a Sourcing Engine, Curation & Management automation, Content Activation modules (shoppable galleries, social commerce, paid media, retailer syndication), and Insights & Optimization analytics into a single enterprise SaaS offering.
Is Olapic a public or private company?
Olapic is a private company. It is classified as venture growth investor backed and is currently operating.
When was Olapic founded?
Olapic was founded in 2010. It employs 251 to 500 people.
Where is Olapic based?
Olapic is headquartered in New York, United States, in the North America region.
How does Olapic make money?
Three revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are enterprise Managed Services and content Production Services.
Who are Olapic's main competitors?
Broad incumbents on record are Emplifi and Sprinklr. Klear is listed as an emerging player. Direct peers are Grin, Aspire, Traackr, Bazaarvoice, CreatorIQ, Upfluence and Yotpo.
Does Olapic have an API?
Yes. The platform offers API Integration capabilities that allow users to create custom experiences. This enables brands to leverage their social content programmatically across their marketing and commerce channels. Developer documentation is at No Information.
What industry is Olapic in?
Olapic's product category is Creator Marketing Platform. Its primary akta.pro industry code is HDAAAGAD, Social, Community & Creator Platform Feeds, with a secondary code of HDAEANAJ, AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs). Its NAICS code is 5132 and its SIC code is 7372.