What PureB2B does

PureB2B, operating as DemandScience, is a private B2B marketing and demand generation company founded in 2009 and headquartered in Danvers, Massachusetts. The company sells content syndication, intent-based lead generation, and adjacent marketing intelligence services to mid-market and enterprise B2B marketers globally, targeting organizations seeking predictable pipeline growth with verified, opted-in decision-maker leads.

DemandScience's core product is content syndication, which promotes client content to verified buyers through a multi-channel distribution network spanning owned media brands, targeted email, and phone outreach. The underlying technology is an intent-data platform that analyzes buyer behavior to identify active researchers, applies multi-step validation to confirm consent and ICP alignment, and replaces leads that do not meet criteria. The broader platform has expanded into a portfolio of sub-brands: Ionic (data and AI orchestration), Labs (managed services), Central (intelligence hub), VID (website visitor identification), Content-IQ (content discovery), AI Visibility, Studio (creative), and Web Personalization.

The business model is sales-led with a guaranteed cost-per-lead (CPL) pricing structure on multi-year contracts, supported by dedicated Customer Experience Managers. Revenue mechanics depend on lead volume and budget commitments defined up front by the client. DemandScience reports access to 247M+ verified professionals across 100+ countries with stated compliance with GDPR, CCPA, TCPA, and HIPAA, positioning compliance as a competitive differentiator. The company is privately held under the legal entity Demand Science Group, LLC.

Name

PureB2B

Legal name

Demand Science Group, LLC

Website

https://pureb2b.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

PureB2B (operating as DemandScience) is a private B2B marketing company selling content syndication and intent-based lead generation to mid-market and enterprise marketers globally, delivering opted-in, verified leads through multi-channel outreach on guaranteed cost-per-lead contracts.

Ownership category

akta.pro rank

Product category

B2B Marketing Intelligence Platform

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

Keywords

• B2B lead generation
• Content syndication
• Demand generation
• Intent data platform
• Marketing intelligence

Headquarters

HQ city

Danvers

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Content Syndication: Cost-per-lead model with transparent, guaranteed CPL delivery. Organizations confirm number of leads and budget; DemandScience handles content distribution and lead generation.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

PureB2B (operating as DemandScience) is a B2B marketing intelligence company that delivers qualified, opted-in leads to enterprise and mid-market marketers through content syndication, intent data analysis, and multi-channel outreach across email, phone, and owned media brands. Its platform combines a 247M+ verified professional database, audience-building tools, and lead generation services to help organizations scale pipeline predictably under a guaranteed cost-per-lead delivery model.

Product overview

DemandScience offers a unified marketing intelligence platform with Content Syndication as a core product, complemented by solutions including Ionic (data orchestration), Labs (services), Central (intelligence hub), VID (website visitor intelligence), AI Visibility, Studio (creative), Audience Builder, and various Demand, Advertising, Data, Web, Outreach, and Events products. Content Syndication connects B2B content to verified buyers through multi-channel distribution.

Differentiator

Problem solved

Functional benefit

Brands

• Ionic: The intelligence and orchestration layer that unifies verified buyer data and AI to deliver precision.
• Labs
• Central
• VID
• Content-IQ
• AI Visibility
• Studio
• Web Personalization

Products and services

• Content Syndication B2B lead generation service that promotes customer content to verified decision-makers through email, phone, and owned media brands, delivering opted-in, fully compliant leads aligned with the customer's ICP under a guaranteed cost-per-lead model.
• Propensity-Based Leads Lead generation product leveraging propensity scoring to identify and deliver high-propensity B2B prospects for demand campaigns.
• In-Market Buyer Activation Lead generation product that activates in-market buyers based on intent signals for B2B demand campaigns.
• HQL/BANT High Quality Lead delivery with BANT qualification (Budget, Authority, Need, Timeline) criteria applied to incoming B2B leads.
• Media Placement & Management Advertising product that places and manages B2B media buys to connect advertisers with buyers in target accounts.
• Digital Audiences Data product providing curated digital audience segments for B2B targeting and activation.
• Audience Builder Self-serve data platform for building, enriching, and cleansing B2B audiences for marketing campaigns.
• Integrity Data quality product focused on validating, cleansing, and ensuring the integrity of B2B contact data.
• Web Personalization Web product that personalizes on-site content and experiences for B2B visitors to drive engagement and conversion.
• VID (Visitor ID) Website visitor identification product that reveals which companies are engaging with a site and turns anonymous traffic into verified buyer insight.
• Email Marketing Distribution Email-based outreach solution that distributes marketing content to targeted audiences to generate demand and engagement.
• AI Visibility Visibility solution designed to help content be found by both humans and AI systems.
• Studio Creative content design platform for engagement, including content creation, translation, and creative production.
• Events Event-based demand generation offering covering live and virtual event formats designed to boost engagement and pipeline.

Quantifiable outcome

• Predictable cost per lead with transparent, guaranteed CPL delivery
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Demandbase: ABM and intent-data platform serving enterprise B2B marketers; overlaps directly with PureB2B's account-based marketing enablement, intent-driven campaigns, and verified decision-maker targeting.
• NetLine: B2B content syndication and lead-generation vendor operating a comparable cost-per-lead model with verified decision-maker targeting; closest direct functional peer to PureB2B's core content syndication product.
• TechTarget (Informa Tech): Long-standing B2B demand-generation company running content syndication, intent data, and lead-generation programs; directly overlaps with PureB2B's content syndication and verified-lead delivery model.
• ZoomInfo: Public B2B intelligence and intent-data platform that sells verified contacts, intent signals, and sales/marketing workflow tools directly competing with PureB2B/DemandScience's data, intent, and demand-generation offerings.
• Bombora: B2B intent data provider powering many demand-generation platforms; competes as an upstream data supplier and intent-signal alternative for the same enterprise buyers PureB2B targets.
• Cognism: B2B sales intelligence and contact data provider with a comparable verified, compliant contact dataset and intent-informed targeting; competes for the same mid-market and enterprise demand-gen budgets.
• 6sense: AI-driven B2B revenue platform combining intent data, ABM, and predictive analytics; competes head-on with PureB2B's intent targeting and demand-generation capabilities.
• Madison Logic: ABM and demand-generation platform offering multi-channel content syndication and intent-driven campaign activation; competes with PureB2B's multi-channel outreach and intent-led campaigns.

Broad incumbents

• Dun & Bradstreet: Incumbent business data and credit intelligence provider offering firmographic and contact data used in B2B marketing and lead generation; an established, broader-scale player overlapping with PureB2B's data and audience-building offerings.

Emerging players

• Integrate: Lead-management platform focused on demand-generation operations, data quality, and lead routing; overlaps with PureB2B's lead verification, validation, and pipeline-scaling capabilities at the operational layer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/thinkpureb2b
• Facebookfacebook.com/thinkpureb2b
• LinkedInlinkedin.com/company/pureb2b

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PureB2B