Zenithr

What Zenithr does

Zenithr is a London-headquartered, private HR technology company founded in 2018 that builds an AI-powered "People Platform" for hiring, employee experience, and talent development decisions. The platform is organized into three product pillars: Zenithr Assessments (competency-based, psychometric, and live coding assessments), Zenithr Experience (onboarding, engagement, well-being, happiness, exit, and 360°/180° feedback surveys built on proprietary frameworks including BRACE, IMPACT, and the 6Cs model), and Zenithr Elevate (job profiling, skill measurement, and succession planning via 9-Box Grid and Individual Development Plans). Underlying these pillars is Zenithr AI, a layer of autonomous agents (Job Profiling, Assessment Generator, Questions Generator, Action Plans, IDP) plus NLP capabilities (Sentimental Analysis, Statement Generation, AI Translation) and computer vision components (anti-cheating proctoring with image recognition and live video streaming).

Zenithr holds the exclusive MENA region distribution rights for Thomas International's psychometric portfolio (PPA, HPTI, GIA, TEIQue), which provides it with scientifically validated assessment content and a regional channel advantage. The platform combines subscription SaaS access with per-assessment licensing economics and professional services for enterprise deployments, with a hybrid GTM combining direct enterprise sales, a self-service cloud option for mid-market buyers, and channel partnership through Thomas International.

The company claims 1,500+ organizations use its platform, with primary customer segments being enterprise HR departments and MENA-region organizations. Headcount is stated at 51–100 employees, the firm is privately held with no disclosed external investment, and geographic emphasis is on the GCC and broader MENA region. No revenue figures, funding history, or audited financials are publicly available.

Name

Zenithr

Legal name

Zenithr

Website

https://zenithr.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

Zenithr is a London-based AI-powered HR technology firm offering competency-based assessments, psychometric tools (as exclusive Thomas International MENA distributor), employee experience surveys, and talent development modules for enterprise HR departments and MENA-region organizations.

Ownership category

akta.pro rank

Product category

Talent Management Software

NAICS

Other Computer Related Services (541519)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Talent Acquisition (Recruiting) & Applicant Tracking (ATS) (BPACAPAD)

akta.pro secondary industry

Wellbeing, Mental Health & Employee Assistance (EAP) (BPACAPAO)

Keywords

• HR technology platform
• Talent assessment software
• Employee experience surveys
• Psychometric assessments
• Succession planning tools

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain

Revenue model

1. SaaS Platform Subscription: Subscription-based access to the Zenithr HR platform including assessments, employee experience surveys, and talent development tools. Revenue derived from per-employee or organization-level licensing.
2. Psychometric Assessment Licensing: Distribution of Thomas International psychometric assessments (PPA, HPTI, GIA, TEIQue) as exclusive MENA distributor. Revenue generated through assessment administration fees.
3. Professional Services: Implementation support, consulting, and training services for enterprise deployments.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Zenithr operates an AI-powered HR technology platform offering pre- and post-hire competency-based assessments, psychometric assessments (via exclusive MENA distribution of Thomas International), and coding assessments. The platform also delivers science-backed employee experience surveys covering onboarding, engagement, well-being, happiness, exit, and 360°/180° feedback, plus talent development and succession planning tools (Elevate). The Zenithr AI layer provides agents for job profiling, assessment generation, action planning, and Individual Development Plans.

Product overview

Zenithr is a People Platform for Intelligent Talent Decisions offering a unified portfolio of AI-powered HR tools organized into three main product categories: Assessments (Competency-based, Psychometric via Thomas International, and Coding assessments), Experience (Onboarding, Engagement, Well-being, Happiness, Exit, and 360°/180° Feedback surveys), and Elevate (Define Roles, Measure Skills, and Develop Talent modules). All products are powered by Zenithr AI, an intelligence layer featuring autonomous agents for job profiling, assessment generation, action planning, and individual development planning. The platform is designed for hiring, development, restructuring, and workforce planning across the employee lifecycle.

Differentiator

Problem solved

Functional benefit

Products and services

• Zenithr Assessments

Quantifiable outcome

• 1,500+ organizations globally trust Zenithr for talent decisions
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature7 records

Partnerships

One partnership is on record.

• Thomas InternationalcoreTechnology or IntegrationZenithr is the exclusive distributor for Thomas International psychometric assessments in the MENA region. This partnership provides access to Thomas's portfolio of assessments including PPA (Personal Profile Analysis), HPTI (High Potential Trait Indicator), GIA (General Intelligence Assessment), and TEIQue (Trait Emotional Intelligence Questionnaire). Thomas assessments have over 45 years of scientific expertise and are registered with the British Psychological Society. Zenithr brings this proven methodology to organizations across the Middle East and North Africa, delivering measurable business impact through deeper talent insights.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Culture Amp: Culture Amp is a leading employee engagement and performance management platform offering surveys, feedback, and development tools. Directly comparable to Zenithr's Experience (engagement, well-being, 360° feedback) and Elevate modules, though Culture Amp is broader geographically.
• Lattice: Lattice provides performance management, employee engagement surveys, and career development tools for HR teams. Overlaps directly with Zenithr's engagement surveys, 360° feedback, and talent development capabilities, with a similar mid-market to enterprise ICP.
• 15Five: 15Five offers continuous performance management, engagement surveys, and employee development tools. Comparable to Zenithr Experience and Elevate modules, particularly in the engagement and 360° feedback use cases for mid-market customers.
• HiBob: HiBob is a modern HRIS platform with integrated performance, engagement, and people analytics features for mid-market employers. Comparable to Zenithr as a broader HR suite, though HiBob is HRIS-led while Zenithr is assessment-led.
• TestGorilla: TestGorilla provides pre-employment assessments including competency, cognitive, and coding tests for talent acquisition. Directly comparable to Zenithr's competency-based and coding assessment offerings for the hiring use case.
• Pymetrics: Pymetrics (now Harver) uses neuroscience-based assessments for hiring and talent development. Comparable to Zenithr's psychometric and competency-based assessments in the talent acquisition workflow.
• HireVue: HireVue provides AI-powered video interviewing, assessments, and proctoring for hiring. Comparable to Zenithr's anti-cheating proctoring, coding assessments, and AI-driven assessment generation capabilities within the talent acquisition workflow.

Broad incumbents

• Thomas International: Thomas International is the original creator of the psychometric assessments (PPA, HPTI, GIA, TEIQue) that Zenithr distributes exclusively in MENA. They are both a core partner and a direct competitor in any non-MENA market where Zenithr might expand.
• Workday: Workday is a major enterprise HCM platform with integrated talent management, learning, and people analytics. Represents the incumbent threat at the high end of the enterprise market Zenithr targets, with much broader but less HR-science-specialized functionality.
• SAP SuccessFactors: SAP SuccessFactors is a large enterprise HCM suite covering performance, learning, recruiting, and analytics. Competes with Zenithr for large enterprise HR budgets but is far broader and less specialized in psychometric assessment.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@zenithrsolutions
• LinkedInlinkedin.com/company/zenithr
• Instagraminstagram.com/zenithr_solutions

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zenithr