Mr Greens Produce

What Mr Greens Produce does

Mr Greens Produce is a privately held B2B wholesale distributor of fresh produce, specialty foods, dairy, charcuterie, and dry goods serving restaurants, hotels, country clubs, caterers, grocery stores, and retail outlets across Florida, Texas, and Georgia. Founded in 2011 in Allapattah, Florida with six employees and four vehicles, the company has grown to operate seven distribution centers — Miami (headquarters and 159,000 sq. ft. facility), Plant City, Jacksonville, Austin, San Antonio, Arlington (Dallas-Fort Worth), and Austell (Atlanta) — with two additional centers under construction as of May 2026. The company describes itself as the largest privately-owned produce distributor in Florida, serving approximately 4,000 foodservice accounts on a 365-day-per-year, multiple-runs-per-day delivery cadence that includes second-run deliveries.

Name

Mr Greens Produce

Legal name

Florida Veg Investments, LLC.

Website

https://mrgreensproduce.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

251–500 employees

Short description

Mr Greens Produce is a privately held B2B wholesale distributor of fresh produce, specialty foods, dairy, charcuterie, and dry goods serving approximately 4,000 restaurants, hotels, country clubs, caterers, and retailers across Florida, Texas, and Georgia.

Ownership category

akta.pro rank

Product category

Wholesale Food Distribution

NAICS

Fresh Fruit and Vegetable Merchant Wholesalers (424480)

SIC

Wholesale-Groceries, General Line (5141), Wholesale-Farm Product Raw Materials (5150)

akta.pro primary industry

Fresh Produce Distribution (CRAOABAB)

akta.pro secondary industries

Fresh Vegetable Wholesale (AFAIACAB), Import / Export Produce Wholesale (Cross-Border Trading) (AFAIACAH)

Keywords

• Wholesale produce distribution
• Foodservice supply
• Specialty food distribution
• Fresh produce wholesale
• B2B foodservice distribution

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Produce and specialty food distribution: Mr Greens generates revenue by distributing fresh produce, dairy, charcuterie, dry goods, and specialty food items to restaurants, hotels, country clubs, caterers, grocery stores, and retail outlets. The business model is a wholesale distribution model with recurring purchase orders from foodservice operators.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Mr Greens Produce is a wholesale distributor of fresh produce, dairy, charcuterie, specialty dry goods, and dry goods to restaurants, hotels, country clubs, caterers, grocery stores, and retail outlets. The company operates a network of 7 distribution centers across Florida, Texas, and Georgia, providing 365-days-per-year, multiple-runs-per-day delivery, including second-run deliveries, to foodservice operators throughout the Southeast.

Product overview

Mr Greens Produce is a food distribution company offering a comprehensive portfolio of fresh produce, dairy, charcuterie, and specialty dry goods. The company operates as a single unified distribution service with product categories spanning vegetables, fruit, specialty produce, micros & flowers, dairy, charcuterie, specialty dry goods, and dry goods. These product categories function as an integrated offering, servicing restaurants, hotels, country clubs, caterers, grocery stores, and retail outlets across Florida, Texas, and Georgia through a network of seven distribution centers.

Differentiator

Problem solved

Functional benefit

Products and services

• Vegetables Fresh vegetable offerings including tomatoes, mushrooms, leafy greens, bell peppers, Chinese eggplant, tomatillos, avocados, and potatoes, distributed wholesale to restaurants and foodservice operators.
• Fruit Fresh fruit including melons, rambutan, guava, jackfruit, young Thai coconuts, dragon fruit, starfruit, strawberries, mangoes, and citrus, distributed wholesale to restaurants and foodservice operators.
• Specialty Produce Specialty produce items including golden capped gooseberries, red vein sorrel, living sprouts, sunflower green sprouts, tiny carrots, crudités blend, romanesco, and purple, white, and green asparagus, for premium foodservice operators.
• Micros & Flowers Microgreens and edible flowers including herb flowers mix, green pea tendrils, zucchini blossoms, ocean mix, firestix, mini crown snow crystal, pansies, petite watercress pink ice, and orchids, supplied to chefs for plating and garnish.
• Dairy Dairy products including Lioni mozzarella, burrata, domestic and international cheeses, Greek yogurt, almond milk, eggs, and buffalo mozzarella, distributed wholesale to restaurants and foodservice operators.
• Charcuterie Italian cured meats and smoked salmon including Principe prosciutto varieties, bresaola, and St James Nordic smoked salmon, supplied to restaurants, hotels, and country clubs.
• Specialty Dry Specialty dry goods including Bonini balsamic vinegar, Urbani truffle oils, Andros frozen purees, and Bonne Maman preserves, supplied to chefs and hospitality operators.
• Dry Goods Dry goods including Politis olive oil, Italian canned tomatoes, balsamic glaze, quinoa, premium bottled waters, juices, spices, artichokes, pistachios, pine nuts, and pasta, distributed wholesale to restaurants and hospitality operators.

Quantifiable outcome

• ~4,000 restaurant, hotel, and foodservice customers served daily across the Southeast
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered core and major.

• DriscollcoreOthersDriscoll is a major berry producer and supplier to Mr Greens. Driscoll strawberries are handpicked at peak ripeness to meet strict quality standards.
• ChiquitacoreOthersChiquita is a major international banana and tropical fruit producer that supplies Mr Greens.
• DolecoreOthersDole Food Company, a major global producer and distributor of fresh produce, is a supplier partner to Mr Greens.
• Del MontecoreOthersDel Monte, a major fresh produce company, is listed as a supplier partner to Mr Greens.
• Ocean MistmajorOthersOcean Mist is a supplier of fresh artichokes and vegetables to Mr Greens.
• SunkistmajorOthersSunkist, a well-known citrus cooperative, supplies Mr Greens with citrus products.
• Pontano FarmsmajorOthersPontano Farms is a produce supplier partner to Mr Greens.
• Fullei FreshmajorOthersFullei Fresh supplies Mr Greens with fresh produce.
• J&J RanchmajorOthersJ&J Ranch is a produce supplier partner to Mr Greens.
• Wonderful CitrusmajorOthersWonderful Citrus, part of The Wonderful Company, supplies Mr Greens with citrus products.
• Del ReymajorOthersDel Rey is a produce supplier partner to Mr Greens.
• California Giant BerrymajorOthersCalifornia Giant Berry Farms supplies Mr Greens with berries.
• Pero FarmsmajorOthersPero Farms is a produce supplier partner to Mr Greens.
• C&B FarmsmajorOthersC&B Farms is a produce supplier partner to Mr Greens.
• Wish FarmsmajorOthersWish Farms, a berry producer, supplies Mr Greens.
• Tomato ThymemajorOthersTomato Thyme is a specialty produce supplier partner to Mr Greens.
• Nick PolitiscoreOthersNick Politis is the Chief Executive Officer of Mr Greens Produce and co-invested alongside Sterling Investment Partners in May 2023.

Scale indicators6 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Performance Food Group: Performance Food Group is a major U.S. foodservice and convenience distributor, with its Vistar and Foodservice segments serving restaurants and hospitality. It competes broadly with Mr Greens in the foodservice distribution space, particularly in its specialty/produce offerings.
• US Foods: US Foods is the second-largest broadline foodservice distributor in the U.S., serving restaurants, healthcare, and hospitality customers with a wide assortment including fresh produce, dairy, and specialty items. It directly competes with Mr Greens for the same foodservice customers, though with a much broader national footprint.
• Sysco Corporation: Sysco is the largest broadline foodservice distributor in North America, distributing fresh produce, dairy, meats, and specialty items to restaurants, hotels, and healthcare operators. It competes with Mr Greens in overlapping product categories and geographies, but at significantly greater scale, with its own specialty produce subsidiary (FreshPoint).

Direct peers

• FreshPoint (a Sysco company): FreshPoint is Sysco's specialty produce distribution subsidiary, distributing fresh fruits, vegetables, and specialty items to restaurants and foodservice operators across North America. It is the most direct specialty produce distribution peer to Mr Greens, though it benefits from Sysco's national scale.
• Reinhart Foodservice: Reinhart Foodservice is a broadline foodservice distributor serving customers across the Midwest and South. It is a strong comparable to Mr Greens in business model and customer base, though its geographic footprint is more Midwest-anchored.
• Lipari Foods: Lipari Foods is a privately-held specialty and broadline foodservice distributor serving restaurants, delis, and retail across the Midwest and Southeast. It is comparable to Mr Greens in its specialty foodservice focus, multi-category assortment, and private ownership structure.
• Ben E. Keith Foods: Ben E. Keith Foods is a privately-held broadline foodservice distributor serving restaurants, schools, and healthcare customers across the South and Southwest U.S. It is highly comparable to Mr Greens in being a private regional foodservice distributor with multi-state distribution centers.
• Gordon Food Service: Gordon Food Service is a privately-held broadline foodservice distributor serving restaurants, schools, and hospitality customers across the U.S. and Canada. It is highly comparable to Mr Greens in terms of being a private, multi-category foodservice distributor with strong regional density.
• Shamrock Foods Company: Shamrock Foods is a privately-held broadline foodservice distributor headquartered in Phoenix, AZ, serving restaurants, hotels, and institutional customers across the Southwest with fresh produce, dairy, meat, and specialty items. It is highly comparable to Mr Greens in business model, customer base, and private ownership status.

Others

• Parishables Food Service: Parishables Food Service was a foodservice distributor in the Atlanta market that was acquired by Mr Greens in September 2025. It is a direct operating peer to Mr Greens in its prior form and provides direct insight into the comparable business that Mr Greens has now absorbed.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/chefsclubhouse
• Facebookfacebook.com/MrGreensProduce
• LinkedInlinkedin.com/company/mr-greens-produce-inc
• Instagraminstagram.com/mrgreensproduce

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mr Greens Produce