AgilOne
AgilOne is a predictive marketing Customer Data Platform founded in 2005, serving retail, e-commerce, and enterprise brands with ML-driven customer analytics, identity resolution, and integrated campaign execution tools.
- Company typePrivate
- Founded2005
- HeadquartersMountain View, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What AgilOne does
AgilOne is a predictive marketing platform founded in 2005 and headquartered in Mountain View, California, operating as a Customer Data Platform (CDP) provider. The platform combines identity resolution across digital and offline touchpoints with pre-built machine learning models for propensity scoring, churn prediction, lifetime value modeling, and product affinity — packaged so that marketing teams can operate them without data-science or SQL expertise. Its primary commercial offering is subscription-based CDP software, augmented by professional services for implementation, training, and strategic onboarding, with pricing handled via sales quote rather than public disclosure.
AgilOne's customer base is anchored in retail and e-commerce — J. Crew, Francescas, MCM Worldwide, and Sun and Ski Sports — with additional enterprise exposure in manufacturing (Arcelik) and pharmaceutical (Bayer). The go-to-market motion is direct enterprise field sales supported by a certified partner network of solution partners and global system integrators, plus a self-serve layer of clickable demos and free resources for mid-market evaluation. Operationally, the platform ships built-in consent management, DSR handling, data residency, and audit trails for GDPR and CCPA, positioning privacy compliance as a feature rather than an add-on. AgilOne has raised approximately $41 million across three disclosed funding rounds between 2011 and 2014, with Sequoia Capital, Mayfield Fund, Tenaya Capital, NextWorld Capital, and Four Rivers Group as investors, and reports a headcount of 101-250 employees.
AgilOne firmographics
Firmographics- Name
- AgilOne
- Legal name
- Acquia, Inc.
- Website
- https://agilone.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- AgilOne is a predictive marketing Customer Data Platform founded in 2005, serving retail, e-commerce, and enterprise brands with ML-driven customer analytics, identity resolution, and integrated campaign execution tools.
- Ownership category
- akta.pro rank
AgilOne industry classification
Industry- Product category
- Predictive Marketing Platform
- NAICS
- Advertising Agencies (54181), Other Services Related to Advertising (541890)
- SIC
- Services-Advertising Agencies (7311), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Data & Analytics for CRM (Attribution, BI, Predictive) (BPAFAFAE)
- akta.pro secondary industry
- CRM Analytics, Revenue Intelligence & Forecasting (HDAEAFAI)
Keywords
Where AgilOne is headquartered
LocationHeadquarters
- HQ city
- Mountain View
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
AgilOne business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure
Revenue model
- CDP Platform Subscription: Subscription-based licensing for the Customer Data Platform providing access to identity resolution, machine learning models, segmentation, and campaign activation tools.
- Professional Services: Bespoke implementation services, training, and strategic planning to enhance digital presence and ensure outcomes from Day One.
- Learning Resources and Certifications: Acquia Academy provides learning resources, certifications, and best practices engagement with product experts.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
AgilOne product offering
Product offeringCore offering
AgilOne is a predictive marketing platform that provides marketers with better customer profiles, predictive analytics, and integrated marketing campaigns. The platform unifies customer data and applies machine learning-driven predictive models to support personalized customer engagement.
Differentiator
Problem solved
Functional benefit
Brands
- Acquia CDP: Customer Data Platform - a marketing platform for personalizing customer experiences and managing unified customer profiles.
- Acquia Source
- Acquia Source CMS
- Acquia DAM
- Acquia PIM
- Acquia Cloud Platform
- Acquia Web Governance
- Acquia Search
- Acquia Academy
Products and services
- AgilOne Predictive Marketing Platform A predictive marketing platform that builds unified customer profiles, applies predictive analytics to anticipate customer behavior, and executes integrated multi-channel marketing campaigns for enterprise marketing teams.
Quantifiable outcome
- 50% reduction in development time
- +3 more outcomes
Companies that use AgilOne
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles1 record
AgilOne technology and API
TechnologyTechnology focussed Yes
API detail
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
AgilOne partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- SearchStaxcoreNative Drupal connectors for AI-generated summaries and semantic intent matching. SearchStax provides search infrastructure integration with Acquia platform.
- VWOcoreVWO enables A/B testing, personalization, and optimization of experiences to boost engagement and conversion rates. Integrated with Acquia CDP for conversion optimization.
- ConductorcoreConductor orchestrates content, campaigns, and customer journeys across the digital stack from one place. Part of Acquia Content Optimization product.
- Agency PartnerscoreNetwork of expert agencies and brand consultants driving digital transformation. Includes certified GSIs (Global System Integrators) to migrate away from legacy monoliths. Partners have access to co-brandable marketing materials and dedicated technical support.
- Solution PartnerscoreTop firms specializing in strategy, branding, UX, and Drupal development. Includes deal registration for opportunity tracking and partner support.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
AgilOne competitors and assessment
Company assessmentDirect peers
- Segment (Twilio Segment): Customer Data Platform focused on identity resolution, event tracking, and downstream activation to marketing/analytics tools — the most direct head-to-head competitor to AgilOne in the mid-market and enterprise CDP category.
- mParticle: Customer Data Platform with identity resolution, data governance, and integrations across marketing/analytics stacks — comparable to AgilOne in serving enterprise digital marketing and personalization use cases.
- Amperity: AI-powered CDP that uses ML to unify customer records and build predictive models for retail and consumer brands — directly comparable to AgilOne in customer base (enterprise retail/CPG) and ML-driven personalization proposition.
- Treasure Data: Enterprise CDP with identity resolution, predictive analytics, and marketing activation — a directly comparable platform competing for the same enterprise marketing technology budgets.
- Lytics: Customer Data Platform specializing in behavioral segmentation and predictive marketing audiences — closely aligned with AgilOne's historical positioning around predictive customer engagement.
- ActionIQ: Enterprise CDP offering identity resolution, audience segmentation, and personalization at scale — competes with AgilOne for enterprise marketing technology buyers prioritizing composable customer data infrastructure.
- BlueConic: Customer Data Platform with a composable customer profile, predictive scoring, and privacy-first architecture — overlaps with AgilOne's CDP + identity resolution + consent management positioning.
- Tealium: Customer Data Platform with tag management, identity resolution, and real-time data orchestration — directly competes with AgilOne for enterprise marketing technology stacks and customer data unification use cases.
- Optimove: Predictive customer marketing platform combining a CDP with ML-driven campaign optimization — a close peer given AgilOne's roots in predictive marketing for retail and consumer brands.
Broad incumbents
- Salesforce Marketing Cloud / Data Cloud: Hyperscale CRM and marketing suite with a bundled CDP (Data Cloud / Interaction Studio) that competes against AgilOne at the high end of the enterprise market, leveraging Salesforce's existing install base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
AgilOne social profiles
Digital presenceAgilOne financial estimates
Financial estimateRevenue estimate
Valuation estimate
AgilOne leadership team
Management profileNumber of profiles
Profiles1 record
AgilOne funding detail
Funding detailFunding overview
Funding rounds3 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AgilOne M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AgilOne
What does AgilOne do?
AgilOne is a predictive marketing platform that provides marketers with better customer profiles, predictive analytics, and integrated marketing campaigns. The platform unifies customer data and applies machine learning-driven predictive models to support personalized customer engagement.
Is AgilOne a public or private company?
AgilOne is a private company. It is classified as venture growth investor backed and is currently operating.
When was AgilOne founded?
AgilOne was founded in 2005. It employs 101 to 250 people.
Where is AgilOne based?
AgilOne is headquartered in Mountain View, United States, in the North America region.
How does AgilOne make money?
Three revenue lines are on record. CDP Platform Subscription is the primary driver. The others are professional Services and learning Resources and Certifications.
Who are AgilOne's main competitors?
Direct peers on record are Segment (Twilio Segment), mParticle, Amperity, Treasure Data, Lytics, ActionIQ, BlueConic, Tealium and Optimove. Salesforce Marketing Cloud / Data Cloud is listed as a broad incumbent.
What industry is AgilOne in?
AgilOne's product category is Predictive Marketing Platform. Its primary akta.pro industry code is BPAFAFAE, Data & Analytics for CRM (Attribution, BI, Predictive), with a secondary code of HDAEAFAI, CRM Analytics, Revenue Intelligence & Forecasting. Its NAICS code is 54181 and its SIC code is 7311.