AgilOne

What AgilOne does

AgilOne is a predictive marketing platform founded in 2005 and headquartered in Mountain View, California, operating as a Customer Data Platform (CDP) provider. The platform combines identity resolution across digital and offline touchpoints with pre-built machine learning models for propensity scoring, churn prediction, lifetime value modeling, and product affinity — packaged so that marketing teams can operate them without data-science or SQL expertise. Its primary commercial offering is subscription-based CDP software, augmented by professional services for implementation, training, and strategic onboarding, with pricing handled via sales quote rather than public disclosure.

AgilOne's customer base is anchored in retail and e-commerce — J. Crew, Francescas, MCM Worldwide, and Sun and Ski Sports — with additional enterprise exposure in manufacturing (Arcelik) and pharmaceutical (Bayer). The go-to-market motion is direct enterprise field sales supported by a certified partner network of solution partners and global system integrators, plus a self-serve layer of clickable demos and free resources for mid-market evaluation. Operationally, the platform ships built-in consent management, DSR handling, data residency, and audit trails for GDPR and CCPA, positioning privacy compliance as a feature rather than an add-on. AgilOne has raised approximately $41 million across three disclosed funding rounds between 2011 and 2014, with Sequoia Capital, Mayfield Fund, Tenaya Capital, NextWorld Capital, and Four Rivers Group as investors, and reports a headcount of 101-250 employees.

Name

AgilOne

Legal name

Acquia, Inc.

Website

https://agilone.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

101–250 employees

Short description

AgilOne is a predictive marketing Customer Data Platform founded in 2005, serving retail, e-commerce, and enterprise brands with ML-driven customer analytics, identity resolution, and integrated campaign execution tools.

Ownership category

akta.pro rank

Product category

Predictive Marketing Platform

NAICS

Advertising Agencies (54181), Other Services Related to Advertising (541890)

SIC

Services-Advertising Agencies (7311), Services-Prepackaged Software (7372)

akta.pro primary industry

Data & Analytics for CRM (Attribution, BI, Predictive) (BPAFAFAE)

akta.pro secondary industry

CRM Analytics, Revenue Intelligence & Forecasting (HDAEAFAI)

Keywords

• Predictive marketing
• Customer profiles
• Predictive analytics
• Marketing campaigns
• Customer segmentation

Headquarters

HQ city

Mountain View

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. CDP Platform Subscription: Subscription-based licensing for the Customer Data Platform providing access to identity resolution, machine learning models, segmentation, and campaign activation tools.
2. Professional Services: Bespoke implementation services, training, and strategic planning to enhance digital presence and ensure outcomes from Day One.
3. Learning Resources and Certifications: Acquia Academy provides learning resources, certifications, and best practices engagement with product experts.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

AgilOne is a predictive marketing platform that provides marketers with better customer profiles, predictive analytics, and integrated marketing campaigns. The platform unifies customer data and applies machine learning-driven predictive models to support personalized customer engagement.

Differentiator

Problem solved

Functional benefit

Brands

• Acquia CDP: Customer Data Platform - a marketing platform for personalizing customer experiences and managing unified customer profiles.
• Acquia Source
• Acquia Source CMS
• Acquia DAM
• Acquia PIM
• Acquia Cloud Platform
• Acquia Web Governance
• Acquia Search
• Acquia Academy

Products and services

• AgilOne Predictive Marketing Platform A predictive marketing platform that builds unified customer profiles, applies predictive analytics to anticipate customer behavior, and executes integrated multi-channel marketing campaigns for enterprise marketing teams.

Quantifiable outcome

• 50% reduction in development time
• +3 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Five partnerships are on record, tiered core.

• SearchStaxcoreTechnology or IntegrationNative Drupal connectors for AI-generated summaries and semantic intent matching. SearchStax provides search infrastructure integration with Acquia platform.
• VWOcoreTechnology or IntegrationVWO enables A/B testing, personalization, and optimization of experiences to boost engagement and conversion rates. Integrated with Acquia CDP for conversion optimization.
• ConductorcoreTechnology or IntegrationConductor orchestrates content, campaigns, and customer journeys across the digital stack from one place. Part of Acquia Content Optimization product.
• Agency PartnerscoreImplementation/ SI/ Consulting PartnerNetwork of expert agencies and brand consultants driving digital transformation. Includes certified GSIs (Global System Integrators) to migrate away from legacy monoliths. Partners have access to co-brandable marketing materials and dedicated technical support.
• Solution PartnerscoreChannel Partner/ Reseller/ DistributorTop firms specializing in strategy, branding, UX, and Drupal development. Includes deal registration for opportunity tracking and partner support.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Segment (Twilio Segment): Customer Data Platform focused on identity resolution, event tracking, and downstream activation to marketing/analytics tools — the most direct head-to-head competitor to AgilOne in the mid-market and enterprise CDP category.
• mParticle: Customer Data Platform with identity resolution, data governance, and integrations across marketing/analytics stacks — comparable to AgilOne in serving enterprise digital marketing and personalization use cases.
• Amperity: AI-powered CDP that uses ML to unify customer records and build predictive models for retail and consumer brands — directly comparable to AgilOne in customer base (enterprise retail/CPG) and ML-driven personalization proposition.
• Treasure Data: Enterprise CDP with identity resolution, predictive analytics, and marketing activation — a directly comparable platform competing for the same enterprise marketing technology budgets.
• Lytics: Customer Data Platform specializing in behavioral segmentation and predictive marketing audiences — closely aligned with AgilOne's historical positioning around predictive customer engagement.
• ActionIQ: Enterprise CDP offering identity resolution, audience segmentation, and personalization at scale — competes with AgilOne for enterprise marketing technology buyers prioritizing composable customer data infrastructure.
• BlueConic: Customer Data Platform with a composable customer profile, predictive scoring, and privacy-first architecture — overlaps with AgilOne's CDP + identity resolution + consent management positioning.
• Tealium: Customer Data Platform with tag management, identity resolution, and real-time data orchestration — directly competes with AgilOne for enterprise marketing technology stacks and customer data unification use cases.
• Optimove: Predictive customer marketing platform combining a CDP with ML-driven campaign optimization — a close peer given AgilOne's roots in predictive marketing for retail and consumer brands.

Broad incumbents

• Salesforce Marketing Cloud / Data Cloud: Hyperscale CRM and marketing suite with a bundled CDP (Data Cloud / Interaction Studio) that competes against AgilOne at the high end of the enterprise market, leveraging Salesforce's existing install base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/AgilOne
• YouTubeacquia.com/tv
• Facebookfacebook.com/AgilOneLLC
• LinkedInlinkedin.com/company/110795
• Instagraminstagram.com/acquia

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AgilOne