Authoritas

What Authoritas does

Authoritas, operated by Analytics SEO Limited (company registration 05796620), is a UK-based SaaS provider founded in 2011 that sells an integrated SEO and AI Search visibility platform to eCommerce brands, multinational enterprises, and digital marketing agencies. The company's product surface spans two complementary platforms: the legacy Authoritas SEO Platform (keyword research, rank tracking, technical auditing, backlink analysis, content optimization, dashboards, and reporting) and the newer AI Search Platform launched in July 2025, which monitors brand mentions, citations, and sentiment across ChatGPT, Gemini, Perplexity, Claude, DeepSeek, Google AI Overviews, and Bing AI. The technical foundation includes three APIs (SERPs API, Platform API, Content & Page Structure API), native integrations with Google Analytics, Search Console, AdWords, Looker Studio, BigQuery, Majestic, and a Google Sheets plugin, and claims to cover 25+ billion data points across 70+ million brands with bi-weekly platform updates.

Revenue is generated through subscription packages (monthly, quarterly, bi-annual, annual) billed in advance, usage-based overage charges when package limits are exceeded, professional services for training and data integration, and a freemium tier with limited features and a 14-day discounted trial that auto-converts to a rolling monthly subscription. The go-to-market combines product-led growth via self-serve sign-up at app.authoritas.com with an enterprise field-sales motion targeting multi-national brands and large agencies through dedicated demos and account management. Named customers include Allianz, Michelin, Lands' End, CDiscount, PriceMinister, Blackcircles, Education First, ATG, Hipcamp, Kalicube Pro, and agencies Merkle, iProspect, and Mindshare, spanning financial services, automotive, apparel, eCommerce, travel, and education verticals. Distribution is global with operational support for up to 100 domains and 30 languages per client, and the company is headquartered in Suffolk, UK with 11-50 employees.

Name

Authoritas

Legal name

Analytics SEO Limited

Website

https://authoritas.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Authoritas is a UK-based SaaS provider offering an integrated SEO and AI Search visibility platform to eCommerce brands, multinational enterprises, and digital marketing agencies. Its platform tracks keyword rankings, competitor visibility, and brand mentions across seven major AI search engines, supported by a proprietary API suite and Google ecosystem integrations.

Ownership category

akta.pro rank

Product category

SEO and AI Search Visibility Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)

Keywords

• SEO software platform
• AI search visibility
• Rank tracking tools
• Keyword research software
• Content optimization tools

Headquarters

HQ city

Twickenham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Software Subscription: Monthly, quarterly, bi-annual, or annual subscription packages providing access to the SEO and AI Search platforms with varying package limits for keyword rank checks, backlinks, pages crawled, and users. Subscription fees are charged in advance at the start of each billing period.
2. Overage Charges: Additional usage-based fees charged when customers exceed their package limits during any billing period. Overage charges are based on peak usage levels during the billing period.
3. Professional Services: Training and data import/integration services offered to customers, billed in advance upon signing an order schedule specifying the number of hours purchased.
4. Freemium Access: Limited free tier with package limits and login requirements (at least once every 30 days) to drive top-of-funnel conversion to paid subscriptions.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

Authoritas sells a cloud-based SaaS platform that combines a full SEO software suite (keyword research, global rank tracking, technical auditing, content optimization, backlink analysis, and reporting) with an AI Search Platform that tracks brand visibility, citations, and sentiment across ChatGPT, Gemini, Perplexity, Claude, DeepSeek, Google AI Overviews, and Bing AI. The platform is sold via tiered subscriptions, usage-based overage, freemium and trial entry points, separately billable APIs, and add-on professional services.

Product overview

Authoritas is a dual-platform SaaS company offering two integrated product lines: the AI Search Platform and the SEO Platform. The AI Search Platform (launched July 2025) monitors and optimizes brand visibility across AI search engines including ChatGPT, Gemini, Perplexity, Claude, DeepSeek, Google AI Overviews, and Bing AI. The SEO Platform provides comprehensive traditional SEO tools including Keyword Research, Keyword Ranking, Market Share analysis, Visibility Explorer, Website Crawler, Backlink Analysis, Core Web Vitals, SEO Content Assistant, and reporting dashboards. Both platforms share APIs (SERPs API, Platform API, Content & Page Structure API) and integrate with Google Analytics, Search Console, BigQuery, Looker Studio, and Google Sheets. The company targets eCommerce brands, multinational enterprises, and SEO agencies, and updates its platform every two weeks.

Differentiator

Problem solved

Functional benefit

Products and services

• Authoritas SEO Platform All-in-one integrated SEO software platform for managing all phases of SEO projects, including keyword research, rank tracking, competitor analysis, content optimization, technical auditing, and reporting, sold to agencies, eCommerce businesses, and in-house SEO teams.
• AI Search Platform Platform for monitoring and optimizing brand visibility across AI search engines and large language models, tracking citations, sentiment, and brand mentions, and surfacing which sources AI engines trust and cite, targeted at brands, publishers, and eCommerce businesses.
• SERPs API REST API providing programmatic access to keyword ranking data and SERP information for integration with custom applications and partner platforms.
• Platform API API for accessing core Authoritas platform functionality and data programmatically, enabling partners and developers to integrate Authoritas SEO and AI-search capabilities into their own applications.
• Content & Page Structure API API for analyzing content structure and page elements for SEO optimization purposes, enabling programmatic access to content-level insights.
• Google Sheets Plugin Browser add-on that delivers fresh keyword data directly into Google Sheets without requiring code or technical setup, enabling spreadsheet-based SEO workflows.

Quantifiable outcome

• PriceMinister achieved 41% organic search visibility increase in less than 3 months
• +2 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability6 records

Feature8 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Kalicube ProcoreTechnology or IntegrationKalicube Pro built its proprietary brand SERP and entity presence optimization platform using the Authoritas SERPs API. The platform, designed by SEO veteran Jason Barnard, leverages Authoritas API's granular SERP and Knowledge Panel extraction capabilities to serve entrepreneurs and companies across Google and AI platforms.
• MerkleminorStrategic or Co-development PartnerAward winning digital agency Merkle uses Authoritas platform to manage SEO content marketing campaigns and take data-driven approach to winning new clients in competitive pitches.
• MindshareminorStrategic or Co-development PartnerGlobal media agency Mindshare uses Authoritas for SEO campaigns and competitive pitches, collaborating on data-driven SEO initiatives.
• iProspectminorStrategic or Co-development PartnerAward winning digital agency iProspect leverages Authoritas for SEO content marketing campaigns with data-driven approach.
• Agency Partner Programme MembersminorGTM or Marketing PartnerCollaborative program for agencies to work on data-driven AI and SEO research with Authoritas, seeking SEO experts for collaborative research studies.
• GooglecoreTechnology or IntegrationNative integrations with Google Analytics, Search Console, AdWords, and Google Workspace including Sheets add-on and Looker Studio reporting templates.
• Looker Studio (Google)coreTechnology or IntegrationSEO reporting integration with Looker Studio (formerly Google Data Studio) for custom dashboards and automated reports.
• BigQuery (Google)coreTechnology or IntegrationData integration with Google BigQuery for advanced SEO data analysis and custom reporting capabilities.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• SEMrush: Largest SEO SaaS platform globally offering keyword research, rank tracking, content optimization and competitive analysis — directly overlapping with Authoritas's core SEO Platform feature set and competing for the same agency and enterprise buyer.
• Ahrefs: Leading SEO toolset focused on backlink analysis, keyword research, rank tracking and content exploration. Targets the same agency and in-house SEO segments as Authoritas and is rapidly adding AI-search-adjacent features.
• Moz: Long-standing SEO software suite covering keyword research, rank tracking, link analysis and site auditing. Competes head-to-head with Authoritas for mid-market and agency SEO customers.
• BrightEdge: Enterprise SEO and content performance platform serving large multinational brands. Closely comparable to Authoritas's enterprise SEO motion and overlapping customer profile of multi-national eCommerce and brand teams.
• Conductor: Enterprise SEO and content intelligence platform for global brands, providing rank tracking, content recommendations and analytics. Directly comparable to Authoritas on enterprise SEO with global multi-language capability.
• Botify: Enterprise technical SEO platform specializing in website crawling, log analysis and Core Web Vitals — features that overlap with Authoritas's SEO Crawler, Core Web Vitals and Project Visibility modules for large eCommerce sites.
• Lumar (formerly DeepCrawl): Enterprise technical SEO crawler and site-audit platform. Competes directly with Authoritas's Website Crawler and Core Web Vitals modules for global enterprise and eCommerce customers.

Emerging players

• Profound: Emerging AI search visibility platform tracking brand presence across generative engines. Direct emerging competitor to Authoritas's newly launched AI Search Platform in the LLM brand-monitoring category.
• Otterly.ai: Early-stage AI search analytics tool monitoring brand mentions and citations in AI-generated answers. Closely comparable to Authoritas's AI Search Platform for the same emerging use case.

Broad incumbents

• Similarweb: Public digital intelligence platform covering SEO, traffic, market share and competitive research at much greater scale. Overlaps with Authoritas's Market Share and Visibility Explorer modules but serves a broader buyer.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/authoritas_com
• YouTubeyoutube.com/c/authoritas
• Facebookfacebook.com/authoritas
• LinkedInlinkedin.com/company/authoritas

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Authoritas