Device Magic

What Device Magic does

Device Magic is a mobile forms and field data collection platform that enables organizations to replace paper-based inspection, compliance, and workflow processes with digital forms executed on mobile devices. The platform centers on a low-code drag-and-drop form builder, native iOS and Android applications with full offline capability and automatic sync, and a cloud-based management console that delivers completed submissions in real time to integrated backend systems (Salesforce, SQL, SFTP, Amazon S3, Google Drive, Slack, Zapier, and others). Supporting capabilities include dispatch and scheduling, conditional routing, geomapping, custom branded PDF and Excel reports, white-label deployment, and hosting options spanning AWS cloud regions and on-premise instances.

The company sells through a hybrid product-led and enterprise field-sales motion, offering a Max per-seat annual subscription (3-user minimum) and an Enterprise tier with custom pricing that adds white-label, analytics, SSO, and dedicated support. GTM is augmented by a four-track Partner Program (Reseller, OEM, Technology, Referral) and a White Label offering that publishes branded apps in the App Store and Google Play. Primary verticals are construction, energy, logistics, and manufacturing, with deeper specialization in fire protection (350 customers, 220+ fire-specific forms, 1,300+ custom workflows). The customer base is described as 'thousands' and includes enterprise logos such as Coca-Cola, Honeywell, Olympus, Apple, Turner, Reynolds, Bridgestone, and Toshiba alongside SMB and non-profit users such as the International Committee of the Red Cross.

Device Magic was founded in 2011 in Johannesburg, South Africa by Dusan Babich and Mike Welham, originally building developer tools for Nokia/Symbian smartphones before pivoting to mobile forms. The company opened its first U.S. office in 2014 and is now headquartered in Raleigh, North Carolina, with an additional office in Reston, Virginia. In January 2022, Device Magic merged with GoCanvas under Canvas Solutions, Inc., and the combined entity subsequently joined the Nemetschek Group. Device Magic now operates as a product line alongside GoCanvas and SiteDocs, with GoCanvas CEO Viyas Sundaram leading the combined organization. The company is private, employs 11–50 people, and has not disclosed revenue.

Name

Device Magic

Legal name

Canvas Solutions, Inc.

Website

https://devicemagic.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Device Magic provides a mobile forms and field data collection platform with offline-capable iOS and Android apps, a drag-and-drop form builder, and real-time integrations to backend systems. It serves construction, energy, logistics, manufacturing, and fire-protection customers through per-seat subscriptions and a partner channel.

Ownership category

akta.pro rank

Headquarters

HQ city

Raleigh

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription Licensing: Device Magic generates revenue through per-user subscription licensing. Pricing tiers include Max (billed annually, 3 user minimum) and Enterprise (custom pricing). The platform offers free onboarding assistance and first form building to support customer acquisition.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Device Magic provides a mobile forms and field data collection platform that replaces paper forms and processes for organizations. It offers a drag-and-drop form builder, native iOS and Android apps with full offline functionality and automatic sync, a browser-based Web Forms App, and a cloud-based management console for real-time data delivery, automated workflows, and integration with systems of record. Customers subscribe on a per-user basis across Max and Enterprise tiers with options for white-label deployment and on-premise hosting.

Product overview

Device Magic offers a unified mobile forms and field data collection platform centered on the Device Magic Platform, which includes the Mobile Forms App (iOS/Android), Web Forms App, Offline Forms capability, and a low-code Mobile Form Builder. The platform enables field teams to create custom digital forms, collect data offline, and deliver submissions in real-time to integrated backend systems. White Label functionality allows partners to rebrand the app, while Support Services provide onboarding and form-building assistance. Pricing is structured in two tiers: Max (per-user, 3-user minimum) and Enterprise (advanced features including White Label and SSO).

Differentiator

Problem solved

Functional benefit

Brands

• Device Magic: Mobile forms automation software product line for field data collection, inspections, and business workflow digitization

Products and services

• Device Magic Platform Central mobile forms and data collection platform that enables field teams to build, complete, and submit digital forms on mobile devices, with offline capability and real-time data delivery to backend systems.
• Mobile Forms App Native mobile application for iOS and Android that allows field workers to complete and submit digital forms on smartphones and tablets, with support for photos, signatures, geo-tagging, and offline data collection.
• Web Forms App Browser-based form completion solution for desktop and laptop users, delivering the same functionality as the mobile app for hybrid and office-based workforce scenarios.
• Mobile Form Builder Low-code drag-and-drop form builder enabling creation of custom digital forms with fields including text, images, geo-tagging, barcodes, signatures, and conditional logic.
• White Label Solution Custom branding solution allowing partners to deploy Device Magic's mobile forms under their own company branding in the App Store and Google Play.
• Support Services Customer support offerings including free onboarding assistance, online help center resources, and White Glove form building and maintenance services (Standard and Premium tiers).
• Partner Program Network of industry partners offering Reseller, OEM, Technology, and Referral partnership tracks with benefits including discounted pricing, white labeling services, sandbox demo accounts, and dedicated success managers.
• Driver's License Scan Feature Capability for scanning driver's licenses for identity verification and data capture within forms.
• Customizable Microsoft Excel Report Formats New report format option enabling users to generate customizable Microsoft Excel templates for enhanced data calculation and charting.

Quantifiable outcome

• 50% reduction in data entry errors
• +4 more outcomes

Named customers21 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration24 records

Feature10 records

Partnerships

18 partnerships are on record, tiered core and minor.

• ZapiercoreTechnology or IntegrationZapier integration enables Device Magic to connect with over 300 additional applications. Completed forms can be automatically routed to thousands of cloud services and business tools through Zapier's automation platform.
• SalesforcecoreTechnology or IntegrationSalesforce integration allows form submission data to be delivered directly to Salesforce objects, enabling seamless CRM data synchronization.
• Google DrivecoreTechnology or IntegrationCloud storage integration enabling form data, photos, and documents to be automatically saved to Google Drive folders.
• DropboxcoreTechnology or IntegrationCloud storage integration for automatic backup and organization of form submissions in Dropbox.
• BoxcoreTechnology or IntegrationEnterprise cloud storage integration for secure document management and form data storage.
• OneDrivecoreTechnology or IntegrationMicrosoft OneDrive integration for form data storage and collaboration within Microsoft ecosystem.
• ShareFilecoreTechnology or IntegrationCitrix ShareFile integration for secure file sharing and form data distribution.
• SlackcoreTechnology or IntegrationCommunication platform integration enabling real-time form submission notifications and data delivery to Slack channels.
• SQLcoreTechnology or IntegrationDirect SQL database integration allowing form submissions to be written to external databases for enterprise data management.
• SFTPcoreTechnology or IntegrationSecure File Transfer Protocol integration for automated file delivery to enterprise servers and data systems.
• HTTPScoreTechnology or IntegrationHTTP(S) webhook integration enabling form data to be sent to any web endpoint or REST API.
• Amazon S3coreTechnology or IntegrationAWS cloud storage integration for scalable form data archival and management.
• SMScoreTechnology or IntegrationText message integration for sending form submission alerts and notifications to team members.
• EmailcoreTechnology or IntegrationEmail integration for automatic delivery of form results and notifications to specified recipients.
• Reseller PartnerscoreChannel Partner/ Reseller/ DistributorPartner program enabling third-party resellers to offer Device Magic mobile data collection solutions under their own branding.
• OEM PartnerscoreOEM/ Whitelabel/ Licensing PartnerTechnology partners who embed Device Magic's offline mobile data collection capabilities into their existing solutions as an OEM component.
• Technology PartnerscoreTechnology or IntegrationPlatform integration partners who enable mutual customers to use Device Magic alongside their compatible software systems.
• Referral PartnersminorGTM or Marketing PartnerPartners who refer customers to Device Magic for mobile data collection needs and receive referral compensation or benefits.

Scale indicators9 records

Recent moves3 records

Expansion highlights5 records

Direct peers

• GoCanvas: GoCanvas is the closest direct peer and now sibling product line under Canvas Solutions, Inc. Both target mobile forms and field-data collection for SMB and mid-market customers with native iOS/Android apps and offline capability, making them near-identical offerings post-merger.
• TrueContext (formerly ProntoForms): TrueContext is a direct mobile-forms competitor offering field-data collection, inspections, and dispatch workflows to enterprise field-service organizations (publicly traded, mid-market focus). Strong overlap with Device Magic's construction, energy and field-ops verticals and per-seat subscription pricing.
• SafetyCulture (iAuditor): SafetyCulture's iAuditor is a leading inspection and checklist platform used heavily in construction, manufacturing, and facility management — directly overlapping with Device Magic's primary verticals. It offers native mobile apps, offline sync, and enterprise analytics, competing head-to-head on inspection workflows.
• SiteDocs: SiteDocs is a sibling product line under Canvas Solutions, Inc. focused specifically on construction safety inspections and compliance forms. It overlaps with Device Magic's construction vertical and competes for the same customer wallets in jobsite safety documentation.
• Formstack: Formstack provides online form-building, workflow automation and document generation with Salesforce and Zapier integrations, comparable to Device Magic's drag-and-drop builder plus integrations. Targets SMB to mid-market digital form digitization across industries.
• Jotform: Jotform is a broad form-builder platform with offline mobile apps, integrations to Salesforce/Google Drive/Slack (matching Device Magic's stack), and white-label enterprise tiers. Competes on the same drag-and-drop form builder category with similar pricing model.

Broad incumbents

• Microsoft Power Apps: Power Apps is a broad low-code platform bundled into Microsoft 365 / Dynamics 365, allowing enterprises to build mobile forms and field workflows at scale. Represents the bundling-and-platform threat to standalone mobile forms vendors like Device Magic.
• Salesforce Field Service: Salesforce Field Service is an enterprise field-service platform offering mobile data capture, dispatch, and CRM-integrated workflows. Direct Salesforce AppExchange partnership means Device Magic co-exists with — but is out-bundled by — Salesforce's native field service stack for large CRM customers.

Emerging players

• ServiceTitan: ServiceTitan is a vertical field-service management platform for trades and contractors with mobile inspection/dispatch capabilities, overlapping with Device Magic's construction, energy and field-ops use cases. It bundles forms into a broader field-service ERP for mid-market and enterprise customers.
• Typeform: Typeform is a popular conversational form builder with strong UX, integrations and SMB/mid-market adoption. While more consumer/research-oriented than Device Magic's inspection-heavy verticals, it competes for the same 'digital form builder' budget category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/devicemagic
• YouTubeyoutube.com/channel/UCyatG3Ylp-V3VGHFQVVCIzw
• Facebookfacebook.com/161818700528105
• LinkedInlinkedin.com/company/device-magic

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Device Magic