anny

What anny does

anny GmbH is a privately held German SaaS company headquartered in Cologne (Cäcilienstraße 30, 50667 Köln) that operates an all-in-one booking platform for organizational resources — including workspaces, meeting rooms, parking, equipment, visitor flows, events, appointments, and services. The platform is delivered via a web application, native iOS and Android apps, a Microsoft Teams app, embeddable widgets (Widgets 2.0), and an open API, with 25+ native integrations across calendars (Microsoft 365, Outlook, Google Workspace, MS Teams, Zoom), HRIS (Personio, HRworks), smart locks (Nuki, Salto, Tapkey, KleverKey, dormakaba, iLOQ, Comydo, UniFi), and Stripe Connect for payments. It is GDPR-compliant, ISO 27001-certified, and hosted exclusively on German servers, with availability in 29 languages.

The company's technology stack centers on a modular resource-booking engine augmented by anny AI, a conversational phone and chat assistant that autonomously handles bookings, availability checks, and customer inquiries across voice and text channels in 20+ languages. The AI infrastructure is operated by a sub-processor, Dialogine GmbH (Cologne). Notable proprietary capabilities include 3D interactive floor-plan visualization, community-based access control, configurable booking pages, queue management, and a dedicated AI analytics portal.

Commercially, anny monetizes through five tiered subscription plans, usage-based charges for anny AI (per speech minute, per message, transfer minutes, additional phone numbers), and Stripe Connect transaction fees. Distribution combines a 14-day self-serve free trial with enterprise field sales targeting mid-to-large organizations (50–1,000+ employees) and government/municipal buyers. The customer base spans 1,000+ to 1,500+ organizations, including Samsung, Zurich Insurance, DeepL, Toyota, Rimowa, Nio, Atruvia, Metro, Volksbank, the German Federal Ministry of the Interior (BMI), Jobcenter Köln, ÖBB, and the Universität Heidelberg, with a visible 2025 push into German municipal and public administration.

Name

anny

Legal name

anny GmbH

Website

https://anny.co

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

anny GmbH is a Cologne-based SaaS company that provides an all-in-one booking platform — with AI-powered phone and chat assistant anny AI — for workspaces, rooms, equipment, visitors, events, and citizen appointments, serving 1,000+ to 1,500+ enterprises and German public-sector organizations via subscription, usage-based, and transaction-fee pricing.

Ownership category

akta.pro rank

Product category

Workspace and Resource Booking Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Workplace Technology & Smart Office Support (Room Booking Systems, IT/AV Liaison) (IMAIALAK)

Keywords

• Resource booking software
• Workspace management platform
• Desk booking system
• Visitor management software
• Event ticketing platform

Headquarters

HQ city

Cologne

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription Plans: anny offers 5 subscription packages (tariff plans) with varying feature scopes. Subscription is the primary revenue driver. Annual and monthly billing options exist. Plans range from entry-level to enterprise-level, with AI features (anny AI) requiring the Essential plan or above.
2. Usage-Based AI Charges (anny AI): anny AI is billed per conversation minutes (speech channels) and per messages (text channels). Each plan includes inclusive volume (minutes/messages). Usage above the inclusive quota is charged at per-unit rates. An additional dedicated phone number is included with speech channel plans.
3. Transaction / Payment Processing Fees: Online payment processing via Stripe Connect generates revenue through payment processing fees on each transaction. anny retains a fee on every settled payment, with payout to providers minus fees.
4. Additional Phone Numbers (anny AI): Extra phone numbers beyond the one included in speech plans are charged as additional volume.
5. Transfer / Escalation Minutes (anny AI): Minutes consumed when calls are transferred to staff are billed separately as transfer minutes.

Pricing tiers

Go-to-market motion2 records

Distribution channels8 records

Marketing channels10 records

Core offering

anny is an all-in-one SaaS booking platform that enables organizations to centrally manage and reserve physical and digital resources, including desks, meeting rooms, parking spaces, equipment, events, activities, services, and visitor access. The platform combines workspace management, room booking, visitor management, event ticketing, queue management, membership billing, and an AI-powered conversational booking assistant (anny AI) within a single product. It is delivered as a cloud-based web app, native iOS/Android apps, an MS Teams app, and an open API, with German-hosted ISO 27001 certified infrastructure.

Product overview

anny is an all-in-one booking system platform developed and hosted in Germany. The core platform enables organizations to manage and book various resources including workspaces, rooms, parking spaces, equipment, events, activities, and services. Key modules include anny AI (AI-powered phone and chat assistant for automated bookings and customer service), the anny App (native mobile apps for iOS and Android), anny Admin (admin dashboard), anny Display App (for kiosks and call displays), and anny POS App (Point of Sale). The platform supports use cases including workspace management, room booking, visitor management, event ticketing, equipment rental, activity booking, service booking, appointment scheduling, queue management, and membership management. Notable features include 3D floor maps, community management, booking quotas, calendar integration, online payment via Stripe, and extensive third-party integrations with calendar tools (Microsoft 365, Outlook, Google Calendar, Zoom), smart locks (Salto, Nuki, Tapkey, dormakaba), and HRIS systems (Personio, HRworks).

Differentiator

Problem solved

Functional benefit

Brands

• anny AI: AI-powered phone and chat assistant for automated booking inquiries and customer communication
• anny

Products and services

• anny All-in-one SaaS booking platform that enables organizations to centrally manage and book resources including workspaces, meeting rooms, parking spaces, equipment, events, activities, services, visitors, and memberships. Delivered via web app, native iOS and Android apps, an MS Teams app, and an open API, with German-hosted ISO 27001 infrastructure and GDPR compliance.
• anny AI AI-powered phone and chat assistant add-on that automates customer inquiries and bookings. Handles inbound phone calls, WhatsApp, Instagram, web chat widget, Slack, and Microsoft Teams conversations; performs real-time availability checks, creates binding bookings, transfers to human staff when needed, and supports automatic language detection across more than 20 languages. Includes both a phone assistant (KI-Telefonassistent) and a chat widget (KI-Chat).
• anny POS App Point-of-Sale application within the anny platform for streamlined on-site administration, booking, and sales management. Launched alongside Admin 3.0 to support checkout, ticket sale, and payment workflows in venues such as check-in terminals and call displays.

Quantifiable outcome

• Reduces manual coordination effort for hybrid workspace management
• +2 more outcomes

Named customers23 records

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

AI capability8 records

Feature10 records

Partnerships

Five partnerships are on record, tiered core.

• Stripe (Stripe Inc.)coreTechnology or Integrationanny integrates with Stripe Connect to provide online payment processing for bookings. Providers set up a Stripe Connect Express account through anny. Payments are settled in EUR, GBP, CHF, and USD with automated payouts to providers minus anny's transaction fee. Stripe handles payment transaction data (IBAN, credit card numbers) securely; anny does not store this data.
• Dialogine GmbHcoreTechnology or IntegrationDialogine GmbH operates the KI assistant platform, handles speech/message processing, and manages call routing for anny AI. Located in Cologne, Germany. Sub-processor for anny AI's conversational AI infrastructure, enabling phone and chat assistant capabilities.
• Microsoft (Microsoft 365, Outlook, MS Teams)coreTechnology or Integrationanny offers deep integrations with Microsoft 365 and Outlook for bi-directional calendar and resource synchronization. An MS Teams app provides interactive office maps and weekly planning within Teams. Outlook integration enables booking rooms and desks directly from Outlook.
• Google (Google Workspace, Google Calendar)coreTechnology or Integrationanny integrates with Google Workspace and Google Calendar for bi-directional synchronization of resources and appointments, enabling seamless calendar management across both platforms.
• Smart Lock Providers (Nuki, Salto, Tapkey, KleverKey, dormakaba, iLOQ, Comydo)coreTechnology or Integrationanny integrates with multiple smart lock systems (Nuki, Salto, Tapkey, KleverKey, dormakaba Exivo/Kaba Exos/Resivo, iLOQ, Comydo) to automatically grant physical access credentials to booked spaces. Access rights are handed off to the locking system upon booking confirmation.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Peers

• Microsoft (MS Teams + Microsoft Places):

Direct peers

• Robin: Robin is a direct competitor offering desk booking, room scheduling, and workplace analytics for hybrid offices. It targets the same mid-market and enterprise hybrid-work buyer as anny and competes head-to-head on 3D floor plans, calendar integrations, and visitor management.
• Envoy: Envoy provides a workplace platform combining visitor management, desk booking, and room scheduling for hybrid offices. It is one of the closest direct competitors to anny, serving similarly-sized mid-market and enterprise customers with comparable use cases including visitor check-in and integration ecosystems.
• OfficeRnD: OfficeRnD offers a hybrid workplace and coworking management platform covering desk booking, room scheduling, membership billing, and event ticketing. It overlaps heavily with anny\u2019s hybrid work and business center segments and serves similar mid-market and coworking customers.
• Deskbird: Deskbird is a European desk booking and workplace management tool targeting hybrid offices with similar calendar integrations and desk/room booking use cases. Geographic overlap with DACH and comparable feature set make it a near-direct competitor to anny.
• Skedda: Skedda is a booking platform for spaces and resources, used heavily by coworking spaces, studios, sports facilities, and community organizations. It directly overlaps anny\u2019s booking page, community management, and Stripe payment capabilities across the same verticals.
• Condeco: Condeco is an established workspace scheduling platform offering desk booking, meeting room scheduling, and visitor management for large enterprises. It targets a similar enterprise buyer as anny, with deeper presence in multinationals but a less modern AI and 3D experience.
• Smartway2: Smartway2 provides workspace scheduling and desk booking software for hybrid offices, with strong Microsoft 365 and Outlook integrations. It targets the same enterprise hybrid-work buyer as anny, with comparable calendar-driven booking flows.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@anny.company
• LinkedInlinkedin.com/company/43366803/admin/dashboard

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about anny