anny
anny GmbH is a Cologne-based SaaS company that provides an all-in-one booking platform — with AI-powered phone and chat assistant anny AI — for workspaces, rooms, equipment, visitors, events, and citizen appointments, serving 1,000+ to 1,500+ enterprises and German public-sector organizations via subscription, usage-based, and transaction-fee pricing.
- Company typePrivate
- Founded2020
- HeadquartersCologne, Germany
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What anny does
anny GmbH is a privately held German SaaS company headquartered in Cologne (Cäcilienstraße 30, 50667 Köln) that operates an all-in-one booking platform for organizational resources — including workspaces, meeting rooms, parking, equipment, visitor flows, events, appointments, and services. The platform is delivered via a web application, native iOS and Android apps, a Microsoft Teams app, embeddable widgets (Widgets 2.0), and an open API, with 25+ native integrations across calendars (Microsoft 365, Outlook, Google Workspace, MS Teams, Zoom), HRIS (Personio, HRworks), smart locks (Nuki, Salto, Tapkey, KleverKey, dormakaba, iLOQ, Comydo, UniFi), and Stripe Connect for payments. It is GDPR-compliant, ISO 27001-certified, and hosted exclusively on German servers, with availability in 29 languages.
The company's technology stack centers on a modular resource-booking engine augmented by anny AI, a conversational phone and chat assistant that autonomously handles bookings, availability checks, and customer inquiries across voice and text channels in 20+ languages. The AI infrastructure is operated by a sub-processor, Dialogine GmbH (Cologne). Notable proprietary capabilities include 3D interactive floor-plan visualization, community-based access control, configurable booking pages, queue management, and a dedicated AI analytics portal.
Commercially, anny monetizes through five tiered subscription plans, usage-based charges for anny AI (per speech minute, per message, transfer minutes, additional phone numbers), and Stripe Connect transaction fees. Distribution combines a 14-day self-serve free trial with enterprise field sales targeting mid-to-large organizations (50–1,000+ employees) and government/municipal buyers. The customer base spans 1,000+ to 1,500+ organizations, including Samsung, Zurich Insurance, DeepL, Toyota, Rimowa, Nio, Atruvia, Metro, Volksbank, the German Federal Ministry of the Interior (BMI), Jobcenter Köln, ÖBB, and the Universität Heidelberg, with a visible 2025 push into German municipal and public administration.
anny firmographics
Firmographics- Name
- anny
- Legal name
- anny GmbH
- Website
- https://anny.co
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- anny GmbH is a Cologne-based SaaS company that provides an all-in-one booking platform — with AI-powered phone and chat assistant anny AI — for workspaces, rooms, equipment, visitors, events, and citizen appointments, serving 1,000+ to 1,500+ enterprises and German public-sector organizations via subscription, usage-based, and transaction-fee pricing.
- Ownership category
- akta.pro rank
anny industry classification
Industry- Product category
- Workspace and Resource Booking Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Workplace Technology & Smart Office Support (Room Booking Systems, IT/AV Liaison) (IMAIALAK)
Keywords
Where anny is headquartered
LocationHeadquarters
- HQ city
- Cologne
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
anny business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription Plans: anny offers 5 subscription packages (tariff plans) with varying feature scopes. Subscription is the primary revenue driver. Annual and monthly billing options exist. Plans range from entry-level to enterprise-level, with AI features (anny AI) requiring the Essential plan or above.
- Usage-Based AI Charges (anny AI): anny AI is billed per conversation minutes (speech channels) and per messages (text channels). Each plan includes inclusive volume (minutes/messages). Usage above the inclusive quota is charged at per-unit rates. An additional dedicated phone number is included with speech channel plans.
- Transaction / Payment Processing Fees: Online payment processing via Stripe Connect generates revenue through payment processing fees on each transaction. anny retains a fee on every settled payment, with payout to providers minus fees.
- Additional Phone Numbers (anny AI): Extra phone numbers beyond the one included in speech plans are charged as additional volume.
- Transfer / Escalation Minutes (anny AI): Minutes consumed when calls are transferred to staff are billed separately as transfer minutes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | 5 tiered subscription plans with varying feature sets and team sizes |
| Usage-based | Monthly | anny AI – usage-based add-on with inclusive volume and per-unit overage |
Go-to-market motion2 records
Distribution channels8 records
Marketing channels10 records
anny product offering
Product offeringCore offering
anny is an all-in-one SaaS booking platform that enables organizations to centrally manage and reserve physical and digital resources, including desks, meeting rooms, parking spaces, equipment, events, activities, services, and visitor access. The platform combines workspace management, room booking, visitor management, event ticketing, queue management, membership billing, and an AI-powered conversational booking assistant (anny AI) within a single product. It is delivered as a cloud-based web app, native iOS/Android apps, an MS Teams app, and an open API, with German-hosted ISO 27001 certified infrastructure.
Product overview
anny is an all-in-one booking system platform developed and hosted in Germany. The core platform enables organizations to manage and book various resources including workspaces, rooms, parking spaces, equipment, events, activities, and services. Key modules include anny AI (AI-powered phone and chat assistant for automated bookings and customer service), the anny App (native mobile apps for iOS and Android), anny Admin (admin dashboard), anny Display App (for kiosks and call displays), and anny POS App (Point of Sale). The platform supports use cases including workspace management, room booking, visitor management, event ticketing, equipment rental, activity booking, service booking, appointment scheduling, queue management, and membership management. Notable features include 3D floor maps, community management, booking quotas, calendar integration, online payment via Stripe, and extensive third-party integrations with calendar tools (Microsoft 365, Outlook, Google Calendar, Zoom), smart locks (Salto, Nuki, Tapkey, dormakaba), and HRIS systems (Personio, HRworks).
Differentiator
Problem solved
Functional benefit
Brands
- anny AI: AI-powered phone and chat assistant for automated booking inquiries and customer communication
- anny
Products and services
- anny All-in-one SaaS booking platform that enables organizations to centrally manage and book resources including workspaces, meeting rooms, parking spaces, equipment, events, activities, services, visitors, and memberships. Delivered via web app, native iOS and Android apps, an MS Teams app, and an open API, with German-hosted ISO 27001 infrastructure and GDPR compliance.
- anny AI AI-powered phone and chat assistant add-on that automates customer inquiries and bookings. Handles inbound phone calls, WhatsApp, Instagram, web chat widget, Slack, and Microsoft Teams conversations; performs real-time availability checks, creates binding bookings, transfers to human staff when needed, and supports automatic language detection across more than 20 languages. Includes both a phone assistant (KI-Telefonassistent) and a chat widget (KI-Chat).
- anny POS App Point-of-Sale application within the anny platform for streamlined on-site administration, booking, and sales management. Launched alongside Admin 3.0 to support checkout, ticket sale, and payment workflows in venues such as check-in terminals and call displays.
Quantifiable outcome
- Reduces manual coordination effort for hybrid workspace management
- +2 more outcomes
Companies that use anny
Customer profileNamed customers23 records
Segments7 records
Ideal customer profiles3 records
anny technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration18 records
AI capability8 records
Feature10 records
anny partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- Stripe (Stripe Inc.)coreanny integrates with Stripe Connect to provide online payment processing for bookings. Providers set up a Stripe Connect Express account through anny. Payments are settled in EUR, GBP, CHF, and USD with automated payouts to providers minus anny's transaction fee. Stripe handles payment transaction data (IBAN, credit card numbers) securely; anny does not store this data.
- Dialogine GmbHcoreDialogine GmbH operates the KI assistant platform, handles speech/message processing, and manages call routing for anny AI. Located in Cologne, Germany. Sub-processor for anny AI's conversational AI infrastructure, enabling phone and chat assistant capabilities.
- Microsoft (Microsoft 365, Outlook, MS Teams)coreanny offers deep integrations with Microsoft 365 and Outlook for bi-directional calendar and resource synchronization. An MS Teams app provides interactive office maps and weekly planning within Teams. Outlook integration enables booking rooms and desks directly from Outlook.
- Google (Google Workspace, Google Calendar)coreanny integrates with Google Workspace and Google Calendar for bi-directional synchronization of resources and appointments, enabling seamless calendar management across both platforms.
- Smart Lock Providers (Nuki, Salto, Tapkey, KleverKey, dormakaba, iLOQ, Comydo)coreanny integrates with multiple smart lock systems (Nuki, Salto, Tapkey, KleverKey, dormakaba Exivo/Kaba Exos/Resivo, iLOQ, Comydo) to automatically grant physical access credentials to booked spaces. Access rights are handed off to the locking system upon booking confirmation.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
anny competitors and assessment
Company assessmentPeers
Direct peers
- Robin: Robin is a direct competitor offering desk booking, room scheduling, and workplace analytics for hybrid offices. It targets the same mid-market and enterprise hybrid-work buyer as anny and competes head-to-head on 3D floor plans, calendar integrations, and visitor management.
- Envoy: Envoy provides a workplace platform combining visitor management, desk booking, and room scheduling for hybrid offices. It is one of the closest direct competitors to anny, serving similarly-sized mid-market and enterprise customers with comparable use cases including visitor check-in and integration ecosystems.
- OfficeRnD: OfficeRnD offers a hybrid workplace and coworking management platform covering desk booking, room scheduling, membership billing, and event ticketing. It overlaps heavily with anny\u2019s hybrid work and business center segments and serves similar mid-market and coworking customers.
- Deskbird: Deskbird is a European desk booking and workplace management tool targeting hybrid offices with similar calendar integrations and desk/room booking use cases. Geographic overlap with DACH and comparable feature set make it a near-direct competitor to anny.
- Skedda: Skedda is a booking platform for spaces and resources, used heavily by coworking spaces, studios, sports facilities, and community organizations. It directly overlaps anny\u2019s booking page, community management, and Stripe payment capabilities across the same verticals.
- Condeco: Condeco is an established workspace scheduling platform offering desk booking, meeting room scheduling, and visitor management for large enterprises. It targets a similar enterprise buyer as anny, with deeper presence in multinationals but a less modern AI and 3D experience.
- Smartway2: Smartway2 provides workspace scheduling and desk booking software for hybrid offices, with strong Microsoft 365 and Outlook integrations. It targets the same enterprise hybrid-work buyer as anny, with comparable calendar-driven booking flows.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
anny social profiles
Digital presenceanny compliance and trust
Trust signalCompliance2 records
anny financial estimates
Financial estimateRevenue estimate
Valuation estimate
anny leadership team
Management profileNumber of profiles
Profiles4 records
anny funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
anny M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about anny
What does anny do?
anny is an all-in-one SaaS booking platform that enables organizations to centrally manage and reserve physical and digital resources, including desks, meeting rooms, parking spaces, equipment, events, activities, services, and visitor access. The platform combines workspace management, room booking, visitor management, event ticketing, queue management, membership billing, and an AI-powered conversational booking assistant (anny AI) within a single product. It is delivered as a cloud-based web app, native iOS/Android apps, an MS Teams app, and an open API, with German-hosted ISO 27001 certified infrastructure.
Is anny a public or private company?
anny is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was anny founded?
anny was founded in 2020. It employs 11 to 50 people.
Where is anny based?
anny is headquartered in Cologne, Germany, in the Europe region.
How does anny make money?
Five revenue lines are on record. SaaS Subscription Plans are the primary driver. The others are usage-Based AI Charges (anny AI), transaction / Payment Processing Fees, additional Phone Numbers (anny AI) and transfer / Escalation Minutes (anny AI).
Who are anny's main competitors?
Microsoft (MS Teams + Microsoft Places) is listed as a peer. Direct peers are Robin, Envoy, OfficeRnD, Deskbird, Skedda, Condeco and Smartway2.
Does anny have an API?
Yes. anny offers an open API interface for creating custom integrations. The API enables developers to integrate anny's booking functionality with external systems. The platform also supports webhooks for real-time event notifications and integrates via standard protocols including SAML for SSO authentication. Developer documentation is at status.anny.co/en-us/public-api.
What industry is anny in?
anny's product category is Workspace and Resource Booking Software. Its primary akta.pro industry code is IMAIALAK, Workplace Technology & Smart Office Support (Room Booking Systems, IT/AV Liaison). Its NAICS code is 5132 and its SIC code is 7372.