Marketsharp

What Marketsharp does

MarketSharp is a privately held, US-only vertical CRM and business management platform purpose-built for residential remodeling contractors, specialty trade contractors, and home improvement professionals. The platform centralizes lead capture, sales pipeline management, project/production tracking, service and warranty management, payment processing, and marketing automation around contractor-specific workflows such as jobsite radius marketing, in-home sales enablement, roof measurement ordering, and jobsite photo documentation via the RemodelerGo mobile app. The product is delivered as a cloud-based platform accessible via web and mobile, organized as three SaaS pricing tiers (Standard $182/mo, Pro $319/mo, Ultimate $457/mo on annual contracts) plus per-seat add-ons.

The company monetizes through subscription recurring revenue, transaction fees on integrated payments (MarketSharp Payments at 2.90% + $0.30 per transaction), and referral fees from embedded lending via Fundbox (MarketSharp Lending, up to $250k per loan). Distribution is primarily direct, combining enterprise field sales with personalized live demos, an inside sales team handling inbound, and a self-serve/PLG motion supported by free resources, SharpStart training, and a Help Center. The vendor sells exclusively to SMB customers in the United States, with the platform sustained by a deep two-sided ecosystem of 40+ integrations spanning lead providers (Angi, Porch, EverConnect, Hello Project, Modernize), sales/estimating tools (One Click Contractor, Paradigm Vendo), finance (QuickBooks, GreenSky, Mosaic), documentation (CompanyCam), and lead-gen field tools (Spotio, SalesRabbit).

MarketSharp is a subsidiary of EverCommerce, the diversified home improvement software conglomerate, and operates its headquarters from Denver, Colorado. The company was first developed in 1988 for a Midwestern window operation and brought to market in 1996 by a group of home improvement entrepreneurs; the firm has since grown to claim 'thousands' of contractor customers and operates with a small core team in the 11-50 employee band. Its certifications include PCI compliance for payment processing, and the business supports both customer and partner-led revenue channels including a $200 referral program and a Premier Plus Partner program with major manufacturers such as James Hardie and Pella.

Name

Marketsharp

Legal name

Advanced Marketing Concepts, LLC

Website

https://marketsharp.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

MarketSharp is a vertical SaaS CRM and business management platform built specifically for US residential remodeling contractors and home improvement professionals, offering lead management, sales, project tracking, payments, and marketing automation via cloud and mobile. It serves thousands of SMB contractor customers as a subsidiary of EverCommerce.

Ownership category

akta.pro rank

Product category

Contractor CRM Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

E-commerce & Retail CRM (Customer Data, Loyalty & Personalization) (HDAEAFAE)

akta.pro secondary industries

Marketing Automation & Campaign Management CRM (HDAEAFAB), Lead Nurturing & Marketing Operations (List Management, Scoring) (MPAAAIAJ)

Keywords

• Contractor CRM software
• Home improvement software
• Remodeling business management
• Lead generation software
• Construction project management

Headquarters

HQ city

La Crosse

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Subscriptions: Three-tier SaaS subscription model (Standard, Pro, Ultimate) with per-user pricing. Includes access to CRM, project management, reporting, and various feature tiers. Annual contracts with monthly or annual billing options. Additional users billed per seat.
2. Payment Processing: MarketSharp Payments feature charges credit card transaction fees (as low as 2.90% + $0.30 per transaction) for processing customer payments through the platform.
3. Lending Partnerships: MarketSharp Lending powered by Fundbox provides working capital loans up to $250,000 to customers. MarketSharp earns referral/partnership revenue from Fundbox for directing customers to the lending service.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

MarketSharp is a CRM platform purpose-built for home improvement contractors, remodelers, and home service professionals. Its core offering is an integrated, cloud-based system that combines lead generation, sales pipeline management, project tracking, integrated payments, lending referrals, and reputation management. The platform comes pre-configured with 330 Success Elements and 40+ marketing campaigns tailored to remodeling workflows, accessible via web and the proprietary RemodelerGo mobile app.

Product overview

MarketSharp is a unified all-in-one CRM platform designed exclusively for contractors, remodelers, and home improvement professionals. The core product (MarketSharp CRM Platform) serves as a business-in-a-box solution that centralizes lead, customer, and job information. The platform is offered across three pricing tiers: Standard ($182/month annual), Pro ($319/month annual), and Ultimate ($457/month annual). Key integrated modules include the Lead Generation Module, Convert More Sales Module, Improve Productivity Module, Streamline Project Management Module, Maximize Reputation Management Module, and Know Your Numbers Dashboard. The platform includes specialized features such as MarketSharp Payments for payment processing, MarketSharp Lending powered by Fundbox for financing, RemodelerGo Mobile App for field access, MarketSharp Email for marketing automation with 40+ built-in campaigns, and MarketSharp Roof Measurements for pre-appointment reports. Integrations extend capabilities with One Click Contractor and Paradigm Vendo for sales/estimating, CompanyCam for documentation, and lead providers including EverConnect, Angi, Porch, and Hello Project. The platform is cloud-based and accessible from desktop, laptop, tablet, and mobile devices with a mobile app for field teams.

Differentiator

Problem solved

Functional benefit

Products and services

• MarketSharp CRM Platform Cloud-based, contractor-specific CRM subscription platform that bundles lead generation, sales pipeline management, project management, marketing automation, reputation management, payments, and lending referrals. Sold on tiered Standard, Pro, and Ultimate subscription plans to owner-operated and small-team home improvement contracting businesses in the United States.
• MarketSharp Payments PCI-compliant integrated payment processing capability embedded within the MarketSharp CRM, allowing home improvement contractors to accept customer payments and deposits without leaving the platform. Used by contractors as part of their MarketSharp subscription to accelerate collections and reduce administrative work.
• MarketSharp Lending Lending referral and financing offering that connects MarketSharp contractor customers with small-business funding through a partnership with Fundbox, allowing contractors to offer financing options to homeowners and grow closing rates.
• RemodelerGo Mobile App Proprietary mobile application that lets contractors and field crews manage leads, projects, photos, documentation, and customer communications from the jobsite, with real-time sync to the MarketSharp CRM for office staff. Targeted at field teams of contractor businesses that already use the MarketSharp platform.
• MarketSharp Roof Measurements Aerial roof measurement service that lets roofing contractors generate accurate roof measurements without an on-site inspection, sold as a capability within the MarketSharp platform and aimed at roofing professionals who need fast, reliable estimates.

Quantifiable outcome

• Software ROI: Paid for itself in 21 days
• +2 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration46 records

AI capability2 records

Feature14 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• EverConnectcoreTechnology or IntegrationEverConnect provides lead generation through three services: 33 Mile Radius (geographic lead generation), Keyword Connects (branded lead generation), and Remodeling.com (phone call leads). Leads are automatically synced into MarketSharp workflow. Includes shared and exclusive leads, dedicated support, and curated lead gen campaigns.
• AngicoreTechnology or IntegrationAngi connects homeowners with service professionals through HomeAdvisor and affiliated sites. Provides sales-ready leads that can request estimates. Offers fixed-rate or auction-style pricing with lead credits for unqualified leads. CRM integration automatically imports leads.
• One Click ContractorcoreTechnology or IntegrationIndustry-leading sales software for remodeling that streamlines estimating, quoting, and closing. Users create estimates in ~3 minutes, save 10 hours/week, and increase close rates by 30-50%. MarketSharp offers 15% discount on One Click onboarding fees.
• CompanyCamcoreTechnology or IntegrationPhoto-based job site documentation app for contractors. Features automatic cloud syncing, time-stamped photos, real-time project feeds, unlimited cloud storage, and smart project organization. Integration with MarketSharp included at no charge.
• QuickBookscoreTechnology or IntegrationQuickBooks Connector for MarketSharp enables accounting integration, invoice management, and payment acceptance within the CRM platform. Available on Pro and Ultimate tiers.
• GreenSkycoreTechnology or IntegrationFinancing solution enabling contractors to offer flexible financing options including deferred interest promotions and low monthly payments. Helps close more deals, win larger contracts, and get paid faster with high approval rates.
• MosaiccoreTechnology or IntegrationHomeowner financing partner alongside GreenSky providing flexible financing options such as deferred interest promotions or low monthly payment plans. Offers improved cash flow with fast upfront payment, high approval rates, and next-day/staged funding.
• James HardieminorChannel Partner/ Reseller/ DistributorPremier Plus Partner - leading manufacturer of fiber cement siding and building products. Partnership provides market access and credibility within the home improvement contractor community.
• PellaminorChannel Partner/ Reseller/ DistributorPremier Plus Partner - window and door manufacturer. Partnership provides market access and credibility within the home improvement contractor community.
• Qualified RemodelerminorGTM or Marketing PartnerPremier Plus Partner - industry publication providing marketing exposure and credibility through media partnership.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• JobNimbus: CRM and production workflow platform purpose-built for roofing and exterior contractors. Directly comparable to MarketSharp's remodeler focus, with similar lead-to-job-to-warranty workflows.
• AccuLynx: Vertical CRM and project-management software for roofing and exterior replacement contractors. Competes head-to-head in the same residential-contractor segment MarketSharp serves.
• Housecall Pro: All-in-one field service management software for home service professionals including remodelers, HVAC, plumbing, and electrical. Overlaps heavily with MarketSharp's lead/CRM/payment stack.
• Buildertrend: Construction project management and CRM platform for custom home builders and remodelers. Closely comparable in segment, lead-management, and project tracking depth.
• CoConstruct: Custom builder and remodeler project management + CRM platform. Direct rival for design-build remodelers and a frequent alternative evaluated against MarketSharp.

Broad incumbents

• ServiceTitan: Large, well-capitalized field service management platform serving HVAC, plumbing, electrical, and home-services verticals. An established incumbent expanding into adjacent remodeler territory.
• HubSpot: Horizontal CRM/marketing-automation platform increasingly targeting home-services and contractor SMBs via industry editions. Competes indirectly via scaled R&D and partner ecosystem.
• Salesforce: Dominant horizontal CRM with AppExchange verticals for construction/home services. Represents the platform-substitution risk for MarketSharp's larger customers.

Emerging players

• One Click Contractor: Estimating and in-home sales software tightly integrated with MarketSharp. Overlaps with MarketSharp's sales-conversion module but specialized in fast quoting for remodelers.
• Jobber: Field service management software for small home-service businesses. Shares the lead-to-invoice workflow approach but is generally lighter on remodeler-specific features.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/marketsharp
• Facebookfacebook.com/marketsharp

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marketsharp