Room For Change
Room For Change is a Texas-based, founder-owned counseling practice offering individual, couples, family, LGBTQ+ affirming, EMDR trauma, adolescent, postpartum, and Spanish-language therapy across six DFW and Houston offices plus statewide telehealth.
- Company typePrivate
- Founded2014
- HeadquartersGarland, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Room For Change does
Room For Change, PLLC is a Texas-based, founder-owned mental health counseling practice headquartered in Garland, founded in 2014 and led by Owner and Lead Counselor Amanda Esquivel. The practice delivers individual, couples, family, adolescent, LGBTQ+ affirming, postpartum, religious deconstruction, and bilingual (Spanish) therapy, plus specialized EMDR trauma services including a premium EMDR Intensives program priced at $3,500 for a 4-day, 20-hour concentrated treatment block. An Intensive Outpatient Program (IOP) addresses higher-acuity cases including substance use, while Letters of Support handles documentation requests for ESA, workplace, and academic accommodations.
The practice operates six physical offices — three in Garland (South Garland, Central Garland, Firewheel), one in Dallas (Oak Lawn), and two in Houston (Westheimer and Yoakum) — and layers on statewide Texas telehealth delivered through HIPAA-compliant doxy.me video sessions, with scheduling and client paperwork handled through a ClientSecure client portal. The clinical team comprises Licensed Counselors (LPCs, LPC-Supervisors, LMFTs, LCSWs), Licensed Counselor Associates practicing under supervision, and Master's Students completing training, supported by a practicum/internship pipeline with SMU, UNT-Dallas, UTD, TAMU-Commerce, Dallas Theological Seminary, and the Chicago School of Psychology.
Commercially, Room For Change runs a hybrid fee-for-service and insurance-reimbursement model. Private-pay session rates range from $45–$150 (student rates from $50), and the practice is in-network with BCBS, United, Optum, Aetna, Cigna, Baylor Scott & White, Oxford, Oscar, Medicare, Medicaid, Tricare, Sana Benefits, Lyra, and Spring Health, while also accepting HSA/FSA cards and CareCredit financing. Client acquisition is primarily community-led, driven by referrals from LGBTQ+ and first-responder organizations (Dallas Hope Charities, Yule Sober Living, Camp Haven, 3FTL), membership in the Garland and North Texas LGBT Chambers of Commerce, verified listings on TherapyDen and Psychology Today, and educational blog content published on the practice website.
Room For Change firmographics
Firmographics- Name
- Room For Change
- Legal name
- Room For Change, PLLC
- Website
- https://roomforchange.info
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Room For Change is a Texas-based, founder-owned counseling practice offering individual, couples, family, LGBTQ+ affirming, EMDR trauma, adolescent, postpartum, and Spanish-language therapy across six DFW and Houston offices plus statewide telehealth.
- Ownership category
- akta.pro rank
Room For Change industry classification
Industry- Product category
- Mental Health Counseling Services
- NAICS
- Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Residential Intellectual and Developmental Disability, Mental Health, and Substance Abuse Facilities (6232), Residential Mental Health and Substance Abuse Facilities (623220)
- SIC
- Services-Nursing & Personal Care Facilities (8050), Services-Home Health Care Services (8082), Services-Health Services (8000)
- akta.pro primary industry
- Behavioral Health–Capable Assisted Living (Mental Health/SUD Support) (HLADABAI)
- akta.pro secondary industries
- Continuing Care Retirement Communities (CCRC) with Memory Care (HLADACAD), Transitions of Care Management (Hospital/SNF/Home) (HLADALAD)
Keywords
Where Room For Change is headquartered
LocationHeadquarters
- HQ city
- Garland
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Room For Change business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Therapy Session Fees: Individual, couples, family, and group therapy sessions billed per session. Rates vary by counselor type, location, and service length. Private pay rates range from $45-$150 per session. Student rates start at $50 per session.
- EMDR Intensives: Concentrated trauma therapy program: 20 hours of focused clinical work delivered across 4 consecutive days (5 hours per day). Includes pre-intensive assessment, 4-day treatment block, and post-intensive integration session. Priced at $3,500 per intensive.
- Insurance Reimbursement: In-network provider with major insurance companies including BCBS, United, Cigna, Aetna, Oscar, Oxford, Medicare, Medicaid, Tricare, and others. Accepts HSA/FSA cards. Also offers CareCredit financing option.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Standard therapy sessions from $45-$150 per session |
| Subscription | Pay-as-you-go | Insurance-covered sessions |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Room For Change product offering
Product offeringCore offering
Room For Change is a Texas-based mental health counseling practice that delivers individual, couples, family, adolescent, LGBTQ+ affirming, postpartum, religious deconstruction, and EMDR trauma therapy. Services are provided in person across six offices in the Dallas-Fort Worth and Houston metro areas and via HIPAA-compliant telehealth statewide in Texas.
Product overview
Room For Change is a Texas-based therapy practice offering a comprehensive portfolio of mental health services across multiple delivery formats. The core offerings include individual therapy, couples therapy, and family therapy as the primary service lines, supported by specialized services including LGBTQ+ affirming therapy, trauma-focused EMDR therapy (including intensive multi-day formats), adolescent therapy, postpartum therapy, and religious deconstruction therapy. Services are available in-person at offices in Garland, Dallas, and Houston, as well as via secure telehealth (Teletherapy) throughout Texas, with Terapia en Español providing Spanish-language counseling. Additional offerings include an Intensive Outpatient Program for higher-acuity needs, Letters of Support for documentation, and Talk Therapy as a foundational therapeutic approach. The practice emphasizes affirming, trauma-informed care across all service lines.
Differentiator
Problem solved
Functional benefit
Products and services
- Individual Therapy & Counseling Services One-on-one counseling for adolescents and adults addressing anxiety, depression, trauma, identity, grief, relationships, life transitions, and other mental health concerns.
- Couples Therapy Marriage and relationship counseling addressing communication breakdowns, intimacy issues, betrayal, trust repair, and connection challenges for married, dating, or premarital couples.
- Family Therapy Counseling addressing family dynamics, conflict, ruptures, and communication struggles to help all family members feel heard and improve relationships.
- LGBTQ+ Therapy Affirming, safe therapy for queer, trans, nonbinary, and questioning individuals, ensuring clients do not have to explain or defend their identity.
- Specialized Trauma Therapy (EMDR) Eye Movement Desensitization and Reprocessing therapy for processing traumatic memories, particularly effective for PTSD, childhood trauma, and sexual assault.
- EMDR Intensives Concentrated 4-day trauma processing program providing 20 hours of focused EMDR therapy across consecutive days (5 hours per day), designed for individuals needing rapid stabilization or deeper trauma resolution than weekly sessions allow.
- Teletherapy Secure virtual counseling available throughout Texas via HIPAA-compliant video platform, removing commute barriers and providing privacy for clients.
- Terapia en Español Spanish-language therapy services with bilingual counselors who understand the cultural nuances and lived experiences of Spanish-speaking communities.
- Adolescent Therapy Counseling for teenagers ages 11-18 dealing with school stress, social pressure, anxiety, self-doubt, and family communication challenges.
- Postpartum Therapy Therapeutic support for new mothers navigating postpartum depression, anxiety, birth trauma, identity shifts, and the emotional challenges of new parenthood.
- Religious Deconstruction Therapy Therapy for individuals questioning, leaving, or redefining their relationship with religion, addressing spiritual trauma, shame, fear, grief, and identity reconstruction after faith transitions.
- Intensive Outpatient Program (I.O.P) Higher-level mental health care with multiple sessions per week for acute mental health crises, substance use struggles, or when weekly therapy is insufficient.
Quantifiable outcome
- Insurance accepted from major providers including BCBS, United, Cigna, Aetna, Oscar, Oxford, Medicare, Medicaid, Tricare, and more
Companies that use Room For Change
Customer profileNamed customers4 records
Segments9 records
Ideal customer profiles3 records
Room For Change technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature1 record
Room For Change partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Camp HavencoreGroundbreaking initiative addressing the urgent demand for a nurturing space for LGBTQ+ youth in Texas. Blends traditional camping activities with peer-supported group therapy sessions led by licensed counselors. Provides summer camp programming with mental health support.
- Yule Sober Livingcore501(c)(3) non-profit organization devoted to creating a safe, inclusive, and supportive environment for LGBTQ+ individuals in recovery. Founded by David and Cooper Maschmeier, Yule provides affordable housing where residents can connect with peers, access resources for personal growth, and build a stable foundation for lasting sobriety.
- Dallas Hope CharitiescoreDHC operates a residence for youth without steady housing. The program offers residents job training, academic opportunities, medical services, and mental health care through Room for Change.
- 3FTLcoreComprehensive mental health treatment team providing support, guidance, and accountability for first responders. Mission to save the lives of those who save us.
- Cheryl's Elite Therapeutic MassageminorTherapeutic massage provider offering luxurious and therapeutic massage experiences tailored to unique needs. Focused on relaxation, pain relief, and overall well-being through expert massage techniques.
- Garland Chamber of CommerceminorRFC is a proud member of the Garland Chamber of Commerce. Chad Hemmeline, Director of Operations, is currently taking the Leadership Garland class.
- North Texas LGBT Chamber of CommerceminorRFC is a proud member of the North Texas LGBT Chamber of Commerce. Brian Kennedy, Licensed Counselor, is currently in the Leadership program with the NTx LGBT Chamber.
- University Partnerships (SMU, UNT-D, UTD, TAMU-C, DTS, Chicago School of Psychology)corePartnerships with universities for onsite practicum and/or internship programs. Universities include SMU, UNT-Dallas, UTD, TAMU-Commerce, Dallas Theological Seminary, and Chicago School of Psychology. Provides training pipeline for future counselors.
- TherapyDenminorVerified therapist directory listing providing visibility to individuals actively searching for therapists in the Garland and DFW area.
- Psychology TodayminorVerified therapist directory listing with verification badge, providing credibility and visibility to prospective clients searching for therapy.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Room For Change competitors and assessment
Company assessmentBroad incumbents
- Talkspace: Public, venture-backed online therapy platform with broad insurance coverage. Overlaps with Room For Change's telehealth and insurance-accepting model but operates at vastly larger scale and is a generalist rather than niche specialist.
- BetterHelp: Largest online counseling marketplace, serving individual subscribers across the U.S. Comparable in delivering therapy virtually, but with a subscription model and far broader geographic and demographic reach than Room For Change's Texas-anchored practice.
Others
- Grow Therapy: Platform enabling independent therapists and group practices to accept insurance and manage billing. Indirectly comparable as a back-office and payor-network enabler for therapy practices of the size and structure of Room For Change.
- Alma: Provider network and clinical platform that helps independent therapists accept insurance and run practices. Functionally adjacent to Room For Change, addressing the same insurance-billing and practice-management pain points from a software/ecosystem angle.
Direct peers
- Octave: Group therapy practice combining in-person sessions and virtual care with curated therapist matching. Direct peer in the multi-office, hybrid in-person/virtual therapy model and emphasis on outcomes-oriented care.
- Thriveworks: Multi-office counseling and psychiatry practice accepting insurance, with evening/weekend availability. Direct peer in multi-site, insurance-friendly group practice model serving similar client segments.
- Ellie Mental Health: Multi-site outpatient mental health practice operating through a franchise/clinic model with broad specialty services. Direct peer as another scaling group therapy practice with insurance acceptance and multi-state footprint.
- Two Chairs: Multi-office, in-person plus virtual group therapy practice with a defined clinical model and specialty tracks. Closest direct peer in business model (group practice with offices) and approach (matching clients to specialized therapists).
Emerging players
- Lyra Health: Mental health benefits platform that works with employers and payors and in-network therapists. Comparable in delivering therapy through insurance contracts and serving workplace-sponsored clients; not a direct office-based competitor but occupies the same client wallet.
- Charlie Health: Provider of intensive outpatient (IOP) and mental health programs, including for adolescents and young adults. Comparable in offering a higher-acuity intensive program line, which mirrors Room For Change's EMDR Intensives and IOP offerings.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Room For Change social profiles
Digital presenceRoom For Change compliance and trust
Trust signalCompliance2 records
Room For Change financial estimates
Financial estimateRevenue estimate
Valuation estimate
Room For Change leadership team
Management profileNumber of profiles
Profiles3 records
Room For Change funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Room For Change M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Room For Change
What does Room For Change do?
Room For Change is a Texas-based mental health counseling practice that delivers individual, couples, family, adolescent, LGBTQ+ affirming, postpartum, religious deconstruction, and EMDR trauma therapy. Services are provided in person across six offices in the Dallas-Fort Worth and Houston metro areas and via HIPAA-compliant telehealth statewide in Texas.
Is Room For Change a public or private company?
Room For Change is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Room For Change founded?
Room For Change was founded in 2014. It employs 11 to 50 people.
Where is Room For Change based?
Room For Change is headquartered in Garland, United States, in the North America region.
How does Room For Change make money?
Three revenue lines are on record. Therapy Session Fees are the primary driver. The others are EMDR Intensives and insurance Reimbursement.
Who are Room For Change's main competitors?
Broad incumbents on record are Talkspace and BetterHelp. Others are Grow Therapy and Alma. Direct peers are Octave, Thriveworks, Ellie Mental Health and Two Chairs. Emerging players are Lyra Health and Charlie Health.
Does Room For Change have an API?
No public API is recorded for Room For Change.
What industry is Room For Change in?
Room For Change's product category is Mental Health Counseling Services. Its primary akta.pro industry code is HLADABAI, Behavioral Health–Capable Assisted Living (Mental Health/SUD Support), with a secondary code of HLADACAD, Continuing Care Retirement Communities (CCRC) with Memory Care. Its NAICS code is 6233 and its SIC code is 8050.