Curator.io
- Company typePrivate
- Founded2017
- HeadquartersSydney, Australia
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Curator.io does
Curator.io (legal entity: Curator Group) is a social media aggregation platform, founded in 2017 and operated by a team of 1-10, that collects and displays content from more than 15 social networks and data sources — including Instagram, Facebook, TikTok, YouTube, X/Twitter, LinkedIn, Reddit, Google Reviews, RSS, Slack, Tumblr, Vimeo, Behance, Yelp, Flickr, and DeviantArt — into a single customizable, embeddable feed for websites and live events. The product is delivered through a JavaScript-based embed (no iframes, positioned as SEO-friendly) supported by over 20 layout templates (Grid, Carousel, Mosaic, Tetris, Stack), automatic content updates on frequencies ranging from 24 hours to 15 minutes, manual and automated moderation (including keyword filters, profanity blocking, and a Chrome extension for UGC rights management), post editing and pinning, and a REST API for programmatic feed and source management. A WordPress plugin and an OEM/API channel extend distribution to developers and mid-market users.
The company operates a tiered, freemium subscription model with four plans: Free (limited sources and views), Pro at $23/month (annual) or $25/month (monthly), Business at $54/month (annual) or $59/month (monthly), and Enterprise at custom pricing with dedicated project management and premium support; an 8% discount is available on annual billing. Go-to-market is primarily product-led and self-serve via the website, supplemented by a book-a-demo enterprise motion and a content/SEO-led marketing program. The stated customer base is 100,000+ businesses globally spanning verticals such as e-commerce/retail, events, education, hospitality/tourism, corporate/enterprise, and nonprofits, with named reference logos including Pepsi, Coachella, Manchester City, Danfoss, and Atkins. The company is bootstrapped (no disclosed funding), incorporated as Curator Group in the United States, with a Sydney, Australia operating presence.
Curator.io firmographics
Firmographics- Name
- Curator.io
- Legal name
- Curator Group
- Website
- https://curator.io
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Curator.io industry classification
Industry- Product category
- Social Media Aggregation & UGC Platform
- NAICS
- Web Search Portals and All Other Information Services (519290)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Social/UGC Feed Aggregators (Multi-Source Feeds) (MPACAKAC)
Keywords
Where Curator.io is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Curator.io business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription SaaS: Tiered subscription model with four plans: Free (limited sources/views), Pro ($23/month), Business ($54/month), and Enterprise (custom pricing). Revenue is recurring subscription-based with annual discount available (8% savings)
- API Access Add-on: API access included in Business plan; Pro plan users requiring API access through embed code generated via Dashboard. Enterprise tier includes full developer access
- Premium Sources: Premium source types available on Business and Enterprise plans for enhanced content aggregation capabilities
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier for trying Curator on personal sites and small projects |
| Subscription | Annual | Faster updates with more sources and full branding control |
| Subscription | Annual | Unlimited views with premium sources and API access for growing brands |
| Subscription | Multi-year contract | Dedicated support and custom solutions for large-scale deployments |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Curator.io product offering
Product offeringCore offering
Curator.io is a software-as-a-service (SaaS) social media aggregation platform that lets businesses collect, curate, and display user-generated content (UGC) from social networks on their own websites. The platform provides embeddable widgets, social walls, moderation tools, and an enterprise-grade offering for brands, marketers, agencies, and event organizers.
Product overview
Curator.io is a social media aggregation platform whose core product is the Curator.io social media aggregator, which collects and displays content from over 15 social networks and data sources in a single embeddable feed. The platform is organized as a unified product with tiered subscription plans (Free, Pro, Business, Enterprise) that progressively unlock additional sources, faster update frequencies, API access, and premium support. Key product modules include the Instagram Feed Embed tool, Social Media Wall display feature, UGC Moderation Tools (automated and manual), the Curator.io REST API for programmatic access, and embeddable Widgets (Grid, Carousel, Mosaic, Tetris, Stack, and others) deployable via HTML code or WordPress plugin. The Enterprise plan adds dedicated project management and custom solutions for large-scale deployments.
Differentiator
Problem solved
Functional benefit
Products and services
- Curator.io Social Media Aggregator Core SaaS platform that aggregates social media feeds from multiple networks (Instagram, Twitter/X, Facebook, TikTok, YouTube, etc.), curates user-generated content, and displays it on a brand's own website via embeddable widgets. Targeted at marketing teams, brands, agencies, and event organizers who want to surface social proof.
- Instagram Feed Embed An embeddable widget that pulls Instagram posts and displays them on a third-party website for social proof and engagement.
- Social Media Wall A real-time, visually curated display of aggregated social content typically used at events, conferences, retail, and live activations.
- UGC Moderation Tools Admin-side tools that allow customers to review, approve, reject, and curate user-generated social posts before they appear publicly on the embedded feed or social wall.
- Curator.io REST API A developer-facing REST API allowing custom integrations and programmatic access to Curator.io's aggregation and curation capabilities.
- Curator.io Enterprise An enterprise-grade tier of the Curator.io platform with advanced features, higher limits, and dedicated support targeted at large organizations and high-traffic deployments.
Quantifiable outcome
- Setup time of under 5 minutes for social feeds
- +1 more outcomes
Companies that use Curator.io
Customer profileNamed customers23 records
Segments6 records
Ideal customer profiles2 records
Curator.io technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature8 records
Curator.io partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- StripecorePayment processor for subscription billing. Curator.io does not store credit card details; information is sent to Stripe and they store necessary references to interact with the Stripe API securely.
- Facebook (Meta)coreCurator.io uses Facebook API Services to display Facebook and Instagram posts within the Curator.io Dashboard and embedded widgets. Users must agree to Facebook Platform Terms and Privacy Policy.
- Google (YouTube)coreCurator.io uses YouTube API Services to display YouTube videos within the Curator.io Dashboard and embedded widgets. YouTube, LLC is a subsidiary of Google Inc.
Scale indicators2 records
Recent moves1 record
Expansion highlights5 records
Curator.io competitors and assessment
Company assessmentBroad incumbents
- Yotpo: Yotpo is a broader UGC and customer-content platform offering reviews, visual UGC, and social aggregation for e-commerce brands. It competes with Curator.io at the upper end of the market for brand UGC marketing budgets and bundles aggregation into a wider commerce-marketing suite.
- Bazaarvoice: Bazaarvoice is a broad incumbent in the UGC and ratings-and-reviews space, explicitly named as a higher-priced competitor in Curator.io's own competitive analysis. While its enterprise focus is on reviews rather than social feeds, it competes for the same UGC-marketing budget.
- Pixlee (by Emplifi): Pixlee (now part of Emplifi) is a broader UGC platform for brands, with visual content aggregation, rights management, and influencer tools. It competes for the same enterprise and mid-market customers that Curator.io targets for UGC-driven social proof.
Direct peers
- Onstipe: Onstipe offers social media walls and hashtag-driven content aggregation for events, websites and digital signage — overlapping directly with Curator.io's social-wall and event-display use cases at comparable price points.
- EmbedSocial: EmbedSocial is a direct competitor offering social media feed aggregation and UGC widgets for websites, with comparable embed-based delivery, multi-network support, and a SMB/agency focus that closely mirrors Curator.io's positioning.
- Flockler: Flockler enables brands and publishers to aggregate and display social media feeds and UGC on websites and intranets, with comparable multi-network support and embed functionality. It is a frequent comparison point in the same UGC-aggregation category.
- Taggbox: Taggbox provides social media walls and aggregation widgets from 15+ networks, including hashtag displays for events and embeddable website feeds — the same core use case as Curator.io, with a similar PLG-plus-enterprise GTM model.
- Juicer: Juicer aggregates social media posts from multiple networks into embeddable feeds for websites, with similar template customization and moderation features. It competes head-to-head with Curator.io for the same SMB and mid-market website-owner segment.
- Walls.io: Walls.io is a direct competitor focused on social media walls for events, conferences, and websites, aggregating content from the same major networks. It targets a near-identical buyer persona (event organizers and marketing teams) with a comparable freemium-to-enterprise pricing ladder.
- Tint (by Sprout Social): Tint (now part of Sprout Social) is a direct competitor offering social media aggregation, UGC curation, and display tools for brands and agencies. Its product overlaps nearly completely with Curator.io's feature set, and Sprout Social's distribution amplifies competitive pressure.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Curator.io social profiles
Digital presenceCurator.io financial estimates
Financial estimateRevenue estimate
Valuation estimate
Curator.io leadership team
Management profileNumber of profiles
Profiles2 records
Curator.io funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Curator.io M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Curator.io
What does Curator.io do?
Curator.io is a software-as-a-service (SaaS) social media aggregation platform that lets businesses collect, curate, and display user-generated content (UGC) from social networks on their own websites. The platform provides embeddable widgets, social walls, moderation tools, and an enterprise-grade offering for brands, marketers, agencies, and event organizers.
Is Curator.io a public or private company?
Curator.io is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Curator.io founded?
Curator.io was founded in 2017. It employs 1 to 10 people.
Where is Curator.io based?
Curator.io is headquartered in Sydney, Australia, in the Oceania region.
How does Curator.io make money?
Three revenue lines are on record. Subscription SaaS are the primary driver. The others are API Access Add-on and premium Sources.
Who are Curator.io's main competitors?
Broad incumbents on record are Yotpo, Bazaarvoice and Pixlee (by Emplifi). Direct peers are Onstipe, EmbedSocial, Flockler, Taggbox, Juicer, Walls.io and Tint (by Sprout Social).
Does Curator.io have an API?
Yes. Curator.io offers a REST API enabling developers to read and write access to feeds and sources programmatically. API endpoints include Posts, Feeds, Sources, and Ads/Custom Posts. Network IDs and Source Type IDs are defined for integration (e.g., Twitter=1, Instagram=2, Facebook=3, YouTube=8, LinkedIn=11, TikTok=25, Reddit=23). The API supports features such as filtering posts by network, managing custom promotional content within feeds, and programmatically creating and managing sources. Developer documentation is at curator.io/docs/api.
What industry is Curator.io in?
Curator.io's product category is Social Media Aggregation & UGC Platform. Its primary akta.pro industry code is MPACAKAC, Social/UGC Feed Aggregators (Multi-Source Feeds). Its NAICS code is 519290 and its SIC code is 7370.