ProspectBase

What ProspectBase does

ProspectBase is a B2B demand generation and account-based marketing (ABM) platform that pairs a proprietary 238M+ verified contact database with multi-channel campaign execution. Founded in 2024 and headquartered in Ireland (registered office: ProspectBase Ireland Ltd, 18 Church Street, Portlaoise, Co. Laois, R32 TP89) with a UK regional headquarters in Newton Abbot (ProspectBase UK Ltd, Wessex House, Teign Road), the company serves enterprise B2B technology buyers seeking to reach verified decision-makers across 142+ countries, 87 industries, and 118 job functions. Named customers include HPE, Palo Alto Networks, Nvidia, Cognizant, Red Hat, Amazon Business, Zoom, Dell, Salesforce, AWS, Informatica, and Egnyte, with reported client outcomes of an 82% lift in leads generated, a 51% increase in revenue, and a 2X improvement in MQL-to-deal conversion.

The platform comprises seven core service modules — Content Syndication (powered by the proprietary Intent-Acceleration Engine™), Display Advertising, Social Advertising, Email Marketing, ConnectedTV, Audio Advertising, and Content Creation — unified under an ABM Acceleration framework that engages the full buying committee. Two AI-powered products sit on top: CommitSignal™, a predictive growth intelligence layer monitoring 50+ behavioral, firmographic, and market signals to surface accounts likely to buy before intent spikes, and AI ProspectHub, an AI-powered prospect discovery tool. The company holds ISO/IEC 27001:2022 certification and is GDPR- and CCPA-compliant, with 100% in-house delivery and 100% in-house verified contacts.

Commercially, ProspectBase operates a sales-led enterprise GTM with dedicated Enterprise Sales Directors and Field Account Executives targeting large accounts across the UK, US, and continental Europe, with annual sales targets exceeding $2M USD per representative. Revenue is generated through subscription-style recurring engagements for lead generation and content syndication, CPM/CPC-based programmatic advertising, and direct B2B data monetization. The company has not disclosed funding rounds, revenue, or institutional investors, and employs 51–100 people. Co-founders David Scott (COO) and Steve Skillcorn (CTO) lead the company.

Name

ProspectBase

Legal name

ProspectBase Ireland Ltd

Website

https://prospectbase.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

101–250 employees

Short description

ProspectBase is a B2B demand generation and account-based marketing platform combining a 238M+ verified contact database with AI-powered predictive targeting and multi-channel campaign execution, serving enterprise technology clients including HPE, Nvidia, AWS, and Salesforce.

Ownership category

akta.pro rank

Product category

B2B Demand Generation Services

NAICS

Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

akta.pro secondary industries

B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ), B2B Appointment Setting & SDR/BDR Outsourcing (BPAAADAA)

Keywords

• B2B demand generation
• Account-based marketing
• B2B data services
• Lead generation services
• Intent-based targeting

Headquarters

HQ city

Newton Abbot

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Lead Generation & Content Syndication Services: Core revenue from B2B demand generation services including content syndication, email marketing, and multi-channel campaign execution. Services delivered 100% in-house with pricing based on campaign scope and volume.
2. ABM Advertising Campaigns: Programmatic display, social advertising, audio advertising, and ConnectedTV services. Revenue derived from cost-per-impression (CPM) and cost-per-click (CPC) campaign models as referenced in Standard Terms.
3. B2B Data & Intent Solutions: Sale of verified B2B contact data, firmographic data, technographic data, and intent signals. Data concierge services including building, hygiene, enhancement, rectification, and verification.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

ProspectBase is a B2B demand generation and ABM services company that helps enterprise technology firms reach verified decision-makers across 142+ countries. The company delivers 100% in-house multi-channel campaigns spanning content syndication, display, social, email, audio, and ConnectedTV, supported by proprietary AI tools (CommitSignal™, Intent-Acceleration Engine™, AI ProspectHub) and a 238M+ verified contact database. It also sells B2B data, firmographic, technographic, and intent signals as standalone data products.

Product overview

ProspectBase is a full-funnel B2B demand generation platform built around a 238M+ verified contact database. The core offering combines seven service modules — Content Syndication (powered by the proprietary Intent-Acceleration Engine™), Display Advertising, Social Advertising, Email Marketing, ConnectedTV, Audio Advertising, and Content Creation — unified under an ABM Acceleration framework. On top of the core platform, two AI-powered products extend the stack: CommitSignal™ (predictive intelligence layer monitoring 50+ behavioral and firmographic signals to surface early buying intent) and AI ProspectHub (AI-powered prospect discovery). The platform is delivered 100% in-house across 142+ countries, 87 industries, and 118 job functions.

Differentiator

Problem solved

Functional benefit

Products and services

• Content Syndication Service that identifies global in-market accounts using the proprietary Intent-Acceleration Engine™ and delivers client content to key decision makers to accelerate lead-to-deal conversion rates. Built for enterprise B2B marketing teams running ABM programs.
• Display Advertising Programmatic display advertising service built to reach and influence buying groups with highly targeted campaigns backed by verified intent data and optimised delivery. Targeted at enterprise B2B marketers running ABM campaigns.
• Social Advertising Account-based LinkedIn engagement service using precision-targeted campaigns to build awareness, drive engagement, and accelerate pipeline growth. Built for B2B marketing teams targeting specific personas and accounts.
• Email Marketing Email outreach service built for modern B2B buying teams, reaching verified decision-makers directly in their business inbox with precision-targeted campaigns. Designed for enterprise demand generation programs.
• ConnectedTV Premium video advertising service for senior decision-makers through targeted CTV campaigns across trusted, brand-safe streaming environments. Built for B2B marketers reaching executive audiences.
• Audio Advertising Audio advertising service delivering brand messages in high-attention, screen-free environments through premium placements on leading streaming and podcast platforms. Targeted at B2B marketers supplementing multi-channel campaigns.
• Content Creation Authority-driving content creation service spanning formats and funnels, including interactive thought-leadership assets and campaign visuals designed to drive clicks and credibility for B2B brands.
• ABM Acceleration Comprehensive multi-channel ABM strategy that engages the full buying committee with coordinated experiences, keeping brands present throughout the buying journey. The bundled service combining the seven channel modules.
• CommitSignal™ AI-powered predictive growth intelligence layer that monitors 50+ early behavioral, firmographic, and market signals to identify which accounts are most likely to buy before intent spikes appear. Used by B2B sales and marketing teams to align around accounts where buying decisions may be forming.
• AI ProspectHub AI-powered prospect discovery and intelligence tool within ProspectBase's AI product suite for B2B marketing teams. Used to identify and target potential customers using artificial intelligence.
• B2B Data & Intent Verified B2B data product covering 238M+ verified contacts across 25 million accounts, providing full account and contact details including email, phone, and address to accelerate sales and marketing campaigns. Includes data concierge services for building, hygiene, enhancement, rectification, and verification.

Quantifiable outcome

• 82% increase in leads generated for clients
• +3 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature4 records

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Bombora: Bombora is a B2B intent data provider that aggregates digital content consumption signals to identify in-market accounts, overlapping with ProspectBase's CommitSignal™ intent and behavioral signal monitoring.

Direct peers

• Demandbase: Demandbase is a leading ABM platform offering account identification, intent data, advertising, and sales engagement — directly competing with ProspectBase's ABM Acceleration and content syndication capabilities.
• ZoomInfo: ZoomInfo is the largest B2B contact and sales intelligence platform, providing verified contact data, intent signals, and sales engagement tools — directly comparable to ProspectBase's 238M+ contact database and demand generation offering.
• Integrate: Integrate is a B2B demand generation platform focused on lead management, data connectivity, and multi-channel campaign execution, comparable to ProspectBase's full-funnel lead generation and content syndication stack.
• Madison Logic: Madison Logic is an ABM platform combining intent data, multi-channel advertising, and content syndication to drive enterprise pipeline, directly comparable to ProspectBase's ABM Acceleration and multi-channel ABM offerings.
• 6sense: 6sense is an ABM platform combining intent data, predictive analytics, and multi-channel campaign orchestration, closely matching ProspectBase's CommitSignal™ predictive intelligence and multi-channel ABM acceleration model.
• Lusha: Lusha provides B2B contact data, prospecting, and lead enrichment tools, competing directly with ProspectBase's verified contact database and B2B data services.
• Cognism: Cognism is a UK-headquartered B2B sales intelligence and lead generation platform with a verified contact database and demand generation services, comparable in geography, product mix, and target market to ProspectBase.
• Apollo.io: Apollo.io is a sales intelligence and engagement platform combining a large B2B contact database with outreach and prospecting tools, directly comparable to ProspectBase's AI ProspectHub and B2B data offering.

Broad incumbents

• TechTarget (Informa Tech): TechTarget, now part of Informa Tech, is a long-established B2B demand generation and content syndication platform serving enterprise technology buyers — overlapping with ProspectBase's content syndication and lead generation services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• Xx.com/prospectbaseinc
• Facebookfacebook.com/profile.php

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ProspectBase