Louder
Louder (originally LoudSauce, founded c. 2012) operated a crowdfunded promotion platform that let groups collectively fund advertising across outdoor media, TV, and social channels. It served non-profits, foundations, benefit corporations, and independent artists, and was acquired by Change.org in 2017.
- Company typePrivate
- Founded2012
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
Louder firmographics
Firmographics- Name
- Louder
- Legal name
- LoudSauce
- Website
- https://louder2.strikingly.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- Louder (originally LoudSauce, founded c. 2012) operated a crowdfunded promotion platform that let groups collectively fund advertising across outdoor media, TV, and social channels. It served non-profits, foundations, benefit corporations, and independent artists, and was acquired by Change.org in 2017.
- Ownership category
- akta.pro rank
Louder industry classification
Industry- Product category
- Crowdfunded Advertising Services
- NAICS
- Media Buying Agencies (541830), Media Representatives (541840), Indoor and Outdoor Display Advertising (54185)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Creator Fundraising & Crowdfunding Platforms (Recurring/Project-Based) (MPACAFAJ)
- akta.pro secondary industries
- Influencer Media Amplification (Paid Creator Whitelisting/Spark Ads) (MPAAABAL), Nonprofit & Cause Communications (BPAFADAK), Political & Advocacy Advertising (MPADAEAK)
Keywords
Where Louder is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Louder business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Crowdfunded Promotion Services: Louder facilitated crowdfunding campaigns where groups of individuals contributed money to collectively purchase advertising across outdoor media (billboards), national/local TV, and social media. The company managed these campaigns and facilitated the media buying.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Louder product offering
Product offeringCore offering
Louder operated a crowdfunded promotion platform that enabled groups of individuals to collectively fund advertising campaigns across outdoor media (billboards), national and local TV, and social/mobile advertising. The company coordinated media buying and managed campaigns on behalf of social causes, foundations, benefit corporations, and individual artists. The platform also offered embeddable JavaScript-based "Amplify" / "Make it Louder" buttons that publishers integrated into their websites to enable audience members to crowd-fund promotion of content on social media.
Product overview
Louder operated as a crowdfund promotion platform, originally launched as LoudSauce. The core product enabled groups of individuals to pool funds collectively to purchase advertising across outdoor media (billboards), national/local TV, and social/mobile platforms. The platform was complemented by an embeddable JavaScript widget called the 'Make it Louder' or 'Amplify' button, which publishers could integrate into their websites to enable crowd-promoted content distribution. Louder was acquired by Change.org in 2017.
Differentiator
Problem solved
Functional benefit
Products and services
- Louder Crowdfund Promotion Platform A crowdfunded advertising platform that enables regular citizens and groups to collectively fund and promote messages across outdoor media (billboards), national and local TV, and social/mobile advertising. Users pool funds to purchase billboards, place TV ads, and promote content in newsfeeds. Served social causes, non-profits, advocacy groups, foundations, benefit corporations, and individual artists.
Quantifiable outcome
- Up to 7% traffic increase for publishers using Amplify buttons
- +3 more outcomes
Companies that use Louder
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles5 records
Louder technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Louder partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Change.orgcoreChange.org acquired Louder in 2016, integrating Louder's crowdfunded promotion expertise with Change.org's global platform of 120+ million users. The acquisition was intended to fundamentally transform how regular people can promote issues they care about most.
Scale indicators7 records
Recent moves7 records
Expansion highlights5 records
Louder competitors and assessment
Company assessmentDirect peers
- Kickstarter: Crowdfunding platform that pools contributions from many backers to fund projects, directly comparable to Louder's model of pooling contributions to fund promotional campaigns. Both monetize via transaction fees on successfully funded projects/campaigns.
- Indiegogo: Crowdfunding platform enabling groups of contributors to fund projects and causes, structurally analogous to Louder's crowdfunding-for-promotion model with similar transaction-fee economics and backer mobilization dynamics.
- GoFundMe: Largest cause-based crowdfunding platform; closest peer to Louder's nonprofit/advocacy use cases where many individual contributors pool money toward a shared goal that often includes promotional/awareness components.
Emerging players
- Patreon: Creator-focused crowdfunding and membership platform where individuals pool recurring contributions to support artists' work — comparable monetization model (transaction fee on pooled individual contributions) applied to creator promotion, an adjacent use case to Louder's artist amplification work.
- Kiva: Crowdfunding platform pooling many small contributions for causes/lending; comparable contributor-mobilization mechanics and mission-driven positioning to Louder's nonprofit and cause-focused campaigns.
- Funraise: Nonprofit fundraising and donor-engagement platform serving advocacy organizations — direct overlap with Louder's foundation/nonprofit customer segment and an evolving competitor for the cause-campaign budget Louder targeted.
- ViralGains: Video amplification platform focused on socially promoting brand and cause content online; comparable mission (amplifying deserving content beyond organic reach) and overlapping advertiser/causes use cases with Louder's social-channel offerings.
Others
- Change.org: Parent company and platform that acquired Louder; provides the 120M+ user distribution surface for Louder's capabilities, with overlapping mission-driven positioning around civic amplification that informs how Louder's tools are now deployed.
- Upworthy: Publisher partner that integrated Louder's Amplify button to drive up to 7% traffic uplift; a comparable viral content amplification use case that demonstrates publisher-side demand for crowd-promotion mechanics.
Broad incumbents
- The Trade Desk: Large programmatic ad-buying platform representing the incumbent media-buying infrastructure that Louder's crowdfunded media purchases sit on top of — defining the ambient competitive context for any cross-channel ad placement service.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Louder social profiles
Digital presenceLouder financial estimates
Financial estimateRevenue estimate
Valuation estimate
Louder leadership team
Management profileNumber of profiles
Profiles2 records
Louder funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Louder M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Louder
What does Louder do?
Louder operated a crowdfunded promotion platform that enabled groups of individuals to collectively fund advertising campaigns across outdoor media (billboards), national and local TV, and social/mobile advertising. The company coordinated media buying and managed campaigns on behalf of social causes, foundations, benefit corporations, and individual artists. The platform also offered embeddable JavaScript-based "Amplify" / "Make it Louder" buttons that publishers integrated into their websites to enable audience members to crowd-fund promotion of content on social media.
Is Louder a public or private company?
Louder is a private company. It is classified as corporate owned and is currently acquired.
When was Louder founded?
Louder was founded in 2012. It employs 11 to 50 people.
Where is Louder based?
Louder is headquartered in San Francisco, United States, in the North America region.
How does Louder make money?
One revenue line is on record: crowdfunded Promotion Services.
Who are Louder's main competitors?
Direct peers on record are Kickstarter, Indiegogo and GoFundMe. Emerging players are Patreon, Kiva, Funraise and ViralGains. Others are Change.org and Upworthy. The Trade Desk is listed as a broad incumbent.
Does Louder have an API?
No public API is recorded for Louder.
What industry is Louder in?
Louder's product category is Crowdfunded Advertising Services. Its primary akta.pro industry code is MPACAFAJ, Creator Fundraising & Crowdfunding Platforms (Recurring/Project-Based), with a secondary code of MPAAABAL, Influencer Media Amplification (Paid Creator Whitelisting/Spark Ads). Its NAICS code is 541830 and its SIC code is 7311.