Red Cactus B.v.
Red Cactus B.v. is a Dutch software company that operates the Bubble platform, an API-driven middleware connecting 85+ telephony platforms with 200+ CRM systems, sold exclusively through a global channel network of telecom providers and resellers under a whitelabel model.
- Company typePrivate
- Founded2019
- HeadquartersGoes, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Red Cactus B.v. does
Red Cactus B.v. is a privately-held Dutch software company headquartered in Rotterdam that builds and operates the Bubble integration platform, an API-driven middleware connecting telephony/UC platforms (85+, including Microsoft Teams, Webex, Zoom Phone, Wildix, 3CX, RingCentral) with CRM and ERP systems (200+, including HubSpot, Salesforce, Zendesk, SAP C4C, Zoho, Pipedrive). The product is delivered in two deployment modes — Bubble Cloud (hosted on Microsoft Azure with elastic scaling and load balancing) and Bubble Desktop (Windows/MacOS client) — both managed from a single partner environment, supplemented by the Bubble365 application suite (Chrome/Edge plug-ins, Teams App, Embedded CRM and Phone Apps, iFrame, Mobile App for Android/iOS) and the Activity Hub, which centralizes AI call transcripts and call registration in a standardized format inside the CRM.
The underlying design choice is a no-data-synchronization architecture: telephony events are pushed directly to the CRM via API in real time, avoiding data replication or batch sync. Supporting modules include the Bubble Automations engine, Bubble Web Configurator, Bubble Playground, the Whitelabel Marketplace, and the Reseller API, alongside developer tooling such as an SQL Connector, HTTP Requester Advanced, and webhook-based Universal Phone Connector.
Red Cactus operates exclusively through a global channel network of distributors, wholesalers, semi-wholesalers, and resellers, with no direct sales to end customers. Partners purchase monthly cancellable subscriptions across three tiers (Reseller, Semi-wholesale requiring 5+ new customers/year, Wholesale requiring 12+ new customers/year), resell under their own brand via the whitelabel marketplace, and can offer end customers a 30-day / 5-user free trial — partners who actively promote trials report conversion above 82%. Revenue streams are software license subscriptions and whitelabel service fees; end-customer pricing is not publicly disclosed. The company is privately held with no disclosed external funding, parent company, or subsidiary structure, and is currently expanding its partner base across Europe (Gamma, DSTNY, BaseNet, BusinessCom) and multi-national markets (Nuso, Wildix), while layering in AI call transcription and AI chatbot (Eva) capabilities.
Red Cactus B.v. firmographics
Firmographics- Name
- Red Cactus B.v.
- Legal name
- Red Cactus B.v.
- Website
- https://redcactus.cloud
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Red Cactus B.v. is a Dutch software company that operates the Bubble platform, an API-driven middleware connecting 85+ telephony platforms with 200+ CRM systems, sold exclusively through a global channel network of telecom providers and resellers under a whitelabel model.
- Ownership category
- akta.pro rank
Red Cactus B.v. industry classification
Industry- Product category
- Telephony-CRM Integration Software
- NAICS
- Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- ERP/CRM/HRIS Implementation & Integration (BPAEAAAE)
Keywords
Where Red Cactus B.v. is headquartered
LocationHeadquarters
- HQ city
- Goes
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Red Cactus B.v. business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Software Licenses: Monthly subscription model where partners purchase licenses through a tiered pricing structure (Reseller, Semi-wholesale, Wholesale). Partners can activate and deactivate licenses from the partner portal with monthly cancellation terms. Partners resell to their own customers under their own brand.
- Whitelabel Services: Partners receive bulk invoices for licenses purchased and invoice their own customers. Custom telephony connector development available for fixed development fee.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Reseller tier - purchasing through distributor or telecom provider |
| Subscription | Monthly | Semi-wholesale tier - minimum 5 new customers per year |
| Subscription | Monthly | Wholesale tier - minimum 12 new customers per year |
| Freemium | Pay-as-you-go | Free trial for end customers |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Red Cactus B.v. product offering
Product offeringCore offering
Red Cactus develops and sells the Bubble integration platform, an API-driven tool that connects 85+ telephony platforms with 200+ CRM/ERP systems in real time without data synchronization, delivered as Bubble Cloud (Microsoft Azure-hosted) or Bubble Desktop (Windows/MacOS). The company sells exclusively through a global partner network of telecom providers and resellers, who purchase monthly licenses and resell Bubble integrations to their end customers under their own brand via the Whitelabel Marketplace and Partner Portal.
Product overview
Red Cactus B.v. offers a unified integration platform called Bubble, which connects telephony platforms (85+) with CRM systems (200+) to enable click-to-call, call registration, pop-up notifications, SearchBar, call history, and AI-powered call transcripts. Bubble is delivered in two deployment modes — Bubble Cloud (cloud-hosted on Microsoft Azure) and Bubble Desktop (Windows/MacOS desktop application) — both managed from a single API-driven partner environment. The product portfolio also includes the Bubble365 application suite of browser plug-ins (Chrome, Edge), a Microsoft Teams app, embedded CRM apps, embedded phone apps, an iFrame solution, and a mobile app (Android/iOS), all powered by a central Activity Hub that aggregates AI call transcripts and call registration data into the CRM. Supporting infrastructure includes a multi-layered Partner Portal, a Whitelabel Marketplace, and a Reseller API. The platform is sold exclusively through a global partner network, with licensing at the partner level including free trials, monthly billing, and self-service license management.
Differentiator
Problem solved
Functional benefit
Brands
- Bubble: Integration tool for CRM and telephony platform connections
- Bubble Cloud
- Bubble Desktop
- Bubble365
- Activity Hub
- Eva
Products and services
- Bubble Core API-driven integration platform that connects telephony platforms (85+) with CRM/ERP systems (200+) in real time without data synchronization. Sold exclusively through telecom partners who resell to end customers under their own brand via the Whitelabel Marketplace.
- Bubble Cloud Cloud-hosted variant of the Bubble integration platform running on Microsoft Azure with automatic horizontal and vertical scaling and intelligent load balancing, managed from a single partner environment.
- Bubble Desktop Windows and MacOS desktop application variant of the Bubble integration platform offering the same features as Bubble Cloud from a locally installed client, managed alongside Cloud deployments from a single partner environment.
- Bubble365 Chrome Plug-in Google Chrome browser extension providing Bubble integration features (SearchBar, pop-up notifications, call control) directly in the browser environment supporting CRM and telephony workflows.
- Bubble365 Edge Plug-in Microsoft Edge browser extension providing Bubble integration features (SearchBar, pop-up notifications, call control) directly in the browser environment supporting CRM and telephony workflows.
- Bubble365 Teams App Certified Microsoft Teams app bringing CRM, telephony and third-party apps together with call logging, call history, SearchBar, call switch and pop-up notifications inside Microsoft Teams.
- Bubble365 Embedded CRM App Embedded application running inside CRM platforms (Webex, Dynamics 365, Salesforce, SAP C4C, Zendesk, OTYS, HubSpot) providing integrated call control, call history, SearchBar and pop-up notifications directly within the CRM interface.
- Bubble365 Embedded Phone App Embedded application inside softphone/clients (e.g., ClearVox Nexxt, Microsoft Teams) providing integrated call control, AI call transcripts, call history, SearchBar and pop-up notifications within the phone interface.
- Bubble365 Mobile App
Quantifiable outcome
- Conversion rate of 82%+ from free trial to paid license for partners actively offering test licenses
Companies that use Red Cactus B.v.
Customer profileSegments8 records
Ideal customer profiles3 records
Red Cactus B.v. technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration46 records
AI capability4 records
Feature11 records
Red Cactus B.v. partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered minor and core.
- BaseNetminorCollaboration with BaseNet announced March 2026 for Dutch market connectivity solutions.
- DSTNYcoreTechnical partnership with DSTNY announced February 2026. DSTNY will offer Bubble CRM integrations to their telecom reseller network.
- GammacoreStrategic alliance with Gamma announced January 2026. Gamma is a UK-based telecom provider that will integrate Red Cactus's Bubble CRM-telephony solutions into their offerings. Richard Ablitt named as Channel Partner Solutions Manager for UK.
- NusocoreMulti-national partnership with Nuso announced September 2025. Nuso operates across multiple countries and will integrate Red Cactus solutions into their telecom portfolio.
- TollringcoreStrategic partnership with Tollring announced July 2025. Joint go-to-market for integrated call analytics and CRM integration solutions.
- BusinessComminorCollaboration with BusinessCom announced April 2025 for international business communications integration.
- WildixcoreStrategic distribution partnership with Wildix announced December 2024. Walter Kaan (Red Cactus) and Dimitri Osler (Wildix) highlighted the partnership for unified communications integration.
- BaseNetminorInitial collaboration with BaseNet announced July 2024 for Dutch telecom connectivity.
- Microsoft TeamscoreCertified Bubble365 Teams App integration. Teams, CRM, telephony, and third-party apps come together in one certified solution.
- WebexcoreCertified embedded CRM integrations for Webex. Supports AI Call Summaries and full call control.
- HubSpotcoreCertified embedded phone integration for HubSpot. Available as Bubble365 Embedded CRM App and officially part of Zoho Marketplace.
- SalesforcecoreCertified embedded phone integration for Salesforce with multi-line support, call control, call history, and AI Activity Hub.
- ZendeskcoreEmbedded telephony integration for Zendesk with click-to-call, call logging, multi-call support, and callback functionality.
- SAP C4CcoreCertified embedded integration for SAP Cloud for Customer (C4C).
- Oracle NetSuitecoreIntegration for Oracle NetSuite ERP with CRM functionality.
- ZohocoreNow officially part of Zoho Marketplace. Embedded CRM integration for Zoho CRM.
- Zoom Phonecore200+ CRM integrations for Zoom Phone including call control, call history, search bar, and AI call summaries.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Red Cactus B.v. competitors and assessment
Company assessmentBroad incumbents
- Five9: Five9 is an enterprise cloud contact-center vendor with native CRM integrations and a growing AI summarization portfolio. Comparable end use case (call-to-CRM workflows) but at a much larger, more enterprise-focused scale.
- Aircall: Aircall is a cloud telephony provider with native CRM integrations (HubSpot, Salesforce, Zendesk) and a partner/reseller ecosystem. Comparable end-customer use case (click-to-call, AI call summaries) but operates as a UCaaS vendor rather than a neutral integration middleware.
- Genesys: Genesys is a global contact-center and CX platform with deep CRM/UCaaS integrations and AI-driven summarization. Comparable in serving large enterprise telephony-to-CRM workflows but at a significantly larger scale.
- RingCentral: RingCentral is a leading UCaaS incumbent with embedded CRM integrations (Salesforce, HubSpot, Microsoft Teams) and channel partner distribution. Overlaps with Red Cactus at the telephony-CRM integration layer but competes as the underlying platform rather than a neutral middleware.
- Talkdesk: Talkdesk is a cloud contact-center platform with deep CRM (Salesforce, ServiceNow) integrations and AI summarization features. Competes in the telephony-CRM-AI use case at the enterprise/incumbent level.
- Vonage (Ericsson): Vonage (now part of Ericsson) offers UCaaS and CCaaS with Salesforce/HubSpot/Zoho integrations and a strong API/CPaaS heritage. Comparable as a broad UCaaS incumbent with CRM integration depth.
- 8x8: 8x8 provides UCaaS and contact-center solutions with embedded CRM connectors and channel-led sales. Directly comparable in the integration-telephony space and listed as a Red Cactus telephony integration partner.
Direct peers
- Tenfold: Tenfold is a direct competitor in the CRM-telephony integration middleware space, offering click-to-call, screen pop, and call logging across major CRMs and telephony platforms. Highly comparable in product scope, target buyer (CRM/UCaaS resellers), and channel-driven GTM.
- CloudCall: CloudCall provides telephony-CRM integrations (HubSpot, Salesforce, Bullhorn, Zoho) targeted at recruitment and sales teams. Comparable as a CRM-telephony middleware focused on channel partners and SMB/enterprise end customers.
Emerging players
- Tact (Kustomer): Tact (acquired by Kustomer) provided a CRM-telephony integration tool focused on contact workflows and AI-driven follow-ups for field sales. Comparable as a niche middleware competing for CRM-telephony integration mindshare among UCaaS resellers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Customer concentration
Red Cactus B.v. social profiles
Digital presenceRed Cactus B.v. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Red Cactus B.v. leadership team
Management profileNumber of profiles
Profiles2 records
Red Cactus B.v. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Red Cactus B.v. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Red Cactus B.v.
What does Red Cactus B.v. do?
Red Cactus develops and sells the Bubble integration platform, an API-driven tool that connects 85+ telephony platforms with 200+ CRM/ERP systems in real time without data synchronization, delivered as Bubble Cloud (Microsoft Azure-hosted) or Bubble Desktop (Windows/MacOS). The company sells exclusively through a global partner network of telecom providers and resellers, who purchase monthly licenses and resell Bubble integrations to their end customers under their own brand via the Whitelabel Marketplace and Partner Portal.
Is Red Cactus B.v. a public or private company?
Red Cactus B.v. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Red Cactus B.v. founded?
Red Cactus B.v. was founded in 2019. It employs 1 to 10 people.
Where is Red Cactus B.v. based?
Red Cactus B.v. is headquartered in Goes, Netherlands, in the Europe region.
How does Red Cactus B.v. make money?
Two revenue lines are on record. Software Licenses are the primary driver. The others are whitelabel Services.
Who are Red Cactus B.v.'s main competitors?
Broad incumbents on record are Five9, Aircall, Genesys, RingCentral, Talkdesk, Vonage (Ericsson) and 8x8. Direct peers are Tenfold and CloudCall. Tact (Kustomer) is listed as an emerging player.
Does Red Cactus B.v. have an API?
Yes. The Reseller API allows authorized distributors, resellers, and developers to fully integrate all processes such as customer creation, user creation, and license activation with their own systems. Also available is a webhook-based Universal Phone Connector for developers to build custom telephony integrations. The HTTP Requester Advanced allows partners to add their own code to Bubble. Additional developer tooling includes a SQL Connector, URL Executer, Automations Module, and Bubble Playground for developers. Developer documentation is at www.redcactus.cloud/en/developer.
What industry is Red Cactus B.v. in?
Red Cactus B.v.'s product category is Telephony-CRM Integration Software. Its primary akta.pro industry code is BPAEAAAE, ERP/CRM/HRIS Implementation & Integration. Its NAICS code is 54151 and its SIC code is 7373.