TSD Rental
TSD Mobility Solutions builds cloud and mobile fleet management software for automotive dealerships, OEMs, auto groups, and rental car companies, serving 16,000+ businesses in 90+ countries with telematics, reservation, and toll-recovery tools.
- Company typePrivate
- Founded1983
- HeadquartersBoston, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What TSD Rental does
TSD Mobility Solutions (operating as TSD Rental, LLC) is a North Andover, Massachusetts-based software provider that builds fleet mobility platforms for automotive dealerships, automotive OEMs, multi-rooftop auto groups, and rental car companies. Founded in 1983, the company has spent over three decades developing purpose-built software for the loaner, courtesy, and rental segments of the automotive services market and now serves more than 16,000 businesses across 90+ countries. Its platform centers on two flagship products, TSD DEALER (loaner car software for dealerships) and TSD RENTAL (car rental software), supported by TSD REZ for reservation management, TSD Direct Connect Telematics and Zubie for connected-vehicle data, TSD Toll Connect for automated toll recovery, and add-on modules for service pickup and delivery, extended test drives, and corporate fleet reporting. The technology stack is cloud-based and mobile-first, with iOS and Android apps handling driver license scanning, e-signature capture, QR-code based insurance verification, photo-based damage documentation, and in-app agreement creation in under 60 seconds.
Under the hood, the platform operates on open APIs with bi-directional data feeds into dealer management systems (including the Reynolds DMS following the 2024 acquisition), real-time GPS tracking and geofencing via OEM-direct telematics integrations with Ford, Lincoln, Stellantis, Toyota, Lexus, BMW, MINI, Mercedes-Benz, Hyundai, Genesis, Volkswagen, and Rivian, and compliance with PCI DSS for tokenized credit card processing and SOC 2 Type 2 for security. TSD holds 21 national OEM agreements covering more than 350,000 vehicles and 50,000 concurrent users in courtesy transportation programs, and supplies software to the top five global rental companies. Following the August 2024 acquisition by Reynolds and Reynolds (and subsequent 2025 acquisitions of Fleetlane in Canada and Zubie for telematics), TSD operates as a wholly-owned subsidiary while maintaining independent product, sales, and partnership operations under President Shawn Concannon.
TSD Rental firmographics
Firmographics- Name
- TSD Rental
- Legal name
- TSD Rental, LLC
- Website
- https://tsdweb.com
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- TSD Mobility Solutions builds cloud and mobile fleet management software for automotive dealerships, OEMs, auto groups, and rental car companies, serving 16,000+ businesses in 90+ countries with telematics, reservation, and toll-recovery tools.
- Ownership category
- akta.pro rank
TSD Rental industry classification
Industry- Product category
- Fleet Management Software
- NAICS
- Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)
- SIC
- Industrial Instruments For Measurement, Display, And Control (3823)
- akta.pro primary industry
- Fleet Tracking, Mapping & Real-Time Location Services (RTLS) (TLAEAFAD)
- akta.pro secondary industries
- Fleet, Asset Tracking & Telematics Location Platforms (BPAMANAF), Insurance, Risk & Claims Telematics Integrations (TLAEAFAM), Driver Behavior, Safety Scoring & Usage-Based Telematics (TLAEAFAF)
Keywords
Where TSD Rental is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
TSD Rental business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Software Subscriptions: Monthly billing per VIN for telematics and fleet management capabilities. TSD Direct Connect Telematics is billed per VIN per month. Customers can toggle telematics on/off per vehicle.
- Platform Licensing: Annual or multi-year contracts for TSD DEALER (dealership loaner software) and TSD RENTAL (car rental software). Pricing varies by fleet size and feature set.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Per VIN Monthly Billing |
| Subscription | Monthly | Enterprise OEM Agreements |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
TSD Rental product offering
Product offeringCore offering
TSD designs and develops cloud-based fleet mobility software solutions for automotive dealerships, OEMs, auto groups, and car rental companies worldwide. Its core products are TSD RENTAL (car rental fleet and reservation management) and TSD DEALER (dealership loaner car software), supplemented by telematics, toll management, mobile apps, and insurance verification integrations.
Product overview
TSD Rental provides a modular fleet mobility platform consisting of two core products: TSD RENTAL for car rental companies and TSD DEALER for dealership loaner programs. TSD RENTAL connects to TSD REZ for reservation management, while TSD DEALER offers specialized modules for pickup and delivery, test drives, and extended loaner programs. The platform includes add-on telematics solutions (TSD Direct Connect Telematics, Zubie), toll management (TSD Toll Connect), insurance verification (Canopy Connect, Axle), and vehicle inspection (UVeye). Fleetlane provides cloud-based fleet management for Canadian dealers. Mobile apps enable fully mobile and contactless operations. The platform operates across 75+ countries in 8 languages and supports diverse fleet types including electric vehicles, RVs, trucks, and machinery.
Differentiator
Problem solved
Functional benefit
Brands
- TSD DEALER: Loaner car software for dealerships providing fleet management, digital agreements, telematics, toll violations management, fuel recoupment, and contactless experiences.
- TSD RENTAL
- TSD REZ
- TSD Toll Connect
- TSD Direct Connect Telematics
Products and services
- TSD RENTAL Car rental software solution for managing rental car fleets and processing customers, including reservation management, rate management, toll and fuel recoupment, split billing, corporate module, and accounting integrations.
- TSD DEALER Loaner car software for dealerships providing fleet management, driver license scanning, damage documentation, digital agreements, toll violations management, fuel recoupment, rate management, and credit card processing.
- TSD REZ Car rental reservation software connecting to TSD RENTAL to drive reservations from GDS, OTA, and website channels with automated rate shopping and rate adjustment tools.
- TSD Direct Connect Telematics Device-free telematics integration providing real-time GPS fleet tracking, smart geofencing, and fuel cost recoupment for connected OEM vehicles including Ford, Lincoln, Stellantis, Toyota, Lexus, BMW, and others.
- TSD Toll Connect Automated toll violation management that matches toll date/time to agreement periods to identify correct patron for charging, integrated with Verra Mobility and Tollaid across the United States.
- TSD Mobile Apps Mobile applications for TSD RENTAL and TSD DEALER enabling a fully mobile and contactless rental experience with agreement creation in 60 seconds, driver license scanning, and damage documentation.
- Fleetlane Cloud-based loaner fleet management software for automotive dealerships, rental agencies, and automotive repair shops with E-Signatures, telematics, planning tools, DMS integrations, and English and French support for Canadian market.
- Zubie Telematics Connected-car telematics solutions providing 24/7 GPS tracking, vehicle health monitoring, driver performance analytics, fuel levels, dashcam connectivity, smoke detection, and real-time reporting.
- Service Pickup and Delivery Module Module for TSD DEALER supporting vehicle pickup and delivery to customer locations with embedded driver mobile app, step-by-step valet checklist, real-time notifications, integrated maps, and driver tracking.
- Test Drive Functionality Extended test drive functionality allowing customers to book test drives online, select preferred model, and sign agreements via mobile app, integrating with existing pickup and delivery process.
Quantifiable outcome
- Average $1,410 collected monthly for toll charges using TSD Toll Connect
- +6 more outcomes
Companies that use TSD Rental
Customer profileNamed customers49 records
Segments5 records
Ideal customer profiles4 records
TSD Rental technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration68 records
AI capability6 records
Feature11 records
TSD Rental partnerships and signals
Strategic signalPartnerships
22 partnerships are on record, tiered core, regional and flagship.
- UVeyecoreCollaborative effort to create an automated process for managing vehicle condition throughout the rental or dealership loaner lifecycle. Links UVeye's vehicle inspection data directly to TSD's rental/loaner agreements for transparent damage comparison at pickup and drop-off.
- Uber for BusinesscoreStrategic collaboration enabling dealerships to request Uber rides directly from within TSD platform. Gives service teams on-demand transportation options for customers waiting for repairs, without switching applications.
- ZubiecoreAcquisition of Zubie, a leading provider of connected-car solutions. Zubie's telematics tools include 24/7 GPS tracking, vehicle health, driver performance, fuel levels, dashcam connectivity, and real-time reporting. Strengthens TSD's telematics offerings.
- FleetlaneregionalAcquisition of Fleetlane, a cloud-based loaner fleet management software company serving automotive dealerships in Canada. Provides English and French support with features including E-Signatures, telematics, planning tools, and DMS integrations.
- Canopy ConnectcorePartnership to create an efficient and reliable way to verify renter's car insurance information. Insurance verifications integrated into TSD RENTAL and TSD DEALER workflows to mitigate risk of total loss and create upsell opportunities for protection plans.
- Reynolds and ReynoldsflagshipAcquisition of TSD by Reynolds and Reynolds, a leading provider of software and services for car dealerships and manufacturers in the US, Canada, UK, and Europe. TSD operates independently while leveraging Reynolds resources.
- AxlecoreStrategic partnership to bring instant insurance verification to dealerships and car rental companies across the US. Axle is the leading universal API for insurance data. Partnership helps mitigate up to $40,000 of annual unrecovered loss.
- RentalMaticscorePartnership combining RentalMatics' cloud-based mobility platform with TSD's operational telematics data. Gives actionable insights to reduce claims and damage costs while increasing fleet utilization for partners worldwide.
- Verra MobilitycoreTolling partner for TSD Toll Connect. Provides violation management and toll processing across the United States.
- tollaidcoreTolling partner for automated toll violation processing in TSD's fleet management platform.
- StripecoreCredit card processing integration with Stripe for secure payment processing. TSD is PCI-compliant.
- XolviscoreCredit card processing integration partner alongside Stripe. Supports PCI-compliant payment processing.
- MotorqcoreConnected services partner for telematics data integration with OEM vehicles.
- XtimecoreBDC and web scheduler integration partner. Xtime Service CRM connects to TSD RENTAL for streamlined reservation management.
- Affinitiv (AutoLoop)coreBDC partner. AutoLoop Book integration connects to TSD RENTAL. Affinitiv provides dealer marketing and customer engagement solutions.
- AmadeuscoreGDS partner for global distribution of rental reservations. Integrates with TSD REZ reservation platform.
- CarTrawlercoreOTA partner connecting rental companies to global travel distribution networks. Integration drives reservations into TSD platform.
- SabrecoreGDS partner for global distribution system connectivity. Integrates with TSD REZ for rental reservation management.
- TravelportcoreGDS partner including Galileo and Worldspan. Provides global travel distribution connectivity.
- ExpediacoreOTA partner for online travel booking integration. Drives rental reservations from Expedia's platform.
- Booking.comcoreOTA partner for car rental booking integration. Part of TSD's channel partner strategy.
- KayakcoreOTA partner for metasearch rental bookings. Integration with TSD REZ platform.
Scale indicators13 records
Recent moves7 records
Expansion highlights6 records
TSD Rental competitors and assessment
Company assessmentBroad incumbents
- Webfleet (Bridgestone): Webfleet is Bridgestone's fleet telematics platform offering GPS tracking, vehicle diagnostics, and driver behavior analytics. Direct overlap with TSD's telematics capabilities across European and global commercial fleets.
- Verizon Connect: Verizon Connect provides fleet telematics, GPS tracking, and fleet management software for commercial fleets. Comparable to TSD Direct Connect for GPS, geofencing, and fuel management, particularly for medium-to-large enterprise fleets.
- Reynolds and Reynolds: Reynolds and Reynolds is TSD's parent company and a leading provider of DMS for dealerships and OEMs. Operates the dealership ecosystem that TSD plugs into, with overlapping capabilities in dealer accounting and CRM integration.
- Cox Automotive (Dealertrack): Cox Automotive's Dealertrack division provides DMS, dealer financing, and inventory management. Bundles features that overlap with TSD DEALER and TSD REZ, creating competitive pressure through integrated dealer software suites.
- CDK Global: CDK Global is a leading provider of dealership management systems (DMS) serving thousands of automotive dealers. Competes with TSD at the dealer level as DMS suites increasingly bundle loaner, fleet, and CRM features that overlap with TSD DEALER.
Emerging players
- Azuga (Bridgestone): Azuga provides GPS fleet tracking, driver behavior monitoring, and telematics for SMB and mid-market fleets. Comparable to TSD Direct Connect for usage-based telematics and driver scoring features.
- Motive: Motive (formerly KeepTruckin) provides AI-powered fleet management, GPS tracking, dashcams, and compliance tools for commercial vehicle fleets. Comparable to TSD's telematics and fleet management capabilities with a modern AI-native platform.
- Fleetio: Fleetio is a cloud-based fleet maintenance and management platform serving mid-market and enterprise fleets. Comparable in fleet management capabilities though focused more on maintenance workflows than on TSD's rental/loaner specialization.
Direct peers
- Geotab: Geotab is a leading fleet telematics and GPS tracking platform serving commercial fleets globally. Comparable to TSD Direct Connect Telematics and Zubie for fleet tracking, geofencing, and vehicle health monitoring across large enterprise fleets.
- Samsara: Samsara provides cloud-based fleet management with telematics, GPS tracking, dashcams, and vehicle diagnostics. Direct competitor to TSD's telematics capabilities and to the recently acquired Zubie product line, particularly for commercial vehicle fleets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat7 records
Key risks6 records
Key highlights6 records
Customer concentration
TSD Rental social profiles
Digital presenceTSD Rental compliance and trust
Trust signalCompliance4 records
TSD Rental financial estimates
Financial estimateRevenue estimate
Valuation estimate
TSD Rental leadership team
Management profileNumber of profiles
Profiles3 records
TSD Rental subsidiaries and ownership
Company hierarchySubsidiaries2 records
TSD Rental funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TSD Rental M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TSD Rental
What does TSD Rental do?
TSD designs and develops cloud-based fleet mobility software solutions for automotive dealerships, OEMs, auto groups, and car rental companies worldwide. Its core products are TSD RENTAL (car rental fleet and reservation management) and TSD DEALER (dealership loaner car software), supplemented by telematics, toll management, mobile apps, and insurance verification integrations.
Is TSD Rental a public or private company?
TSD Rental is a private company. It is classified as corporate owned and is currently operating.
When was TSD Rental founded?
TSD Rental was founded in 1983. It employs 101 to 250 people.
Where is TSD Rental based?
TSD Rental is headquartered in Boston, United States, in the North America region.
How does TSD Rental make money?
Two revenue lines are on record. Software Subscriptions are the primary driver. The others are platform Licensing.
Who are TSD Rental's main competitors?
Broad incumbents on record are Webfleet (Bridgestone), Verizon Connect, Reynolds and Reynolds, Cox Automotive (Dealertrack) and CDK Global. Emerging players are Azuga (Bridgestone), Motive and Fleetio. Direct peers are Geotab and Samsara.
Does TSD Rental have an API?
Yes. TSD RENTAL offers open APIs for data accessibility. The platform supports bi-directional data feeds, specific rule reporting, and integrated solutions. Export data quickly or utilize open APIs for custom integrations.
What industry is TSD Rental in?
TSD Rental's product category is Fleet Management Software. Its primary akta.pro industry code is TLAEAFAD, Fleet Tracking, Mapping & Real-Time Location Services (RTLS), with a secondary code of BPAMANAF, Fleet, Asset Tracking & Telematics Location Platforms. Its NAICS code is 33451 and its SIC code is 3823.