Tide Cleaners

What Tide Cleaners does

Tide Cleaners is a franchise-based dry cleaning and laundry services network operating under the Tide brand, which is owned and licensed by Tide Services, a subsidiary of Procter & Gamble. Headquartered in Cincinnati and active across the United States (notably Texas, Florida, and Southern California), each location is locally owned and operated by independent franchisees while leveraging centralized brand, process, and technology standards. The company serves individual consumers, university campuses, multi-family residential properties, corporate offices, healthcare facilities, and hospitality/restaurant businesses through five distribution touchpoints: retail stores (walk-in, drive-through valet, 24/7 drop box), 24/7 self-service lockers at retail, residential, and office locations, home and office pickup and delivery with no order minimums, on-campus laundry programs at universities such as Baylor, Vanderbilt, and UT Austin, and corporate locker installations.

The core service offering spans professional dry cleaning (using licensed GreenEarth silicone-based solvent as a non-toxic alternative to perchloroethylene), shirt laundering with a proprietary 4-step "Tide Complete Care" cleaning formula and 7-point quality inspection process, wash-and-fold laundry priced per pound, plus specialty add-ons including wedding dress preservation, household items cleaning, alterations, shoe repair, and outerwear care. Technology differentiation is concentrated in chemistry and process IP rather than software: GreenEarth licensing, the Tide Complete Care formulation (combining Tide Diamond Formula, color-safe bleach, Downy fabric conditioner, and proprietary whiteness technology), closed-loop dry cleaning machines, double-buck shirt presses, and multi-story garment conveyors. Operational technology is layered through a mobile app (iOS/Android) that manages orders, locker access, delivery scheduling, and the rewards loyalty program.

Tide Cleaners' revenue model is overwhelmingly transactional and consumer-facing, with per-item or per-pound pricing across all core services and no disclosed subscription contracts beyond a points-based loyalty program. Commercial revenue streams (bulk linen cleaning for hospitality and healthcare, corporate locker installations, campus contracts) supplement the consumer base and are typically structured as managed services with recurring pickup schedules. Customer acquisition is product-led for the consumer channel (mobile app, lockers, convenience) and channel-partner led for B2B (university contracts, property developer partnerships, enterprise field sales for corporate accounts), with community-impact programs like Tide Loads of Hope serving as a brand-differentiation and goodwill lever rather than a revenue stream.

Name

Tide Cleaners

Legal name

Tide Cleaners

Website

https://tidecleaners.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

Tide Cleaners is a P&G-licensed franchise network providing dry cleaning, wash-and-fold, and specialty garment care to consumers, universities, multi-family properties, and corporate accounts across the United States via stores, 24/7 lockers, pickup and delivery, and campus services.

Ownership category

akta.pro rank

Product category

Dry Cleaning and Laundry Services

NAICS

Linen and Uniform Supply (81233), Industrial Launderers (812332), Drycleaning and Laundry Services (except Coin-Operated) (81232), Soap and Cleaning Compound Manufacturing (32561)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Specialty Cleaning, Polishing And Sanitation Preparations (2842), Wholesale-Professional & Commercial Equipment & Supplies (5040), Sanitary Services (4950)

akta.pro primary industry

Household & Specialty Item Dry Cleaning (Drapes, Comforters, Rugs) (HSAJADAH)

akta.pro secondary industries

Blanket & Quilt Cleaning (HSAJAJAG), Cleanroom & Controlled-Environment Garment Laundry (HSAJAEAK), Uniform Laundry (Corporate/Facilities) (HSAJAEAE), Heavy Equipment, Fleet & Dumpster Pad Washing (HSAIAMAJ)

Keywords

• Dry cleaning services
• Laundry services
• Garment care
• Pickup delivery
• Alterations repairs

Headquarters

HQ city

Cincinnati

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Dry Cleaning Services: Professional dry cleaning for garments including suits, dresses, formal wear, outerwear, and delicates. Priced per item with same-day service available at many locations.
2. Wash & Fold Laundry: Customer drops off everyday laundry priced by the pound before washing. Includes washing, drying, folding, and return in reusable bag within 2-3 business days.
3. Shirt Laundering: Professional washing or dry cleaning of dress shirts with pressing, stain removal, and free button/thread repair.
4. Wedding Dress Services: Specialized cleaning and preservation for wedding gowns. Includes alterations, steaming, pressing, and acid-free preservation box with picture window.
5. Household Items: Professional cleaning for comforters, blankets, curtains, rugs, table linens, and other household fabrics. Pricing varies by item type and size.
6. Alterations & Repairs: Clothing alterations including hemming, taking in/out, sleeve length adjustments, zipper/button replacement, and repair services.
7. Shoe Cleaning and Repair: Services including regular shine, heel tip repair, sole replacement for various shoe types including pumps, boots, leather, and suede.
8. Pickup & Delivery Service: Contactless home or office pickup and delivery service for all cleaning services. Weekly scheduled routes available with no order minimums.
9. Rewards Program: Points-based loyalty program where customers earn 1 point per $1 spent. Points redeemable for exclusive perks and rewards. Program managed through mobile app.
10. Commercial/Business Services: Bulk linen cleaning services for businesses including hotels, restaurants, gyms, and healthcare facilities. Includes pickup and delivery with flexible scheduling.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels10 records

Core offering

Tide Cleaners is a franchise-based professional dry cleaning and laundry service network operating under Procter & Gamble's Tide brand. The company delivers garment care through retail stores, 24/7 self-service lockers, scheduled home/office pickup & delivery, and campus programs, offering dry cleaning, shirt laundry, wash & fold, household items cleaning, wedding dress preservation, alterations and repairs, and shoe care, distinguished by the GreenEarth silicone solvent and proprietary Tide Complete Care 4-step cleaning formula.

Product overview

Tide Cleaners is a franchise-based laundry and dry cleaning service network operating under Procter & Gamble's Tide brand. The offering is a multi-service platform combining core cleaning services (dry cleaning, shirt laundry, wash & fold) with specialized add-on services (wedding dress preservation, household items, outerwear, alterations, shoe repair) and multiple customer touchpoints (stores, lockers, delivery). The service differentiates through proprietary processes including GreenEarth® silicone-based solvent cleaning, a 4-step Tide Complete Care™ cleaning system, and eco-friendly practices. Customers access services through physical locations with walk-in/drive-through options, 24/7 smart lockers at retail and residential locations, scheduled pickup/delivery routes, and a mobile application for order management and rewards.

Differentiator

Problem solved

Functional benefit

Brands

• Tide Loads of Hope: Community initiative providing free laundry and dry cleaning services to first responders and families affected by natural disasters and crises
• Tide Complete Care™ Hygienic Clean
• GreenEarth® Cleaning

Products and services

• Dry Cleaning Professional dry cleaning service for suits, dresses, formal wear, outerwear, and delicates using GreenEarth silicone-based solvent instead of harsh chemicals like PERC. Includes seven-point inspection, same-day turnaround at many locations, and free button/thread repair. Priced per item.
• Shirt Laundry Professional washing or dry cleaning of dress shirts with pressing, stain removal, and free button and thread repair. Uses Tide Complete Care Hygienic Clean formula and Double Buck pressing equipment.
• Wash & Fold Laundry Drop-off everyday laundry service including washing, drying, and folding. Priced by the pound (typical load 8-10 lbs) with 2-3 business day turnaround, returned in reusable bags. No minimum order.
• Wedding Dress Cleaning and Preservation Specialized cleaning using GreenEarth solvent with preservation in acid-free boxes featuring picture windows. Includes alterations, steaming, and pressing. Average price $250-$400.
• Household Items Cleaning Professional cleaning for comforters, duvets, blankets, curtains, table linens, rugs, and pillows using specialized equipment for stain removal and fabric care. Pricing varies by item type and size.
• Outerwear Cleaning Specialized cleaning for jackets, coats, leather items, fur coats, velvet, wool, sherpa, and suede outerwear with color restoration and seasonal storage preparation.
• Alterations & Repairs Clothing alteration and repair services including hemming, taking in/out, sleeve length adjustments, suit alterations, dress alterations (wedding, bridesmaid, prom, formal), coat alterations, and zipper and button replacement.
• Shoe Cleaning and Repair Shoe care services including polishing, heel tip repair, sole replacement for pumps, boots, leather, and suede footwear.
• Pickup & Delivery Service Contactless home or office pickup and delivery service for all cleaning services, with weekly scheduled routes and no order minimums. Customers receive text confirmation the night before pickup.
• Campus Laundry Service On-campus laundry service for students, faculty, and staff including sorting, washing, drying, retail-style folding, packing, and delivery. Active at Baylor, Belmont, Miami, SMU, TCU, Texas Tech, Vanderbilt, and UT Austin.
• Commercial / Business Linen Services Bulk linen and fabric cleaning for businesses including hotels, restaurants, gyms, event venues, and healthcare facilities, with pickup and delivery on flexible schedules. Includes uniform, apron, towel, and table linen cleaning.
• Multi-Family Property Locker Installation Turnkey on-site locker installation partnership for apartment and condo buildings with complimentary white-glove installation, marketing collateral, on-site pop-up events, and resident engagement support. Requires only 45 inches of wall space per 100 units.
• Corporate Office Locker Installation Full-service locker installations for office buildings and corporate campuses providing employees on-site dry cleaning and laundry access. Includes white-glove installation, marketing support, and ongoing operations. Average system requires less than 5 feet of wall space with no construction required.
• Tide Cleaners Rewards Program Mobile app-based points loyalty program where customers earn 1 point per $1 spent, redeemable for exclusive perks and rewards. Points never expire but accounts inactive 6+ months may lose points; rewards expire 90 days after earning.

Quantifiable outcome

• Net Promoter Score of 90, higher than Amazon
• +5 more outcomes

Named customers14 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

17 partnerships are on record, tiered minor and core.

• BEAR (BE A Resource)minorStrategic or Co-development Partner · 3 February 2026Nonprofit partnership to promote the Heart Gallery of Greater Houston, connecting children in foster care with potential adoptive families. 34+ Tide Cleaners locations host exhibits. Partnership runs through January 2027.
• 90.5 KJIC RadiominorGTM or Marketing Partner · 3 February 2026Radio station partnership combined with Tide Cleaners in-store presence to increase community awareness and adoption outcomes for Heart Gallery program benefiting foster children.
• Clean & Press Solutions, LLCcoreChannel Partner/ Reseller/ Distributor · 4 December 2025Operating partner for Florida's Space Coast expansion. Acquired 8 Crest Cleaners & Laundry locations in Cocoa Beach, Melbourne, and Viera. Part of Orlando development plans. Maintains existing staff and upgrades operations.
• Crest Cleaners & LaundryminorChannel Partner/ Reseller/ Distributor · 4 December 2025Legacy locations acquired by Tide Services (subsidiary of Procter & Gamble) and converted to Tide Cleaners brand. 8 locations on Florida's Space Coast.
• Matthew 25: MinistriescoreStrategic or Co-development PartnerTop-ranked international humanitarian aid and disaster relief organization that powers Tide Loads of Hope mobile laundromat trucks. Trucks equipped with high-efficiency washers and dryers donated by Whirlpool, capable of 300 loads per day.
• WhirlpoolcoreStrategic or Co-development PartnerDonated high-efficiency washers and dryers for Loads of Hope mobile laundromat trucks serving communities affected by natural disasters.
• GreenEarth CleaningcoreTechnology or IntegrationLicensed use of GreenEarth silicone-based dry cleaning solvent. World's largest brand of environmentally friendly dry cleaning. Odorless, colorless solution that is non-toxic and breaks down into sand, water, and carbon dioxide.
• JDL DevelopmentcoreGTM or Marketing PartnerMulti-family property developer partner. Yale Dieckmann, EVP: 'Pressbox's turnkey service offering is a huge benefit to our residents. It's a no brainer for multi-family operators.' Property benefits include revenue growth, improved occupancy, lower turnover.
• Baylor UniversitycoreChannel Partner/ Reseller/ DistributorCampus laundry services partnership providing Tide Cleaners services to students, faculty, and staff at Baylor University.
• Belmont UniversitycoreChannel Partner/ Reseller/ DistributorCampus laundry services partnership at Belmont University in Nashville, Tennessee.
• University of MiamicoreChannel Partner/ Reseller/ DistributorCampus laundry services partnership at University of Miami in Florida.
• SMU (Southern Methodist University)coreChannel Partner/ Reseller/ DistributorCampus laundry services partnership at SMU in Dallas, Texas.
• TCU (Texas Christian University)coreChannel Partner/ Reseller/ DistributorCampus laundry services partnership at TCU in Fort Worth, Texas.
• Texas Tech UniversitycoreChannel Partner/ Reseller/ DistributorCampus laundry services partnership at Texas Tech University in Lubbock, Texas.
• Vanderbilt UniversitycoreChannel Partner/ Reseller/ DistributorCampus laundry services partnership at Vanderbilt University in Nashville, Tennessee.
• University of Texas at AustincoreChannel Partner/ Reseller/ DistributorCampus laundry services partnership at University of Texas at Austin.
• Franchise PartnerscoreChannel Partner/ Reseller/ DistributorLocally owned and independently operated Tide Cleaners locations. Each store is owned by franchisees who partner with the Tide brand for cleaning services and operations support.

Scale indicators16 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Mulberrys Garment Care: Garment care and dry cleaning chain combining retail storefronts with pickup/delivery and B2B services. Comparable in multi-channel strategy and eco-friendly positioning.
• CD One Price Cleaners: Flat-rate-per-garment dry cleaning franchise with multiple US locations. Directly comparable to Tide Cleaners in business model, target customer, and franchise footprint.
• Lapels Dry Cleaning: Franchise dry cleaning chain with environmentally friendly cleaning processes and home pickup/delivery service. Directly competes with Tide Cleaners in the franchise dry cleaning category and is listed as a peer in third-party market research.
• ByNext: Pickup-and-delivery laundry and dry cleaning service. Named alongside Tide Cleaners as a key player in the US laundry and dry cleaning services market.
• Rinse: Tech-enabled dry cleaning and laundry pickup/delivery service serving major US metros. Directly comparable to Tide Cleaners' pickup/delivery touchpoint and competes for the same urban professional customer segment.
• Martinizing Dry Cleaning: Long-established franchise dry cleaning brand with nationwide locations. Comparable as a multi-decade franchise competitor targeting similar garment-care customers.
• ZIPS Cleaners: National dry cleaning franchise chain operating a same-day, pay-per-garment model. Directly comparable to Tide Cleaners as a franchise-based dry cleaning service network serving similar consumer and B2B customers.

Broad incumbents

• Angelica Corporation: Healthcare and industrial linen and uniform supplier. Listed as a peer in third-party market research and overlaps with Tide Cleaners' commercial/B2B linen services segment.
• CSC ServiceWorks: Large-scale laundry services and route-based logistics operator. Listed alongside Tide Cleaners as a key player in the US laundry and dry cleaning services market, with broader portfolio beyond dry cleaning.

Emerging players

• WashClub: App-based laundry and dry cleaning pickup/delivery startup. Competes with Tide Cleaners on convenience and digital ordering in overlapping urban markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/tidecleaners
• Facebookfacebook.com/tidecleaners
• Instagraminstagram.com/TideCleaners

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tide Cleaners