Solvari
- Company typePrivate
- Founded2009
- HeadquartersNieuwegein, Netherlands
- Headcount101–250
- GTM typeB2B
- OfferingDigital Commerce or Content
Solvari firmographics
Firmographics- Name
- Solvari
- Legal name
- Solvari B.V.
- Website
- https://solvari.nl
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Solvari industry classification
Industry- Product category
- Home Improvement Marketplace
- NAICS
- Wholesale Trade Agents and Brokers (4251)
- akta.pro primary industry
- Peer-to-Peer (C2C) Resale Marketplaces (CRAFAGAM)
Keywords
Where Solvari is headquartered
LocationHeadquarters
- HQ city
- Nieuwegein
- HQ country
- Netherlands
- HQ region
- Europe
Offices4 records
Markets served
Solvari business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Others
Revenue model
- Professional lead packages (subscription): Solvari charges trade professionals (vakspecialisten) monthly subscription fees to receive qualified lead requests via the platform. Packages range from Starter (€249/month) to Expert (€79/month + credit bundles) to Elite (€249/month + credit bundles), with optional credit bundles for additional lead volume. Professionals self-select leads from a marketplace.
- Marketplace credit purchases: Professionals can purchase credits to access specific leads from the marketplace. Credit bundles start at €500/month with bonus credits (e.g., €500 = 540 credits) and scale up to €10,000/month (11,000 credits with bonus). Credits are used to claim leads within the platform.
- Affiliate program: Solvari operates an affiliate program where partners promote Solvari services on their websites using iFrame forms or API integrations. Affiliates earn a commission per lead generated, paid monthly via a personal affiliate dashboard.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter package for ZZP'ers and sole proprietors — access to marketplace leads with a partner label, basic company profile, basic CRM, and basic API integration. |
| Subscription | Annual | Expert package for companies with 3+ employees — includes campaigns + marketplace, medium ranking, extended company profile, and extended CRM. |
| Subscription | Annual | Elite package — premium partner status with high ranking, personal success manager, complete company profile, complete CRM, and custom API integration. |
| Unit Pricing | Multi-year contract | Credit bundles — optional add-on for all packages to increase monthly lead volume with bonus credits. |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Solvari product offering
Product offeringCore offering
Solvari operates a two-sided digital marketplace connecting homeowners in the Benelux with verified trade specialists (vakspecialisten) for renovation and sustainability projects such as window frames, insulation, solar panels, and heat pumps. Consumers submit project requests for free and receive up to four quotes from pre-screened professionals; trade specialists pay subscription fees and credit bundles to access qualified leads via the Pro platform. The company has grown through a buy-and-build strategy including the acquisitions of Offerte.nl, Casius, and Twizzi.
Product overview
Solvari operates as a two-sided marketplace platform connecting homeowners with renovation and sustainability professionals. The consumer platform allows users to request quotes for home improvement projects across 130+ categories including windows, insulation, solar panels, and heat pumps, receiving matches from up to 4 verified professionals. The Solvari Pro platform provides professionals with lead management, CRM tools, and customizable pricing packages (Starter, Expert, Elite). Supporting offerings include the Affiliate Program with API integration, the Winformule methodology for lead conversion, verified professional badges, and industry trend reports. The platform has expanded through acquisitions including Offerte.nl (2024), Casius, and Twizzi (2022) to serve the Benelux and Scandinavian markets.
Differentiator
Problem solved
Functional benefit
Products and services
- Solvari Consumer Platform Main marketplace for homeowners in the Benelux to request free, obligation-free quotes for home improvement projects across 130+ categories (windows, insulation, solar panels, heat pumps, etc.), receiving up to four matched quotes from verified vakspecialisten.
- Solvari Pro Platform Professional dashboard for trade specialists (vakspecialisten) to manage leads, browse the marketplace, access CRM tools, download the Winformule methodology, and track business performance; offered through Starter, Expert, and Elite subscription tiers (€79–€249/month) with optional credit bundles (€500–€10,000/month).
- Solvari Affiliate Program Partnership program that lets website owners earn commissions by promoting Solvari services via iFrame or API integrations, with access to a real-time personal affiliate dashboard covering both Dutch and Belgian markets.
Quantifiable outcome
- 2+ million successful project requests processed through the platform
- +5 more outcomes
Companies that use Solvari
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles1 record
Solvari technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability4 records
Feature5 records
Solvari partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Offerte.nlcoreSolvari acquired Amsterdam-based Offerte.nl as part of its buy-and-build strategy, marking its sixth acquisition in three years. The acquisition expands Solvari's market share in the Benelux and is expected to contribute to reaching €40 million revenue in 2024. Offerte.nl strengthens Solvari's presence in the Dutch market.
- CasiuscoreSolvari acquired Belgian DIY network Casius to strengthen its market position in the Benelux region. The acquisition aimed to expand service offerings, market reach, and service quality, aligning with Solvari's goal of increasing market share and promoting greener construction practices.
- TwizzicoreSolvari acquired Belgian DIY network Twizzi as part of the same transaction as Casius. Together, these acquisitions strengthened Solvari's presence in the Belgian market and expanded its network of trade specialists.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
Solvari competitors and assessment
Company assessmentDirect peers
- Werkspot: Dutch home-services marketplace connecting consumers with trade professionals for renovation and maintenance projects; directly competes with Solvari in the Netherlands with a similar lead-gen / quote-comparison model.
- Trustoo: Belgian/Dutch marketplace for vetted home-improvement professionals with quote comparison; competes head-to-head with Solvari in Belgium and overlaps in the same vakspecialist / homeowner two-sided market.
- Offerta: Swedish lead-generation marketplace for home services; relevant as Solvari expands into Scandinavia and offers a comparable quote-comparison platform for tradespeople and homeowners.
- Bark.com: Global online marketplace where consumers post jobs and professionals pay for leads; closely comparable lead-gen business model across multiple professional services verticals including home improvement.
- MyBuilder: UK-based online marketplace for tradespeople and homeowners, charging for leads; directly comparable in mechanics to Solvari with a strong regional footprint and similar Pro-monetized model.
- Instapro: Dutch home-services platform connecting consumers with vetted installers for renovation, insulation and sustainability projects; overlaps directly with Solvari's core categories and Dutch market position.
Broad incumbents
- Houzz: Global home renovation platform combining design inspiration, professional directories and lead generation; overlaps with Solvari's pro-subscription and homeowner marketplace but operates at much larger scale and broader scope.
- Angi (formerly Angie's List): US-listed lead-generation platform connecting homeowners with local service professionals; broader and more established than Solvari, with comparable two-sided marketplace mechanics and paid lead/Pro monetization.
- HomeAdvisor: US home-services lead generation platform (part of Angi Inc.) with a national pro network; useful comparable for scale, monetization mechanics and the path from lead marketplace to multi-vertical SMB platform.
Emerging players
- ProntoPro: Italian/Southern-European lead-gen platform for home and professional services; relevant as an emerging European player expanding into adjacent geographies where Solvari could compete or partner.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Solvari social profiles
Digital presenceSolvari financial estimates
Financial estimateRevenue estimate
Valuation estimate
Solvari leadership team
Management profileNumber of profiles
Profiles12 records
Solvari subsidiaries and ownership
Company hierarchySubsidiaries3 records
Solvari funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Solvari M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Solvari
What does Solvari do?
Solvari operates a two-sided digital marketplace connecting homeowners in the Benelux with verified trade specialists (vakspecialisten) for renovation and sustainability projects such as window frames, insulation, solar panels, and heat pumps. Consumers submit project requests for free and receive up to four quotes from pre-screened professionals; trade specialists pay subscription fees and credit bundles to access qualified leads via the Pro platform. The company has grown through a buy-and-build strategy including the acquisitions of Offerte.nl, Casius, and Twizzi.
Is Solvari a public or private company?
Solvari is a private company. It is classified as venture growth investor backed and is currently operating.
When was Solvari founded?
Solvari was founded in 2009. It employs 101 to 250 people.
Where is Solvari based?
Solvari is headquartered in Nieuwegein, Netherlands, in the Europe region.
How does Solvari make money?
Three revenue lines are on record. Professional lead packages (subscription) is the primary driver. The others are marketplace credit purchases and affiliate program.
Who are Solvari's main competitors?
Direct peers on record are Werkspot, Trustoo, Offerta, Bark.com, MyBuilder and Instapro. Broad incumbents are Houzz, Angi (formerly Angie's List) and HomeAdvisor. ProntoPro is listed as an emerging player.
Does Solvari have an API?
Yes. Solvari offers an API connection for affiliates, allowing partners to integrate Solvari's lead generation capabilities into their own websites via iFrame or API integration. Technical knowledge is required for setting up the API connection. Developer documentation is at www.solvari.nl/affiliate.
What industry is Solvari in?
Solvari's product category is Home Improvement Marketplace. Its primary akta.pro industry code is CRAFAGAM, Peer-to-Peer (C2C) Resale Marketplaces. Its NAICS code is 4251.