Zillion

What Zillion does

Zillion Insurance Services, Inc. is a Boston-based insurtech founded in 2018 that provides embedded specialty insurance for jewelry and luxury watches at the point of sale. The company's core product is an API-first platform that integrates directly with retailer point-of-sale systems (Oracle Xstore, The Edge, ARMS, Crystal, Luxe Software, ChainDrive, Diaspark, LogicMate, Jewelry Shopkeeper, BusinessMind, Merchant Applications, ZeroShrink) and enterprise eCommerce platforms (Salesforce Commerce Cloud, SAP Commerce Cloud/Hybris, Magento), enabling customers to activate 1-click insurance protection via SMS or at checkout. A distinctive 10-day temporary coverage feature provides instant protection at sale while customers decide on permanent coverage. Underlying policies are underwritten by AXA XL through XL Specialty Insurance Co., with Zillion acting as a licensed insurance agency.

Zillion distributes exclusively through an invite-only partner network of jewelry and watch retailers, ranging from luxury brands (Kwiat, Roberto Coin, Watches of Switzerland Group, Martin Flyer) to mass-market players (Helzberg Diamonds under Berkshire Hathaway, Shane Co., CD Peacock, Shreve & Co., Heller Jewelers, Solomon Brothers, Gunderson's) and digital-native retailers (Clean Origin). The company monetizes through recurring insurance commissions on annual premiums (typically 1-2% of item value) and through shared lead fees with retail partners. Additional products include standalone watch and jewelry insurance policies with $0 deductibles and concierge claims service, plus a free appraisal software tool for partner jewelers.

The business is privately held with 11-50 employees and dual offices in Boston, MA and Chattanooga, TN. Management is led by co-founders and Managing Directors Adam Black and Kevin Hartley, alongside VP of Technology Craig Lyons, VP of Partner Success Jay Gerber, VP of Enterprise Partnerships Matt Dreisiger, and Director of Operations Karen Redfield. Operations are US-only with state-level restrictions in California, Florida, Georgia, Ohio, Oklahoma, Pennsylvania, South Carolina, Virginia, and Washington.

Name

Zillion

Legal name

Zillion Insurance Services, Inc.

Website

https://myzillion.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Zillion is a Boston-based insurtech that provides embedded jewelry and luxury watch insurance at the point of sale through API integrations with retailer POS and eCommerce systems, distributed exclusively via an invite-only network of jewelry and watch retailers, with policies underwritten by AXA XL.

Ownership category

akta.pro rank

Product category

Embedded Insurance Software

NAICS

Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Embedded Insurance & Affinity Distribution Platforms (FSAGAGAL)

akta.pro secondary industries

Embedded Insurance Distribution & Premium Financing (FSAGALAF), Fine Art, Jewelry & Specie (FSAJAGAL)

Keywords

• Embedded insurance platform
• Jewelry insurance
• Watch insurance
• Point of sale insurance
• Insurtech software

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Insurance Premium Revenue: Zillion acts as an insurance agency licensed across all US states, earning commissions on insurance policies sold through retail partners. Customers pay annual insurance premiums (typically 1-2% of item value) for coverage against loss, theft, accidental damage, mysterious disappearance, and natural disasters. Zillion facilitates payment through its own system or third-party payment processor Stripe, receiving commissions from Insurance Partners.
2. Retailer Lead Fees: Partner jewelers earn lead fees when customers receive the insurance benefit. Zillion shares revenue with retail partners as part of the embedded insurance model.
3. Insurance Partner Commissions: As an authorized representative of AXA XL and other property/casualty insurance companies, Zillion earns commissions from Insurance Partners on all policies issued.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Zillion operates an embedded insurance platform that integrates directly into jewelry retailers' point-of-sale (POS) and eCommerce checkout systems, enabling 1-click instant specialty insurance (jewelry and watches) at the time of purchase with 10 days of temporary coverage and a frictionless path to permanent coverage. The company also sells standalone Jewelry Insurance and Watch Insurance policies direct-to-consumer and provides a Free Jewelry Appraisal Software tool for partner jewelers. Policies are underwritten by carrier partners (including AXA XL), and Zillion earns commissions on each policy issued.

Product overview

Zillion is an embedded insurance platform offering specialty jewelry and watch insurance products through an invite-only partner network. The core offering includes standalone Jewelry Insurance and Watch Insurance policies with $0 deductibles and concierge claims service. The Embedded Insurance Platform enables retail partners to offer 1-click instant protection at point of sale and eCommerce checkout through integrations with leading POS (Oracle Xstore, The Edge, ARMS, Crystal, Luxe Software, ChainDrive, Diaspark, LogicMate, Jewelry Shopkeeper, BusinessMind) and eCommerce platforms (Salesforce Commerce Cloud, SAP Commerce Cloud, SAP Hybris, Magento). Free Jewelry Appraisal Software and Zillion CustomerCenter support partner retailers with statement creation and insurance tracking.

Differentiator

Problem solved

Functional benefit

Products and services

• Jewelry Insurance

Quantifiable outcome

• Insurance costs 1-2% of item value annually ($72-$144 for $6,000 engagement ring)
• +3 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

Feature4 records

Partnerships

35 partnerships are on record, tiered flagship, core and minor.

• Roberto Coin, Inc.flagshipChannel Partner/ Reseller/ Distributor · 10 February 2026Strategic partnership with preeminent Italian luxury jewelry brand celebrated for exceptional craftsmanship and iconic design. Zillion provides instant peace of mind benefit at point of sale paired with exclusive concierge claims experience for Roberto Coin clients at US boutiques. Distribution in North America is owned and operated by Watches of Switzerland Group.
• Luxe SoftwarecoreTechnology or Integration · 28 May 2025Partnership with operating system for jewelry retailers makes Zillion's instant concierge protection available directly from Luxe's platform. Retailers can enable customers to leave locations with immediate coverage for purchases. Integration provides competitive edge and increases client loyalty.
• Watches of Switzerland GroupflagshipChannel Partner/ Reseller/ Distributor · 3 December 2024Major luxury watch and jewelry retailer partnership (UK's largest watch retailer) offering instant embedded insurance at point of sale. Clients enjoy instant coverage for watch and jewelry purchases with 1-click on mobile without applications, appraisals, or app downloads. Group operates 221 showrooms including 96 mono-brand boutiques.
• Salesforce Commerce CloudcoreTechnology or Integration · 7 May 2024Integration with Salesforce Commerce Cloud enables customers shopping online with Commerce Cloud Retailers to instantly protect purchases from loss, theft and damage while reviewing a Zillion quote. Protect now and decide later benefit aligns with modern shopping expectations.
• SAP Commerce Cloud & SAP HybriscoreTechnology or Integration · 23 April 2024Launch of SAP Commerce Cloud and SAP Hybris Extension enables enterprise retailers using these platforms to provide customers with Zillion's immediate protection benefit. Customers receive insurance offer at sale conclusion with 1-click quote and coverage while deciding.
• CrystalcoreTechnology or Integration · 2 April 2024Partnership with trusted POS platform for modern jewelers enables instant seamless protection at checkout. Crystal retailers can provide clients with peace of mind at point of sale without extra steps or paperwork. All replacements fulfilled by original store.
• CD PeacockcoreChannel Partner/ Reseller/ Distributor · 6 September 2023Chicago's oldest jeweler since 1837 partners with Zillion to offer insurance quote at point of sale. Clients can enjoy immediate coverage while deciding without applications, appraisals, or app downloads.
• Helzberg DiamondsflagshipChannel Partner/ Reseller/ Distributor · 12 July 2023Partnership with one of nation's leading jewelry retailers (member of Berkshire Hathaway family) advances digitally-centric strategy. Helzberg customers can instantly receive 1-click insurance quote at purchase completion with no forms, applications, or appraisals.
• Shane Co.coreChannel Partner/ Reseller/ Distributor · 20 June 2023Fourth-generation family-owned fine jeweler since 1929 offers Zillion's embedded insurance through POS system. Customers given option to add total loss and theft coverage for fine jewelry purchases at 21 stores nationwide.
• Solomon BrotherscoreChannel Partner/ Reseller/ Distributor · 15 February 2023Premier jewelry retailer enables immediate insurance at point of sale through Zillion integration. Partnership presents easy integrated solution providing retailer distinction, increased brand loyalty, and consumer peace of mind.
• Gunderson'scoreChannel Partner/ Reseller/ Distributor · 2 February 2023Independent jeweler and Authorized Rolex Dealer with stores in Iowa, Minnesota, Nebraska, North Dakota, and South Dakota embeds Zillion's instant protection at point of sale through ARMS POS integration. Associates benefit from auto-creation of Statements of Value.
• Martin FlyercoreChannel Partner/ Reseller/ Distributor · 7 December 2022Luxury bridal jewelry designer joins Zillion network so retail customers can support guests with instant protection and brand assurance on all Martin Flyer pieces. Assures Martin Flyer replacement in event of loss.
• Heller JewelerscoreChannel Partner/ Reseller/ Distributor · 3 September 2022Independent luxury retail jeweler integrates Zillion's instant insurance protection at sale conclusion through The Edge POS system. Store associates save time with auto-creation of Statements of Value.
• Leading Jewelers GuildcoreStrategic or Co-development Partner · 23 August 2022Membership in Leading Jewelers Guild enables retailer members to protect customers with 1-click insurance before leaving store. Value-added benefit differentiates retailers and aligns with modern consumer expectations.
• Oracle Retail XstorecoreTechnology or Integration · 23 July 2022Launch of Oracle Xstore Extension enables Oracle XStore retailers to protect customers instantly with Zillion's 1-click embedded insurance. Insurance offer sent to retail customer via SMS at sale conclusion with simple click for quote and coverage.
• Shreve & Co.coreChannel Partner/ Reseller/ Distributor · 8 July 2022California's oldest independent jeweler (serving customers for over 170 years) integrates Zillion into San Francisco and Palo Alto stores. Texts instant insurance to customers for jewelry purchases.
• KwiatcoreChannel Partner/ Reseller/ Distributor · 17 May 2022Luxury diamond jewelry brand embeds Zillion in-store and online to instantly protect customers and assure brand replacement in event of loss. Integrated frictionless service promises Kwiat replacement in loss event.
• Clean OrigincoreChannel Partner/ Reseller/ Distributor · 7 April 2021Premier lab-grown diamond eCommerce retailer selects Zillion as exclusive eCommerce insurance partner. Clean Origin customers can insure online jewelry purchase with 1-click in shopping cart.
• MagentocoreTechnology or Integration · 29 January 2021Introduction of Magento eCommerce plug-in enables retailers using Magento platform to add Zillion's 1-click insurance to checkout. Insurance offer displayed during checkout with simple click for quote and coverage.
• IGI (International Gemological Institute)coreStrategic or Co-development Partner · 9 October 2020Partnership with world premier diamond, gemstone and jewelry laboratory offers 1-click personal jewelry insurance with preferred rates. Consumers purchasing IGI's Registration & Recovery service receive Zillion's special insurance offer.
• CBG & PJI (Continental Buying Group & Preferred Jewelers International)coreChannel Partner/ Reseller/ Distributor · 30 September 2020Selected as Preferred Digital Insurance Partner for CBG & PJI members, enabling jewelry retailers in the network to offer Zillion's embedded insurance.
• RDI DiamondscoreChannel Partner/ Reseller/ Distributor · 12 August 2020Selected as exclusive insurance partner for RDI Diamonds, providing instant protection for RDI customers.
• The EdgeflagshipTechnology or Integration · 3 March 2020Premier partnership since 2004 with leading jewelry store management system provider. The Edge software enables Zillion's 1-click insurance at point of sale through free software feature. Supports over 3,500 retail jewelers in USA, Canada and Caribbean.
• ARMScoreTechnology or IntegrationPOS software provider for retail jewelers with over three decades of experience enables Zillion's jewelry insurance integration.
• ChainDrivecoreTechnology or IntegrationOmni-channel jewelry software provider partners with Zillion for embedded insurance integration.
• DiasparkcoreTechnology or IntegrationJewelry retail POS software provider partners with Zillion for insurance integration.
• LogicMatecoreTechnology or IntegrationJewelry industry technology provider exclusively serving industry for over 30 years enables Zillion integration.
• Jewelry ShopkeepercoreTechnology or IntegrationAdvanced management software for independent jewelers since 1986 integrates with Zillion for insurance.
• BusinessMindcoreTechnology or IntegrationCloud-based jewelry business management application integrates with Zillion for insurance.
• ZeroShrinkcoreTechnology or IntegrationRFID software provider for jewelry inventory management integrates with Zillion.
• Merchant ApplicationscoreTechnology or IntegrationPOS/Retail Management Systems developer integrates Zillion insurance.
• AXA XLflagshipStrategic or Co-development PartnerPolicies issued by XL Specialty Insurance Co., backed by AXA XL. AXA XL provides the insurance capacity and underwriting for Zillion's jewelry insurance products.
• Jewelers of AmericaminorStrategic or Co-development PartnerIndustry membership promoting professionalism and adherence to high ethical, social, and environmental standards through JA Code of Professional Practices.
• Jewelers Board of TrademinorStrategic or Co-development PartnerIndustry membership promoting welfare of jewelry industry by providing accurate and reliable credit information and related education.
• Jewelers Security AllianceminorStrategic or Co-development PartnerIndustry membership providing crime information and assistance to jewelry industry and law enforcement.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Lemonade: Public insurtech expanding into specialty and embedded lines. Comparable as a digitally-native insurance distribution model, though jewelry is not a primary product line and it does not operate an embedded POS platform of equivalent depth.
• CoverWallet: Digital commercial insurance brokerage. Adjacent in digital insurance distribution but focused on SMB/commercial lines rather than consumer specialty insurance at POS.
• Chubb Personal Insurance: Major P&C carrier offering high-net-worth personal property and valuable items coverage. Overlaps in jewelry/watch insurance within a broader portfolio; competes for affluent consumers but not as an embedded POS specialist.
• Hippo Insurance: Insurtech offering homeowners insurance with embedded protection for valuables. Overlaps conceptually with Zillion's positioning as a modern alternative to homeowner-rider-based jewelry coverage.

Direct peers

• BriteCo: Specialty jewelry and watch insurance provider with a strong digital/online quote experience. Competes head-to-head on engagement ring and fine jewelry coverage with instant quoting — the closest functional competitor to Zillion's consumer-facing offering.
• Sure (Trov): Embedded insurance platform providing APIs for partners to launch digital insurance products. Directly comparable as embedded-insurance infrastructure serving similar partner-distribution use cases.
• Jewelers Mutual: The longest-standing specialty jewelry insurance carrier in the US, offering standalone personal jewelry policies. Directly comparable as a jewelry-insurance specialist competing for the same consumer and retailer mindshare, though distribution-led rather than embedded at POS.
• Boost Insurance: Embedded insurance infrastructure platform enabling brands to offer coverage programmatically. Directly comparable as a B2B embedded-insurance enabler, though it operates as infrastructure across many verticals rather than a single vertical specialist.
• Lavalier Personal Jewelry Insurance: Specialty personal jewelry insurance carrier sold through partner jewelers. Comparable as a jewelry-only insurance specialist with a partner-distribution model; less embedded-tech-driven than Zillion.

Emerging players

• Slice Labs: On-demand, cloud-based insurance platform targeting digital and embedded use cases. Comparable as a technology-first insurance enabler, though oriented to gig economy and SMB rather than luxury retail.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCB_pummY9_xAvg_d7dQCvpg
• Facebookfacebook.com/myzillion
• LinkedInlinkedin.com/company/myzillion
• Instagraminstagram.com/my_zillion

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zillion