PFM

What PFM does

PFM (legal entity PFM Corp) is an Australian-owned specialist logistics company founded in 1996 in Cairns by Grahamme McDougall, focused on the transport, warehousing, and technical installation of sensitive, high-value, and business-critical equipment. The company operates 13 owned depots across every major Australian city, covering more than 95% of postcodes, and employs 170+ in-house staff, with no subcontracted handling on the core network. It serves enterprise customers across banking and financial services (ATM and EFTPOS installation, crypto-BATM deployment), commercial refrigeration and hospitality (Skope, Bromic, Hussmann), print technology (Kyocera, Konica Minolta, Toshiba, Sharp), retail rollouts (7-Eleven), beverage (Coca-Cola, Red Bull, Asahi), data centre infrastructure (Vertiv), and education/research (Monash University).

The company's technology stack centres on a custom-built transport management system and real-time tracking platform, layered with a customer portal (JAIX Logistics Software, portal version 24.26.12.5279) that provides consignment tracking, job booking, and proof of delivery. PFM also operates a purpose-built vehicle fleet with tailgate lifts, padded interiors, and anti-skid flooring designed for fragile freight. Add-on protection products include FreightSafe Warranty (up to $1,500 per consignment) and FreightInsure Cover (up to $100,000 per shipment), distributed on PFM's behalf by third-party insurance providers.

Revenue is generated primarily through quote-based per-job pricing on freight, technical installation, warehousing, and project management services. The go-to-market is enterprise sales via dedicated account managers, supported by an online quote/booking request channel and a self-serve JAIX portal for existing customers. There are six core service lines (Sensitive Freight, Project Management, Banking Services, Refrigeration Services, Print Technical Services, Warehousing) plus two protection add-ons. The company is 100% family-owned, with no external funding, parent company, or M&A activity disclosed, and reported a sub-0.5% damage rate and 13,000+ deliveries per month as of 2025. In April 2025 PFM rebranded to reflect its expansion from a freight carrier to a full-service logistics partner under the positioning 'Further, Safer.'

Name

PFM

Legal name

PFM Corp

Website

https://pfmcorp.com.au

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

101–250 employees

Short description

PFM is an Australian logistics company specialising in sensitive freight transportation, warehousing, and technical installation for fragile, high-value equipment. It serves enterprise clients in banking, refrigeration, print technology, retail, and beverage sectors through an owned-and-operated national depot network.

Ownership category

akta.pro rank

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices12 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Sensitive Freight Transportation: Core freight logistics services including pickup, transport, handling, and delivery of sensitive, high-value equipment. Services are priced per job/consignment with quote-based pricing.
2. Banking Technical Services: Specialist ATM and banking equipment installation, including site assessments, permits, branding, and CIT coordination. Offered as part of end-to-end banking logistics solutions.
3. Refrigeration Technical Services: Specialist transport, positioning, installation, cleaning, branding, and decommissioning of commercial refrigeration equipment.
4. Print Technical Services: Nationwide delivery, installation, branding, software configuration, and rollout support for high-value print devices and multifunction equipment.
5. Warehousing Services: Secure storage, inventory management, pallet consolidation, calibration, and dispatch of sensitive assets. Flexible short and long-term storage options.
6. Project Management: Full-service coordination of complex logistics projects including planning, site surveys, approvals, scheduling, and multi-site rollout management.
7. FreightSafe Warranty: Optional warranty coverage up to $1,500 per consignment, provided as a distributor on behalf of FreightSafe. No annual premiums required.
8. FreightInsure Cover: Optional insurance coverage from $1,500 to $100,000 per shipment, distributed by PFM on behalf of FreightInsure. Pay-as-you-go model.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

PFM is a specialized logistics provider that transports, installs, warehouses, and manages sensitive, high-value equipment for enterprise customers across Australia. Core offerings include tailgate sensitive freight delivery, specialist equipment installation (ATMs, refrigeration, print devices), secure warehousing, and end-to-end project coordination, all delivered through an in-house owned-and-operated depot network. Optional freight protection products (FreightSafe Warranty and FreightInsure Cover) provide per-shipment insurance and warranty coverage.

Product overview

PFM is a logistics company offering a unified sensitive freight platform with multiple service modules delivered through its own owned-and-operated national network. The core portfolio includes Sensitive Freight (tailgate delivery of fragile/high-value goods), Project Management (complex logistics coordination), Banking Services (ATM and banking equipment installation), Refrigeration Services (commercial refrigeration transport and installation), Print Technical Services (print device delivery and setup), and Warehousing (secure storage and inventory management). Add-on protection products FreightSafe Warranty (up to $1,500 cover) and FreightInsure Cover (up to $100,000 cover) provide optional freight insurance. All services are managed end-to-end by PFM's in-house teams, with national depot coverage across 13 Australian locations and a purpose-built customer portal for real-time tracking and job management.

Differentiator

Problem solved

Functional benefit

Brands

• FreightSafe Warranty: A warranty product offering up to $1,500 cover per consignment for loss or damage, backed by FreightSafe.
• FreightInsure Cover

Products and services

• Sensitive Freight Australia-wide tailgate delivery of fragile and high-value freight managed end-to-end by one in-house team. Covers medical equipment, print devices, hospitality equipment, refrigeration, vending machines, telecommunications equipment, and artwork.
• Project Management Full-service coordination of complex logistics projects covering planning, council approvals, site plans, regulatory permits, multi-site rollouts and coordination with trades.
• Banking Services Specialist transport and installation of ATMs (lobby, TAB, through-the-wall, crypto BATMs), cash systems, EFTPOS devices, and banking equipment across Australia, with security clearances and compliance with banking and disability access standards.
• Refrigeration Services Specialist transport, positioning, installation, branding and old-unit removal for commercial refrigeration equipment including fridges, freezers, display units and vending machines.
• Print Technical Services Nationwide delivery, installation, branding, software installation, network configuration, end-user training and rollout support for printers, copiers, multifunction devices and large-format printers.
• Warehousing Secure storage, inventory management, pallet consolidation, calibration, packing, stocktake and dispatch of sensitive assets from 24/7 monitored facilities with dedicated space, pallet racking and bulk floor storage.
• FreightSafe Warranty Optional pay-as-you-go warranty providing up to $1,500 cover per consignment for loss or damage, with fast online claims resolution through FreightSafe. Distributed by PFM on behalf of FreightSafe.
• FreightInsure Cover Optional pay-as-you-go insurance coverage with flexible protection from $1,500 up to $100,000 per shipment, distributed by PFM on behalf of FreightInsure (AFSL 549662).

Quantifiable outcome

• Damage rate below 0.5% across thousands of complex deliveries (one source mentions <0.25%)
• +5 more outcomes

Named customers18 records

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• FreightSafecoreOthersFreightSafe provides warranty coverage for PFM shipments. PFM acts as a distributor of FreightSafe warranty products, offering up to $1,500 cover per consignment with fast, easy claims processing.
• FreightInsurecoreOthersFreightInsure provides insurance coverage options for PFM shipments, ranging from $1,500 to $100,000 per shipment. PFM distributes this insurance product acting on behalf of FreightInsure (AFSL 549662).
• JAIX Logistics SoftwarecoreTechnology or IntegrationJAIX provides the logistics software platform powering PFM's customer portal, including consignment tracking, job booking, and proof of delivery functionality. The portal version is 24.26.12.5279.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Kings Group: Kings Group is an Australian national specialist transport and logistics provider serving sensitive and high-value freight, warehousing, and installation markets — directly comparable to PFM's sensitive freight and white-glove installation model across similar enterprise verticals.
• Northline: Northline is a specialist Australian logistics company focused on complex, time-sensitive and high-value freight including project forwarding and warehousing, mirroring PFM's reliance on specialized vehicles and skilled crews for non-standard loads.
• Peloris Global Logistics: Peloris is an Australian specialist 3PL focused on temperature-controlled and pharmaceutical logistics with warehousing and distribution capabilities, directly comparable to PFM's refrigeration technical services and temperature-sensitive commercial equipment handling.

Broad incumbents

• Toll Group: Toll is one of Australia's largest logistics incumbents with national freight, warehousing, and specialized services across multiple industries. It overlaps with PFM in warehousing and freight but is a broad-based carrier rather than a sensitive-freight specialist.
• Team Global Express: Team Global Express is a major Australian parcel and freight logistics provider with national road and rail networks and warehousing. It competes with PFM in general long-distance freight but lacks PFM's specialized sensitive-freight positioning.
• Mainfreight Australia: Mainfreight operates a major Australasian freight, warehousing, and distribution network with domestic and international capabilities, comparable to PFM's national trucking and warehousing footprint but across far broader product categories.
• Allied Express: Allied Express is an Australian national freight and logistics network providing road freight, warehousing, and distribution services across multiple industries, competing with PFM in general long-distance trucking but without PFM's specialized sensitive-freight focus.
• StarTrack: StarTrack is Australia Post's parcel and freight logistics arm providing nationwide delivery, warehousing, and supply chain services, offering broad freight capabilities that overlap with PFM's long-distance deliveries but at a much larger scale and with less specialization.
• DP World Australia: DP World operates container terminals, logistics parks, and contract logistics services in Australia with national freight capabilities, making it an overlapping incumbent with PFM in warehousing and transport, though at much larger scale and with container-centric infrastructure.

Regional players

• FBT Transwest: FBT Transwest is a Western Australia-based specialist transport company handling large, complex, and high-value loads including mining and industrial equipment — comparable to PFM's specialist asset-based freight model but with a regional WA focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights8 records

Customer concentration

• Facebookfacebook.com/pfmcorp
• LinkedInlinkedin.com/company/pfm-corp

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PFM