Euroclean
EuroClean is a privately held Ohio cleaning services company founded in 2002, serving residential and commercial customers in the Columbus and Cincinnati metros with recurring home cleaning, deep cleaning, post-construction, and event cleaning services billed on a quote-based, no-contract model.
- Company typePrivate
- Founded2002
- HeadquartersWesterville, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Euroclean does
EuroClean is a privately held, Ohio-based cleaning services company founded in 2002 by Olga Diehl and currently owned by Thomas and Ruby Henson, who acquired the business in 2021. The company operates from Westerville, Ohio and serves two regional metropolitan markets — Columbus and Cincinnati — through dedicated local phone lines, a quote-based website funnel, and a Jobber-powered client portal for existing customers. Its core offering is split between (i) recurring residential cleaning (Standard Clean and Deep Clean tiers on weekly, bi-weekly, monthly, or one-time schedules, covering kitchens, bathrooms, bedrooms, living areas, stairs, and entryways with optional interior window washing and green cleaning add-ons) and (ii) commercial cleaning comprising post-construction site cleaning and pre/post-event cleaning for venues, corporate events, weddings, and trade shows. There are no contracts; customer retention is driven by service quality, a "Clean Team Concept" re-service guarantee, and word-of-mouth, with marketing distributed across the company blog, HomeAdvisor badges, Google and Facebook reviews, Top Rated Local, and an email newsletter.
The underlying operating stack is intentionally lean and commodity-grade: standard professional cleaning supplies and equipment, no proprietary technology, no mobile app, no public API, and no disclosed AI or automation capabilities. Back-office and customer management run on the Jobber SMB platform (used for the client portal), and the public website is built on the Marketing360/ Websites360 stack — both common SMB tooling rather than custom infrastructure. The company is licensed, bonded, and insured, holds HomeAdvisor Screened, Approved, and 100-rated badges plus a Top Rated Local listing, and competes on local reputation and crew quality rather than technology differentiation.
The business model is service-fee revenue with no subscription contracts. Residential work is largely recurring (weekly/bi-weekly/monthly) but billed per visit, while commercial work is project-based (post-construction, event setup/teardown). Pricing is quote-based and not publicly disclosed. Customer acquisition is direct-to-consumer and SMB, driven by the website "Get a Quote" form, inbound phone calls, HomeAdvisor referrals, and review-driven word-of-mouth in the Columbus and Cincinnati markets. There is no disclosed institutional investment, no parent company, and no subsidiaries.
Euroclean firmographics
Firmographics- Name
- Euroclean
- Legal name
- Euroclean
- Website
- https://euroclean.net
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- EuroClean is a privately held Ohio cleaning services company founded in 2002, serving residential and commercial customers in the Columbus and Cincinnati metros with recurring home cleaning, deep cleaning, post-construction, and event cleaning services billed on a quote-based, no-contract model.
- Ownership category
- akta.pro rank
Euroclean industry classification
Industry- Product category
- Residential Cleaning Services
- NAICS
- Janitorial Services (561720)
- SIC
- Services-To Dwellings & Other Buildings (7340)
- akta.pro primary industry
- General Recurring House Cleaning (Whole-Home) (HSAEAAAA)
- akta.pro secondary industries
- Whole-Home One-Time Cleaning (HSAEAFAA), Residential Green Recurring Cleaning (HSAEAGAA)
Keywords
Where Euroclean is headquartered
LocationHeadquarters
- HQ city
- Westerville
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Euroclean business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Others
Revenue model
- Residential Cleaning Services: Recurring residential cleaning services offered on weekly, bi-weekly, monthly, or occasional (one-time) schedules. Services include standard cleaning and deep cleaning options covering kitchens, bathrooms, bedrooms, living areas, stairs, and entryways. Revenue is generated through service fees per visit, with no contracts required to retain customers.
- Commercial Cleaning Services: One-time and project-based commercial cleaning services including post-construction site cleaning and event cleaning (pre-event and post-event). Commercial clients include construction sites, event venues, corporate events, weddings, and other commercial spaces in Columbus and Cincinnati areas.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Residential standard and deep cleaning services with flexible scheduling |
| Other | Pay-as-you-go | Commercial post-construction and event cleaning services |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Euroclean product offering
Product offeringCore offering
EuroClean provides recurring and one-time residential cleaning services (Standard Clean and Deep Clean tiers covering kitchens, bathrooms, bedrooms, living areas, hallways, stairs, and entryways with optional interior window washing) for homeowners in the Columbus and Cincinnati, Ohio metro areas. It also offers commercial cleaning services, including post-construction site cleanup and pre/post-event venue cleaning, for construction firms, event venues, and corporate clients in the same geography. Services are sold without contracts via quote-based phone and website channels.
Product overview
EuroClean is a cleaning services company offering two primary service categories: Residential Cleaning and Commercial Cleaning. Residential services include Standard Clean (routine maintenance) and Deep Clean (intensive cleaning) tiers, covering kitchens, bathrooms, bedrooms, living areas, hallways, stairs, and entryways with optional add-ons like interior window washing and green cleaning options. Commercial services comprise post-construction cleaning (dusting, floor cleaning, window cleaning, sanitization) and event cleaning (pre/post-event services). The company operates regional services in Columbus, OH and Cincinnati, OH.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Cleaning
Quantifiable outcome
- Service free if not exceptional (Clean Team Concept guarantee)
Companies that use Euroclean
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles3 records
Euroclean technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Euroclean partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights4 records
Euroclean competitors and assessment
Company assessmentDirect peers
- Maid Brigade: Franchised residential cleaning brand with an explicit green/eco-friendly positioning. Comparable to EuroClean on recurring residential service and on the green cleaning option it markets.
- The Cleaning Authority: Franchised eco-friendly residential cleaning brand offering recurring weekly/bi-monthly service. Comparable to EuroClean on recurring model, environmental positioning, and homeowner customer base.
- The Maids: National franchised residential cleaning brand using a team-based approach for recurring service. Closely comparable to EuroClean's Clean Team Concept and standardized whole-home cleaning offering.
- Two Maids & A Mop: Residential cleaning franchise with pay-as-you-go recurring model and emphasis on customer reviews. Closely comparable in GTM motion (no-contract, review-driven acquisition) and target homeowner segment.
- Molly Maid: Franchised residential cleaning service offering recurring and one-time cleans with similar no-contract and quality-focused positioning. Directly comparable to EuroClean's recurring residential model and target homeowner segment.
- MaidPro: Franchised residential cleaning service with recurring and one-time tiers and quote-based pricing. Comparable model to EuroClean across scheduling cadence, tier structure, and homeowner target.
Broad incumbents
- Merry Maids: Established national residential cleaning brand backed by ServiceMaster. Comparable in core recurring residential service and target customer (busy homeowners), with broader scale and brand recognition.
- Handy: National platform connecting customers to cleaning and home service professionals. Comparable end-customer and service category, though operating as a marketplace rather than an employed-crew model.
Others
- HomeAdvisor (Angi): Lead-generation and home services marketplace that EuroClean already uses for customer acquisition. Comparable ecosystem participant rather than direct service competitor.
Regional players
- Green Clean Crew: Midwest-focused eco-friendly residential cleaning service. Comparable on green positioning and residential recurring model, with Midwest regional overlap but operating in different metros than EuroClean.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Euroclean social profiles
Digital presenceEuroclean financial estimates
Financial estimateRevenue estimate
Valuation estimate
Euroclean leadership team
Management profileNumber of profiles
Profiles2 records
Euroclean funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Euroclean M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Euroclean
What does Euroclean do?
EuroClean provides recurring and one-time residential cleaning services (Standard Clean and Deep Clean tiers covering kitchens, bathrooms, bedrooms, living areas, hallways, stairs, and entryways with optional interior window washing) for homeowners in the Columbus and Cincinnati, Ohio metro areas. It also offers commercial cleaning services, including post-construction site cleanup and pre/post-event venue cleaning, for construction firms, event venues, and corporate clients in the same geography. Services are sold without contracts via quote-based phone and website channels.
Is Euroclean a public or private company?
Euroclean is a private company. It is classified as family owned and is currently operating.
When was Euroclean founded?
Euroclean was founded in 2002. It employs 11 to 50 people.
Where is Euroclean based?
Euroclean is headquartered in Westerville, United States, in the North America region.
How does Euroclean make money?
Two revenue lines are on record. Residential Cleaning Services are the primary driver. The others are commercial Cleaning Services.
Who are Euroclean's main competitors?
Direct peers on record are Maid Brigade, The Cleaning Authority, The Maids, Two Maids & A Mop, Molly Maid and MaidPro. Broad incumbents are Merry Maids and Handy. HomeAdvisor (Angi) is listed as an others. Green Clean Crew is listed as a regional player.
Does Euroclean have an API?
No public API is recorded for Euroclean.
What industry is Euroclean in?
Euroclean's product category is Residential Cleaning Services. Its primary akta.pro industry code is HSAEAAAA, General Recurring House Cleaning (Whole-Home), with a secondary code of HSAEAFAA, Whole-Home One-Time Cleaning. Its NAICS code is 561720 and its SIC code is 7340.