We The People

What We The People does

We The People Agency Pty Ltd is an independent, social-first creative and digital agency operating across Australia and New Zealand from offices in Melbourne, Sydney, and Auckland. Founded in 2018 by a group of digital publishers, the firm serves enterprise and mid-market brands with an integrated six-pillar service suite: Creative + Strategy, Content Creation + Production, Paid Media + Performance, Influencers + Creators, Social + Community Management, and a dedicated Social Video + TikTok Studio. The agency's underlying technology approach is a content production and platform integration model rather than a proprietary software product — it leverages official TikTok Marketing Partner and Meta Business Partner integrations to access platform insights and direct collaboration, complemented by a proprietary 'TikTok-ready' talent database of no-name creatives for cost-effective content production.

The business operates as a B2B professional services agency, monetizing through project-based and retainer engagements spanning strategy, creative development, content production, paid media management, influencer campaign management, and always-on community management. Pricing is not publicly disclosed, consistent with bespoke B2B agency quoting. The go-to-market is primarily direct client engagement through the three office locations, supplemented by a top-of-funnel content marketing motion including a monthly #Now-Trending trend newsletter, an active TikTok/Instagram/LinkedIn presence, and a public case-study portfolio. Distribution leverage is extended by membership in the Worldwide Partners independent agency network (70+ agencies, 40 countries).

The client base spans more than 20 named enterprise and institutional brands across retail, food and beverage, fashion and apparel, personal care, financial services, insurance, hospitality, travel, consumer appliances, and government — including adidas, KFC, Target, Amazon, AIA, Durex, Cotton On, Jetstar, De'Longhi, NSW Government, and BankVic. Documented campaign outcomes include 44.7 million impressions in 30 days (Durex), 12+ million cross-platform views (Krispy Kreme via 7-Eleven), and 3.3 million organic TikTok views (LUCAS Restaurants). The company is privately held with no disclosed external funding, no parent company, and no recorded M&A activity.

Name

We The People

Legal name

We The People Agency Pty Ltd

Website

https://wethepeople.com.au

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

We The People is an independent, social-first creative and digital agency serving enterprise brands across Australia and New Zealand from offices in Melbourne, Sydney, and Auckland, with a six-pillar service suite spanning strategy, content production, paid media, influencer marketing, community management, and a dedicated TikTok studio.

Ownership category

akta.pro rank

Product category

Digital Marketing & Social Media Agency Services

NAICS

Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Social Media & Community Management (BPAFAAAE)

akta.pro secondary industries

Creator Content Production & Co-Creation Studios (BPAFAHAD), Creator Management & Talent Representation (BPAFAHAB), Community Management & Creator Community Building (MPAAAHAH)

Keywords

• Social media agency
• Content creation services
• Paid media management
• Influencer marketing
• Creative strategy

Headquarters

HQ city

Collingwood

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Agency Services - Creative & Strategy: Integrated communications strategy, creative direction, concept development, art direction, and social media strategy services delivered through project-based or retainer engagements.
2. Content Creation & Production: Full-service content creation including video production, photography, copywriting, design studio services, and creative assets for social platforms.
3. Paid Media Management: Media strategy, planning, buying, and performance media services across ATL and BTL channels with data analysis and audience discovery capabilities.
4. Influencer & Creator Partnerships: End-to-end influencer marketing services including campaign management, ambassador programs, and partnerships with macro, micro, and nano-creators.
5. Social & Community Management: Ongoing community management, reporting, trend and sentiment analysis, and social platform management services.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

We The People is a social-first creative and digital agency that delivers integrated marketing services — creative and communications strategy, content creation and production, paid media management, influencer and creator partnerships, social and community management, and a dedicated TikTok/Social Video studio — to enterprise and mid-market brands across Australia and New Zealand. Services are delivered via project-based campaigns and ongoing retainer engagements through offices in Melbourne, Sydney, and Auckland.

Product overview

We The People is a social-first digital agency offering an integrated suite of marketing services across Australia and New Zealand. The core offering consists of six interconnected service pillars: Creative + Strategy, Content Creation + Production, Paid Media + Performance, Influencers + Creators, Social + Community Management, and Social Video + TikTok Studio. These services are complemented by specialized offerings including User Generated Content (UGC), Campaign Planning & Activation, and Design & Illustration. The agency also provides a monthly #Now-Trending newsletter as a thought leadership and client retention tool. The agency operates from Melbourne, Sydney, and Auckland offices and maintains official TikTok Marketing Partner and Meta Business Partner status.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 44.7 million impressions in 30 days for Durex campaign
• +4 more outcomes

Named customers23 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core and flagship.

• TikTokcoreTechnology or IntegrationOfficial TikTok Marketing Partner recognized and accredited by TikTok as a leading provider of creative and media solutions to brands across Australia & New Zealand. Partnership provides access to exclusive insights, platform features, and direct collaboration with TikTok to help brands succeed on the For You Page.
• MetacoreTechnology or IntegrationMeta Business Partner status recognizing best-in-class capability in social and paid media across Facebook and Instagram platforms. Allows agency to tap into exclusive insights and supercharge brand partner's digital moments.
• Worldwide PartnersflagshipStrategic or Co-development PartnerMember of Worldwide Partners, the largest network of independent advertising and marketing communications agencies in the world with over 70 independent agencies in 40 countries. Network enables access to global market insights, expertise and talent to extend the impact of client work.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Monkeys: Australian creative agency (part of Accenture Song) producing integrated campaigns for major brands. Comparable as a domestic full-service creative competitor, though with holding-company backing.
• Obviously: Global influencer marketing and social agency delivering creator campaigns for major brands. Comparable as a social-first competitor specializing in influencer marketing at the same tier of enterprise clients.
• Goat Agency: Global influencer and social media marketing agency with strong creator-marketing capabilities. Comparable as a specialist social/influencer agency competing for enterprise brand budgets in the same creator economy space.
• Special Group: ANZ-based independent creative and social agency serving major brands with integrated social, influencer, and content capabilities. Highly comparable to We The People in geography, independence, and full-service social offering.
• Thinkerbell: Australian-founded independent creative agency with measured effectiveness and social content capabilities. Comparable as an ANZ-headquartered independent creative competitor targeting enterprise brands.
• BMF Advertising: Australia-based award-winning independent creative and integrated agency. Comparable in geography, independence, and serving large consumer brands with full-service creative and content production.

Emerging players

• Fanbytes: Gen-Z-focused influencer and social media agency with TikTok expertise, acquired by Brainlabs. Comparable as a TikTok-specialist agency targeting enterprise brands with creator-led campaigns.
• HireInfluence: Full-service influencer marketing agency offering campaign management, content, and paid amplification. Comparable as a specialist competitor in influencer and social content marketing services.

Broad incumbents

• Dentsu Creative Australia: ANZ arm of global holding-company network Dentsu, offering integrated creative, media, and digital services. Comparable as a large incumbent serving enterprise brands with full-service social and content capabilities.
• Ogilvy Australia: Australian office of WPP-owned Ogilvy network offering advertising, social, content, and PR services to global brands. Comparable as a full-service competitor with deeper global infrastructure but less social-first specialization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• TikTokwethepeople.com.au/tiktok
• Xx.com/wethe__people
• Facebookfacebook.com/wethepeoplestudio

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about We The People