Blue Truck

What Blue Truck does

Blue Truck (legally Blue Truck Logistics, Inc.) is a private, furniture-only third-party logistics provider founded in 2020 and headquartered in Georgia. The company operates a national, coast-to-coast delivery network built around directly-managed crews and independent business owner operators who are trained specifically in furniture handling, from boxed goods to antiques. Its core offering is white glove delivery — including in-home placement, blanket-wrap handling, assembly, and installation — with the stated value proposition of minimizing handoffs in the middle-to-final-mile transition where most furniture damage occurs in conventional carrier networks. The company is led by CEO Peter Hsu and has 11-50 employees.

The company's technology layer is a cloud-based logistics platform with end-to-end barcode scanning, real-time shipment status updates, pickup and delivery photo documentation, projected delivery windows, and full API access for integration with customer order management systems. Two distinct self-serve booking platforms are offered: ship.bluetruck.io for enterprise e-commerce partners and smallshippers for independent furniture sellers including Etsy retailers. The enterprise platform adds online scheduling, digital inventory management, and billing. A separate sister-company relationship with Indigo Restorations extends the offering into antique restoration and specialty item repair.

Blue Truck monetizes on a transaction-fee model, charging base freight rates determined at booking plus accessorial fees for assembly, special packaging, storage, redelivery, and return services. Standard liability coverage caps reimbursement at $7 per pound, with optional premium valuation available for purchase. Go-to-market combines bottom-of-funnel digital channels (self-serve quote platform, direct phone sales), partner referrals from furniture retailers, and LinkedIn presence for top-of-funnel brand awareness. Named customers and channel partners include Maiden Home, Chairish, CABA Design, James & James, Lawson Fenning, Italia Furniture Gallery, DHC, BOBO Intriguing Objects, Adult Bunk Beds, and Urban Forge Ironworks. The company closed a single seed round led by Precursor Ventures in June 2021 and remains privately held.

Name

Blue Truck

Legal name

Blue Truck Logistics, Inc.

Website

https://bluetrucklogistics.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Blue Truck is a private, furniture-only third-party logistics provider offering white glove delivery, blanket-wrap handling, and assembly across a national coast-to-coast network. It serves enterprise e-commerce furniture brands and independent sellers via cloud-based booking platforms with end-to-end tracking.

Ownership category

akta.pro rank

Product category

Furniture Logistics Services

NAICS

Specialized Freight Trucking (4842), Truck Transportation (484), Couriers and Express Delivery Services (492110)

SIC

Trucking & Courier Services (No Air) (4210), Arrangement Of Transportation Of Freight & Cargo (4731)

akta.pro primary industry

Furniture & Home Furnishings White-Glove Delivery (TLAAAKAA)

akta.pro secondary industries

Assembly, Installation & In-Home Setup Services (White-Glove Add-On) (TLAAAKAJ), Mattress & Bedding Delivery (TLAAAKAD), High-Value / Fragile Bulky Goods Delivery (Art, antiques, pianos) (TLAAAKAI), B2B Heavy/Bulky Last-Mile (Retail-to-Store, Store-to-Store, Jobsite) (TLAAAKAL)

Keywords

• Furniture delivery services
• White glove logistics
• Last mile delivery
• Freight transportation
• Warehouse logistics

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Freight Transportation Services: Blue Truck arranges transportation of freight and charges based on rates determined at booking. Customers receive a rate confirmation following booking. Additional accessorial charges apply for special services.
2. White Glove Delivery Services: Professional in-home delivery with blanket-wrap handling, assembly, and installation services for furniture items. Charges include base freight plus accessorial fees for assembly, special handling, and other value-added services.
3. Accessorial Charges: Additional charges for services beyond standard delivery including assembly, special packaging, storage, redelivery, and return charges. Rates available via their accessorial charges documentation.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Blue Truck provides furniture-only white-glove logistics services, including nationwide pickup, blanket-wrap or packaged freight transportation, in-home delivery, placement, and expert assembly performed by directly managed crews. The company operates two customer-facing booking platforms — an enterprise e-commerce portal (ship.bluetruck.io) and an independent-seller portal (smallshippers) — and supports them with end-to-end barcode scanning, real-time tracking, photo documentation, projected delivery windows, and full API access.

Product overview

Blue Truck operates as a furniture-only logistics company offering two distinct platforms: the Enterprise E-commerce Platform (ship.bluetruck.io) for large e-commerce companies, and the Independent Sellers Platform for Etsy sellers and small retailers. Their core white glove delivery service includes professional in-home delivery, assembly, and blanket-wrap handling. The company also offers a cloud logistics platform with barcode scanning and real-time tracking, plus additional services through their antique restoration sister company (Indigo Restorations).

Differentiator

Problem solved

Functional benefit

Products and services

• White Glove Delivery Service

Quantifiable outcome

• Reduced damage rates through minimized handoffs in their logistics network

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eleven partnerships are on record, tiered core.

• ChairishcoreChannel Partner/ Reseller/ DistributorChairish is an online marketplace for antiques and unique home decor goods. They partner with Blue Truck for white glove delivery of their furniture and decor items to ensure professional handling of antiques and specialty pieces.
• Adult Bunk BedscoreChannel Partner/ Reseller/ DistributorLuxury statement bed products company. Their beds are delivered and assembled white glove by skilled Blue Truck crews trained specifically for furniture care.
• CABA DesigncoreChannel Partner/ Reseller/ DistributorFurniture company behind the Inside Weather, Chicory, and Diorama brands. Blue Truck provides logistics and delivery services for their furniture products.
• Maiden HomecoreChannel Partner/ Reseller/ DistributorLuxury American-made furniture brand specializing in sofas, sectionals, dining tables, and chairs created with extraordinary craftsmanship. Blue Truck handles their white glove delivery.
• James & JamescoreChannel Partner/ Reseller/ DistributorAmerican made tables and carpentry company. Blue Truck provides delivery services for their handcrafted furniture pieces.
• Italia Furniture GallerycoreChannel Partner/ Reseller/ DistributorQuality furniture retailer for discerning customers. Partner with Blue Truck for professional furniture delivery and installation.
• Lawson FenningcoreChannel Partner/ Reseller/ DistributorLuxury designer goods retailer. Blue Truck provides delivery services for their high-end furniture products.
• DHC (Danish Home Co.)coreChannel Partner/ Reseller/ DistributorContemporary leather furniture and modern decor retailer featuring brands like BDI and Fjords. Blue Truck handles their delivery services.
• BOBO Intriguing ObjectscoreChannel Partner/ Reseller/ DistributorRetailer of intriguing objects for interior design. Partner with Blue Truck for delivery of their specialty decor and furniture items.
• Urban Forge IronworkscoreChannel Partner/ Reseller/ DistributorIron furniture maker by American blacksmiths. Blue Truck provides delivery for their handcrafted iron furniture pieces.
• Indigo RestorationscoreStrategic or Co-development PartnerAntique restoration and furniture repair sister company. Provides restoration services for antiques and specialty items handled by Blue Truck, offering a complete solution for valuable furniture.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• uShip: uShip is an online marketplace that connects shippers of large, bulky, and high-value items (including furniture and antiques) with carriers, overlapping Blue Truck's independent-seller and SMB target customer segments.
• GoShare: GoShare is an on-demand marketplace for last-mile delivery of large items such as furniture, mattresses, and appliances, competing with Blue Truck for SMB shippers and consumers needing in-home, white-glove-style service.
• Estes Sureway: Estes SureWay is the white-glove home delivery arm of Estes Express, specializing in big-and-bulky residential deliveries for furniture and appliance retailers with installation and assembly services, comparable in scope to Blue Truck.
• Dolly: Dolly is an on-demand, app-based delivery platform for large, bulky, and heavy items including furniture and appliances, connecting customers and retailers with vetted drivers for last-mile, in-home delivery.
• Sunco Last Mile: Sunco provides nationwide white-glove final-mile delivery and in-home installation for retailers of furniture, mattresses, fitness equipment, and appliances, closely overlapping Blue Truck's enterprise e-commerce shipper focus.

Emerging players

• Roadie (UPS): Now part of UPS, Roadie operates a crowdsourced delivery network for large, bulky, and time-sensitive shipments including furniture, competing for SMB shippers seeking flexible, lower-cost big-and-bulky capacity.

Broad incumbents

• FedEx Custom Critical: FedEx's white-glove, time-sensitive shipping arm competes for high-value, white-glove furniture and home goods deliveries using AirRide-equipped vehicles and dedicated drivers, with similar door-to-door, inside-delivery service positioning.
• RXO Last Mile: RXO's Last Mile business (formerly XPO Last Mile) is one of the largest US providers of big-and-bulky, white-glove home delivery for retailers, directly competing with Blue Truck for retail furniture and appliance shippers at national scale.
• Maersk Home Delivery: Maersk's home delivery offering (built on its 2022 Pilot Freight Services acquisition) provides white-glove, in-home delivery for furniture and big-and-bulky retail goods across the US, directly overlapping Blue Truck's core service.
• Flexport final-mile services: Flexport, while primarily a digital freight forwarder, has been expanding into door delivery and drayage services that touch the same e-commerce furniture shippers Blue Truck serves, and competes indirectly for technology-forward retailer relationships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/bluetruck

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blue Truck