What Kenetik does

Kenetik is a functional beverage company that produces and markets ketone-based brain fuel products under the VitaNav Inc. corporate entity (Delaware C-corp, founded 2019, headquartered in Fulton, Maryland). The company's technology centers on bioidentical D-Beta-hydroxybutyrate (D-BHB) Free Acid ketones combined with R-1,3-Butanediol (RBDO) precursor in a Dual-Fuel Hybrid formulation that delivers 12g of active ketones per 12oz can, 10g per 2oz shot, or 12g per 1oz concentrate serving. The core technology is protected by four granted US patents (11,044,932; 11,141,392; 11,985,999; 12,439,945), has been independently validated at the University of Pennsylvania School of Medicine, and the consumer SKUs carry Informed Sport WADA-compliant certification for banned-substance testing.

The business operates a multi-channel go-to-market model. Direct-to-consumer e-commerce via drinkkenetik.com (powered by Shopify, Recharge for subscriptions, and Klaviyo for email/SMS) is the primary revenue driver, supplemented by Amazon marketplace listings, physical retail presence in Life Time Fitness LifeCafes nationwide, a wholesale program (kenetikwholesale.com), and international shipping under DDP terms. Pricing is structured around $29.94 per 6-pack of cans, $29.94 per 6-pack of shots, and $59.04 per 3-pack concentrate, with a Subscribe & Save option providing a 20% discount to drive recurring revenue. A separate KenetikPro line delivers 20g ketone doses in an allulose-free formulation through a practitioner channel targeting healthcare providers for clinical applications including midlife cognitive aging, hormonal cognitive change, and recovery protocols.

Kenetik targets a horizontally segmented customer base spanning knowledge workers seeking caffeine-free focus, athletes and performance users (leveraging Informed Sport certification), keto/metabolic health enthusiasts, and brain-health-focused consumers. Marketing emphasizes clinical evidence, a science-led content blog, customer reviews (1,000+ reviews, 4.8 average rating), and partnerships such as ExpertVoice for professional/military discounts, Grey Team for veteran cognitive health, and Fleet Feet DC for running-community retail. Devon Price serves as Co-Founder and CEO; the company appears to be founder-controlled with no publicly disclosed institutional investors.

Name

Kenetik

Legal name

VitaNav Inc.

Website

https://drinkkenetik.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Kenetik is a functional beverage company producing bioidentical D-BHB ketone-based brain fuel products — cans, shots, and concentrates — sold via DTC e-commerce, Amazon, and Life Time Fitness retail to knowledge workers, athletes, keto practitioners, and brain-health consumers.

Ownership category

akta.pro rank

Product category

Functional Beverages

NAICS

Medicinal and Botanical Manufacturing (325411)

SIC

Bottled & Canned Soft Drinks & Carbonated Waters (2086)

akta.pro primary industry

Functional Beverages (Vitamins, Probiotics, Nootropics, etc.) (CRADAHAL)

akta.pro secondary industries

Functional/Fortified Beverage Production (Vitamins, Botanicals, Nootropics) (AFAFABAH), Healthy Aging & Cognitive Support Supplements (CRADAGAM)

Keywords

• Ketone beverages
• Functional beverages
• Brain fuel drinks
• Ketone supplements
• Bioidentical ketones

Headquarters

HQ city

Halethorpe

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Consumer Ketone Products (Cans, Shots, Concentrate): Direct-to-consumer sales of ready-to-drink ketone beverages, shots, and concentrates through owned e-commerce and Amazon. Subscription model (Subscribe & Save 20%) provides recurring revenue with auto-delivery. One-time purchase also available.
2. Merchandise and Accessories: Sale of branded performance apparel (shirts, hats, running belts) and co-branded products (Protek x Kenetik watch bundle). One-time purchase model.
3. KenetikPro (Medical/Practitioner Channel): Separate medical-grade ketone product line (20g ketones per dose, allulose-free) distributed through practitioner channel. Higher concentration formulation for clinical use cases including midlife cognitive aging, hormonal cognitive change, and recovery protocols.
4. Wholesale/B2B: Wholesale program for retail distribution including Life Time Fitness LifeCafes. ExpertVoice program provides access to professional/military customer segment.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels7 records

Core offering

Kenetik produces and sells caffeine-free, sugar-free ketone-based functional beverages (ready-to-drink Cans, 2oz Shots, and multi-serving Concentrate) formulated with bioidentical D-BHB ketones and R-1,3-Butanediol to deliver cognitive clarity, sustained energy, and recovery support. The company also operates a separate KenetikPro medical-grade product line (20g ketones per dose, allulose-free) distributed through healthcare practitioners for clinical use cases such as midlife cognitive aging and recovery protocols.

Differentiator

Problem solved

Functional benefit

Products and services

• Kenetik Cans Ready-to-drink 12oz caffeine-free and sugar-free ketone beverage delivering 12g of active ketones per serving, available in Watermelon Lime, Blackberry Lemonade, Strawberry Peach, Pineapple Passionfruit and Variety flavor packs. Designed for daily cognitive clarity, focus, and sustained energy without stimulant side effects. Sold via owned e-commerce, Amazon, and Life Time Fitness LifeCafes.
• Kenetik Shots 2oz concentrated ketone shot delivering 10g of ketones per serving in a TSA-compliant, travel-friendly format, available in Tangerine flavor. Marketed for on-the-go clarity and focus without stimulant tradeoffs.
• Kenetik Concentrate Multi-serving ketone concentrate delivering 12g of ketones per 1oz serving, sold in 3-, 6-, and 12-pack configurations across Blackberry Lemonade, Strawberry Peach, Pineapple Passionfruit, and Variety options. Positioned as the lowest cost-per-gram format for customizable daily use.
• KenetikPro Medical-grade ketone product delivering 20g of ketones per dose in an allulose-free formulation, distributed exclusively through healthcare practitioners. Targets clinical use cases such as midlife cognitive aging, hormonal cognitive change management, and structured recovery protocols, with inquiries routed to the Kenetik clinical team.
• Kenetik Gear & Apparel Branded performance apparel and accessories, including the Performance Running Belt, Kenetik Hydro Hat, Kenetik Performance Shirt (men's and women's), and the Special Edition Kenetik x ProTek Watch. Sold as one-time purchases alongside the beverage line.

Quantifiable outcome

• 4x higher blood ketone levels vs precursor-only drinks
• +6 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Life Time Fitness LifeCafescoreChannel Partner/ Reseller/ DistributorLife Time Fitness LifeCafes serve as physical retail presence for Kenetik products, making them available at Life Time gym locations nationwide. Strategic retail partnership for health-conscious fitness community access.
• ExpertVoicecoreGTM or Marketing PartnerExpertVoice affiliate program provides Kenetik products at discounted pricing to verified professionals including military, first responders, and industry experts. Marketing partner driving B2B/professional customer acquisition through reputation-based discounts.
• Grey TeamcoreStrategic or Co-development PartnerVeteran suicide prevention partnership with Grey Team focused on brain-first healing approaches. Kenetik provides ketone-based cognitive support for veteran mental health programs. Blog post details EEG brain scanning and cognitive performance support for military members.
• Fleet Feet DCminorChannel Partner/ Reseller/ DistributorLocal retail partnership featured in 'Being Kenetik' blog series. Fleet Feet DC serves as running specialty retail partner with fitting services and community running programs.
• ProtekminorOEM/ Whitelabel/ Licensing PartnerCo-branded Protek x Kenetik watch bundle with matching colorways (Watermelon Lime, Strawberry Peach, Blackberry Lemonade, Pineapple Passion Fruit). Special Edition Kenetik x ProTek Watch also available separately at $499.99.
• University of Pennsylvania School of MedicinecoreOthersIndependent research validation partner. Kenetik's hybrid ketone formula (bioidentical ketones + precursor) validated in independent testing at UPenn. Claims include 4x higher blood ketone levels vs precursor-only drinks and improved cognitive performance.
• ShopifycoreTechnology or IntegrationE-commerce platform powering drinkkenetik.com online storefront, shopping cart, and payment processing.
• RechargecoreTechnology or IntegrationSubscription management platform powering Kenetik's Subscribe & Save recurring delivery program with 20% discount and flexible scheduling.
• KlaviyocoreTechnology or IntegrationEmail and SMS marketing automation platform for customer communications, post-purchase surveys, abandoned cart recovery, and promotional campaigns.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Celsius: Mass-market functional energy beverage brand with broad retail distribution (including fitness and convenience channels similar to where Kenetik distributes). Represents the scale incumbent Kenetik would compete against as the no-caffeine/no-sugar functional beverage category goes mainstream.
• AG1 (Athletic Greens): Premium subscription-based daily nutrition greens/supplement brand with high-LTV DTC customers. Comparable subscription economics, evidence-forward marketing positioning, and affluent wellness consumer overlap with Kenetik's subscriber base.
• Alani Nu: Fast-growing functional energy drink and supplement brand with strong female-skewing wellness positioning. Comparable to Kenetik on D2C + retail distribution and lifestyle-coded branding even though the products target a different (caffeinated) use case.
• Liquid Death: Cult-brand functional canned water/tea brand with strong DTC and retail presence. Comparable on packaging-led, content-marketing-driven CPG brand-building approach that Kenetik also uses for performance beverage marketing.

Emerging players

• Onnit: Supplements and nootropics brand (Alpha Brain) targeting cognitive performance and longevity. Overlaps with KenetikPro's cognitive wellness positioning and the brain-health/cognitive support messaging on the consumer side.
• Qualia (Neurohacker Collective): Science-forward nootropic and longevity supplement brand targeting the biohacking and cognitive performance consumer. Overlaps with Kenetik on brain-health positioning, evidence-based marketing, and a shared investor/consumer profile interested in metabolic and cognitive optimization.

Direct peers

• Perfect Keto: Keto-focused supplements brand offering MCT oil products, keto bars, and exogenous ketone drinks. Overlaps with Kenetik on keto/metabolic health positioning and DTC subscription model targeting similar low-carb lifestyle consumers.
• KetoneAid (formerly DeltaG): Direct competitor producing ketone ester-based drink mixes and shots. Competes head-to-head with Kenetik in the bioidentical/ketone ester beverage category, particularly with endurance athletes seeking exogenous ketones.
• Prüvit: Multi-level-marketed brand selling Keto OS and other exogenous ketone supplements and drinks. Competitor in the consumer ketone supplementation space with significant brand awareness, particularly in the keto lifestyle community.
• H.V.M.N. (HVMN): Pioneer in exogenous ketone ester products (Ketone-IQ) and metabolic health supplements. Directly comparable product offering (ketone ester drink mixes) targeting biohackers, athletes, and performance-oriented consumers similar to Kenetik's core audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kenetik