What Autumn Communications does

Autumn Communications is a full-service, bicoastal public relations and creative marketing agency headquartered in New York (26 West 17th Street, 4th Floor) with a second office in Beverly Hills (335 N Maple Drive, Suite 150). Founded in 2009 and privately held, the firm operates with 11–50 employees under principals Shelley Reinstein and Managing Partner Ashley Carone, serving consumer brands across beauty and wellness, food and beverage, lifestyle, fashion, consumer technology, retail, and entertainment. Its client roster includes Amazon, Rakuten, Therabody, Murad, MasterClass, Lavazza, Fresh Beauty, Chamberlain Coffee, Catalina Crunch, Tuckernuck, and Summer Health, among others, spanning enterprise, mid-market, and emerging-brand segments.

The agency's service portfolio is structured around five integrated pillars: Brand Strategy & Development (media relations, brand positioning, executive profiling, thought leadership, content strategy, and crisis communications), Strategic Partnerships (cross-brand capsule collections and limited-edition collaborations), Creator & Talent Relations (brand ambassador programming, celebrity campaigns, influencer seeding, paid endorsements, and UGC), Experiential Marketing (pop-ups, salon dinners, virtual gatherings, and creative mailers), and Affiliate Marketing (full-funnel affiliate strategy, partner management, and performance PR). These capabilities are delivered through dedicated, verticalized account teams led by VPs and Associate VPs for each consumer category.

Autumn generates revenue through professional services engagements and managed affiliate services on a quote-based, retainer and project-fee model that is not publicly disclosed. New business is acquired through sales-led pitches, strategic RFP participation, and referrals, leveraging the agency's media contact network and demonstrated campaign outcomes. The firm has been recognized on the PRN Agency Elite Top 120 (2025), PRN 100 (2024), Inc. 5000 (2024), and Inc. Female Founders 500 (2026). No funding rounds, mergers, acquisitions, or institutional investment are disclosed; ownership appears to remain with founders and management.

Name

Autumn Communications

Legal name

Autumn Communications

Website

https://autumncommunications.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Autumn Communications is a bicoastal, full-service PR and creative marketing agency serving consumer brands across beauty, wellness, food and beverage, lifestyle, fashion, tech, and entertainment through integrated brand strategy, partnerships, talent relations, experiential, and affiliate marketing services.

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Public Relations Agencies (54182), Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418), Public Relations Agencies (541820)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Brand Campaign & Integrated Communications Agencies (MPAAAAAC), Integrated Advertising (Brand + Performance + Media) (BPAFAAAA), Affiliate Marketing & Partner Program Management (MPAAACAD), Affiliate & Partner Marketing (Performance Partnerships) (BPAFACAE)

Keywords

• Public relations services
• Creative marketing agency
• Experiential marketing
• Influencer marketing
• Affiliate marketing

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. PR and Communications Services: Traditional public relations services including media relations, press strategy, brand positioning, and crisis communications for consumer brands.
2. Affiliate Marketing Services: Full-funnel affiliate strategy and execution, partner management, and performance PR to drive revenue through affiliate partnerships and influencer-driven commerce content.
3. Experiential Marketing Services: Design, build, and scale immersive brand experiences including salon dinners, pop-ups, virtual gatherings, with creative conception, venue scouting, vendor engagement, and execution.
4. Creator & Talent Relations Services: Top-tier brand ambassador programming, celebrity-driven marketing campaigns, organic influencer seeding, paid endorsements, talent wrangling, UGC programs, and paid usage management.
5. Strategic Partnerships Services: Connecting clients with like-minded brands for exclusive partnerships including capsule collections and limited-edition product lines, with creative concept ideation, partner outreach, brand negotiations, and go-to-market execution.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Autumn Communications is a full-service, nationally integrated public relations and creative marketing agency that delivers traditional PR, strategic partnerships, creator and talent relations, experiential marketing, and affiliate marketing for consumer brands. The firm serves enterprise, mid-market, and emerging companies in beauty, wellness, food and beverage, lifestyle, fashion, consumer technology, retail, and entertainment through dedicated account teams with senior leadership embedded in execution.

Product overview

Autumn Communications is a full-service, nationally integrated PR and Creative Marketing agency offering a unified suite of services. The agency operates as a single platform housing Brand Strategy & Development, Strategic Partnerships, Creator & Talent Relations, Experiential Marketing, and Affiliate Marketing. These service pillars work together under one roof to amplify brands through traditional PR, influencer partnerships, experiential activations, and affiliate-driven commerce strategies. The agency serves global brands and emerging companies alike, positioning itself as a 360-degree communications agency and innovation hub.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Strategy & Development Comprehensive communications services covering media relations, brand positioning, executive profiling, thought leadership, content strategy, crisis communications, and media training to launch, grow, or pivot brands. Designed for consumer brand organizations seeking integrated PR and communications support.
• Strategic Partnerships Service that leverages the agency's cross-industry network to connect clients with like-minded brands for exclusive and press-worthy partnerships including capsule collections and limited-edition product lines, with creative concept ideation, partner outreach, brand negotiations, and go-to-market execution.
• Creator & Talent Relations Results-driven talent and creator service that analyzes brand presence across social platforms and activates word-of-mouth marketing at scale through brand ambassador programming, celebrity-driven campaigns, organic influencer seeding, paid endorsements, talent wrangling, UGC programs, and paid usage management.
• Experiential Marketing Service that designs, builds, and scales immersive brand experiences including salon dinners, pop-ups, virtual gatherings, and creative mailers through creative concepting, venue scouting, budget management, vendor engagement, fabrication, and on-site execution.
• Affiliate Marketing Full-funnel affiliate strategy and execution integrating influencer-driven affiliate partnerships, partner management, performance PR, and shopping-driven events to drive measurable revenue through the affiliate channel.

Quantifiable outcome

• 306% MoM revenue lift and 81% increase in new customers within first 4 months for affiliate marketing clients
• +5 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor and core.

• NAS MarketingminorStrategic or Co-development PartnerCollaborated with NAS Marketing on Amazon's Third Annual Holiday Soirée event at the iconic Barney's storefront in New York City, where both agencies worked together on event transformation and execution.
• La La Land CafeminorStrategic or Co-development PartnerPartnered with La La Land Cafe for the Chamberlain Coffee x DEUX cinnamon sugar donut collaboration pop-up. The cafe was transformed into a branded Chamberlain Coffee x DEUX donut shoppe experience.
• UGG, Naadam, Quay (Retail Partners)coreStrategic or Co-development PartnerRakuten's first-ever in-person shopping experience featured custom boutique booths from UGG, Naadam, and Quay during a four-day pop-up in New York City. These retail partners participated in the immersive activation where holiday shoppers could earn cash back.

Scale indicators12 records

Recent moves3 records

Expansion highlights5 records

Emerging players

• Code3: Performance marketing and affiliate management agency serving consumer brands. Comparable to Autumn's Affiliate Marketing service line and competes for performance-driven retainer work.
• Movers+Shakers: Specialist experiential marketing agency focused on consumer brands. Directly comparable to Autumn's Experiential Marketing practice and overlaps on influencer-led activations.

Direct peers

• Berlin Cameron: Independent creative and communications agency with strong consumer and lifestyle brand work. Comparable integrated model and similar client profile.
• 5W Public Relations: Full-service consumer PR agency of comparable size and vertical focus (beauty, lifestyle, F&B, consumer tech). Closest direct competitor to Autumn's positioning with similar NYC presence and enterprise consumer-brand client roster.
• M Booth: Independent consumer-focused PR and creative agency known for purpose-driven brand work. Comparable in scale and client verticals (CPG, lifestyle, food) with strong earned-media capabilities.
• Praytell: Creative + earned media agency with comparable mid-market positioning, working across consumer, lifestyle, and entertainment. Similar integrated model combining PR, social, and creative.
• BPCM: Boutique PR and communications agency specializing in fashion, beauty, lifestyle, and wellness. Highly comparable vertical depth and boutique service model to Autumn.
• Factory PR: Lifestyle and fashion-focused PR agency with NYC presence. Comparable in scope to Autumn's Fashion and Lifestyle verticals with overlapping client categories.

Broad incumbents

• Golin: Global communications agency with significant consumer-brand practice. Larger and broader than Autumn, but directly competes for the same enterprise consumer-brand RFPs.
• Edelman: Largest independent global PR firm with deep consumer-brand and corporate practices. Competes with Autumn for large-scale enterprise mandates and global programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/autumn-communications
• Instagraminstagram.com/autumncomm
• Xx.com/autumncomm

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Autumn Communications