Clap
Clap (operated by Korea's D.Whale) provides an AI-enabled modular HR performance management SaaS serving 1,000+ mid-market and enterprise companies across Korea and select global deployments, with customers including SL, AirPremia, Ananti, KFC Korea, and Inji Group.
- Company typePrivate
- Founded2021
- HeadquartersKangnam, South Korea
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Clap does
Clap (클랩), operated by 주식회사 디웨일 (D.Whale), is a South Korean HR technology company founded in 2021 by Gu Ja-wook (구자욱) that provides a modular, AI-enabled performance management SaaS platform for mid-sized and enterprise Korean companies. The platform addresses multi-rater evaluation (360-degree), OKR/KPI goal management, 1:1 meetings, peer feedback, calibration, and organizational diagnostics for customers spanning automotive manufacturing (SL), aviation (AirPremia), hospitality (Ananti), food & beverage and retail (KFC Korea, Millie's Bookstore), education (Min Byung-cheol Education Group), and manufacturing components (Inji Group). The claimed installed base is 1,000+ companies and the company reports a 99% service retention rate among mid-market and enterprise customers, with cumulative funding of approximately 8 billion KRW led by Korea Investment Partners in a June 2024 Series A, alongside We Ventures, 500 Global, Springcamp, and Kingsley Ventures.
The platform is organized around five core modules — Evaluation, Goal Management, 1:1/Feedback, Customization, and CLAP AI — sold individually or bundled, and is differentiated as Korea's only module-level customizable HR SaaS, with Open API integrations to enterprise groupware, ERP, HRIS, and collaboration tools such as Slack and Google Calendar. CLAP AI, launched in September 2023, is built on a proprietary in-house generative text model and powers feedback drafting (approximately 5 seconds per draft), subjective comment summarization with profanity filtering, KPI/OKR recommendation, 1:1 meeting summarization, employee growth reports, and CLAP Insights performance analytics. The platform carries ISO 27001 certification (achieved April 2024) covering 93 information security control items, and supports multilingual operations, including a documented custom integration with AirPremia's PDC aviation scheduling system that automates cabin crew evaluation cycles.
Clap operates a recurring subscription model with four pricing tiers — an Integrated Plan at approximately 6,000 KRW (~US$4.50) per user per month for 100+ user organizations on annual contracts, plus Evaluation, Diagnostic, and Enterprise plans priced via custom quote, typically multi-year. Go-to-market is direct enterprise sales through website consultation requests and a free trial funnel, supported by a dedicated customer success team performing white-glove onboarding and custom configuration. Distribution is exclusively direct (no marketplace or reseller channel), and a May 2025 MOU with TNF Consulting bundles Clap with TobeHR's diagnostic and consulting services for a packaged 'diagnosis-consulting-performance management' offer. Geographic expansion began in 2025 with deployment to SL's US subsidiary, with stated rollouts to China, India, Mexico, Brazil, and Poland. Clap is headquartered in Gangnam-gu, Seoul, and operates as a fully remote-first organization with 11-50 employees.
Clap firmographics
Firmographics- Name
- Clap
- Legal name
- 주식회사 디웨일
- Website
- https://welcome.clap.company
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Clap (operated by Korea's D.Whale) provides an AI-enabled modular HR performance management SaaS serving 1,000+ mid-market and enterprise companies across Korea and select global deployments, with customers including SL, AirPremia, Ananti, KFC Korea, and Inji Group.
- Ownership category
- akta.pro rank
Where Clap is headquartered
LocationHeadquarters
- HQ city
- Kangnam
- HQ country
- South Korea
- HQ region
- Asia
Offices1 record
Markets served
Clap business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription - Integrated Plan: Annual subscription model priced at 6,000 KRW per user per month for organizations with 100+ users. Includes full platform access for goal management, evaluations, 1:1 meetings, and feedback.
- SaaS Subscription - Evaluation Plan: One-time evaluation period focused plan with full support for 360-degree evaluations, setup, and custom result reports. Pricing requires consultation.
- SaaS Subscription - Diagnostic Plan: Assessment-focused plan covering leadership, competency, and organizational culture diagnostics with analysis reports and support. Pricing requires consultation.
- Enterprise Custom Plan: Full platform access plus custom development, dedicated customer success team, SSO integration, and personalized onboarding. Pricing is custom quote-based.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Integrated Plan - Annual comprehensive performance management |
| Subscription | Multi-year contract | Evaluation Plan - Season-focused 360-degree evaluation support |
| Subscription | Multi-year contract | Diagnostic Plan - Assessment and analysis focused |
| Subscription | Annual | Enterprise Plan - Full customization with dedicated support |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Clap product offering
Product offeringCore offering
CLAP is a modular, AI-powered performance management SaaS platform that enables mid-market and enterprise companies to run customizable goal management, 360-degree evaluations, 1:1 meetings, peer feedback, calibration, and reporting through a single integrated cloud platform. It combines the customization flexibility of system integration (SI) development with the cost efficiency and speed of SaaS, supported by a generative AI layer (CLAP AI) that automates feedback drafting, evaluation comment summarization, KPI/OKR recommendations, and growth report generation.
Product overview
CLAP is a modular AI-based performance management SaaS platform built by D.Wale (주식회사 디웨일), a Korean HR tech startup founded in 2021. The platform is organized around a core integrated plan (통합 플랜) supplemented by two seasonal plans (평가 플랜 and 진단 플랜) and an enterprise tier. At its foundation are five core functional modules — Evaluation (평가), Goal Management (목표), 1:1/Feedback (원온원/피드백), Customization (커스터마이징), and CLAP AI — which are offered individually or bundled. CLAP AI serves as the AI layer across all modules, powering automated feedback generation, evaluation comment summarization, KPI/OKR recommendations, and performance data insights. The platform targets mid-sized to enterprise organizations (1,000+ customers), supports module-level customization and Open API integration with existing HR, ERP, and groupware systems, and competes on the ability to implement each company's unique evaluation process without SI-scale cost or timeline.
Differentiator
Problem solved
Functional benefit
Products and services
- CLAP Integrated Plan (클랩 통합 플랜) Annual subscription SaaS covering the full suite of CLAP modules (evaluation, goal management, 1:1/feedback, and CLAP AI) for continuous year-round performance management. Priced at 6,000 KRW per month per user for organizations with 100+ users; custom quotes for larger deployments.
- CLAP Evaluation Plan (클랩 평가 플랜) Focused evaluation support plan for mid-year or year-end review seasons. Includes 360-degree evaluation setup, evaluation operations support, and individual evaluation result reports. Designed for organizations that need evaluation-period-only usage without full-year commitment.
- CLAP Diagnostic Plan (클랩 진단 플랜) HR diagnostic and assessment plan covering the full cycle from survey design and operation to multi-dimensional analysis and reporting. Includes report production and expert-designed diagnostic frameworks for leadership, competency, and organizational culture assessments.
- CLAP Enterprise Custom Plan Quote-based enterprise tier offering all Integrated Plan features plus custom performance management process support, SSO login, groupware integration, dedicated customer success team, and personalized onboarding sessions for large organizations.
- CLAP AI (클랩 AI) AI layer embedded across the CLAP platform that generates feedback drafts in 5 seconds, summarizes subjective evaluation comments, recommends KPI/OKR for goal-setting, summarizes 1:1 meeting content, produces growth reports, and powers CLAP Insights AI for cross-module performance analytics.
Quantifiable outcome
- 80% reduction in time required for performance evaluation processes
- +8 more outcomes
Companies that use Clap
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles3 records
Clap technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability5 records
Feature7 records
Clap partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Inji Group (인지그룹)coreGlobal advanced components manufacturing group adopted CLAP's customizable performance management solution. Implemented modular customization to overcome limitations of previous HR SaaS, achieving full integration of goal setting, feedback, and organizational performance management with member participation.
- TNF Consulting (티엔에프컨설팅)coreMOU signed for integrated HR solution building combining TNF Consulting's organizational diagnosis and HR consulting expertise with CLAP's AI-based performance management platform. Joint marketing and service packaging planned. TNF provides TobeHR real-time organizational diagnosis platform integrated with CLAP for comprehensive 'diagnosis-consulting-post performance management' service.
Scale indicators9 records
Recent moves7 records
Expansion highlights5 records
Clap competitors and assessment
Company assessmentBroad incumbents
- Workday: Large enterprise HCM suite with performance, goals, and feedback modules. Competes with Clap at the upper end of the enterprise segment but does not specialize in the modular, mid-market-customizable performance niche Clap targets.
- Cornerstone OnDemand: Talent management suite including performance, learning, and recruiting. Comparable on performance review functionality and enterprise GTM but is a broader, more general platform than Clap's performance-management focus.
- SAP SuccessFactors: Enterprise HCM platform covering performance and goal management as part of a broad suite. Overlaps with Clap's evaluation and goal modules but is sold as part of a wider, much more expensive enterprise stack.
Direct peers
- Culture Amp: Employee feedback and performance management SaaS combining engagement surveys, performance reviews, and development tools. Comparable to Clap across the evaluation + feedback + diagnostic stack and mid-to-enterprise target market.
- HiBob: Modern HRIS + people platform for mid-market companies with performance, goals, feedback, and onboarding modules. Directly comparable on modular HR SaaS positioning and mid-market enterprise GTM.
- PerformYard: Performance review SaaS for mid-market and enterprise focused on customizable review cycles, 360 reviews, and goal tracking. Comparable to Clap on customizable evaluation design and mid-market enterprise focus.
- Lattice: US-based performance management and employee development SaaS for mid-market and enterprise. Closely comparable to Clap on continuous performance management, feedback, goal tracking, and AI-assisted reviews, though Lattice is much larger and English-first.
- 15Five: Continuous performance management platform offering 360 reviews, 1:1s, OKR tracking, and engagement surveys. Directly comparable to Clap on product surface (feedback, 1:1s, evaluations) and mid-market GTM motion.
- Leapsome: People enablement platform combining performance reviews, OKR/goal management, feedback, surveys, and learning. Closely comparable to Clap across modules and on AI-powered review assistance.
- Betterworks: Continuous performance management and OKR platform with goal alignment, feedback, check-ins, and AI-assisted reviews. Strongly comparable to Clap's Goal Management, 1:1/Feedback, and CLAP AI modules.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Clap social profiles
Digital presenceClap compliance and trust
Trust signalCompliance1 record
Clap financial estimates
Financial estimateRevenue estimate
Valuation estimate
Clap leadership team
Management profileNumber of profiles
Profiles2 records
Clap funding detail
Funding detailFunding overview
Funding rounds3 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Clap M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Clap
What does Clap do?
CLAP is a modular, AI-powered performance management SaaS platform that enables mid-market and enterprise companies to run customizable goal management, 360-degree evaluations, 1:1 meetings, peer feedback, calibration, and reporting through a single integrated cloud platform. It combines the customization flexibility of system integration (SI) development with the cost efficiency and speed of SaaS, supported by a generative AI layer (CLAP AI) that automates feedback drafting, evaluation comment summarization, KPI/OKR recommendations, and growth report generation.
Is Clap a public or private company?
Clap is a private company. It is classified as venture growth investor backed and is currently operating.
When was Clap founded?
Clap was founded in 2021. It employs 11 to 50 people.
Where is Clap based?
Clap is headquartered in Kangnam, South Korea, in the Asia region.
How does Clap make money?
Four revenue lines are on record. SaaS Subscription - Integrated Plan is the primary driver. The others are saaS Subscription - Evaluation Plan, saaS Subscription - Diagnostic Plan and enterprise Custom Plan.
Who are Clap's main competitors?
Broad incumbents on record are Workday, Cornerstone OnDemand and SAP SuccessFactors. Direct peers are Culture Amp, HiBob, PerformYard, Lattice, 15Five, Leapsome and Betterworks.
Does Clap have an API?
Yes. CLAP offers Open API connectivity enabling customers to integrate existing enterprise data and third-party systems. Various OPEN APIs allow customers to link their existing HR data, groupware, ERP, and other business systems with CLAP for seamless data synchronization. The API is referenced as a feature enabling customization and data integration, though no separate API portal, developer documentation URL, SDK, or auth/rate-limit details are published in the source material.