Lariat

What Lariat does

Lariat (legal entity Lariat Software Inc.) is a private, early-stage B2B SaaS company founded in 2023 and headquartered in New York that builds AI-powered sales agents specifically engineered for selling into brick-and-mortar businesses. The company targets Sales, Revenue Operations, and Marketing teams whose go-to-market depends on reaching location-based decision-makers—operators and owners of physical retail, restaurant, and service businesses that traditional sales intelligence platforms (built primarily on LinkedIn profiles and corporate websites) systematically fail to identify. Lariat positions itself around the "missing 90%" of brick-and-mortar prospects that incumbent tools cover at less than 10%.

The core platform deploys autonomous AI agents that operate continuously to qualify locations, place phone calls, read PDFs, detect buying signals, and surface decision-maker contact information (personal mobiles and emails). The technology stack is multimodal, combining natural language processing over unstructured text with image analysis, and ingests data from government filings, reviews, websites, and offline sources. Differentiated capabilities include natural language search (e.g., querying for specific operator profiles), launchable custom research agents, business relationship mapping across franchises and multi-location ownership hierarchies, laser-accurate classification beyond generic industry codes, and industry-specific data layers covering tech stack, location counts, review velocity, and expansion signals.

Lariat runs a sales-led go-to-market motion with Cal.com-based demo scheduling and a self-serve "test drive" option, targeting enterprise and mid-market buyers. The company generates revenue through SaaS subscriptions, though specific pricing tiers are not publicly disclosed. The company has 1-10 employees and has raised at least one early-stage funding round from Hustle Fund (announced 2024-09-10). No customers, partnerships, patents, awards, or revenue figures are publicly disclosed.

Name

Lariat

Legal name

Lariat Software Inc.

Website

https://getlariat.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Lariat is an AI-powered sales intelligence platform that helps Sales, RevOps, and Marketing teams identify and reach decision-makers at brick-and-mortar businesses. Its autonomous AI agents process unstructured data—government filings, reviews, and offline sources—to uncover prospects that traditional LinkedIn-based tools miss.

Ownership category

akta.pro rank

Product category

Sales Intelligence Software

NAICS

Software Publishers (5132), Telemarketing Bureaus and Other Contact Centers (561422)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Processing & Data Preparation (7374)

akta.pro primary industry

Appointment Setting & Sales Development (SDR/BDR) Services (BPAFAKAD)

akta.pro secondary industry

B2B Appointment Setting & SDR/BDR Outsourcing (BPAAADAA)

Keywords

• Sales intelligence platform
• AI sales agents
• Brick-and-mortar prospecting
• B2B lead generation
• Location-based data

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription: Lariat operates as a B2B SaaS platform providing AI agent services for sales intelligence. While specific pricing tiers are not publicly disclosed, the platform appears to offer subscription-based access to its AI agents and data services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Lariat provides an AI-powered sales intelligence platform that uses autonomous AI agents to find decision-makers at brick-and-mortar businesses. The agents operate 24/7 to qualify locations, make phone calls, read PDFs, and detect buying signals by analyzing unstructured text, government filings, reviews, and offline sources rather than LinkedIn profiles. The platform claims 90% decision-maker coverage versus less than 10% in traditional sales tools, and is sold as a B2B SaaS subscription to Sales, RevOps, and Marketing teams.

Product overview

Lariat offers a single unified AI agents platform for sales intelligence targeting brick-and-mortar businesses. The platform combines autonomous AI agents that operate 24/7 to find hidden decision-makers (claiming 90% coverage vs <10% in traditional tools), natural language search capabilities, custom AI research agents, business relationship mapping, laser-accurate business classification, and industry-specific data layers including tech stack, location counts, review velocity, and expansion signals. The core platform handles the full workflow from prospect identification through decision-maker discovery.

Differentiator

Problem solved

Functional benefit

Products and services

• Lariat AI Agents Platform

Quantifiable outcome

• 90% decision-maker coverage vs <10% in traditional tools

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature6 records

Scale indicators1 record

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• Bombora: Intent data provider for B2B sales and marketing; comparable in the signal-detection layer that Lariat's agents try to surface, though Bombora focuses on digital intent rather than offline buying signals.
• 6sense: Account-based sales and marketing platform with intent data; competes for the same Marketing and RevOps budgets, though focused on enterprise ABM rather than location-based selling.
• Outreach: Sales engagement platform widely adopted by SDR teams; competes in the same workflow but on execution and sequencing rather than decision-maker discovery for brick-and-mortar.
• ZoomInfo: Largest sales intelligence platform; while broader than Lariat, ZoomInfo competes for the same RevOps budget by providing B2B contact and company data, and could expand into brick-and-mortar decision-maker coverage.

Direct peers

• Store Leads: Brick-and-mortar retailer and store-location intelligence platform; directly comparable in the brick-and-mortar prospecting niche, providing retailer discovery, tech stack, and location-count data that overlaps with Lariat's industry-specific layers.
• Clay: AI-powered outbound and prospecting workspace used by RevOps and growth teams; closest peer in agent-driven, customizable research workflows, though generally weighted toward digital B2B rather than brick-and-mortar.
• Lusha: B2B contact and company data platform built for sales teams; comparable go-to-market into Sales and RevOps, with overlapping use cases around decision-maker discovery, though narrower on AI agent workflows.
• Apollo.io: End-to-end sales intelligence and outbound platform targeting SDR and RevOps teams; competes directly for the same buyers with contact data, filtering, and engagement features, though more weighted to digital-native accounts.
• Cognism: Sales intelligence provider focused on compliant contact data and prospecting workflows; competes in the same RevOps buyer category with emphasis on data quality and international coverage.

Emerging players

• SalesIntel: B2B contact and intent data vendor targeting RevOps and marketing teams; comparable mid-market sales intelligence positioning with overlap on decision-maker coverage claims.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lariat