ReInvestWealth
ReInvestWealth provides AI-powered cloud accounting software for small businesses, freelancers, and solopreneurs in Canada and the United States. The platform combines automated bookkeeping, receipt management, online invoicing, and CRA-certified GST/HST e-filing to replace manual bookkeeping for entrepreneurs.
- Company typePrivate
- Founded2017
- HeadquartersMontréal, Canada
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What ReInvestWealth does
ReInvestWealth provides AI-powered cloud accounting software targeted at small businesses, freelancers, and solopreneurs in Canada and the United States. The platform is built on Google Cloud and combines an autonomous AI Bookkeeper that operates 24/7, a Smart Shoebox receipt-matching module, online invoicing via Stripe, and CRA-certified GST/HST e-filing with support for QST and PST. It connects to more than 10,000 financial institutions across 50+ currencies through Plaid and is positioned around a "Built by CPAs, Powered by AI" value proposition, with a Luca AI Agent (available as a Stripe app) that queries bank, government, and documentation sources in parallel. Bank connections are free; AI bookkeeping, automation, advanced reporting, and tax filing sit behind paid subscriptions, with professional done-for-you tax filing offered as an additional revenue line.
The company was founded in 2017, launched its cloud platform in October 2021, and is headquartered in Montreal with a New York office. It is co-founded and led by Behdad Karimi (CEO & CTO, CPA, John Molson School of Business) and Maryam Ajorloo (CFO & CMO, CPA, McGill University). ReInvestWealth graduated from the DMZ incubator at Toronto Metropolitan University and in February 2026 closed a $650,000 CAD financing round combining non-dilutive government grants with institutional capital from BDC and PME MTL and angel investment. Go-to-market is product-led and self-serve, anchored by a 30-day free trial, a Capterra rating of 4.8, and a ReInvestWealth Rewards loyalty program, supplemented by channel partnerships with Ownr, Hostaway, Zensurance, freelance.ca, CloudTax, and Loop.
ReInvestWealth firmographics
Firmographics- Name
- ReInvestWealth
- Legal name
- ReInvestWealth Inc.
- Website
- https://reinvestwealth.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ReInvestWealth provides AI-powered cloud accounting software for small businesses, freelancers, and solopreneurs in Canada and the United States. The platform combines automated bookkeeping, receipt management, online invoicing, and CRA-certified GST/HST e-filing to replace manual bookkeeping for entrepreneurs.
- Ownership category
- akta.pro rank
ReInvestWealth industry classification
Industry- Product category
- Cloud Accounting Software
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232), Accounting, Tax Preparation, Bookkeeping, and Payroll Services (5412)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Invoicing, Billing & Accounts Receivable Automation (FSAGAJAC)
- akta.pro secondary industry
- Payroll, Contractor Payments & SME HR Finance (FSAGAJAI)
Keywords
Where ReInvestWealth is headquartered
LocationHeadquarters
- HQ city
- Montréal
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
ReInvestWealth business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription (Premium Features): Core revenue stream from paid subscriptions for premium features beyond the free bank connections. Users pay for enhanced capabilities including full AI bookkeeping automation, tax filing services, and advanced reporting. Annual and monthly billing options. Promotional codes (e.g., RACE50 for 50% off for 2 years) drive conversions.
- Freemium (Bank Connections): Free bank account connections as a lead-generation funnel. Users can connect unlimited bank accounts and import transactions at no cost. Revenue is generated from upsell to premium features and subscription tiers.
- Professional Services (Tax Filing): Revenue from tax filing services including CRA-certified GST/HST e-filing, professional done-for-you tax solutions. Users can choose DIY or professional tax filing options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free bank connections with premium features on paid plans |
| Subscription | Annual | Annual subscription with promotional discounts |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels8 records
ReInvestWealth product offering
Product offeringCore offering
ReInvestWealth provides an AI-powered cloud accounting platform for small businesses and entrepreneurs in Canada and the United States. The platform delivers automated bookkeeping via a 24/7 AI Bookkeeper, receipt management through Smart Shoebox, online invoicing with Stripe integration, and CRA-certified GST/HST/QST/PST e-filing alongside DIY and done-for-you tax filing services. It is offered on a freemium basis with free unlimited bank connections, with premium features unlocked via paid subscriptions and a 30-day free trial.
Product overview
ReInvestWealth offers a unified AI-powered accounting software platform for small businesses and entrepreneurs in Canada and the USA. The core platform is built around automated bookkeeping powered by an AI Bookkeeper that works 24/7, supplemented by the Smart Shoebox for automated receipt management and matching, Online Invoicing via Stripe for payment processing, and Tax Filing Solutions with CRA-certified GST/HST e-filing capability. Add-on modules include Copilot (a conversational AI accountant), Luca (an AI agent available as a Stripe app for conversational financial queries), a Recommendation Engine for tax-saving suggestions, and ReInvestWealth Rewards (a gamified loyalty program). The platform connects to 10,000+ bank accounts across 50+ currencies through Plaid and integrates with Stripe for payments, OpenAI for AI capabilities, Wise for international banking, and HubSpot for customer support.
Differentiator
Problem solved
Functional benefit
Products and services
- AI Accounting Software (Core Platform) AI-powered cloud accounting platform for small businesses and entrepreneurs in Canada and the USA. Provides automated bookkeeping, financial reporting (P&L, Balance Sheet, General Ledger), bank account connections, tax filing, online invoicing, and receipt management. Available on web and mobile, with a freemium tier (free unlimited bank connections) and premium subscription, plus a 30-day free trial.
- Tax Filing Solutions Tax filing offering for Canadian businesses covering GST, HST, QST, and PST (including CRA-certified e-filing and NetFile support for Revenue Quebec). Users can choose between a DIY in-platform filing flow or a professional done-for-you tax filing service for a hassle-free experience. Includes Tax Saving Detector and income tax estimation.
- Luca AI Accounting Assistant AI Agent distributed as a Stripe app that connects to business bank accounts, analyzes financial books, queries government tax websites, and consults support documentation simultaneously to provide natural language answers to complex accounting questions. Available via the ReInvestWealth platform and as a Stripe app for in-dashboard access.
Companies that use ReInvestWealth
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles5 records
ReInvestWealth technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability9 records
Feature12 records
ReInvestWealth partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered minor, strategic and core.
- ZensuranceminorPartnership with Zensurance (leading small business insurance provider in Canada) to help businesses protect what matters most. Provides integrated offering combining insurance and AI-powered accounting.
- HostawaystrategicReInvestWealth became Hostaway's first AI bookkeeping software partner, designed to revolutionize bookkeeping and accounting for property managers. Provides automated bookkeeping integration for vacation rental and property management businesses using Hostaway.
- OwnrstrategicPartnership with Ownr (business registration platform) to bring AI accounting software to every new Canadian business owner. Ownr clients receive 75% discount on ReInvestWealth subscriptions for 24 months. Collaboration aims to simplify business setup and ongoing financial management.
- DesjardinsminorCo-founder & CEO featured on Desjardins Discovery Series podcast discussing AI, finance, accounting, and tech topics. Provides brand exposure and thought leadership positioning.
- OpenAIcoreTechnology partnership providing AI/ML capabilities for the AI Bookkeeper feature. OpenAI's technology powers the core automated bookkeeping intelligence that continuously improves and is trained by professional accountants.
- StripecorePayment processing partnership enabling online invoicing. ReInvestWealth links with Stripe accounts to send invoices online and auto-reconcile payments, processing fees, and sales taxes. Luca AI agent also available as a Stripe app.
- PlaidcoreSecure bank connection partnership enabling users to link chequing accounts, credit cards, and business accounts. Plaid provides the infrastructure for connecting to more than 10,000 bank accounts across 50+ currencies.
- Google CloudcoreCloud infrastructure partner. ReInvestWealth's accounting software is developed and deployed on Google Cloud with rigorous security practices. Data is stored securely in North America in Google's most sustainable region with no carbon emissions.
- WisecoreInternational business banking partnership enabling global financial management. Supports international transactions across 50+ currencies for businesses with global operations.
- DMZ (Defence Construction Canada Startup Zone)coreDMZ is a leading North American startup accelerator at Toronto Metropolitan University. ReInvestWealth graduated from the DMZ incubator program, which provided mentorship, resources, and support for growth. DMZ is listed as a key partner/investor in the company's ecosystem.
- Freelance.caminorListed as a partner on the Partner With Us page, providing referral channel for freelancers and independent professionals.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
ReInvestWealth competitors and assessment
Company assessmentBroad incumbents
- QuickBooks (Intuit): Dominant SMB accounting platform serving the same self-employed, freelancer, and small business segments as ReInvestWealth, with an established ecosystem for invoicing, tax, and bank connectivity. ReInvestWealth is positioning as the AI-native alternative to QuickBooks.
- Xero: Global SMB cloud accounting platform with bank reconciliation, invoicing, and a strong accountant/referral channel. Targets the same small business and freelancer base that ReInvestWealth serves.
Direct peers
- FreshBooks: Cloud accounting software for freelancers, solopreneurs, and small service-based businesses with invoicing, expense tracking, and tax preparation. ReInvestWealth's primary Canadian and US SMB target segment overlaps directly with FreshBooks.
- Wave Accounting: Free/freemium accounting, invoicing, and receipt-scanning software targeted at very small businesses, freelancers, and solopreneurs. Directly comparable in freemium-led SMB acquisition and feature surface.
Emerging players
- Bench: AI-assisted bookkeeping service combining software with dedicated bookkeepers for small businesses. Competes with ReInvestWealth in automating monthly bookkeeping for entrepreneurs, though delivered as a service-plus-software bundle.
- Found: Banking plus AI-powered bookkeeping and tax tools aimed at self-employed individuals and small businesses. Targets the same micro-business and freelancer segment with a tightly integrated banking-accounting experience.
- Hurdlr: Automatic mileage, expense, and income tracking with tax estimation for freelancers, gig workers, and self-employed users. Overlaps with ReInvestWealth's freelancer and solopreneur segment and tax-saving recommendations.
- Keeper: AI-powered tax filing app for freelancers and small business owners with built-in expense tracking and bookkeeping. Directly comparable as an AI-native freelancer tax-and-books product.
- Bonsai: All-in-one freelance business platform with invoicing, contracts, accounting, and tax tools. Targets the same self-employed and micro-business user as ReInvestWealth with overlapping invoicing and tax workflows.
Others
- CloudTax: Canadian tax filing platform partnered with ReInvestWealth to deliver professional tax filing through the platform. Comparable as a Canadian tax-tech player in the same regulatory environment and SMB segment.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
ReInvestWealth social profiles
Digital presenceReInvestWealth compliance and trust
Trust signalCompliance1 record
ReInvestWealth financial estimates
Financial estimateRevenue estimate
Valuation estimate
ReInvestWealth leadership team
Management profileNumber of profiles
Profiles2 records
ReInvestWealth funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ReInvestWealth M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ReInvestWealth
What does ReInvestWealth do?
ReInvestWealth provides an AI-powered cloud accounting platform for small businesses and entrepreneurs in Canada and the United States. The platform delivers automated bookkeeping via a 24/7 AI Bookkeeper, receipt management through Smart Shoebox, online invoicing with Stripe integration, and CRA-certified GST/HST/QST/PST e-filing alongside DIY and done-for-you tax filing services. It is offered on a freemium basis with free unlimited bank connections, with premium features unlocked via paid subscriptions and a 30-day free trial.
Is ReInvestWealth a public or private company?
ReInvestWealth is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ReInvestWealth founded?
ReInvestWealth was founded in 2017. It employs 1 to 10 people.
Where is ReInvestWealth based?
ReInvestWealth is headquartered in Montréal, Canada, in the North America region.
How does ReInvestWealth make money?
Three revenue lines are on record. Subscription (Premium Features) is the primary driver. The others are freemium (Bank Connections) and professional Services (Tax Filing).
Who are ReInvestWealth's main competitors?
Broad incumbents on record are QuickBooks (Intuit) and Xero. Direct peers are FreshBooks and Wave Accounting. Emerging players are Bench, Found, Hurdlr, Keeper and Bonsai. CloudTax is listed as an others.
Does ReInvestWealth have an API?
No public API is recorded for ReInvestWealth.
What industry is ReInvestWealth in?
ReInvestWealth's product category is Cloud Accounting Software. Its primary akta.pro industry code is FSAGAJAC, Invoicing, Billing & Accounts Receivable Automation, with a secondary code of FSAGAJAI, Payroll, Contractor Payments & SME HR Finance. Its NAICS code is 52232 and its SIC code is 7372.