GiveSmart

What GiveSmart does

GiveSmart, founded in 2014 and headquartered in Atlanta, is a cloud-based SaaS fundraising platform serving nonprofits, K-12 schools, faith-based organizations, and associations. The platform operates as a subsidiary of Momentive Software Holdco, LLC, a diversified software group serving the broader nonprofit and association ecosystem. As of the most recent disclosure, GiveSmart has helped organizations raise more than $5.3 billion cumulatively across 8,000+ customers and is trusted by 5,000+ brands including UNCF, Make-A-Wish, Big Brothers Big Sisters, the American Lung Association, and Children's Hospital Colorado.

The product suite is organized around three core modules — GiveSmart Events (auction, ticketing, seating, and live event displays), GiveSmart Fundraise (text-to-donate, peer-to-peer, and online donation forms, originally built from the MobileCause acquisition), and GiveSmart Donor CRM (donor tracking, retention, and wealth capacity analysis) — augmented by MIP Fund Accounting integration, SimplyFundraisingCRM functionality, and partner-built onsite staffing. The platform supports mobile bidding via SMS and web, contactless check-in, contactless payments across Apple Pay, Google Pay, PayPal, Venmo, and integrated card readers (Clover Go, MagTek), with Salesforce, Constant Contact, and Double the Donation as native integrations. The platform is PCI DSS and SOC 2 compliant.

GiveSmart monetizes through annual subscription tiers (Champion, Expert, Donor CRM), transaction fees on processed donations, hardware sales/rentals of card readers, and professional services delivered either in-house or via the Smart Partners channel program. Go-to-market combines enterprise field sales targeting large associations and national nonprofits, inside sales for mid-market accounts, event-driven demand generation (webinars, Fundraising Jam Sessions, AFP ICON sponsorship), and a partner channel for implementation and onsite staffing. The company has executed a roll-up strategy through acquisitions of MobileCause (2021) and SimplyFundraisingCRM (2021), and operates within the broader Momentive Software portfolio alongside MIP Fund Accounting.

Name

GiveSmart

Legal name

GiveSmart UK Limited

Website

https://givesmart.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Short description

GiveSmart is a cloud-based SaaS fundraising platform serving nonprofits, K-12 schools, faith-based organizations, and associations with event management, online donations, donor CRM, and mobile bidding tools.

Ownership category

akta.pro rank

Product category

Nonprofit Fundraising Software

NAICS

Civic and Social Organizations (8134)

SIC

Services-Prepackaged Software (7372), Services-Membership Organizations (8600)

akta.pro primary industry

Meeting & Event Program Technology (Registration, Apps, Badging) (THACAFAB)

akta.pro secondary industry

Fundraising & Annual Giving (EDALAOAB)

Keywords

• Nonprofit fundraising software
• Donor management software
• Silent auction software
• Peer-to-peer fundraising
• Online donation platform

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Platform Subscription: Annual or multi-year subscription fees for access to the fundraising platform with tiered plan options (Champion, Expert, Donor CRM). Pricing varies by organization size and feature requirements.
2. Payment Processing: Transaction fees on donations and purchases processed through the platform. Supports credit cards, Apple Pay, Google Pay, PayPal, and Venmo.
3. Equipment Rental: Rental and purchase of card readers, swipers, and other event hardware for onsite payment capture.
4. Professional Services: Onsite staffing, training, and implementation support through Smart Partners program and customer success team.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

GiveSmart provides cloud-based fundraising and donor management software for nonprofits, schools, faith-based organizations, and associations. Its platform combines event-based fundraising tools — mobile bidding, silent auctions, ticketing, and guest management — with online donation, peer-to-peer fundraising, text-to-donate, virtual/hybrid event hosting, and a Donor CRM, enabling mission-driven organizations to run campaigns, galas, and year-round giving programs on a single integrated system.

Product overview

GiveSmart by Momentive Software is an all-in-one cloud-based fundraising platform for nonprofits, schools, faith-based organizations, and associations. The platform consists of three core products: GiveSmart Events (event management and auction software), GiveSmart Fundraise (online/mobile fundraising including text-to-donate and peer-to-peer capabilities, formerly MobileCause), and GiveSmart Donor CRM (donor relationship management). These are complemented by add-on modules including MIP Fund Accounting for nonprofit financial management, and acquired brands SimplyFundraisingCRM and MobileCause whose functionality has been integrated into the platform. Key feature modules include Mobile Bidding & Silent Auction, Virtual & Hybrid Fundraising, Peer-to-Peer Fundraising, Ticketing & Guest Management, and Text-to-Donate. The platform serves over 8,000 organizations and has facilitated over $5.3 billion in fundraising.

Differentiator

Problem solved

Functional benefit

Brands

• GiveSmart Events: Event management and auction platform for running fundraising campaigns, silent auctions, and live events
• GiveSmart Fundraise
• GiveSmart Donor CRM

Products and services

• GiveSmart Events Cloud-based event fundraising platform that enables organizations to run silent and live auctions, mobile bidding, ticketing, and guest management for galas, annual fundraisers, and other fundraising events.
• GiveSmart Fundraise Online fundraising platform that supports donation forms, peer-to-peer fundraising campaigns, and text-to-donate (SMS giving) for nonprofits, schools, faith-based organizations, and associations.
• GiveSmart Donor CRM Donor and constituent relationship management system that centralizes donor profiles, giving history, and engagement data for fundraising organizations.
• MIP Fund Accounting Fund accounting software for nonprofits and government entities that handles fund-based financial reporting, budgets, and grants accounting, offered as part of the broader GiveSmart/Momentive product portfolio.

Quantifiable outcome

• $5.3+ billion raised on platform
• +4 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature10 records

Partnerships

Nine partnerships are on record, tiered flagship and core.

• Momentive SoftwareflagshipStrategic or Co-development PartnerMomentive Software is the parent company of GiveSmart. GiveSmart is part of the Momentive Software portfolio of cloud-based solutions for associations, nonprofits, faith-based groups, and K-12 schools. The parent company provides resources for memberships, career centers, learning, accounting, fundraising, donations, admissions, enrollment, and events.
• SalesforcecoreTechnology or IntegrationSalesforce Connector enables 'on demand' API sync that can sync settled transactions to Salesforce as Opportunities. Integration allows nonprofit CRM data to flow between GiveSmart Events and Salesforce.
• MIP Fund AccountingcoreTechnology or IntegrationIntegration between GiveSmart fundraising platform and MIP Fund Accounting for seamless transfer of fundraising data to financial/accounting systems. Winner of Buyer's Choice Award.
• Fiserv (CardConnect)coreTechnology or IntegrationPayment processing partner providing merchant account services for credit card transactions. PCI compliant payment processing infrastructure.
• Smart PartnerscoreImplementation/ SI/ Consulting PartnerThird-party service partners providing onsite staffing, implementation support, and help operating events. Partners are vetted experts in delivering friendly guest services and event logistics.
• AFP (Association of Fundraising Professionals)coreGTM or Marketing PartnerStrategic partnership with AFP for industry events, educational content, and professional development. GiveSmart sponsors AFP ICON conference.
• MobileCausecoreStrategic or Co-development PartnerMobileCause was acquired and integrated into GiveSmart Fundraise, expanding mobile fundraising capabilities. Now operates as unified platform under GiveSmart brand.
• 501 AuctionscoreStrategic or Co-development Partner501 Auctions was acquired and rebranded as part of GiveSmart platform, expanding auction management capabilities.
• SimplyFundraisingCRMcoreStrategic or Co-development PartnerSimplyFundraisingCRM was acquired and integrated into the GiveSmart fundraising platform, expanding donor management capabilities.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Funraise: Funraise is a modern nonprofit fundraising platform with donation forms, peer-to-peer, events, and donor CRM, positioning as a focused, UX-forward alternative to legacy players like GiveSmart.

Direct peers

• NeonCRM: NeonCRM (Neon One) provides nonprofit CRM, fundraising, event management, and marketing tools for small to mid-sized nonprofits — directly comparable to GiveSmart's CRM and event modules.
• OneCause: OneCause is a direct competitor offering mobile bidding, silent auction, and event fundraising software for nonprofits, schools, and faith-based organizations — overlapping most closely with GiveSmart Events.
• Classy (GoFundMe Pro): Classy, now part of GoFundMe Pro, is a leading online fundraising platform for nonprofits with peer-to-peer, recurring giving, and event capabilities — directly competing with GiveSmart Fundraise and broader platform offering.
• Bonterra: Bonterra consolidates Network for Good, EveryAction, and other nonprofit fundraising and CRM products into a unified fundraising/engagement suite, competing with GiveSmart's all-in-one nonprofit platform positioning.
• Bloomerang: Bloomerang offers donor management CRM with built-in fundraising, engagement scoring, and event tools for small and mid-sized nonprofits — overlapping most closely with GiveSmart Donor CRM and event modules.
• Qgiv: Qgiv provides online donation forms, event registration, and auction software for nonprofits, directly competing with GiveSmart Events and online giving functionality.
• Greater Giving: Greater Giving specializes in event-based and auction fundraising software for nonprofits, schools, and churches — directly competing with GiveSmart's auction and event ticketing features.
• DonorPerfect: DonorPerfect is a long-standing nonprofit donor CRM and fundraising platform with event, auction, and online giving capabilities — competing across GiveSmart's CRM and online fundraising modules.

Broad incumbents

• Blackbaud: Blackbaud is the largest established nonprofit software vendor with Raiser's Edge NXT, Luminate, and event/auction tools — a broad incumbent with overlapping capabilities across CRM, fundraising, events, and payments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/GiveSmartUSA
• Facebookfacebook.com/givesmartusa

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GiveSmart