FertilityAuthority
FertilityAuthority is a privately held, New York–based online information and social network for individuals facing fertility issues, founded in 2009, employing 11–50 people, and operating fertilityauthority.com as a consumer-facing content and community resource.
- Company typePublic
- Founded2009
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What FertilityAuthority does
FertilityAuthority is a privately held, New York–based online information and social network property serving individuals navigating fertility issues. According to public firmographic data, the company was founded in 2009 as a for-profit entity operating fertilityauthority.com, with a stated employee range of 11–50 and a self-described positioning as an "information sharing site and social network" for people struggling with fertility. The input corpus does not articulate FertilityAuthority's product surface, content library, traffic volume, audience profile, monetization mechanics, or competitive positioning in any further detail, so its precise operating model — whether content-led, lead-generation-funded, advertising-supported, or partnered with clinics — cannot be verified from the available evidence.
The disclosed capital history is thin: a 2009 seed round of approximately $500,000 at or near founding, followed by a 2013 tranche of $1,200,000 from Growth Capital Fund, bringing total disclosed funding to roughly $1.7 million. No post-2013 funding rounds, acquisitions, product launches, leadership changes, partnerships, geographic expansions, or restructuring events are evident in the dataset. The bulk of the input corpus describes Progyny, Inc., a distinct public women's health and family-building benefits platform that serves 600+ employers across 120+ countries; Progyny's product, go-to-market, customer logos, financials, and management team are not attributable to FertilityAuthority and should not be conflated with the target company.
Given the absence of additional corroborating evidence, FertilityAuthority should be understood as a small, privately held consumer fertility content and community property whose current scale, revenue trajectory, and strategic posture are not knowable from the input provided.
FertilityAuthority firmographics
Firmographics- Name
- FertilityAuthority
- Legal name
- Progyny, Inc.
- Website
- https://fertilityauthority.com
- Company type
- Public
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- FertilityAuthority is a privately held, New York–based online information and social network for individuals facing fertility issues, founded in 2009, employing 11–50 people, and operating fertilityauthority.com as a consumer-facing content and community resource.
- Ownership category
- akta.pro rank
FertilityAuthority industry classification
Industry- Product category
- Fertility Information Services
- NAICS
- Other Individual and Family Services (624190)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Fertility & Reproductive Endocrinology Telehealth (IVF/IUI, infertility evaluation) (HLALAHAA)
- akta.pro secondary industry
- Fertility, Reproductive Endocrinology & IVF Centers (HLAFAJAD)
Keywords
Where FertilityAuthority is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
FertilityAuthority business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Employer Benefit Plans: Progyny provides women's health and family building benefits as an employee benefit to employers. Organizations pay a subscription or per-employee fee to provide fertility, pregnancy, postpartum, and menopause benefits to their workforce. Revenue is generated through employer contracts with quotes based on organization size and coverage needs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise employer benefit plans - custom pricing based on organization size and coverage scope |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
FertilityAuthority product offering
Product offeringCore offering
FertilityAuthority operates as an information sharing site and social network for individuals struggling with fertility issues, providing online content, community interaction, and fertility-related resources to consumers seeking information and peer support.
Product overview
Progyny is a comprehensive women's health and family building benefits platform offering an end-to-end solution that spans fertility treatments, adoption and surrogacy, pregnancy and postpartum care, parenting and child well-being, and menopause support. The platform includes Progyny Global for multinational employers and Progyny Select for small employers, supported by the largest actively managed women's health provider network with dedicated Care Advocate support.
Differentiator
Problem solved
Functional benefit
Brands
- Progyny Select: A first-of-its-kind, fully insured supplemental plan designed to bring Progyny's proven fertility and family building model to small employers
- Progyny Global
Products and services
- FertilityAuthority Website
Quantifiable outcome
- Superior clinical outcomes consistently exceeding national averages across every significant measure of treatment success
- +1 more outcomes
Companies that use FertilityAuthority
Customer profileNamed customers12 records
Segments5 records
Ideal customer profiles1 record
FertilityAuthority technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
FertilityAuthority partnerships and signals
Strategic signalScale indicators4 records
Recent moves2 records
FertilityAuthority competitors and assessment
Company assessmentEmerging players
- Ovia Health: Ovia Health, now part of Labcorp, offers women's health tracking and reproductive health programs to employers and health plans. It overlaps Progyny's pregnancy and family-building segments but focuses on engagement/data rather than fertility treatment coordination.
- Frame Fertility: Frame Fertility is an emerging fertility care platform offering personalized fertility care navigation and benefits solutions to employers. It competes for the same employer benefits buyer but at an earlier stage of scale and product maturity than Progyny.
- Modern Fertility: Modern Fertility (now part of Ro) provides at-home fertility testing and reproductive health information. It is an emerging player adjacent to Progyny's preconception and fertility-evaluation services rather than a direct benefits competitor.
Broad incumbents
- CVS Health (Aetna): CVS Health, through Aetna, offers family-building and fertility benefits as part of its commercial health plan portfolio. It is a broad-incumbent peer that competes on payer integration rather than as a standalone fertility benefits specialist.
- Cigna Group (Evernorth): Cigna, via Evernorth, sells fertility and family-building benefits through its employer health plan offerings and PBM-adjacent channels. It overlaps Progyny's payer/health plan segment as a large incumbent with broader portfolio leverage.
- UnitedHealth Group (UnitedHealthcare / Optum): UnitedHealthcare includes fertility and family-building coverage within broad health plan offerings and competes with Progyny on the payer channel. As a diversified incumbent, it can bundle fertility benefits into large-scale health plan contracts that Progyny cannot match alone.
Direct peers
- Kindbody: Kindbody combines owned fertility clinics with an employer-sponsored fertility benefits product, directly competing with both Progyny's provider network and benefit administration. Its hybrid clinic-plus-benefit model is the most aggressive structural challenger to Progyny's network approach.
- Carrot Fertility: Carrot Fertility is a direct competitor offering fertility, family-building, and hormonal-health benefits to employers globally. It targets the same HR decision-maker buyer with a comparable subscription benefit model, making it Progyny's closest head-to-head rival.
- Maven Clinic: Maven Clinic provides virtual women's and family health care — including fertility, pregnancy, postpartum, and pediatric support — to employers and health plans. It directly overlaps Progyny's lifecycle coverage positioning and competes for the same enterprise benefits RFPs.
- WINFertility: WINFertility is a fertility benefits management company serving employers and health plans with treatment packages and outcomes-based programs. It targets the same employer buyer with a similar managed-care approach to fertility benefits.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat1 record
Key risks6 records
Key highlights7 records
Customer concentration
FertilityAuthority social profiles
Digital presenceFertilityAuthority compliance and trust
Trust signalCompliance1 record
FertilityAuthority financial estimates
Financial estimateRevenue estimate
Valuation estimate
FertilityAuthority leadership team
Management profileNumber of profiles
FertilityAuthority funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FertilityAuthority M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FertilityAuthority
What does FertilityAuthority do?
FertilityAuthority operates as an information sharing site and social network for individuals struggling with fertility issues, providing online content, community interaction, and fertility-related resources to consumers seeking information and peer support.
Is FertilityAuthority a public or private company?
FertilityAuthority is a public company. It is classified as venture growth investor backed and is currently operating.
When was FertilityAuthority founded?
FertilityAuthority was founded in 2009. It employs 11 to 50 people.
Where is FertilityAuthority based?
FertilityAuthority is headquartered in New York, United States, in the North America region.
How does FertilityAuthority make money?
One revenue line is on record: employer Benefit Plans.
Who are FertilityAuthority's main competitors?
Emerging players on record are Ovia Health, Frame Fertility and Modern Fertility. Broad incumbents are CVS Health (Aetna), Cigna Group (Evernorth) and UnitedHealth Group (UnitedHealthcare / Optum). Direct peers are Kindbody, Carrot Fertility, Maven Clinic and WINFertility.
Does FertilityAuthority have an API?
No public API is recorded for FertilityAuthority.
What industry is FertilityAuthority in?
FertilityAuthority's product category is Fertility Information Services. Its primary akta.pro industry code is HLALAHAA, Fertility & Reproductive Endocrinology Telehealth (IVF/IUI, infertility evaluation), with a secondary code of HLAFAJAD, Fertility, Reproductive Endocrinology & IVF Centers. Its NAICS code is 624190 and its SIC code is 8300.