Wisecrop
- Company typePrivate
- Founded2012
- HeadquartersPorto, Portugal
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
Wisecrop firmographics
Firmographics- Name
- Wisecrop
- Legal name
- Wise Connect, S.A.
- Website
- https://wisecrop.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Wisecrop industry classification
Industry- Product category
- Farm Management Software
- NAICS
- Farm Management Services (115116), Computer Systems Design and Related Services (54151)
- SIC
- Services-Prepackaged Software (7372), Agricultural Services (700)
- akta.pro primary industry
- Farm Management & Decision Support Software (FMIS, ERP, Recordkeeping) (AFAGALAA)
- akta.pro secondary industries
- Decision Support & Agronomic Modeling (Yield, Irrigation, Pest/Disease Forecasting) (AFAAAFAF), IoT/On-Farm Sensor Deployment & Monitoring Services (Weather Stations, Soil Moisture, Telemetry) (AFACACAJ), Farm Labor & Operations Management (Work Orders, Timekeeping, Scheduling) (AFAAAFAN), Precision Sensing & Monitoring (Soil/Weather Stations, In-Field Sensors, IoT) (AFAGALAB), Satellite Imagery & Monitoring Platforms (AFAAAFAI)
Keywords
Where Wisecrop is headquartered
LocationHeadquarters
- HQ city
- Porto
- HQ country
- Portugal
- HQ region
- Europe
Offices1 record
Markets served
Wisecrop business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Software Subscription (SaaS): Annual or multi-year subscription to the Wisecrop platform providing access to the web platform, mobile apps, and all software features. Pricing tiers are available based on farm size and number of features required. The platform also includes a Service Store where additional services from Wise Connect or third-party providers can be purchased or subscribed.
- Hardware (Sensors, Weather Stations, Dataloggers, Gateways): Optional IoT hardware components including soil moisture and temperature probes, weather stations, dataloggers, and gateways for real-time field data acquisition. Hardware is sold as an optional component of the system.
- Third-Party Services via Service Store: A Service Store within the software platform allows purchase or subscription of services from Wise Connect or other third-party providers, including weather data services, specialized agronomic tools, and integration services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free trial with essential features for small-scale farmers |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Wisecrop product offering
Product offeringCore offering
Wisecrop sells a cloud-based Agricultural Operating System delivered as SaaS, accessible via web platform and iOS/Android mobile apps, that centralizes agronomic monitoring (climate, irrigation, fertilization, crop health), operational management (field activities, labor, costs), and decision support into one platform for farmers and agricultural enterprises. The core subscription is supplemented by optional IoT hardware (soil probes, weather stations, dataloggers, gateways) and a Service Store offering third-party agronomic services.
Differentiator
Problem solved
Functional benefit
Brands
- iDA (Identidade Digital Agrícola): Digital identity system for the agri-food sector that provides producers with profile recognition, market visibility, and product transparency capabilities.
Products and services
- Wisecrop Agricultural Operating System (SaaS Platform) Cloud-based Agricultural Operating System delivered as SaaS via web and iOS/Android apps that integrates agronomic monitoring (Climate, Irrigation, Nutrition, Crop Health), operational management (Field Activities, Labor, Costs), and decision support (NDVI mapping, bioclimatic indicators, pest/disease risk, PEPAC-compliant field logbook) for farmers, agricultural producers, producer associations, and agricultural technicians.
- Agricultural IoT Hardware (Soil Probes, Weather Stations, Dataloggers, Gateways) Optional IoT hardware components — soil moisture and temperature probes, weather stations, dataloggers, and gateways — that capture real-time field data and feed the Wisecrop platform's Climate, Irrigation, and decision-support modules. Sold separately as a hardware line supporting the SaaS subscription.
- Identidade Digital Agrícola (iDA) Agricultural Digital Identity (iDA) profile system that gives producers and agri-food companies a digital identity with traceability, market visibility, and trust signals for online sales and consumer transparency. Operates as a distinct offering on the Wisecrop platform.
Quantifiable outcome
- 20% water savings while maintaining crop productivity through smart irrigation management
- +5 more outcomes
Companies that use Wisecrop
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles5 records
Wisecrop technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
Feature14 records
Wisecrop partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- SentekcoreIntegration partner for soil moisture and salinity sensors. Wisecrop connects with Sentek probes to provide continuous soil monitoring data integrated into the irrigation management app.
- SensohivecoreIntegration partner for environmental monitoring sensors. Sensohive sensors feed data into the Wisecrop platform for real-time field climate monitoring.
- Meter Group (Meter)coreIntegration partner for soil and environmental measurement equipment. Meter sensors provide data for irrigation scheduling and crop health monitoring within Wisecrop.
- Pessl (iMetos)coreIntegration with Pessl/iMetos weather stations and pest monitoring traps. Pessl provides weather data and pest/disease risk indicators integrated into the Wisecrop platform.
- TrapviewcoreIntegration with Trapview automated pest monitoring traps for real-time pest tracking and integrated pest management support within the crop health app.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
Wisecrop competitors and assessment
Company assessmentBroad incumbents
- Climate FieldView: Climate FieldView, owned by Bayer, is a leading global digital agriculture platform offering field data collection, satellite imagery, agronomic modeling, and equipment integration. It directly overlaps Wisecrop's agronomic monitoring, weather, and prescription functionality at vastly greater scale and capital depth.
- Granular: Granular, owned by Corteva, provides farm operations, agronomy, and financial management software primarily targeting large North American row-crop operations. Its breadth of financial and operational modules overlaps with Wisecrop's Costs, Labor, and Field Activities apps, though its crop focus differs.
- Trimble Ag: Trimble Ag offers precision agriculture software, GPS guidance, and farm management tools integrated with its hardware ecosystem. Its machinery GPS, field operations, and VRT capabilities overlap directly with Wisecrop's Tractors App and Irrigation/Nutrition planning features.
- John Deere Operations Center: John Deere Operations Center is a free farm management platform tightly integrated with Deere machinery, offering field records, agronomic data, and equipment connectivity. As the dominant OEM-backed incumbent, it competes with Wisecrop for the same farm decision-maker and represents both a partner opportunity and competitive threat.
Direct peers
- xFarm Technologies: xFarm is a European farm management SaaS platform providing field operations, sensors, irrigation, and sustainability modules across multiple European countries. It is the closest direct competitor to Wisecrop in the Iberian/European farm-OS category and competes for the same cooperative and mid-market producers.
- AGRIVI: AGRIVI is a global farm management SaaS platform offering field operations, agronomy, weather, pest management, and traceability modules across multiple crops. It targets similar mid-market agricultural producers and offers comparable all-in-one functionality to Wisecrop.
- Agroop: Agroop is a Portuguese ag-tech company providing IoT sensors, weather stations, and a SaaS platform for crop monitoring and irrigation. It is headquartered in Portugal, overlapping with Wisecrop's primary market, and competes directly in the sensor-attached farm-software category.
- Conservis: Conservis is a US-based farm management SaaS focused on operational planning, field records, and financial tracking for row-crop operations. Its modules for cost control, planning, and field records directly mirror Wisecrop's Costs, Field Activities, and operational tracking apps.
Emerging players
- AgriWebb: AgriWebb is an Australian-origin farm management platform focused on livestock and mixed-crop operations, offering field records, livestock tracking, and compliance features. It is an emerging global SaaS player with comparable horizontal farm-management DNA but a different geographic and product focus.
- Taranis: Taranis provides AI-powered satellite and aerial imagery analytics for crop health monitoring and precision agriculture decision support. It overlaps with Wisecrop's NDVI and Crop Health apps and represents the satellite-imagery segment of farm intelligence that complements full FMIS platforms.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Wisecrop social profiles
Digital presenceWisecrop financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wisecrop leadership team
Management profileNumber of profiles
Profiles5 records
Wisecrop funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wisecrop M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wisecrop
What does Wisecrop do?
Wisecrop sells a cloud-based Agricultural Operating System delivered as SaaS, accessible via web platform and iOS/Android mobile apps, that centralizes agronomic monitoring (climate, irrigation, fertilization, crop health), operational management (field activities, labor, costs), and decision support into one platform for farmers and agricultural enterprises. The core subscription is supplemented by optional IoT hardware (soil probes, weather stations, dataloggers, gateways) and a Service Store offering third-party agronomic services.
Is Wisecrop a public or private company?
Wisecrop is a private company. It is classified as venture growth investor backed and is currently operating.
When was Wisecrop founded?
Wisecrop was founded in 2012. It employs 1 to 10 people.
Where is Wisecrop based?
Wisecrop is headquartered in Porto, Portugal, in the Europe region.
How does Wisecrop make money?
Three revenue lines are on record. Software Subscription (SaaS) is the primary driver. The others are hardware (Sensors, Weather Stations, Dataloggers, Gateways) and third-Party Services via Service Store.
Who are Wisecrop's main competitors?
Broad incumbents on record are Climate FieldView, Granular, Trimble Ag and John Deere Operations Center. Direct peers are xFarm Technologies, AGRIVI, Agroop and Conservis. Emerging players are AgriWebb and Taranis.
Does Wisecrop have an API?
No public API is recorded for Wisecrop.
What industry is Wisecrop in?
Wisecrop's product category is Farm Management Software. Its primary akta.pro industry code is AFAGALAA, Farm Management & Decision Support Software (FMIS, ERP, Recordkeeping), with a secondary code of AFAAAFAF, Decision Support & Agronomic Modeling (Yield, Irrigation, Pest/Disease Forecasting). Its NAICS code is 115116 and its SIC code is 7372.