Datos, A Semrush Company
Datos Inc. (A Semrush Company) is a global clickstream data provider that sells anonymized behavioral datasets and pre-built vector embeddings to enterprise clients in AI/ML, e-commerce, finance, and digital marketing verticals, operating as a wholly-owned subsidiary of Semrush.
- Company typePrivate
- Founded2019
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Datos, A Semrush Company does
Datos Inc. (operating as "Datos, A Semrush Company") is a global clickstream data provider that collects anonymized behavioral data from a panel of tens of millions of daily active users, observing over 20 billion URLs per month across 185 countries. Founded in 2019 and headquartered at 14 Wall Street in New York, the company operates as a wholly-owned subsidiary of Semrush Holdings Corp. (NASDAQ: SEMR) and serves enterprise clients across AI/ML, e-commerce and retail, digital marketing, media and entertainment, travel, DMP/big tech, and institutional finance verticals.
The core product suite consists of licensed data feeds: the Activity Feed (event-level URL visits), Keywords Feed (search-query observations), Search Events Feed (search-and-click attribution), Domain Traffic Feed (panelist visitation benchmarking), Cohort Activity Feed (customizable event-level filters), and the Datos Low-Latency Feed (DLLF), which delivers approximately 99% of device data before New York markets open. In August 2025, the company launched pre-built Vector Embeddings trained on behavioral clickstream signals for semantic search and recommendation use cases, and through its MFour partnership it offers in-app behavior from Amazon, Walmart, and major streaming and social platforms. Custom reporting is available on a project basis, and the company publishes the quarterly "State of Search" report series with Rand Fishkin of SparkToro.
The business model is enterprise data licensing on an annual subscription basis with quote-based, non-public pricing, supplemented by project-based custom reporting. Distribution is direct enterprise sales with supporting content marketing (blog, research reports, newsletter, events, LinkedIn/Twitter/YouTube) and earned media coverage in BBC, WSJ, Wired, Fortune, and Washington Post. Leadership includes CEO and Co-Founder Eli Goodman, COO and Founder Sergei Iakovlev, and SVP of Product Anna Laskovaya.
Datos, A Semrush Company firmographics
Firmographics- Name
- Datos, A Semrush Company
- Legal name
- Datos Inc.
- Website
- https://datos.live
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Datos Inc. (A Semrush Company) is a global clickstream data provider that sells anonymized behavioral datasets and pre-built vector embeddings to enterprise clients in AI/ML, e-commerce, finance, and digital marketing verticals, operating as a wholly-owned subsidiary of Semrush.
- Ownership category
- akta.pro rank
Datos, A Semrush Company industry classification
Industry- Product category
- Alternative Data / Clickstream Data
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Computer Processing & Data Preparation (7374)
- akta.pro primary industry
- Dataset Discovery, Marketplaces & Licensing (HDAAALAE)
Keywords
Where Datos, A Semrush Company is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Datos, A Semrush Company business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Data Licensing / Subscription: Licensing of anonymized clickstream datasets to enterprise clients. Clients pay for access to data products including Activity Feed, Keywords Feed, Search Events Feed, Domain Traffic Feed, and Cohort Activity Feed on subscription basis.
- Custom Reporting: Project-oriented custom reporting services for clients who need specific analysis without annual subscription commitments. Flexible terms and on-demand support for unpredictable business models.
- In-App Data Products: Joint offering with MFour providing in-app and browser consumer behavior data from platforms like Amazon and Walmart, enabling detailed consumer interaction analysis.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise data licensing with custom pricing |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels6 records
Datos, A Semrush Company product offering
Product offeringCore offering
Datos licenses anonymized, URL-level clickstream datasets captured from a global panel of millions of users to enterprise clients. Core offerings include Activity Feed, Keywords Feed, Search Events Feed, Domain Traffic Feed, Cohort Activity Feed, Vector Embeddings, and a Low-Latency Feed, sold as recurring data subscriptions and supplemented by custom reporting engagements. Customers use these datasets for consumer behavior analysis, competitive intelligence, SEO optimization, demand forecasting, and AI model training.
Differentiator
Problem solved
Functional benefit
Products and services
- Datos Activity Feed
- Datos Keywords Feed
- Datos Search Events Feed
- Datos Domain Traffic Feed
- Datos Cohort Activity Feed
- Datos Vector Embeddings
- Custom Reporting
- In-App and Browser Consumer Behavior Data
Companies that use Datos, A Semrush Company
Customer profileNamed customers1 record
Segments7 records
Ideal customer profiles4 records
Datos, A Semrush Company technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature7 records
Datos, A Semrush Company partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and supporting.
- MFourcoreStrategic partnership combining Datos' clickstream panel data with MFour's in-app behavior data from platforms like Amazon and Walmart. Enables clients to access detailed consumer interactions within mobile apps alongside browser behavior data. MFour collects validated consumer behaviors and surveys through its Surveys On The Go app, integrated into MFour Studio platform for combined insights.
- Grips IntelligencesupportingE-commerce data partnership providing transaction data from Grips, described as the industry's largest truth set. Amplifies e-commerce insights when combined with Datos clickstream data.
- Semrush Inc.coreDatos is a subsidiary of Semrush, a leading SEO and digital marketing platform. Semrush may follow up on customer requests, provide relevant marketing communications, or assess interest in its products and services. Semrush acts as an independent controller of data it receives.
- SparkTorocoreSparkToro, founded by Rand Fishkin, uses Datos as its core clickstream data partner for audience intelligence products. Datos provides browsing signals for audience affinity scoring, search analysis, and social network engagement modeling. Partnership described as foundational infrastructure for SparkToro's platform.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Datos, A Semrush Company competitors and assessment
Company assessmentBroad incumbents
- Semrush: Semrush is the publicly traded parent company of Datos and a major SEO and digital marketing platform. It is comparable as a broad incumbent in the same marketing analytics category, with overlapping keyword, traffic, and competitor intelligence offerings used by similar enterprise buyers.
- Nielsen (NielsenIQ / Nielsen Media): Nielsen is a global measurement and data analytics incumbent operating audience measurement panels across TV, digital, and consumer media. It overlaps with Datos on digital audience measurement, panel-based behavioral data, and serving media/advertising buyers.
Direct peers
- data.ai (formerly App Annie): data.ai provides mobile app and digital market intelligence using panel and first-party data sources, competing directly with Datos and Sensor Tower in app and digital behavioral data for enterprise and finance customers.
- comScore: comScore is a long-standing digital audience measurement company providing panel-based behavioral and media consumption data to advertisers, agencies, and publishers. It competes with Datos in the digital audience intelligence and behavioral data segment serving similar enterprise customers.
- Sensor Tower: Sensor Tower provides digital and mobile app intelligence using panel-based behavioral data and is a key alternative data provider to hedge funds and enterprises. It is comparable to Datos on panel methodology, enterprise data licensing, and serving AI/marketing/finance buyers.
- SimilarWeb: SimilarWeb is a publicly traded digital intelligence platform that provides clickstream-based website traffic, app, and audience data to enterprises. It is the most directly comparable competitor to Datos, offering overlapping products (traffic feeds, keyword research, audience intelligence) to similar AI, marketing, and finance buyers.
Emerging players
- SparkToro: SparkToro, founded by Rand Fishkin, is an audience research platform built on Datos clickstream data. It is comparable as a downstream user of the same clickstream panel data and serves overlapping digital marketing and audience intelligence buyers.
- Ahrefs: Ahrefs is an SEO and digital marketing intelligence platform offering keyword, backlink, and website traffic data. It overlaps with Datos in keyword and search intelligence use cases for digital marketing buyers, though it relies more on crawl-based than panel-based data.
- MFour Mobile Research: MFour is a Datos strategic partner that provides in-app and mobile consumer behavior data via its Surveys On The Go panel and MFour Studio platform. It is comparable as a panel-based behavioral data provider whose data is now jointly offered with Datos for consumer journey analytics.
Regional players
- Statista: Statista is a major data and statistics aggregator serving enterprise research and marketing buyers with curated market and industry data. It is comparable to Datos as a data licensing platform targeting similar digital marketing, finance, and consulting enterprise customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Datos, A Semrush Company social profiles
Digital presenceDatos, A Semrush Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
Datos, A Semrush Company leadership team
Management profileNumber of profiles
Profiles3 records
Datos, A Semrush Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Datos, A Semrush Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Datos, A Semrush Company
What does Datos, A Semrush Company do?
Datos licenses anonymized, URL-level clickstream datasets captured from a global panel of millions of users to enterprise clients. Core offerings include Activity Feed, Keywords Feed, Search Events Feed, Domain Traffic Feed, Cohort Activity Feed, Vector Embeddings, and a Low-Latency Feed, sold as recurring data subscriptions and supplemented by custom reporting engagements. Customers use these datasets for consumer behavior analysis, competitive intelligence, SEO optimization, demand forecasting, and AI model training.
Is Datos, A Semrush Company a public or private company?
Datos, A Semrush Company is a private company. It is classified as corporate owned and is currently operating.
When was Datos, A Semrush Company founded?
Datos, A Semrush Company was founded in 2019. It employs 51 to 100 people.
Where is Datos, A Semrush Company based?
Datos, A Semrush Company is headquartered in New York, United States, in the North America region.
How does Datos, A Semrush Company make money?
Three revenue lines are on record. Data Licensing / Subscription is the primary driver. The others are custom Reporting and in-App Data Products.
Who are Datos, A Semrush Company's main competitors?
Broad incumbents on record are Semrush and Nielsen (NielsenIQ / Nielsen Media). Direct peers are data.ai (formerly App Annie), comScore, Sensor Tower and SimilarWeb. Emerging players are SparkToro, Ahrefs and MFour Mobile Research. Statista is listed as a regional player.
Does Datos, A Semrush Company have an API?
No public API is recorded for Datos, A Semrush Company.
What industry is Datos, A Semrush Company in?
Datos, A Semrush Company's product category is Alternative Data / Clickstream Data. Its primary akta.pro industry code is HDAAALAE, Dataset Discovery, Marketplaces & Licensing. Its NAICS code is 5182 and its SIC code is 7374.