AvantGuard

What AvantGuard does

AvantGuard Monitoring Centers, LLC (formerly AG Monitoring Centers) is a wholesale central-station monitoring company headquartered in Ogden, Utah, founded in 2002 and operating as a wholly-owned subsidiary of Becklar, LLC. The company monitors intrusion, fire, PERS (personal emergency response), and IoT signals on behalf of approximately 2,800 security, fire, PERS, and IoT dealer companies across North America, with a reported subscriber footprint exceeding 1.7 million accounts across eight monitoring centers in the U.S. and Canada following the October 2022 acquisition of Armstrong's National Alarm Monitoring.

The product platform centers on a cloud-based central-station automation suite with customizable action plans, partitioned signal queues, dual-path (cellular/IP) receivers, and an open API for integration with third-party CRM, billing, and video systems. Feature layers include AG Chat (text-based alarm verification that reduced false dispatches by 54% on participating accounts), interactive and IP video monitoring, hybrid monitoring for dealers with existing in-house central stations (enabled by UL 827A certification), and specialized monitoring for crash detection, GPS/lone-worker, environmental sensors, and water/gas leak detection (via the ProSentry partnership). Caller ID Injection makes wholesale dispatch calls appear under the dealer brand. Measured SLAs include a 9.4-second average signal response time, processing of 576M+ signals and 18M+ alarms in 2022, and diversion of 847,346 false alarms in the same year.

Revenue is generated through recurring monthly subscription fees paid by dealers per monitored account under a wholesale model, with pricing determined via an online calculator rather than published tier lists. The company is certified TMA Five Diamond, UL 827A, UL central-station, and FM Approved, and holds alarm-monitoring licenses across more than 35 U.S. states plus Canadian provinces. Customer concentration is diffuse: all named logos (Spartan Security Systems, Brinton Security Services, Mijac Alarm, D.A.L. Security Systems, Preventia Security, 361 Technologies) are SMB alarm dealers. Reported awards include 2022 TMA Monitoring Center of the Year, 2022 ESA Innovation Award and ESX Dispatch Technology Award for AG Chat, and three consecutive Inc. 5000 recognitions through the Becklar parent.

Name

AvantGuard

Legal name

AvantGuard Monitoring Centers, LLC

Website

https://agmonitoring.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

251–500 employees

Short description

AvantGuard Monitoring Centers is a wholesale central-station monitoring company serving 2,800+ security, fire, PERS, and IoT dealers across 1.7M+ subscriber accounts via eight North American monitoring centers. It operates as the wholesale monitoring subsidiary of Becklar, LLC.

Ownership category

akta.pro rank

Product category

Wholesale Central Station Monitoring Services

NAICS

Security Systems Services (except Locksmiths) (561621), Security Systems Services (56162)

akta.pro primary industry

Central Station Monitoring (Third-Party Wholesale Monitoring) (BPAKAFAI)

akta.pro secondary industries

Commercial & Industrial Alarm Monitoring (BPAKAFAB), Fire Alarm Monitoring & Dispatch (BPAKAFAC)

Keywords

• Wholesale alarm monitoring
• Central station monitoring
• Fire alarm monitoring
• Personal emergency response
• IoT device monitoring

Headquarters

HQ city

Ogden

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Wholesale Monitoring Services: AvantGuard provides professional wholesale monitoring for security, fire, PERS, and IoT devices on behalf of dealer companies. Dealers pay recurring monthly fees for monitoring services, which replaces their in-house central station. The company operates under the dealer's name to provide a seamless customer experience. Services include professional monitoring, video monitoring, cloud monitoring, and hybrid monitoring partnerships.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

AvantGuard delivers 24/7 wholesale central station monitoring on behalf of security, fire, PERS, and IoT dealers, replacing the dealer's in-house monitoring infrastructure. Services include professional alarm monitoring, video monitoring, a cloud-based automation platform, and hybrid monitoring partnerships that supply redundancy and overflow capacity. Dealers subscribe to receive rapid signal response, alarm verification, and emergency dispatch coordination under their own brand.

Product overview

AvantGuard is a premier wholesale alarm monitoring company that provides professional monitoring services for security, fire, PERS (Personal Emergency Response Systems), and IoT devices. The core offering is Professional Wholesale Monitoring, which is complemented by the Cloud Monitoring Platform (cloud-based automation software) and Hybrid Monitoring partnerships (for companies with in-house central stations). The product portfolio includes specialized monitoring services such as Video Monitoring, IP Video Monitoring, Crash Detection, Environmental Monitoring, GPS Monitoring, and Access Control Monitoring. Additionally, AG Chat provides free alarm verification via text messaging, while the Becklar Engage Platform enables wellness monitoring through Apple Watch integration. AvantGuard recently acquired Armstrong's National Monitoring Centers in Canada and partners with ProSentry for leak detection services. The company operates eight state-of-the-art monitoring centers across the US and Canada, serving over 1.7 million subscribers and 2,800+ dealers.

Differentiator

Problem solved

Functional benefit

Products and services

• Professional Wholesale Monitoring 24/7 wholesale third-party monitoring service that monitors security systems, fire alarms, PERS devices, and IoT devices on behalf of security installation companies, with rapid signal response and emergency dispatch under the dealer's brand.
• Cloud Monitoring Platform Cloud-based automation platform that delivers automated action plans, personalized operator scripts, API extensibility, and receiver-less signals to wholesale monitoring dealers, reducing technology infrastructure costs.
• Hybrid Monitoring Partnership offering that lets central stations with their own in-house monitoring add AvantGuard's cloud monitoring capabilities, phone systems, auto-dial, two-way communication, call recording, and receiver redundancy as backup capacity.
• Video Monitoring Advanced video verification service using integrated cameras to visually verify alarms, reduce false alarm dispatches, and provide interactive monitoring for residential and commercial properties.
• Wholesale Security Monitoring Wholesale security alarm monitoring for intrusion detection systems, alarm verification, and emergency dispatch coordination that replaces in-house central stations for security installation companies.
• Fire Alarm Monitoring Central station monitoring of smoke and CO2 detectors for homes and businesses, with alarm verification and fire department dispatch coordination for fire system dealers.
• PERS Monitoring Personal Emergency Response System monitoring with streamlined processes for fall detection, panic button response, wellness checks, and emergency dispatch for PERS providers.
• IoT Monitoring Wholesale monitoring of Internet of Things devices beyond traditional security and fire, including environmental sensors, leak detectors, crash detection devices, lone worker devices, and connected fleet assets.
• Crash Detection Monitoring Specialized monitoring service for vehicle crash detection systems that identifies accidents, connects with occupants via two-way voice, tracks location, and dispatches emergency services within 10 seconds or less.
• Environmental Monitoring Wholesale monitoring of environmental sensors for gas levels, temperature, light, and water presence to detect threats to human health or property for dealers serving residential, commercial, healthcare, and industrial customers.
• GPS Monitoring Location tracking using GPS and cellular networks to identify device locations for PERS devices, crash detection systems, and lone worker devices requiring emergency response.
• AG Chat Free text-based alarm verification service that sends secure group chat links to subscribers and their contacts to dismiss or validate alarms in real time, reducing false alarm dispatches by 54%.
• WorkerSafety Pro Worker safety monitoring service combining check-in apps, fall detection, panic buttons, and geolocation services for high-risk and lone workers, monitored by AvantGuard on behalf of Becklar Workforce Safety customers.

Quantifiable outcome

• False alarm dispatches reduced by 54% for accounts using AG Chat
• +4 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability9 records

Feature6 records

Partnerships

Six partnerships are on record, tiered core.

• Armstrong's National Alarm MonitoringcoreStrategic or Co-development Partner · 11 October 2022AvantGuard acquired Armstrong's National Alarm Monitoring and its monitoring centers in Dartmouth, Montreal, Edmonton, and Moncton, Canada. Armstrong's had served over 800 dealers. Founder Gary Armstrong remains as Strategic Advisor. AvantGuard invested over $500,000 in technology in the first year post-acquisition.
• ProSentrycoreTechnology or Integration · 6 September 2022ProSentry provides real-time whole-building water and gas leak detection using AI-powered sensors for residential apartments, commercial buildings, healthcare, and public housing. AvantGuard's open API and specialized operators provide professional monitoring for these IoT signals with rapid response. Average monetary loss for a burst pipe ranges from $5,000 to $70,000.
• Alarm.comcoreTechnology or IntegrationAlarm.com is a leading smart home and security platform. AvantGuard integrates with Alarm.com to provide seamless wholesale monitoring for dealers using Alarm.com's platform. Dealers benefit from quick integration and flawless signal handling.
• CHeKT VideocoreTechnology or IntegrationCHeKT Video provides integrated video verification services for security cameras. AvantGuard's central station integrates with CHeKT to enable central station operators to view video feeds during alarm events for faster alarm verification.
• FreeuscoreTechnology or IntegrationFreeus (a Becklar subsidiary) provides industry-leading personal emergency response systems (PERS). With over 730,000 customers, Freeus is a key ecosystem partner under the Becklar umbrella.
• BecklarcoreStrategic or Co-development PartnerBecklar is the parent company of AvantGuard, Freeus, Armstrong Communications, Honor Alert, and Workforce Safety. Becklar creates connected safety solutions for enterprises and individuals. AvantGuard is Becklar's premier monitoring provider. Becklar has been named to the Inc. 5000 list for three consecutive years.

Scale indicators12 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Vivint Smart Home: Vertically integrated smart-home security provider with its own monitoring center and dealer/installer network. Broad incumbent with overlapping security monitoring capability though captive in nature.
• ADT: Largest US residential and commercial security provider with proprietary monitoring centers and dealer programs. Broad incumbent whose wholesale arm (ADT Commercial) competes for some of the same dealer accounts as AvantGuard.

Direct peers

• COPS Monitoring: One of the largest wholesale central station monitoring providers in North America, serving security, fire, and medical alarm dealers. Directly comparable to AvantGuard in business model, dealer channel, and UL-listed monitoring operations.
• National Monitoring Center (NMC): UL-listed wholesale central station offering alarm, fire, and video monitoring to alarm dealers nationwide. Direct competitor in dealer-channel wholesale monitoring.
• Affiliated Monitoring: Wholesale monitoring company serving alarm and security dealers across the US with redundant central stations. Comparable in target customer (alarm dealers) and recurring subscription model.
• Acadian Monitoring Services: Wholesale central station monitoring subsidiary of Acadian Companies, providing UL-listed alarm, fire, and medical monitoring to dealers. Closely comparable dealer-wholesale model.
• Rapid Response Monitoring: Wholesale central station monitoring operator serving thousands of alarm dealers across the US with UL-listed facilities and redundant monitoring centers. Head-to-head competitor for dealer monitoring contracts.
• Statewide Monitoring: Wholesale central station monitoring provider for security, fire, and medical alarm dealers with UL-listed operations. Direct competitor in dealer-channel monitoring.
• Security Central: Wholesale central station monitoring company serving thousands of alarm dealers with redundant, UL-listed facilities. Comparable scale and recurring-revenue dealer model to AvantGuard.

Others

• DICE Corporation: Provider of central station automation software (DICE Matrix) used by many wholesale and in-house monitoring centers. Enabling technology partner rather than direct competitor, but powers monitoring infrastructure competitive with AvantGuard's cloud platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCbXmPQG_6_4Uljk3qU4K9cQ
• Facebookfacebook.com/avantguard-monitoring-centers-232693466022
• LinkedInlinkedin.com/company/avantguard-monitoring-centers
• Instagraminstagram.com/avantguardmonitoring
• Xx.com/AvantGuardMon

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AvantGuard