eWay System
eWay System develops eWay-CRM, a customer relationship management product delivered as a Microsoft Outlook add-in, with browser, Teams, and mobile variants. The bootstrapped, Kansas City-based firm serves over 1,200 small and mid-sized businesses across 67 countries via subscription pricing.
- Company typePrivate
- Founded2008
- HeadquartersKansas City, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What eWay System does
eWay System LLC is a privately held software company founded in 2008 and headquartered at One Kansas City Place in Kansas City, Missouri. The company develops and sells eWay-CRM, a customer relationship management product delivered as an add-in that runs inside Microsoft Outlook, with a supporting browser-based version (eWay-CRM Online) and a Microsoft Teams add-in (eWay-CRM Collaboration). The underlying technology stack includes a SQL Server database backend, integration with Microsoft Graph API, OAuth 2.0 authentication, and a REST API with SDKs for JavaScript (Node.js/NPM), PHP, and C# (NuGet), plus documented SQL triggers and database schema for extensibility. The product suite is modular, covering Contacts and Companies, Sales pipeline management, Project delivery, and Marketing email campaigns, with mobile apps on iOS and Android.
The company serves a horizontal base of small and mid-sized businesses that are already Microsoft Outlook users, with named use cases spanning sales teams, project-based organizations, marketing departments, and general Outlook professionals seeking CRM functionality without leaving their existing email environment. Core integrations include Microsoft Teams, SharePoint, Power BI, Power Automate, QuickBooks, Mailchimp, Constant Contact, Zapier and Make (collectively extending reach to over 3,000 apps), Adobe Sign, WordPress (Contact Form 7), and 3CX. AI capabilities added in 2024 (Eva assistant, email tone analysis, summarization, signature-based contact extraction, Smart Deliveries) are powered by third-party Llama AI models.
The revenue model is subscription-based with annual billing as the primary cadence, augmented by a freemium Free tier (eWay-CRM Free) and quote-based enterprise pricing. Distribution combines self-service signup via the company website, listing on Microsoft AppSource for enterprise buyers, mobile app stores, a content-creator affiliate program, and direct enterprise sales via "Get a demo" and "Contact Sales" CTAs. The company is bootstrapped with no disclosed external funding, has grown to serve over 1,200 customers across 67 countries, and operates with an 11–50 person headcount under co-founders Jan Lalinsky (CEO) and Roman Štefko (CTO).
eWay System firmographics
Firmographics- Name
- eWay System
- Legal name
- eWay System LLC
- Website
- https://eway-crm.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- eWay System develops eWay-CRM, a customer relationship management product delivered as a Microsoft Outlook add-in, with browser, Teams, and mobile variants. The bootstrapped, Kansas City-based firm serves over 1,200 small and mid-sized businesses across 67 countries via subscription pricing.
- Ownership category
- akta.pro rank
eWay System industry classification
Industry- Product category
- Customer Relationship Management (CRM) Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)
- akta.pro secondary industries
- Marketing Automation & Campaign Management CRM (HDAEAFAB), Marketing Automation, CRM & Lifecycle Messaging (BPAMALAE)
Keywords
Where eWay System is headquartered
LocationHeadquarters
- HQ city
- Kansas City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
eWay System business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Software Subscriptions: Annual or monthly subscription model for CRM software access. The company offers a free trial tier and premium subscription tiers with varying feature sets. Revenue is generated through recurring subscription fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier for basic Outlook CRM functionality |
| Subscription | Annual | Standard subscription with full CRM features |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
eWay System product offering
Product offeringCore offering
eWay System develops and sells eWay-CRM, a customer relationship management software that integrates directly as an add-in inside Microsoft Outlook, transforming the familiar email client into a full CRM with contact management, deal pipeline, project tracking, and email-based communication history. The product portfolio includes the Windows Outlook add-in, a browser-based Microsoft 365 edition (eWay-CRM Online), a Microsoft Teams add-in (eWay-CRM Collaboration), and iOS/Android mobile apps, sold primarily via annual subscription and a free tier.
Product overview
eWay System offers eWay-CRM, a CRM solution that integrates directly as an add-in within Microsoft Outlook. The product portfolio includes the core eWay-CRM platform for Windows, eWay-CRM Online (browser-based for Microsoft 365/Mac), eWay-CRM Collaboration (Microsoft Teams add-in), and eWay-CRM Mobile (iOS/Android apps). The platform also offers a free tier. Core modules include Contacts and Companies management, Sales Management with deal pipeline tracking, Project Management for delivery, and a built-in Marketing Module for email campaigns. The product differentiates through deep Microsoft Outlook integration and AI-powered features for email analysis, task suggestions, and contact extraction. Developer resources include REST API with multiple SDK options.
Differentiator
Problem solved
Functional benefit
Products and services
- eWay-CRM Core CRM software delivered as a Microsoft Outlook add-in/plugin that transforms Outlook into a fully-fledged CRM with contact and company management, sales pipeline, project tracking, email history, AI features, and integrations with Microsoft 365 tools. Sold via annual subscription targeting sales, project, and marketing teams in SMBs and enterprises.
- eWay-CRM Online Web browser-based edition of eWay-CRM built as a plugin for the Microsoft 365 environment, enabling CRM access on Mac computers and home PCs without requiring a local Outlook installation.
- eWay-CRM Collaboration Microsoft Teams add-in that lets users chat about contacts, deals, tasks, and other CRM records, share items with previews, and convert conversations into tasks or journal entries directly from within Teams. Distributed via Microsoft AppSource.
- eWay-CRM Mobile Native iOS and Android mobile applications that allow users to view CRM data, communication history, notes, emails, and documents, capture photos and notes, and plan follow-ups on the go.
- eWay-CRM Free Free tier of eWay-CRM providing basic CRM functionality for Outlook users at no cost, designed as a lead-generation and onboarding entry point into paid subscriptions.
Quantifiable outcome
- 1200+ customers in 67 countries using the platform
- +1 more outcomes
Companies that use eWay System
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles3 records
eWay System technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability4 records
Feature10 records
eWay System partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- Microsoft TeamscoreDeep integration enabling chat about CRM records directly within Teams, share items with previews, turn conversations into tasks or journals. eWay-CRM Collaboration add-in available on Microsoft AppSource.
- Power BIcorePredefined reports including User Activity Dashboard, Sales Executive Dashboard, and CFO Dashboard. Custom report builder using eWay-CRM connector for Power BI. Available on Microsoft AppSource.
- SharePointcoreDocument management and collaboration integration, linking CRM records with SharePoint document libraries for enhanced file management.
- Power AutomatecoreWorkflow automation integration enabling custom workflows that trigger emails, update tasks, or tag leads without coding. Connects eWay-CRM with thousands of Microsoft 365 services.
- ZapiercoreIntegration platform enabling connection with over 3,000 applications. Automates workflows between eWay-CRM and third-party tools without custom development.
- Microsoft 365corePlugin for Microsoft 365 enabling web browser-based CRM access. Works on Mac computers and home PCs through the Microsoft 365 environment.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
eWay System competitors and assessment
Company assessmentDirect peers
- NetHunt CRM: Gmail-integrated CRM for SMBs, also offering email-as-CRM workflow with deals, contacts, and pipeline management inside the inbox. Closest direct competitor in the email-embedded CRM category.
- Freshsales (Freshworks): AI-powered sales CRM for SMBs with built-in email, phone, and pipeline management. Competes in the same horizontal CRM category with broader feature set and significantly more funding.
- Copper: CRM deeply integrated with Google Workspace, the conceptual mirror image of eWay-CRM for Google's productivity ecosystem. Both products pursue the same thesis of embedding CRM directly inside the email client to eliminate context switching.
- Less Annoying CRM: Simple, low-cost CRM targeting very small businesses. Competes for the same SMB and small-team segment that eWay-CRM Free tier targets.
- Insightly: SMB CRM combining sales pipeline, project management, and contact management. Directly overlaps with eWay-CRM's Contacts/Sales/Projects module set and targets similar SMB buyers.
- Pipedrive: Sales-focused CRM for SMBs with deal pipeline management. Competes for the same sales-team customer segment that eWay-CRM targets, though Pipedrive is platform-agnostic rather than email-client-embedded.
Broad incumbents
- Salesforce: Dominant enterprise CRM platform with the broadest feature set, largest sales force, and deep integrations across the software stack. Sets the competitive ceiling for all SMB and mid-market CRMs including eWay-CRM.
- HubSpot: Major CRM and marketing automation platform with freemium GTM motion similar to eWay-CRM Free. Targets the same SMB and mid-market segments across inbound marketing, sales, and customer service.
- Zoho CRM: Comprehensive CRM suite part of the broader Zoho business application ecosystem. Competes for SMB and mid-market CRM buyers with a much broader application portfolio and significantly larger R&D capacity.
- Microsoft Dynamics 365: Microsoft's enterprise CRM and ERP suite. The most strategically important peer because Dynamics 365 has direct integration privileges with the same Outlook/Microsoft 365 platform that eWay-CRM depends on.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
eWay System social profiles
Digital presenceeWay System compliance and trust
Trust signalCompliance2 records
eWay System financial estimates
Financial estimateRevenue estimate
Valuation estimate
eWay System leadership team
Management profileNumber of profiles
Profiles2 records
eWay System funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
eWay System M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about eWay System
What does eWay System do?
eWay System develops and sells eWay-CRM, a customer relationship management software that integrates directly as an add-in inside Microsoft Outlook, transforming the familiar email client into a full CRM with contact management, deal pipeline, project tracking, and email-based communication history. The product portfolio includes the Windows Outlook add-in, a browser-based Microsoft 365 edition (eWay-CRM Online), a Microsoft Teams add-in (eWay-CRM Collaboration), and iOS/Android mobile apps, sold primarily via annual subscription and a free tier.
Is eWay System a public or private company?
eWay System is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was eWay System founded?
eWay System was founded in 2008. It employs 11 to 50 people.
Where is eWay System based?
eWay System is headquartered in Kansas City, United States, in the North America region.
How does eWay System make money?
One revenue line is on record: software Subscriptions.
Who are eWay System's main competitors?
Direct peers on record are NetHunt CRM, Freshsales (Freshworks), Copper, Less Annoying CRM, Insightly and Pipedrive. Broad incumbents are Salesforce, HubSpot, Zoho CRM and Microsoft Dynamics 365.
Does eWay System have an API?
Yes. eWay-CRM provides a REST API accessible via Swagger Documentation. The API supports OAuth authentication (AuthorizationCode, ClientCredentials, Hybrid flows). Available SDKs include JavaScript (NPM package @eway-crm/connector), PHP (github.com/eway-crm/php-lib), and C# (NuGet package). Additional developer resources include SQL Triggers, SQL Scheme documentation, PowerBI reports, and Workflow Actions samples. The API documentation is available at swagger.eway-crm.io with Postman testing support. Developer documentation is at swagger.eway-crm.io.
What industry is eWay System in?
eWay System's product category is Customer Relationship Management (CRM) Software. Its primary akta.pro industry code is HDAAAGAJ, B2B SaaS & Enterprise Personalization (CRM, Sales, Support), with a secondary code of HDAEAFAB, Marketing Automation & Campaign Management CRM. Its NAICS code is 513210 and its SIC code is 7372.