What HYPE10 does

HYPE10 is a New York-based, privately held performance marketing agency founded in 2020 that provides integrated paid media management, paid search, creative production, and landing page development services to mid-market direct-to-consumer (DTC) brands. The agency positions itself as a scrappy, white-glove partner that operates as an embedded extension of client teams via daily Slack communication and weekly touch bases, and has accumulated 40+ named DTC brand clients across apparel, beauty, pet products, healthcare, beverages, home goods, footwear, and stationery verticals. HYPE10's core technology stack consists of third-party integrations with Triple Whale, Northbeam, Motion, Foreplay, Shopify, and the major ad platforms (Meta, Google, TikTok), used for attribution, creative performance reporting, and campaign optimization.

The firm generates revenue through managed-service engagements on retainer or project basis, with pricing not publicly disclosed and tailored to each client's scope. Customer acquisition is sales-led via the company website (free audit CTAs, profit calculator tool, case studies, testimonials) and referral; distribution is exclusively direct-to-sales with no self-serve, marketplace, or channel partner models. Leadership is founder-led: Max Langlois (Founder & CEO, $200M+ career ad spend across Facebook, Google, TikTok, Snapchat), Alex Ridener (COO), Erwin Yu (Head of Paid Media, $20M monthly budget experience), Caroline Sartorius (Director of Paid Media, $15M monthly budget experience), and Sam Wolf (Head of Creative, ex-Ford Fortune 500 experience). The company is privately financed with no disclosed external funding, no parent company, and no M&A activity, operating a single U.S. headquarters at 115 West 27th St in New York.

Name

HYPE10

Legal name

HYPE10

Website

https://hype10agency.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

HYPE10 is a New York-based performance marketing agency providing integrated paid social, paid search, creative, and landing page services to mid-market DTC brands. It targets ecommerce companies seeking to scale customer acquisition across Meta, Google, and TikTok.

Ownership category

akta.pro rank

Product category

Performance Marketing Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Paid Social Advertising (BPAFACAB)

akta.pro secondary industries

Paid Social Media Buying (BPAFABAD), Performance Creative & Ad Production (Dynamic/Iterative) (BPAFACAI), Digital Performance Marketing (SEM, Paid Social, Programmatic) (BPAFAAAD)

Keywords

• Performance marketing services
• Paid social advertising
• Paid search management
• Creative production services
• Landing page development

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Performance Marketing Services: The agency generates revenue through managed service engagements where they handle paid social, paid search, creative, and landing page services for DTC brands on a retainer or project basis.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

HYPE10 is a performance marketing agency that manages paid social campaigns (Meta, TikTok, Snapchat, Pinterest, Twitter, Reddit) and paid search (Google Ads) for direct-to-consumer (DTC) brands. The agency also produces performance-driven creative assets (direction, copywriting, graphic design, UGC) and builds conversion-optimized landing pages, delivered as an integrated managed-service engagement.

Product overview

HYPE10 is a performance marketing agency based in New York City that offers an integrated suite of four core services: Paid Social (campaign management across Meta, TikTok, and secondary social channels), Paid Search (strategy and execution for search advertising), Creative (direction, copywriting, graphic design, and user generated content), and Landing Pages (high-converting page development). These services work together to help DTC brands scale customer acquisition, supported by proprietary analytics tools and partner integrations including Triple Whale, Northbeam, Motion, and Foreplay.

Differentiator

Problem solved

Functional benefit

Products and services

• Paid Social Strategy and execution management for paid social advertising campaigns across Meta and TikTok, with the ability to expand into secondary social channels including Twitter, Reddit, Snapchat, and Pinterest at no additional cost. Designed for DTC brands seeking to scale customer acquisition through social media advertising.
• Paid Search Building and executing paid search strategies focused on incremental growth and measurable results for brands, including keyword research, ad creation, bid management, and performance tracking via Google Ads.
• Creative Creative direction, copywriting, and graphic design services focused on conversion optimization, including user generated content sourcing, creator management, and script ideation for performance-driven advertising assets.
• Landing Pages High-converting landing page development designed to drive customer acquisition in a cost-effective manner, featuring conversion-optimized design and a mobile-first approach.

Quantifiable outcome

• 195% increase in new customer acquisition for Red Moose
• +4 more outcomes

Named customers36 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Five partnerships are on record, tiered core.

• MetacoreTechnology or IntegrationPrimary advertising platform partner for paid social campaigns. HYPE10 manages Meta and Facebook advertising as a core service offering.
• GooglecoreTechnology or IntegrationPrimary advertising platform partner for paid search campaigns. HYPE10 manages Google Ads as a core service offering.
• TikTokcoreTechnology or IntegrationAdvertising platform partner for paid social campaigns on TikTok. Integrated into their media mix at no additional cost.
• Triple WhalecoreTechnology or IntegrationAnalytics and attribution platform used for creative performance reporting and campaign optimization. A key tool in HYPE10's tech stack.
• ShopifycoreTechnology or IntegrationE-commerce platform integration for DTC brand clients. Many case studies showcase Shopify sales growth.

Scale indicators9 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Power Digital Marketing: Full-funnel performance marketing agency offering paid media, SEO, creative, and CRO to mid-market and enterprise brands. Comparable to HYPE10 in multi-channel paid social/search and DTC concentration.
• Common Thread Collective: Growth marketing agency that focuses specifically on direct-to-consumer and e-commerce brands, offering paid media, creative, and CRO services. Direct competitor to HYPE10 in the mid-market DTC performance marketing segment.
• Sculpt: Performance and social media agency focused on consumer brands, providing paid social, influencer, and creative production. Comparable target market (mid-market consumer/DTC) and integrated paid social + creative services.
• Obviously: Performance creative and media agency built for global DTC and e-commerce brands, combining paid social, influencer, and creative production. Closely aligned with HYPE10 in target customer, vertical, and integrated media+creative service model.
• Disruptive Advertising: Performance marketing agency specializing in paid search, paid social, and conversion rate optimization for e-commerce and lead-gen brands. Comparable channel mix and mid-market positioning.
• Foundation Marketing: DTC-focused digital marketing agency offering paid social, paid search, and creative services to e-commerce brands. Direct peer in the mid-market DTC niche with a similar integrated media+creative offering.
• Metric Theory: Performance marketing agency providing paid media, analytics, and creative services to mid-market and enterprise brands across channels including Meta, Google, and Amazon. Comparable business model and channel mix.

Others

• Triple Whale: Analytics and attribution platform purpose-built for DTC and Shopify brands. Functions as a technology partner of HYPE10 but an adjacent ecosystem player that could substitute or in-housing enable some agency services.
• Northbeam: Marketing analytics and attribution platform for DTC and e-commerce brands, integrating with Meta, Google, TikTok. Partner/ecosystem company used by HYPE10 for attribution; adjacent to agency value chain.

Broad incumbents

• Tinuiti: Largest independent performance marketing agency in the US, operating across paid search, paid social, retail media, and email for enterprise brands. Larger and broader incumbent that overlaps with HYPE10's paid social/search capabilities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/HYPE10agency
• LinkedInlinkedin.com/company/hype10

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HYPE10