Flowroute
Flowroute is a Seattle-based, cloud-native SIP trunking and CPaaS platform offering voice, SMS, MMS, fax, E911, and number-management APIs to developers, SMBs, enterprises, and channel partners. Now a BCM One business unit, it differentiates via patented HyperNetwork DID resiliency.
- Company typePrivate
- Founded2007
- HeadquartersSeattle, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Flowroute does
Flowroute is a cloud-native SIP trunking and CPaaS platform originally founded in 2007 and headquartered in Seattle (now operating under legal entity BCM One Cloud Communications LLC in Alpharetta, Georgia). The company provides Voice SIP, DID phone numbers, SMS, MMS, T.38 Fax, E911, CNAM, and Remote Call Forwarding through REST APIs and a self-service portal, with its proprietary patented HyperNetwork technology providing dynamic call rerouting around carrier outages. The platform is described as the only U.S. service offering true resiliency for inbound DID numbers, supported by 6,200 on-net rate centers and 15,000 phone number rate centers in the U.S. and Canada, with international number coverage spanning 112 countries (local) and 146 countries (toll-free). Certification with major PBX and UC vendors (Avaya, Mitel, 3CX, Asterisk, FreeSWITCH, Sangoma, Yeastar, AudioCodes, Yealink, Snom, Patton, Vodia, Epygi, Obihai, Ubiquiti, Barracuda) broadens its addressable install base.
Flowroute serves developers and CPaaS providers, SMB and enterprise customers needing enterprise-grade voice, and channel partners (MSPs, VARs, system integrators, telecom entrepreneurs) through a Dealer Program and white-label relationships such as SIPTRUNK.com. The business model is overwhelmingly usage-based and pay-as-you-go (no contracts, no commitments): domestic inbound at $0.005/minute, outbound at $0.00833/minute, toll-free at $0.00975/minute, long-code SMS at $0.004/message, MMS at $0.0095/message, and DIDs at $0.50/number/month, supplemented by E911 associations of $1.39–$1.50/number/month and CNAM lookups at $0.0039 each. Revenue mechanics also include subscription-like elements (DID recurring charges, E911 fees) and wholesale margin to channel partners. Flowroute was acquired by West Corporation in August 2018, passed to Intrado Corporation in June 2019, and was acquired by BCM One in March 2022, under which it continues to operate as a brand within BCM One's NextGen Communications portfolio alongside SIPTRUNK.com.
Flowroute firmographics
Firmographics- Name
- Flowroute
- Legal name
- BCM One Cloud Communications LLC
- Website
- https://flowroute.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Flowroute is a Seattle-based, cloud-native SIP trunking and CPaaS platform offering voice, SMS, MMS, fax, E911, and number-management APIs to developers, SMBs, enterprises, and channel partners. Now a BCM One business unit, it differentiates via patented HyperNetwork DID resiliency.
- Ownership category
- akta.pro rank
Flowroute industry classification
Industry- Product category
- Cloud Communications / SIP Trunking
- NAICS
- Wired Telecommunications Carriers (517111)
- SIC
- Services-Telephone Interconnect Systems (7385)
- akta.pro primary industry
- SIP Trunking & Voice Termination (HDAIAHAC)
- akta.pro secondary industries
- VoIP Access & ITSP Services (HDAIAHAD), Multi-Site Enterprise Connectivity Bundles (Hybrid WAN/MPLS+Internet) (HDAIAFAL)
Keywords
Where Flowroute is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Flowroute business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Operations, Personnel, Marketing or Sales
Revenue model
- SIP Trunking Services: Voice SIP trunking with metered per-minute pricing for inbound and outbound calls. Pay-as-you-go model with no contracts or commitments, allowing unlimited concurrent call capacity.
- SMS/MMS Messaging: Text messaging capabilities charged per message for long-code and toll-free SMS/MMS. Rates vary by message type with additional surcharges.
- Phone Numbers (DID): Monthly recurring charge per phone number for local, toll-free, and vanity numbers. Direct Inward Dialing service at $0.50/number/month.
- Additional Services: E911 service associations, CNAM lookups, and other增值服务 providing recurring and per-use revenue.
- Dealer/Partner Program: Wholesale pricing for dealers who resell voice and messaging services under their own brand, generating revenue through margin on metered usage.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Metered Pay-as-You-Go |
| Usage-based | Pay-as-you-go | SMS/MMS Messaging |
| Subscription | Monthly | E911 Service |
| Usage-based | Pay-as-you-go | CNAM Services |
| Usage-based | Monthly | Volume Discounts |
| Usage-based | Pay-as-you-go | Dealer/Partner Wholesale |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
Flowroute product offering
Product offeringCore offering
Flowroute provides cloud-based SIP trunking and messaging services delivered through a self-service portal and REST APIs. The platform offers inbound and outbound voice calling, SMS/MMS messaging, local and toll-free phone numbers (DIDs), T.38 fax-over-IP, and a patented HyperNetwork service for call continuity. It targets businesses, developers, CPaaS providers, and channel partners with pay-as-you-go pricing and no long-term contracts.
Product overview
Flowroute is a self-service, 100% cloud-based SIP trunking and CPaaS platform specializing in contact centers and mission-critical voice applications. The product portfolio consists of Voice SIP (core SIP trunking service), Phone Numbers (DID management), SMS and MMS messaging, T-38 Faxing, Remote Call Forwarding, and the proprietary patented HyperNetwork technology for DID redundancy. These services are delivered through a developer-first API platform and web portal, enabling businesses to build and scale voice solutions with pay-as-you-go pricing. The HyperNetwork serves as the core differentiator, providing dynamic call routing around outages for business continuity.
Differentiator
Problem solved
Functional benefit
Brands
- HyperNetwork: Patented technology ensuring business continuity for DID numbers by dynamically routing calls to bypass outages and guarantee excellent call quality.
Products and services
- Voice SIP Cloud-based SIP trunking service enabling connection of existing PBX systems or telephone adapters with unlimited concurrent call capacity for inbound and outbound voice.
- Phone Numbers (DID) Direct Inward Dialing numbers including local, toll-free, and vanity numbers in the US and Canada with routing and caller ID capabilities.
- SMS Text messaging service enabling SMS integration for appointment reminders, proxy number messaging, automatic surveys, and two-factor authentication.
- MMS Multimedia Messaging Service allowing sending of rich image, video, and audio content in addition to text messages.
- Faxing (T.38) Fax-over-IP service using T-38 protocol for reliable and secure document transmission with minimized failure rates.
- HyperNetwork Proprietary patented technology providing business continuity for DID numbers through dynamic routing that reroutes calls around outages and network failures.
Quantifiable outcome
- NPS score of 60+ for six consecutive months - unheard of in telecommunications industry
- +3 more outcomes
Companies that use Flowroute
Customer profileNamed customers20 records
Segments4 records
Ideal customer profiles4 records
Flowroute technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Flowroute partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core.
- AvayacoreAvaya accelerates delivery of cloud communication services with Flowroute. Leader in delivering superior communication experiences expanded use of Flowroute across all cloud offerings to speed customer onboarding and time-to-market.
- YeastarcoreYeastar completed interoperability testing with Flowroute to deliver innovative, carrier-quality VoIP solutions. Yeastar joined Flowroute's Technology Partner program.
- 3CXcoreIP PBX compatibility certified and supported. Flowroute interoperates with nearly any IP-PBX and has been tested and certified by a number of IP PBXs.
- AsteriskcoreOpen-source PBX platform certified for compatibility with Flowroute SIP trunking services.
- FreeSWITCHcoreOpen-source telephony platform certified and supported for integration with Flowroute services.
- Sangoma TechnologiescoreTechnology partner providing SIP endpoints and gateway solutions integrated with Flowroute.
- MitelcoreEnterprise communications platform certified for Flowroute SIP trunking integration.
- FreeswitchcoreOpen-source telephony platform supported by Flowroute.
- Zang Cloud (2600Hz)coreJeff Hodson, Senior Director of Zang Cloud: 'Flowroute helped us remove the typical hurdles associated with launching new telecom-related capabilities, such as MMS.'
- 2600HzcoreDarren Schreiber, CEO at 2600Hz: 'The tools Flowroute has implemented into their online portal gave us peace of mind that any potential attacks would be thwarted and limit our potential exposure to fraud.'
- SIPTRUNK.comcoreBCM One company providing turnkey reseller portal for agents, VARs, and IT providers who want a hands-off approach. SIPTRUNK handles end-customer billing and support for white-labeled experience.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Flowroute competitors and assessment
Company assessmentDirect peers
- Plivo: Cloud communications platform offering SIP trunking, SMS, and voice APIs targeted at developers and SMBs with pay-as-you-go pricing. Closely mirrors Flowroute's PLG, usage-based GTM.
- Bandwidth: Direct competitor in SIP trunking and messaging APIs for enterprises and CPaaS platforms. Bandwidth owns its own carrier network and offers overlapping capabilities (voice, messaging, 911, number management) with comparable pricing models.
- NetSapiens: Wholesale UCaaS and SIP platform serving carriers, MSPs, and resellers with API-driven services. Directly comparable to Flowroute's dealer/channel-focused wholesale voice and messaging model.
- Telnyx: Software-centric carrier offering SIP trunking, messaging APIs, and global number inventory with self-service onboarding. Closely comparable business model and target customer (developers, CPaaS builders, contact centers).
- IntelePeer: CPaaS provider offering voice, messaging, and SIP trunking with self-service APIs and a focus on enterprise contact-center and workflow automation. Overlaps directly with Flowroute's voice and messaging product lines.
Broad incumbents
- Twilio: Largest pure-play CPaaS provider offering programmable voice, SMS, and SIP trunking via APIs. Twilio competes directly with Flowroute's developer-first voice and messaging API, but at much greater scale, broader product portfolio, and global footprint.
- Vonage (Ericsson): Major UCaaS and CPaaS provider (now part of Ericsson) offering SIP trunking and APIs as part of a broader communications portfolio. Competes in enterprise voice and developer APIs at much larger scale.
- 8x8: Public UCaaS and contact-center provider offering SIP trunking and voice APIs alongside broader cloud communications. Overlaps with Flowroute in enterprise voice and channel partner distribution.
- Sinch: Global CPaaS incumbent providing messaging, voice, and SIP services across 200+ countries. Competes with Flowroute particularly on international SMS and SIP for enterprise and SaaS customers.
Emerging players
- Voxbone (now part of Bandwidth): Originally a specialist in international virtual numbers and SIP services for CPaaS platforms. Highly comparable to Flowroute's international number inventory and CPaaS customer base, now operating under Bandwidth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Flowroute social profiles
Digital presenceFlowroute financial estimates
Financial estimateRevenue estimate
Valuation estimate
Flowroute leadership team
Management profileNumber of profiles
Profiles1 record
Flowroute funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Flowroute M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Flowroute
What does Flowroute do?
Flowroute provides cloud-based SIP trunking and messaging services delivered through a self-service portal and REST APIs. The platform offers inbound and outbound voice calling, SMS/MMS messaging, local and toll-free phone numbers (DIDs), T.38 fax-over-IP, and a patented HyperNetwork service for call continuity. It targets businesses, developers, CPaaS providers, and channel partners with pay-as-you-go pricing and no long-term contracts.
Is Flowroute a public or private company?
Flowroute is a private company. It is classified as corporate owned and is currently operating.
When was Flowroute founded?
Flowroute was founded in 2007. It employs 11 to 50 people.
Where is Flowroute based?
Flowroute is headquartered in Seattle, United States, in the North America region.
How does Flowroute make money?
Five revenue lines are on record. SIP Trunking Services are the primary driver. The others are SMS/MMS Messaging, phone Numbers (DID), additional Services and dealer/Partner Program.
Who are Flowroute's main competitors?
Direct peers on record are Plivo, Bandwidth, NetSapiens, Telnyx and IntelePeer. Broad incumbents are Twilio, Vonage (Ericsson), 8x8 and Sinch. Voxbone (now part of Bandwidth) is listed as an emerging player.
Does Flowroute have an API?
Yes. Flowroute provides REST APIs for phone numbers, voice calling, SMS/MMS messaging, and signaling data. The Numbers API enables automated purchasing and configuration of phone numbers. The Messaging API allows programmatic sending and receiving of SMS and MMS messages. APIs support E911 automation, CNAM management, and call routing configuration. SDKs available in Ruby, Python, Node.js, PHP, and .NET. Developer documentation is at developer.flowroute.com.
What industry is Flowroute in?
Flowroute's product category is Cloud Communications / SIP Trunking. Its primary akta.pro industry code is HDAIAHAC, SIP Trunking & Voice Termination, with a secondary code of HDAIAHAD, VoIP Access & ITSP Services. Its NAICS code is 517111 and its SIC code is 7385.