What Latitude does

Latitude is a Minneapolis-based, independently-owned strategic creative agency founded in 2009 by Krista Carroll. The firm operates a 101-250 person team delivering an integrated service portfolio spanning Strategy (brand positioning, research, social listening), Creative (campaign development, brand identity, packaging), Retail (store design, fixture systems, pop-ups), Activation (experiential events, sponsorships), PR/Social (earned media, influencer marketing), and Content (film, photography, CGI, 3D rendering, motion). Its underlying technology stack is conventional for a creative services firm — partner-vendor 3D scanning (e.g., Volumental in the FootJoy FitLab), CGI and motion production pipelines — with no proprietary platform disclosed.

Latitude generates revenue through professional services engagements, including project fees and retainers negotiated directly with enterprise brand marketers. Go-to-market is enterprise field sales: direct relationships with brand marketing leaders and CMOs, driven by reputation, case studies, and thought-leadership content (100+ articles). Customer segments span Consumer Brands & Retailers (primary), B2B/Industrial Brands, and Startups/Emerging Brands. Notable clients include adidas, FootJoy, Caribou Coffee, Trane, Twitch, Reebok, Marmot, Camp Chef, Players Health, Quello, and Post Consumer Brands (AOR since April 2025). The firm is headquartered in Minneapolis with a secondary Portland presence (MSP/PDX) and reports North America as its primary operating geography.

The firm's ownership and capital structure are distinctive: it is women-owned, founder-controlled, and donates 50% of profits to charitable causes supporting women and families across 30+ countries (over $8.5M cumulative). This social enterprise model is a structural feature of the business rather than philanthropy layered on top, and it shapes both margin capacity and brand positioning relative to holding-company-owned competitors. In 2020, leadership transitioned from Carroll to current CEO Allison Checco; the firm survived a 90% revenue decline during COVID-19 and has since rebuilt, adding high-visibility engagements through 2025.

Name

Latitude

Legal name

Latitude

Website

https://lat.co

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

101–250 employees

Short description

Latitude is an independent, women-owned Minneapolis-based strategic creative agency founded in 2009, serving enterprise consumer, B2B/industrial, and startup brands with integrated strategy, creative, retail, activation, PR/social, and content services. It donates 50% of profits to charitable causes and counts adidas, Trane, FootJoy, and Caribou Coffee among its clients.

Ownership category

akta.pro rank

Product category

Creative Agency Services

NAICS

Advertising Agencies (541810), Graphic Design Services (541430), Public Relations Agencies (54182)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industry

Packaging & Brand Identity Creative Agencies (MPAAAAAN)

Keywords

• Creative agency services
• Brand strategy design
• Retail experience design
• Integrated marketing campaigns
• Brand activation services

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Creative Agency Services: Latitude generates revenue through professional services including brand strategy, creative campaigns, retail experience design, activation events, content production, and digital marketing services. Revenue is earned through project fees, retainers, and potentially performance-based arrangements with enterprise clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Latitude is a strategic creative agency providing six core service offerings: Strategy Services (brand positioning, research, social listening), Creative Services (integrated campaigns, brand identity, packaging), Retail Services (store design, fixture systems, pop-ups), Activation Services (experiential events, sponsorship activations), PR/Social Services (earned media, influencer marketing), and Content Services (video production, photography, CGI, 3D rendering). The agency serves enterprise consumer and B2B brands with full-service creative capabilities from strategy through execution.

Product overview

Latitude is a strategic creative agency offering a comprehensive suite of services organized into six core offerings: Strategy Services (brand positioning, research, social listening), Creative Services (campaign development, brand identity, packaging), Retail Services (store design, fixture systems, pop-ups), Activation Services (experiential events, sponsorships), PR/Social Services (earned media, influencer marketing), and Content Services (video production, photography, CGI, 3D rendering). The agency specializes in brand campaigns, retail experiences, and brand refreshes for clients including adidas, Caribou Coffee, FootJoy, Camp Chef, Trane, Twitch, Reebok, Marmot, Players Health, and Quello. Notable specific offerings include the FootJoy FitLab experience featuring 3D foot scanning technology, and DTC brand launch services for companies like Quello.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy Services

Quantifiable outcome

• 23.1M views and 742.5M earned media impressions for Caribou Coffee Dream Date campaign
• +5 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered major and minor.

• Post Consumer BrandsmajorStrategic or Co-development Partner · 24 April 2025Latitude won Agency of Record (AOR) status for Post Consumer Brands' pet food brands, representing a significant client relationship for the agency's portfolio.
• OutformminorOthersProduction partner for adidas Messi Pop-Up shop in Miami. Outform contributed to fabrication and production of the pop-up retail experience.
• Infinity ImagesminorOthersProduction partner for adidas Messi Pop-Up shop in Miami. Contributed to production of the pop-up retail experience.
• SteelabminorOthersProduction partner for adidas Messi Pop-Up shop in Miami. Contributed to production execution of the pop-up retail experience.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mother Design: Independent, creatively-led design and branding agency with a similar offering across strategy, identity, and experiential work; comparable in size and culture to Latitude.
• Camp+King: Mid-size independent full-service creative agency serving enterprise challenger and established CPG/consumer brands with integrated campaigns and brand strategy—closely analogous positioning and scale to Latitude.
• Mekanism: Independent creative agency known for integrated brand campaigns, content production, and performance creative for major consumer brands—same enterprise client archetype and offerings as Latitude.
• Anomaly: Independent creative company with a brand strategy, advertising, and design platform across enterprise CPG and consumer brands; comparable independent culture and Fortune 500 client roster.
• 72andSunny: Globally recognized independent creative agency producing brand campaigns, retail experiences, and activations for major consumer brands—directly comparable in offering and prestige to Latitude.
• Giant Spoon: Independent creative agency combining brand strategy, media, and content production for major consumer brands—similar indie scale and integrated offering model.
• Heat (House Special): Independent creative agency with integrated campaigns, design, and activations for consumer and tech brands; similar indie shop model serving enterprise-tier clients.
• Work & Co: Independent creative and technology agency producing brand systems, campaigns, and digital products for major brands—comparable independent positioning with enterprise accounts.

Regional players

• space150: Minneapolis-based creative and digital agency serving similar enterprise and challenger brands across strategy, campaigns, and content; local market competitor with overlapping service lines.

Broad incumbents

• R/GA: Larger global creative and technology agency offering brand work, experience design, and product innovation for Fortune 500 brands—overlapping service portfolio but with a deeper tech/product capability.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@Latitude-agency
• Facebookfacebook.com/LAT.C0
• LinkedInlinkedin.com/company/2810211
• Instagraminstagram.com/lat.co
• Xx.com/jasonstrong_

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Latitude